The Evolution of Galaxy AI in Southeast Asia & Oceania

The evolution of Galaxy AI underscores Samsung's strategic commitment to leading the next wave of innovation in consumer technology, not just across the Southeast Asia and Oceania region, but globally. Since its official launch with the Galaxy S24 series in January 2024, Galaxy AI has rapidly expanded its footprint, transitioning from a flagship-exclusive offering to a ubiquitous intelligence integrated across a wide array of Galaxy devices. 

This strategic rollout, encapsulated by the "AI for All" philosophy, is a clear indicator of Samsung's commitment to democratize advanced AI capabilities and fundamentally transform how users interact with their devices, moving towards more intuitive, proactive, and context-aware experiences.

We invite you to join us on this journey to make advanced AI accessible to all, transforming how we interact with technology every day.

 

 

To learn more about Galaxy AI, please visit: https://www.samsung.com/my/galaxy-ai/ 

Your Privacy, Secured: How Galaxy AI Empowers You to Take Control of Your Data

Technology is evolving at high speed, becoming more intelligent by the second. These rapid advancements have brought Galaxy AI to life, unlocking new levels of productivity, creativity and communication. But as mobile AI grows more capable, it also raises new concerns about privacy and control. 

Samsung is addressing both in two key ways: by designing Galaxy AI experiences with built-in safeguards that protect user data from the ground up, and by applying AI to strengthen mobile security and privacy protections. While both approaches are essential, building AI that handles data responsibly remains the most urgent priority.

Transparency and choice are the principles driving this work. That’s where Galaxy’s intuitive, easy-to-use privacy settings come in, helping you understand what data is used in AI processing, how it’s handled, and how you can control it. These protections empower you to make your own rules for your mobile experience — and to stay safe while you do.

 

Advanced Settings for Advanced AI

This freedom of choice comes into play for Galaxy AI experiences. With AI increasingly becoming a part of what we do, it’s only natural to want more control over how your personal data is used in relation to it. Enter Galaxy AI privacy safeguards: a set of policies and protections that go above and beyond to make sure you’re informed and protected when leveraging Galaxy AI. 

One of the ways we champion user control is through our powerful suite of AI tools that can operate on-device, keeping your data securely in your hands. Whether you’re using communication tools like Live Translate and Interpreter to break down language barriers, or editing tools like Audio Eraser  to stretch the limits of creativity, inputs are kept within the confines of your phone. These features offer a safe, responsive mobile experience that runs directly on your device, right at your fingertips — working alongside Galaxy AI’s privacy protections to give you greater visibility and control over your data. 

Since launching Galaxy AI, our vision has been driven by a commitment to openness and user choice. That’s why we chose a hybrid approach, introducing a powerful combination of on-device and cloud-based AI. This ensures seamless usability and allows users to benefit from the full power of AI for even the most complex tasks. Advanced features such as Generative Edit  offer on-device capabilities and also tap into cloud-based AI as needed for more processing-intensive edits. With Galaxy, all AI experiences are designed with your privacy in mind — even those that utilise remote servers. No matter what feature or what settings you choose, personal data is never stored long-term or used for AI training — whether processed on-device or on the cloud. Plus, with Advanced Intelligence settings , managing your privacy is as simple as tapping a button. You can even choose how your personal information is processed, including the option to disable online processing for AI features. 

Privacy is the foundation of Galaxy AI, and thanks to our growing list of on-device AI features alongside powerful settings options, so is user control.  

Intuitive Controls for Enhanced Visibility

In addition to AI-powered features, it’s critical that selecting privacy settings be easy and intuitive, no matter which mobile experience you choose. Galaxy’s Security and Privacy dashboard enables ultimate control over your data, including who sees it and how it is used, with a fool-proof interface. You can do it all — from viewing and updating app permissions, controls and data-sharing functions, to identifying which data could be at risk through intuitive safety status icons. With Permission Usage, you can even keep track of which apps may have recently accessed your data. This level of behind-the-curtain visibility across settings is unique to Galaxy, making it easier than ever to see how all Galaxy experiences are secured and built to function according to your preferences.

Another cornerstone of Galaxy privacy settings is Auto Blocker, a key feature that empowers you to secure your mobile devices without sacrificing usability. Auto Blocker protects your device by checking for malware and other security threats, while blocking malicious activity. It prevents unauthorised app installations, blocks commands and updates via USB, and mitigates zero click attacks with Message Guard. 

For those looking for an even stronger line of defense against today’s cyber threats, Maximum Restrictions  offers an additional suite of device protections. These added measures offer an extra layer of user control, giving you the choice to block 2G service and prevent data from being intercepted when connected to unsafe networks. They also prevent unintended automatic reconnection to certain Wi-Fi networks that may be less secure. 

With Samsung Knox protection and privacy settings that are easy to understand, you hold the power to decide how your data is handled — whether shared or kept completely on-device. Looking ahead, Samsung will further advance AI-powered security technologies to make privacy protections smarter, more adaptive, and even more seamless. And as AI continues to evolve, Samsung remains committed to building secure experiences rooted in transparency and choice — now and in the future.

Read more about how Galaxy AI protects your devices here: https://www.samsung.com/my/galaxy-ai/.

M+Global Opens Doors to Accessible Financial Literacy and Empowerment with Malaysia’s First Stockbroking Concept Store

 M+Global by Malacca Securities, Malaysia’s No.1 stock trading platform and trusted all-in-one trading app, has today opened the doors to its very first stockbroking concept store located at KL Eco City. Billed as Malaysia’s first of its kind stock trading retail experience, the concept store elevates FinTech with a human touch to help Malaysians, particularly youth in the 25 to 45 age group, to bridge their financial knowledge gaps with complete clarity and confidence in a premium, physical location. 

The launch ceremony was attended by representatives from Bursa Malaysia, Malaysia Digital Economy Corporation (MDEC) and featured a special tele-presentation by Toh Ee Wei, Malaysia’s rising badminton star. Malaysians keen on empowering themselves with financial literacy can level up on their learning experience through this highly interactive learning hub packed with features including a product experience zone, investment learning hub, merchandise retail, private consultation and a fun ‘Snap It’ photo zone.

“The Concept Store cements M+Global’s brand promise of “Less Guessing, More Guiding” to help Malaysians move beyond just saving to actively growing their wealth through sound investment knowledge,” said Ms. Lim Chia Wei, Managing Director, M+Global at the opening ceremony. “The store's focus on education aims to help move Malaysians beyond just saving to actively growing their wealth through a combination of expert advice, basic knowledge and sound investment strategies. In addition to our own stable of over 200 in-house licensed investment experts, the M+Global Concept Store will be playing host to an exciting line-up of sharing sessions, talks and seminars with other investment professionals, to provide a rounded and complete picture of financial knowledge.”

Financial Knowledge is Wealth

According to Bank Negara Malaysia (BNM), while the state of financial literacy in Malaysia has been steadily improving, with a rise in the Malaysia Financial Literacy and Capability (MyFLIC) Index from 57.1 in 2018 to 59.1 in 2024, significant challenges remain, especially regarding financial behaviour and resilience.

Surveys like the Financial Capability and Inclusion (FCI) Demand Side Survey have found that a significant portion of Malaysians remain vulnerable to financial shocks with the 2024 survey revealing that 61% of Malaysians have difficulty raising as little as RM1,000 in an emergency. What’s more, while many Malaysians claim to save regularly, savings are often earmarked only for the short term and are frequently withdrawn to cover daily expenses. 

Additionally, poor financial management is a concern, with a notable number of Malaysians, particularly young people, feeling burdened by debt from student loans and personal credit with the same survey showing as many as 26% of Malaysians feeling they carry too much debt.

Giving Digital Finance a Human Touch

By leveraging its over 60 years of experience in the financial services sector via award-winning, homegrown stockbroking company Malacca Securities Sdn. Bhd. the M+Global Concept Store will provide visitors with ready access to private consultations, tailored to their investing needs, with their in-house stable of over 200 licensed experts. This exclusive service ensures that every individual feels supported, with their unique goals and challenges taken into account, underscoring M+Global’s commitment to making investing not just about tools and knowledge, but also about guidance and personal growth.

Additionally, visitors are also encouraged to fully leverage the concept store’s Investment Learning Hub, which was designed to empower visitors with knowledge, but with a fresh twist.

Beyond the free educational workshops and seminars that cover topics ranging from investment basics to advanced strategies, the space will also host talk shows and interactive sessions led by industry voices that will make finance fun and approachable. 

Kicking things off in October is BBK Network, best known for breaking down complex money topics into fun, relatable advice that especially resonates with younger Malaysians. In November, the spotlight will shift to Financial Faiz, a respected financial educator who has built his reputation by sharing practical, step-by-step strategies for building wealth and achieving financial independence. The series is set to continue in January with a special mystery guest who will be announced at a later date.

Visitors to the Concept Store will not only get the chance to learn directly from these featured guests, but also be part of a growing community of Malaysians eager to make finance simpler and more relatable; whether it’s step-by-step guidance from seasoned industry experts or lively conversations that simplify money matters.

M+Global to play doubles with its first Brand Ambassador, Malaysian badminton rising star, Toh Ee Wei

In conjunction with the launch of the concept store, M+Global also presented its first and only brand ambassador Toh Ee Wei, one of Malaysian’s biggest badminton talents today. Fresh off her recent victory as one half of Malaysia's first-ever mixed doubles gold medallist at the 2025 World Championships in Paris, Toh Ee Wei will now extend her influence as a role model for young Malaysians to highlight the importance of taking charge of one’s own financial affairs in an increasingly unpredictable world.

“M+Global is very excited to partner up with Ms Toh in guiding Malaysians with sound financial knowledge. With her compelling background of reaching the pinnacle of success in her field in the face of much personal adversity, Ms Toh’s role as brand ambassador follows in the footsteps of her father Mr. Toh who has served M+Global for over 20 years,” said Ms. Lim Chia Wei, on appointing Ms Toh to the role. “We’re proud to see their family legacy continue to grow with M+Global and look forward to working closely with her to bring our mission of self-empowerment through financial knowledge to Malaysians. Additionally, we will look to Ms Toh to promote financial literacy and financial planning amongst our national athletes.”

Visit the M+Global Concept Store and Level Up Your Financial Literacy Today

To celebrate the launch of the M+Global Concept Store, visitors will get to participate in the following store launch promotional activities. 

1: Free Coffee

Available for 4 days only, starting September 23rd, customers who follow and post on social media, including the hashtags #mplusglobal and #mplusglobalconceptstore will enjoy a cup of coffee for free

2: Review

Customers who submit a 5-star Google review with words and photos for the M+Global Concept Store can participate in a gashapon draw

3: Exclusive Merch

The first 50 Concept Store customers to the M+Global app, register, and open an account will receive an exclusive Teh Tarik Mau figurine

From Galaxy Tab S10 Ultra to the All-New Galaxy Tab S11: Redefining Productivity for Malaysians

 

For years, Samsung has led the way in showing how technology can empower everyday life. From smartphones to wearables and now tablets, each innovation is built to help Malaysians work smarter, stay connected, and live more seamlessly. The Galaxy Tab S10 Ultra became a productivity icon in Malaysia with its expansive 14.6-inch immersive display, Samsung DeX, and the precision of the S Pen, giving professionals, students, and creators the freedom to work and create anywhere.

Productivity that Powered Every Role

The Galaxy Tab S10 Ultra has been embraced as more than just an entertainment device. Professionals relied on it for multitasking with Multi-Active Window and App Pair, turning their tablet into a mobile office. Students used it as a digital notebook during lectures and collaborative projects. Content creators tapped into its high-resolution screen and creative apps to design, edit, and publish on the go. Families enjoyed it as a shared hub for calendars, video calls, and streaming. The Tab S10 Ultra showed how one slim device could replace many, fitting effortlessly into every lifestyle.

Enter the Next Chapter: Galaxy Tab S11

With the global launch of the Galaxy Tab S11 Series, Samsung is introducing a new chapter in productivity and creativity. The Galaxy Tab S11 Ultra is slimmer and lighter than before, measuring just 5.1mm thin and weighing 692g, making it easier to carry without compromising on performance. Its 1600-nit display ensures clear visibility across different lighting conditions, whether indoors or outdoors.

The series also brings the intelligence of multi-modal Galaxy AI, which includes Gemini Live. This feature allows users to interact with their tablet naturally through voice or text, supporting tasks such as note-taking, research, and schedule management. At the same time, Samsung DeX continues to provide a desktop-style interface for those who need PC-like productivity without the bulk of a laptop. Completing the experience, the Tab S11 integrates seamlessly into the Galaxy ecosystem, working in harmony with Galaxy smartphones, wearables, and SmartThings devices to support a connected lifestyle.

Positioned as the Go-To Upgrade

For users considering their next upgrade, the Galaxy Tab S11 Series brings together portability, intelligence, and ecosystem connectivity. It builds on the strengths of previous Galaxy tablets while introducing new ways to support productivity, creativity, and everyday use.

The Galaxy Tab S11 Series will be available in Malaysia starting 19 September 2025, marking the next step in Samsung’s vision of delivering smarter, lighter, and more adaptable devices.

Get More Samsung Reservation+ Voucher

Ahead of the official launch, Samsung is offering exclusive savings with the Samsung Reservation+ (SR+) Voucher. From 4 – 22 September 2025, customers can purchase an SR+ Voucher for just RM50 and enjoy RM250 off their next purchase of the Galaxy Tab S11 Series. Vouchers can be redeemed between 19 September – 19 October 2025, and multiple vouchers may be purchased, with each voucher valid for one transaction.

To purchase your Samsung Reservation+ Voucher, please visit https://www.samsung.com/my/gift-card/e-vouchers/pre-registration-evoucher-z-code-evoucher/ 

CADBURY PURPLE TRUCK BRINGS MALAYSIANS TOGETHER WITH A NATIONWIDE PURPLE TRUCK EXPERIENCE

 In the spirit of generosity and joy, Cadbury Dairy Milk is hitting the road with its Cadbury Purple Truck, a nationwide initiative bringing richer, more chocolatey chocolate experiences to Malaysians. Running from 1 August to 1 November, the truck will visit 90 locations across 8 states, creating authentic connections in cities and neighbourhoods nationwide.

 

Building on Cadbury’s July announcement of its richer, creamier and more chocolatey recipe, the Purple Truck invites Malaysians to savour the upgraded chocolate firsthand. Crafted at the Shah Alam plant with more cocoa and a refined chunk shape, the new recipe offers a more indulgent bite while staying true to the brand’s beloved heritage.

 

Designed to bring people together in fun and meaningful ways, each stop of the Purple Truck offers opportunities to sample the improved chocolate, join interactive activities, and take home keepsake memories, turning everyday places into joyful community gatherings.

 

“We wanted to bring the generosity of Cadbury Dairy Milk directly to Malaysians in a fun, meaningful and inclusive way,” said See Mei Sin, Marketing Head of Mondelēz International (Malaysia & Singapore). “The Purple Truck is about bringing people together to enjoy memorable experiences and celebrate the joy and generosity that Cadbury Dairy Milk represents.”

 

The Cadbury Purple Truck will be travelling across Selangor, Kuala Lumpur, Melaka, Johor, Pahang, Penang, Kelantan and Terengganu. Fans are encouraged to follow the journey, catch the truck at a stop near them, and share their moments on social media.

 

Stay tuned to Cadbury Malaysia’s Facebook and Instagram pages for live updates on the Purple Truck’s next destination.

CU Kim, President & CEO of Samsung Southeast Asia and Oceania Byline: AI Strategy and Next Steps

 The rapid rise and popularity of AI technology has had many companies racing to jump on the wagon. Yet for Samsung, AI is not new. We have been building intelligent connectivity into our devices for over a decade, as part of our continuous efforts to deliver deep and meaningful benefits to users through our technology and innovation. Having unveiled our “AI for All” vision at CES 2025 earlier this year, Samsung is on a mission to empower users through AI at every touchpoint. 

We recently sat down with CU Kim, President and CEO of Southeast Asia & Oceania (SEAO), at Samsung Electronics, to discuss Samsung’s distinctive approach to AI in one of the world’s most diverse and dynamic regions. What emerges is a picture of innovation grounded in a deep understanding and vision of AI’s role in creating impactful, personal everyday experiences.

Q: How would you describe Samsung's approach to AI in Southeast Asia and Oceania region?

A: We’re focused on democratizing AI so that it delivers genuine value to consumers across different price points, regardless of their level of technical literacy. Today, 77% of SEAO users of Galaxy AI-powered devices are using our variety of Galaxy AI features, which are available not just on our latest flagship models, but also on previous flagship models, FE and Tab series . Users of our affordable A series range  can also enjoy AI features such as Circle to Search with Google  and Best Face  which selects and combines the best expressions for up to five people from a motion photo for a perfect shot. 

What sets our approach apart is how we're integrating AI to solve real challenges that consumers face. Take communication, for instance. Our translation features, which break down language barriers, is a useful tool to navigate our region’s incredible linguistic diversity. Our on-device Galaxy AI features can also operate independently without requiring constant cloud connectivity – providing a reliable experience for SEAO users regardless of varying network infrastructure across the region.  

Looking beyond mobile, we are extending this intelligence to our entire ecosystem of devices and appliances. Home AI learns from your habits and routines to develop a hyper-personalized smart home experience for you. This is underpinned by SmartThings, our smart home platform that connects and creates truly intelligent homes so you can have full control over your living space. 

Q: How do you see AI transforming the landscape across Southeast Asia and Oceania?

A: With AI technology, consumers today have higher expectations of their day-to-day experiences whether in terms of efficiency, seamlessness and ease of use. For example, internal data is showing that AI capabilities such as the AI ProVisual Engine and Enhanced Search capabilities were the most sought-after AI features on our Galaxy S25 series among both Samsung and non-Samsung users. Even in households, consumers are looking out for smart features and functions when considering TV purchases , such as our latest line-up of OLED and Neo QLED TVs, which deliver a personalized and advanced viewing experience through its AI features. 

In our region, we are deeply passionate about creating new possibilities for the next generation who are embracing AI with remarkable enthusiasm, optimism, and even a touch of resilience. In fact, based on a recent survey we conducted , a staggering 9 out of 10 youths in Southeast Asia are already incorporating AI tools and services into their day to day, whether for learning, creative tasks, staying informed, or more altruistic purposes like driving positive change in their communities. And while 65% of youth believe that AI will create new job opportunities, they are likewise cognizant that some jobs will inevitably disappear – further taking concrete steps to learn more about AI and develop AI-related skills. 

Q: For businesses and organizations, how will AI shape Samsung's growth strategy in the SEAO region?

A: The opportunities for businesses and organizations to tap into and benefit from AI in our region are tremendous. With SEAO's rapidly developing digital infrastructure, businesses here are uniquely positioned to leapfrog legacy systems and implement AI-driven solutions from the ground up.

We want to bring our best AI-powered digital solutions to business partners. Through initiatives like SmartThings Pro, we are enabling businesses to create intelligent environments that enhance operational efficiency and customer experiences. This B2B platform is set to transform new categories and industries – for example, providing personalized and sustainable hospitality experiences to hotel guests; or enabling the remote management of displays and devices across multiple buildings in commercial facilities, from shopping malls to educational institutions. 

That said, a key element of our B2B strategy is not just our technology, it’s our openness to foster close partnerships to create customized AI solutions that deliver meaningful outcomes. In Indonesia, we recently launched the Samsung Digital Lighthouse School program together with two schools, Al Muslim Bekasi and Salman Al Farisi Bandung, to enhance the learning experiences of over 2,500 students through the Galaxy Tab S and A Series. 

Q: What excites you the most about upcoming innovations and what’s next for Samsung?

A: I'm particularly excited to see how our innovations empower communities to elevate passions. Gaming enthusiasts for example, will love the transformed mobile gaming experience on the Galaxy S25 series, with console-quality visuals enabled by features like ProScaler and advanced Ray Tracing, powered by the Snapdragon 8 Elite for Galaxy processor.

Gaming is very important to us at Samsung, and we have partnered with Moonton Games to bring the first-ever MLBB Campus Series tournament to student gamers in SEA. This is part of Samsung’s Galaxy Gaming Academy efforts to champion the next generation of esports players.

  

When it comes to everyday living, we have moved beyond simple device control to creating intelligent environments that anticipate needs. Samsung Health and SmartThings can optimize sleep environments by automatically adjusting temperature and humidity based on users’ sleep patterns and the environmental conditions they live in.   

By maintaining our focus on accessibility, personalization and security, we’re working to ensure that AI becomes a trusted companion that empowers instead of complicating daily life. Our upcoming innovations like the new Galaxy S25 Edge smartphone and the Bespoke AI home appliances with SmartThings, for example, will continue to embody this commitment. The future of AI is not about replacing human capability but enhancing them. At Samsung, we are privileged to be building that future together with the communities across SEAO in time to come.

To learn more about Galaxy AI, please visit https://www.samsung.com/my/galaxy-ai/.

Samsung Begins Official Rollout of One UI 8 to Galaxy Devices

 Samsung Electronics Co., Ltd. today announced the official rollout of One UI 8 — introducing advanced multimodal AI capabilities, a UX optimized for different device form factors and personalized, proactive suggestions to make everyday life smarter and more convenient. Starting this week with the Galaxy S25 series, One UI 8 will also reach the Galaxy S24 series, Galaxy Z Fold6, Galaxy Z Flip6, Galaxy S24 FE and additional eligible models later this year. 

Personalized Suggestions with Advanced Security

  

One UI 8 recognizes the user’s context, offering personalized, proactive suggestions that support their unique daily routines. And as Galaxy AI becomes more intelligent, so does its commitment to protecting private data. One UI 8 combines advanced personalization tools with top-tier security features, anticipating user needs while keeping information safe.  

• Now Bar  shows real-time app activity and media player progress directly on Galaxy Z Flip’s FlexWindow, and is also now integrated with even more third-party apps. 

• Now Brief  provides even more personalized daily updates including traffic, important reminders and Samsung Moments, which allows users to reflect on their daily routines. They can also get personalized suggestions and recommendations, such as music and video picks based on subscriptions and interests. In addition, personalized health insights from Galaxy Watch are also easily accessible.

• Knox Enhanced Encrypted Protection (KEEP)  is a new security architecture designed to safeguard the next generation of AI experiences used by Galaxy’s Personal Data Engine (PDE).  KEEP creates encrypted, app-specific storage environments within the device, ensuring each app can only access its own sensitive information. 

• Knox Matrix takes security a step further by automatically signing devices out of the Samsung Account if flagged for serious risks . It sends notifications across connected Galaxy devices and gives additional guidance on how to protect data. 

• Upgraded Secure Wi-Fi with post-quantum cryptography (PQC) encompasses a new cryptographic framework designed to strengthen network protection against emerging threats, helping to ensure robust privacy — even over public networks.

Intelligent Multimodality: AI That Works the Way the User Does

 

Powered by multimodal AI designed to deliver experiences tailored to user needs, One UI 8 transforms the way users interact with Galaxy devices. By combining visual, auditory and contextual intelligence, it makes everyday tasks intuitive and effortless. 

• Gemini Live  allows for natural, seamless communication with AI that understands what the user is seeing or watching in real-time, without the need for switching between apps. 

• Circle to Search with Google  gives in-the-moment gaming help when the user circles anything on the screen during game-play. It provides more information about characters and strategies to help the user navigate to the exact spot in the game, with helpful links and videos from across the web to explore further. With Circle to Search’s improved translation capabilities, users can see translated text in real-time as they scroll and interact with the screen . From news articles to social media posts, they will see instant, on-screen translations of the underlying text in their preferred language.

UX Optimized for Multiple Form Factors

  

One UI 8 redefines versatility with UX optimized across the Galaxy product portfolio. Designed to adapt to the unique form factors of Galaxy smartphones and tablets, One UI 8 ensures seamless functionality while boosting productivity and efficiency. 

• AI Results View displays results from AI features in a separate Split View or Floating View, keeping their original content visible and unobstructed. 

• Thanks to Galaxy AI Optimized for Large Screens, Multi Window lets users drag and drop AI-generated content — including images and text — directly into their workflow. Tools like Drawing Assist  and Writing Assist  unlock an even smoother creative process, as users can move ideas and visuals around more easily than ever before. 

• Gemini Live is now available directly on Flip’s FlexWindow for hands-free voice search, acting as a personal assistant right on the cover screen.    

• Audio Eraser  proactively detects and removes unwanted background noise, like wind or traffic, with a single tap on a new toggle in video apps and audio apps.

• Featuring a new clock design that stretches and adapts to match the user’s wallpaper.  The clock’s font wraps around faces or contours, ensuring visibility without disrupting the image, whether it’s a close-up selfie or a picture of pets. Users can also customize the thickness, size and color of the font to meet their personal taste. 

• With advanced customization even for FlexWindow, users can easily create a wallpaper by receiving recommendations and auto-curated wallpapers from the Gallery.  Emojis and background colors are also customizable for FlexWindow Emojis wallpaper. 

One UI 8 also provides AI-powered tools like Portrait Studio , which can capture the vibrant expressions of pets and then generate artistic, studio-like pet portraits. Users can also enjoy seamless communication in noisy environments with Call Captions — which instantly converts voices into text during calls — as well as keyboard inputs when using Interpreter , which allows users to translate ideas by typing.

In Malaysia, One UI 8 will be rolled out to these devices on the following dates:

AYE! Cakap Jer Dia Jawab - Meet Gemini Live on Galaxy A17 5G

 

If you ever had a child in your life, you will know the questions never stop. “Why is the sky blue?” “Where do clouds go at night?” “Why do cats sleep all day?” “How many stars are in the sky?” The questions keep coming, and eventually, parents run out of answers or patience. But now, there is someone who never does.

With Gemini Live on the Galaxy A17 5G, your phone becomes the friend who is always ready to listen and respond. No Scripts, no formality, just talk naturally and your Galaxy answers you back. It is as easy as having conversation with someone who is always by your side.

Need a study buddy to help explain a tough subject? Gemini Live is there. Need a pep-talk coach before a big presentation? It is ready to hype you up. Want to gossip about the latest K-drama or have a neighbour-style chit-chat while you cook? Just start talking. Gemini Live adapts to you, playing the role you need in the moment, like a sibling, a teacher, or even a late night therapist all in one.

What makes Gemini Live powerful is its ability to handle everyday conversations in real time. You do not need to type, search, or use stiff commands. Just speak as you would to a friend, and your Galaxy A17 5G responds instantly, clearly, and with the information or support you are looking for.

More than just a feature, Gemini Live makes the Galaxy A17 5G feel like a true companion. It listens when you need it, answers when you ask, and stays ready for whatever comes next. At under RM1,000, the Galaxy A17 5G makes AI-powered innovation simple, personal, and accessible for everyone.

Since launch, Malaysians have already been exploring the fun side of Gemini Live on TikTok, showing how natural it feels to just cakap jer and get a reply instantly. This video highlight how Gemini Live fits into real conversations.

Pricing and Availability

The new Galaxy A17 5G and Galaxy A07 LTE are now available in Malaysia, offering stylish colour options to suit every personality. The Galaxy A17 5G is available in Black, Gray, and Blue, while the Galaxy A07 LTE comes in Light Violet, Green, and Black. The Galaxy A17 LTE will join the lineup from 26 September 2025.

Exclusive Launch Promotions

To celebrate the launch, Samsung is offering Malaysians a range of exclusive deals for purchases made from 5 – 30 September 2025 across the Samsung Online Store, Samsung Experience Stores, authorised retailers and participating e-commerce platforms:

Samsung Galaxy A17 5G & A07 LTE Free 1-Year Extended Warranty

Customers who purchase the Galaxy A07 LTE or Galaxy A17 (5G/LTE) during the promotion period will be entitled to a complimentary one-year extended warranty. To enjoy this benefit, customers are required to complete their warranty registration within 30 days of purchase. 

To purchase Galaxy A17 5G, visit https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a17-5g-blue-256gb-sm-a176bzbkxme/buy

To purchase Galaxy A07, visit https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a07-green-256gb-sm-a075fzgixme/buy

Don’t You Wish You Had a Friend in Your Phone?

 Think about the people we turn to every day. There is always that friend who knows the right angle to take your good-looking photo, the one who is always by your side when you need them, and the one who replies instantly whenever you reach out. Now imagine if your smartphone could be all of that: dependable, supportive, and ready to help whenever you need it. With the Galaxy A16 5G, that idea is closer than you think.

A Friend Who Knows Your Best Angles

Photos have become the language of how we share our lives, from quick OOTDs to nights out with friends. The Galaxy A16 5G comes with a 50MP Main Camera and 13MP Front Camera, designed to capture your moments clearly and vividly. Just like a friend who always offers to take the photo and nails it, the A16 makes sure you look great every time.

A Friend Who Is Always There for You

Nobody wants to be left hanging halfway through the day. With its 5,000mAh battery, the Galaxy A16 5G is built to last from morning alarms to late-night chats. Paired with 25W fast charging, it powers back up quickly so you can stay connected without missing a beat.

A Friend Who Replies Instantly

We all know how frustrating it is to wait for someone to reply. Powered by the MediaTek Dimensity 6300 processor with 8GB RAM and 256GB storage that can be expanded up to 1.5TB, the Galaxy A16 5G keeps everything smooth. Combined with 5G connectivity, it delivers quick responses for multitasking, gaming, or streaming on the go.

And A Friend Who Can Do Even More

But what if that friend could actually help you with everyday tasks too. AI  is changing the way we use our phones, turning them into companions that do more than just connect us. From helping you organise your day to offering quick answers, AI is shaping a new kind of relationship with our devices, one that feels more personal and more human.

The Future of Awesome is Coming Soon

The Galaxy A16 5G is designed for Malaysians who want more than just a phone. It is built to be reliable, responsive, and ready to feel like a true companion in your pocket. And this is only the beginning, with more exciting updates to the Galaxy A series on the way.

The Galaxy A series is built to make smartphones smarter, more personal, and more fun. Because sometimes, the savvy friend you will ever have is already in your pocket.

Stay tuned for the next chapter in the Galaxy A story.

To purchase the Galaxy A16 5G, visit:

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a16-5g-blue-black-256gb-sm-a166pzkixme/

The Samsung Galaxy S25 FE, Galaxy Tab S11 Series and the Galaxy Buds3 FE are Now Available in Malaysia!

 The Galaxy S25 FE – For Everything!

The Galaxy S25 FE combines powerful AI features with reliable performance to fuel creativity, offering tools like Generative Edit, Instant Slow-mo, and Audio Eraser alongside a 12MP ProVisual Engine front camera and Super HDR for stunning content creation. Its sleek 6.7-inch Dynamic AMOLED 2X display, durable Armor Aluminum frame, long-lasting 4,900mAh battery with 45W fast charging, and bold color options deliver a premium experience. With Galaxy AI on One UI 8, multimodal tools like Gemini Live and Circle to Search, plus seven years of updates and Knox security, the S25 FE is designed to stay smart, secure, and inspiring well into the future.

 

The Galaxy Tab S11 Series – A Powerhouse of Productivity

The Galaxy Tab S11 Series gives users the freedom to choose between the portable 11-inch Tab S11 and the powerhouse 14.6-inch Tab S11 Ultra, both powered by the latest 3nm processor, Galaxy AI, and an upgraded S Pen with Quick Tools. The Tab S11 is slim, lightweight, and built for everyday use with long battery life and premium portability, while the Tab S11 Ultra offers workstation-level productivity with a larger display, Samsung DeX, bigger battery, and expanded memory options. Available in Malaysia starting 19 September 2025, the series delivers the most advanced Galaxy tablet experience yet, balancing performance, creativity, and versatility for every lifestyle.

The Galaxy Buds3 FE – Worth It for the Sound Alone

The Galaxy Buds3 FE deliver rich, powerful sound with enhanced ANC, larger speakers, and Crystal Clear Call technology for clear conversations even in noisy environments. Designed for ease of use, they feature intuitive pinch and swipe controls, seamless pairing, and Auto Switch for smooth transitions across Galaxy devices. With built-in AI features, users can play music, manage tasks, or even translate conversations hands-free, making the experience fast, natural, and effortless.

Promotions – Just for You

From 19 September to 19 October 2025, enjoy rebates of up to RM850 when you purchase the Samsung Galaxy S25 FE.  Customers who purchase the Samsung Reservation+ Voucher for RM50 during the period of 4 September 2025 until 22 September 2025 will receive an e-voucher worth RM250, and are able to receive rebates of up to RM600 off when you opt to upgrade your storage! 

Customers can also use the Samsung Reservation+ Vouchers to purchase their own Galaxy Tab S11 or Tab S11 Ultra! 

Bundle and save more when you purchase the Galaxy S25 FE or the Galaxy Tab S11 series together with the Galaxy Buds3 FE. Get the Galaxy Buds3 FE for only RM349 (RRP RM499). 

To buy the Galaxy S25 FE: https://www.samsung.com/my/smartphones/galaxy-s/galaxy-s25-fe-navy-512gb-sm-s731bdbhxme 

To buy the Galaxy Tab S11 Series:  https://www.samsung.com/my/tablets/galaxy-tab-s/galaxy-tab-s11-ultra-gray-256gb-sm-x930nzadxme/

To buy the Galaxy Buds3 FE: https://www.samsung.com/my/audio-sound/galaxy-buds/galaxy-buds3-fe-black-sm-r420nzkaxme/ 

KAO Malaysia and Universiti Malaya Partner to Advance Science-Backed Skin Health Through Research and Community Initiatives

 "KAO Malaysia and Universiti Malaya (UM) yesterday announced the successful completion of the “Skin Protection, Life Perfection” campaign with the signing of a Memorandum of Understanding (MoU), formalising their commitment to advancing public health through skincare education and research.

As part of this collaboration, KAO Malaysia, through its leading skincare brand Bioré, is contributing RM50,000 in funding across two flagship initiatives led by Universiti Malaya. The first is a community engagement programme titled “Beautiful Change Begins with Us”, will be managed by the Universiti Malaya Community Engagement Centre (UMCares) focusing on hygiene awareness, environmental sustainability, and positive mental wellness for teenagers, adults, and children. The second is a research collaboration for a project titled “Innovative Clean Skincare Formulations for Skin Protection and Healthy Living,” will be conducted by the Faculty of Science, Universiti Malaya. These efforts are part of KAO Malaysia’s 1% pledge of Bioré product sales to support local skin health research.

“This partnership reflects KAO’s commitment to going beyond product innovation to create meaningful, science-driven impact in the communities we serve,” said Mr. Yamazaki Hirobumi, President of KAO Malaysia. “We believe that skin protection is not just a personal care choice, but a public health responsibility. Together with Universiti Malaya, we are proud to advance this vision for the benefit of all Malaysians.”

A Milestone Partnership Between Academia and Industry

The MoU represents KAO Malaysia’s first academic partnership with an educational institution in Malaysia. Under this collaboration, KAO and UM will continue bridging science and public awareness to shape skincare as a foundational pillar of community health.

Guided by the shared vision of “Skin Protection, Life Perfection”, the campaign brought together KAO’s commitment to skin protection with UM’s research leadership in a shared effort to drive long-term community impact. What began as a community-driven awareness campaign is now being extended through KAO’s funding support, enabling UM to strengthen its community engagement initiatives and advance research with enhanced equipment and resources for lasting benefits in skin health and wellness education. In line with the MoU, Universiti Malaya will lead new research initiatives and public education efforts focused on sustainable skincare.

“We are truly honoured to collaborate with KAO Malaysia in strengthening the bridge between science and society,” said Associate Professor ChM. Dr. Noraini Ahmad, Director of UM Community Engagement Centre (UMCares).  “This MoU marks a meaningful step forward, opening doors to transform academic research into real-world solutions – from advancing clean formulation development to fostering greater community engagement.”

The MoU was officially signed between the President of KAO Malaysia, Mr Yamazaki Hirobumi and the Vice-Chancellor of Universiti Malaya, Professor Dato' Seri Ir. Dr. Noor Azuan Abu Osman with the exchange taking place today witnessed by Watsons Malaysia. The event was further highlighted by a symbolic donation handover, marking the shared commitment of all parties towards meaningful collaboration.

Laying the Foundation for Lifelong Skin Health

Launched in May 2025 in partnership with Watsons, the “Skin Protection, Life Perfection” campaign championed skin protection as the key to confidence. Powered by Bioré’s “Cleanse. Protect.” philosophy, the initiative combined expert education, engaging consumer experiences, and a 1% sales donation to support local research.

With Universiti Malaya and skincare professionals on board, Watsons brought the campaign to life nationwide with exclusive rewards and member perks. Now, with the MoU signed, this partnership moves forward with a long-term commitment to advancing skin health.

For more information about KAO’s initiatives in Malaysia, visit: www.kao.com/my 

Unfold a World of Possibilities at the Unfold Club at The Exchange TRX until 28 September!

 

 Step into the Unfold Club at Raintree Plaza, The Exchange TRX, happening daily from 10AM to 10PM until 28 September 2025. More than just an event, it’s a lifestyle experience designed to inspire, energize, and connect.

The festivities kicked off with a 5KM run through the heart of Kuala Lumpur, followed by a refreshing matcha session and a high-energy rave, proving that fitness and fun truly go hand in hand. But the Unfold Club doesn’t stop there. Guests are invited to journey through an immersive Z-shaped tunnel, a gateway to everything that makes Samsung extraordinary.

 

Unfold Your World

Get hands-on with the Galaxy Z Fold7 and Z Flip7, devices that are slimmer, lighter, and more powerful than ever. Imagine folding a supercomputer into your pocket and unfolding limitless possibilities. Here, you don’t have to wonder, you can feel it for yourself.

Powered by Galaxy AI and Gemini Live, the Galaxy Z Series transforms the way you live, work, and create. Try out Generative Edit to elevate your social content, or experience the ease of one-voice-command control across apps with Gemini Live. With Galaxy AI, the possibilities aren’t just endless, they’re personal.

 

Smart Living, Simplified

Why live ordinary when you can live smart? Explore how SmartThings AI seamlessly connects your home, anticipates your needs, and simplifies daily life, all from your Galaxy device. Save energy, create comfort, and focus on what truly matters: time with your loved ones.

 

Stylish. Fit. You.

Health is the new wealth, and Samsung puts it right on your wrist with the Galaxy Watch8 and Watch8 Classic. More than stylish accessories, these smart companions use advanced health AI to keep you on track, empowered, and always at your best.

 

Capture the Fun

Complete your journey with the Galaxy S25 Series, built for creators and memory-makers alike. Test out the incredible camera system enhanced by Galaxy AI editing tools, and see how easy it is to turn moments into masterpieces.

The Experience Awaits

From claw machine prizes to a Phone Beads workshop for the creatively inclined, the Unfold Club is filled with fun surprises for everyone. Don’t just hear about it, be part of it.

Head over to TRX today and discover Samsung’s latest innovations firsthand.

For more information on the Galaxy Z Series, please visit:

https://www.samsung.com/my/smartphones/galaxy-z/

For more information on the Galaxy S Series, please visit: 

https://www.samsung.com/my/smartphones/galaxy-s/

Don’t You Wish You Had a Friend in Your Phone?

 

Think about the people we turn to every day. There is always that friend who knows the right angle to take your good-looking photo, the one who is always by your side when you need them, and the one who replies instantly whenever you reach out. Now imagine if your smartphone could be all of that: dependable, supportive, and ready to help whenever you need it. With the Galaxy A16 5G, that idea is closer than you think.

A Friend Who Knows Your Best Angles

Photos have become the language of how we share our lives, from quick OOTDs to nights out with friends. The Galaxy A16 5G comes with a 50MP Main Camera and 13MP Front Camera, designed to capture your moments clearly and vividly. Just like a friend who always offers to take the photo and nails it, the A16 makes sure you look great every time.

A Friend Who Is Always There for You

Nobody wants to be left hanging halfway through the day. With its 5,000mAh battery, the Galaxy A16 5G is built to last from morning alarms to late-night chats. Paired with 25W fast charging, it powers back up quickly so you can stay connected without missing a beat.

A Friend Who Replies Instantly

We all know how frustrating it is to wait for someone to reply. Powered by the MediaTek Dimensity 6300 processor with 8GB RAM and 256GB storage that can be expanded up to 1.5TB, the Galaxy A16 5G keeps everything smooth. Combined with 5G connectivity, it delivers quick responses for multitasking, gaming, or streaming on the go.

And A Friend Who Can Do Even More

But what if that friend could actually help you with everyday tasks too. AI  is changing the way we use our phones, turning them into companions that do more than just connect us. From helping you organise your day to offering quick answers, AI is shaping a new kind of relationship with our devices, one that feels more personal and more human.

The Future of Awesome is Coming Soon

The Galaxy A16 5G is designed for Malaysians who want more than just a phone. It is built to be reliable, responsive, and ready to feel like a true companion in your pocket. And this is only the beginning, with more exciting updates to the Galaxy A series on the way.

The Galaxy A series is built to make smartphones smarter, more personal, and more fun. Because sometimes, the savvy friend you will ever have is already in your pocket.

Stay tuned for the next chapter in the Galaxy A story.

Buy the Galaxy A16 5G during the promotion period till 31 August 2025, and get a Free 1-Year Extended Warranty worth RM99. 

To purchase the Galaxy A16 5G, visit:

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a16-5g-blue-black-256gb-sm-a166pzkixme/

Samsung Expands Mobile Cloud Gaming Platform to Europe, Unlocking New Opportunities for Players and Partners

Samsung Electronics Co., Ltd. announced the expansion of its mobile cloud gaming platform into the European market, giving more players instant access to top mobile games on their Galaxy devices without the need for downloads or installations. The beta rollout has begun, starting with the U.K. and Germany. This phased release introduces access to a growing catalog of premium mobile titles, making it easier than ever for more players to jump in, discover and play.

“Nearly a year ago, we officially commercialised our mobile cloud gaming platform in North America. Since then, it has quickly become a preferred distribution channel for our partners to reach millions of Galaxy device owners,” said Seline Sangsook Han, EVP of Service Business Team, Mobile eXperience (MX) Business at Samsung Electronics. “With cloud-first features that allow players to instantly jump into games and smarter discovery tools, we’re helping games and services reach new audiences, boost engagement and improve retention. Now we’re expanding that access to Europe.” 

Samsung’s Mobile Gaming Hub is also being redesigned as the central destination to game on Galaxy devices. Later this year, players can expect more ways to discover games across every genre, along with new innovations that make the Mobile Gaming Hub more intuitive, connected and social than ever before.

Proven Cloud Gaming Technology Delivers Powerful Growth for Partners

Samsung’s mobile cloud gaming platform is collaborating with Moloco, the AI performance advertising company that drives consistently strong results for mobile game advertisers through Moloco Ads, an AI-powered advertising platform built to deliver real business outcomes for mobile marketers. Advertisers consistently see better 30-day return on ad spend (ROAS) over the course of a six-month campaign.

“As an AI performance advertising company, Moloco helps mobile app publishers and marketers drive growth and monetisation through AI-powered solutions that deliver measurable results in a privacy-first environment,” said Ikkjin Ahn, CEO at Moloco. “Our partnership with Samsung enables us to acquire higher-quality users for the Samsung cloud gaming platform more efficiently, showcasing how our AI models maximise both ROAS and user engagement across Moloco’s global ecosystem of mobile apps.” 

SpinX Games has run multiple user acquisition campaigns on Samsung’s mobile cloud gaming platform with Moloco Ads. These campaigns resulted in a 100% higher 30-day ROAS for comparable campaigns, showcasing the value of cloud distribution and strong potential for long-term investment value.

“Launching a portfolio of our games through Samsung’s cloud gaming platform has proven the power of instant access, removing barriers and allowing players to jump into the action with just one tap,” said Cameron Zhang, CEO at SpinX Games. “The early results have been impressive and clearly highlight the value of cloud-based distribution, making Samsung’s Galaxy platform a key part of our user acquisition strategy.”

These results reinforce the power of pairing seamless game access with smart ad technology to drive long-term user value and campaign performance at scale, cementing Samsung’s mobile cloud gaming platform as a critical element to driving developer and publisher success.

This news comes as Samsung enacted changes to its public terms earlier this year, introducing an 80/20 revenue share model for games on the Galaxy Store. The new model, which includes titles built on the company’s exclusive mobile cloud gaming platform, puts more funds back into the hands of developers and publishers to efficiently grow and scale their business, while providing strong incentives for more partners to join Samsung Galaxy’s growing ecosystem.

Reimagining Mobile Gaming Hub for More Connected Player Experiences

Samsung is set to deliver a next-generation redesigned Mobile Gaming Hub experience that will provide deeper personalisation, smarter tools and new ways to connect with games and communities. With the full reveal coming later this year, players can expect a more unified destination for all their mobile gaming needs, including playing their favourite games, watching gameplay content, engaging with in-game communities and using integrated AI tools to support gameplay and discovery.

For more information and updates on the Samsung Galaxy Store, visit https://galaxystore.samsung.com/games.

Lighting Up the Night with Samsung Galaxy S25 FE

 

The city skyline at night is breathtaking, but capturing it on camera often tells another story—grainy skies, blurred lights, and washed-out details. With the launch of the Samsung Galaxy S25 FE, Samsung’s advanced Nightography makes low-light photography not just possible, but stunning—especially against the glowing backdrop of the Petronas Twin Towers and Menara KLCC.

KLCC Nights, Reimagined

Standing at the foot of the Twin Towers, the challenge is always the same: dazzling lights against a dark sky. The Galaxy S25 FE’s 50MP main sensor and AI-powered noise reduction balance the scene perfectly. The Towers glow with crisp edges, the sky stays smooth and clean, and every beam of light radiates without overwhelming the frame.

From sweeping skyline shots that frame both the Petronas Twin Towers and KL Tower to dramatic close-ups of their illuminated details, the S25 FE captures scale and clarity with stunning precision. The glow of city lights, the sleek architectural lines, and the subtle play of shadows are all preserved—giving photos a richness usually reserved for flagship devices.

Motion in the City

Not just that, we have time to take some pictures in moving LED Light  and it’s alive with families, tourists, and children with their lovely look and posting. Motion like this usually leaves smudges or ghosting in photos, but with Samsung’s enhanced stabilization and multi-frame processing, the S25 FE keeps every moment crisp. Kids dashing across the plaza are captured in sharp detail, with the vibrant lights behind them staying beautifully intact.

A Selfie with the Towers

The 12MP front camera proves its worth when pointed back at you. Snapping a selfie with the Twin Towers glowing behind, skin tones stay natural while the towers shine in full clarity—no blur, no overexposure. It’s the perfect balance of portrait and landmark, making it ideal for travellers and city explorers alike.

Videos That Glow

KLCC’s night scene isn’t just for stills. The Galaxy S25 FE’s Super HDR video captures the brilliance of the towers and surrounding lights without losing depth in the shadows. Walking through the fountains with children playing in the background, the footage feels cinematic, stable, and true to life.

Why Nightography Matters

Kuala Lumpur comes alive after dark, and for Malaysians, the city’s night charm is part of its identity. Whether you’re a tourist admiring KLCC for the first time or a local enjoying a night stroll, the Galaxy S25 FE ensures every moment is captured vividly, just as your eyes see it.

Final Word

The Galaxy S25 FE isn’t just another “Fan Edition” device. With Nightography, it transforms one of the most difficult challenges in smartphone photography into one of its greatest strengths. From the dazzling Twin Towers to kids playing joyfully at the fountain, the S25 FE captures Kuala Lumpur’s nights in all their brilliance—proving that even in the dark, every shot can shine.

Samsung Galaxy S25 FE: Flagship Features, Mid-Range Price, Zero Compromise

 

Samsung has officially unveiled the Galaxy S25 FE (Fan Edition), launched on September 4, 2025, and after a week of hands-on use, one thing is clear: this is no ordinary “lite” phone. Equipped with Galaxy AI, Gemini Live, and Samsung’s signature Nightography, the S25 FE strikes the sweet spot between affordability and flagship-level performance.

Sleek Design, Brilliant Display

First impressions matter, and the S25 FE delivers. The 6.7-inch Dynamic AMOLED 2X display, with its buttery-smooth 120Hz refresh rate, makes everything—from scrolling through Instagram to streaming Netflix—an absolute delight. At 1,900 nits brightness, the screen stays legible even under Kuala Lumpur’s harsh midday sun. Wrapped in Armor Aluminum with IP68 water resistance, the phone feels premium in hand, echoing the design language of its flagship siblings.

Performance That Punches Above Its Weight

Powered by the Exynos 2400 processor with 8GB RAM, the device handled multitasking, casual gaming, and streaming effortlessly. Even demanding titles like Genshin Impact ran smoothly at high settings, thanks to an upgraded vapor chamber cooling system.

Battery life is another highlight. Its 4,900 mAh capacity comfortably powers through a full day of emails, video calls, gaming, and photography. And with 45W fast charging, the S25 FE refuels rapidly—65% in just half an hour—making battery anxiety a thing of the past.

Camera Excellence: From Sunsets to Lantern Nights

The Ultrawide Shot

The triple rear setup—50MP main, 12MP ultrawide, and 8MP telephoto with 3x zoom—proved versatile in everyday use. Wide-angle shots captured breathtaking skies, while zoomed-in frames of city architecture remained crisp and detailed. Super HDR video, meanwhile, balanced Kuala Lumpur’s dazzling night lights with surprising finesse.

But the star of the show is Nightography. Tested in our beautiful KL, shots came out clear, vibrant, and low on noise—an improvement over previous FE models. Moving subjects, like passing cars, stayed sharp without excessive blur.

Selfie enthusiasts won’t be disappointed either. The 12MP front camera preserved natural skin tones and fine details, avoiding the over-processed look often seen in mid-range devices. 

Galaxy AI & Gemini Live: Everyday Intelligence

Samsung’s Galaxy AI integration is more than a gimmick—it’s genuinely useful. Features like Now Brief and Browsing Assist simplify daily routines, while Instant Slow-mo, Audio Eraser, and Auto Trim turn casual videos into polished clips for TikTok or Instagram.

Gemini Live takes things further. Whether translating Japanese novels at a bookstore, suggesting recipes for spices in the kitchen, or identifying flowers during a stroll, Gemini Live transforms the phone into a real-time learning companion. Circle to Search, meanwhile, makes pulling up directions or information as easy as drawing a circle on screen.

Verdict: A True “Fan Edition”

The Galaxy S25 FE doesn’t just fill the gap between budget and flagship. It redefines the middle ground. With its polished design, dependable all-day battery, AI-powered tools, and impressive camera performance, the S25 FE is built for those who want flagship features without the flagship price tag.

Samsung has once again proven that “Fan Edition” doesn’t mean compromise—it means smart value, tailored for the modern user.

Meet Samsung Galaxy Tab S11 Series, Packing Everything You Expect from a Premium Tablet

 Samsung Electronics Co., Ltd. today announced the Galaxy Tab S11 Ultra and Galaxy Tab S11, delivering its most intelligent and advanced tablet experience yet. Powered by the latest Galaxy AI , now enhanced by One UI 8  and new multimodal capabilities, Galaxy Tab S11 Ultra is the thinnest Galaxy Tab to date, without compromising performance, going beyond a slim form factor to show what a premium tablet can be. Together, the series is built for effortless productivity on the go, combining pro-grade hardware with experiences optimized for a large screen.

 

With upgraded Samsung DeX and a redesigned S Pen, the Galaxy Tab S11 Ultra supports focused multitasking and seamless workflows, while also enabling creative expression in a sleek, portable form. Whether capturing ideas in a meeting, summarizing lecture notes or sketching out visual concepts, the Galaxy Tab S11 Ultra empowers users to handle more with less friction, wherever they are.

“The Galaxy Tab S11 series combines AI innovation with refined hardware to deliver a true multitasking experience that reflects Samsung’s deep experience in mobile productivity,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “With the latest Galaxy AI and new multimodal capabilities, these flagship tablets enable ultimate efficiency – empowering users to work, create and flow more naturally across a versatile, large screen.”

Powering Everyday Tasks with Advanced AI 

With One UI 8, the Galaxy Tab S11 series brings multimodal AI to the forefront – understanding what users type, say and see, and responding in real time with helpful suggestions, these tools unlock a more fluid way to work, create and stay in flow across any task.

• Gemini Live  enables real-time screen sharing and visual input, so users can have a natural conversation with Gemini about what they’re looking at. Whether it’s on-screen content or an object that someone wants to show by pointing the camera at it – Gemini Live can handle contextual questions and requests by seeing what the user sees. For instance, a user in a class can easily screen share their notes, then ask Gemini to interpret a chart or explain the study material and summarize its insights.

• By pressing and holding the side button, users can activate Gemini and carry out commands across apps with a single command. For instance, when there’s no time to read a lengthy article, users can share the link with Gemini and say, “Summarize this article and save it to Samsung Notes,” making it easier to catch up later. It simplifies complex actions so users can stay in their flow. 

The Galaxy Tab S11 series is packed with additional tools for effortless productivity and creativity – including the full suite of Galaxy AI features, optimized for the large screen.

• Users can turn rough sketches into clean visuals with Drawing Assist , then drag and drop  images they’ve created into Samsung Notes as a starting point for further ideation – perfect for brainstorming, visual planning or creative exploration.

• Writing Assist  helps rework tone and style, so users can easily refine a piece of writing to ensure it matches their intended meaning before dropping it into an email, document or other apps.

• While multitasking, users can keep Galaxy AI close at hand as a moveable and compact overlay, presented in a floating view,  allowing them to summarize the content on their screen without breaking focus.

• Circle to Search  with Google is now even more helpful for getting context and diving deeper into anything users see on their device's screen. Users are able to translate text in real-time as they scroll and interact. From news articles to social media posts, users will see instant, on-screen translations of the underlying text in their preferred language.

• The Galaxy Tab S11 series comes with the newly redesigned S Pen that’s built for both focused work and creative expression. Its new cone-shaped pen tip supports increased tilt angles for better control, while a hexagonal design provides a more natural, ergonomic feel that’s comfortable and stable in the hand. Quick Tools  make it easy to adjust on the fly while drawing or editing with floating access, while Sticky Note lets users capture sudden thoughts or to-dos directly over Samsung Notes – no more app switching required during document review.

Full-Scale Productivity

In addition to Galaxy AI, the enhanced Samsung DeX  on the Galaxy Tab S11 series empowers users to maximize their productivity when multitasking across apps, taking notes during meetings or simply mapping out ideas. Whether you’re a designer building out visual concepts or a frequent traveler planning a trip across apps and displays, the Galaxy Tab S11 series features support every step, from researching and sketching to sharing polished results.

The latest Samsung DeX upgrades unlock next-level productivity, starting with Extended Mode, which transforms Galaxy Tab S11 and an external monitor into a seamless dual-screen setup. It runs Samsung DeX across both screens simultaneously for more intuitive multitasking and greater flexibility – now users can drag and drop apps between displays or reference a document on one screen while presenting on the other. Also new to Samsung DeX, users can now create up to four separate, customized workspaces for different needs. For example, one workspace can be dedicated for work, another to creative projects and a third to planning a trip. 

With the upgraded Samsung DeX, users can set up a full working environment from virtually anywhere – whether it’s connecting to a meeting room TV for a presentation or adding final touches to a work document at the airport lounge just before starting a vacation. 

Combined with Book Cover Keyboard Slim, the Galaxy Tab S11 series easily transforms into a personalized, mobile workstation with instant access to AI assistants through the dedicated Galaxy AI Key.

Made to Perform, Built to Move

The Galaxy Tab S11 series delivers its most advanced performance yet, equipped with cutting-edge hardware and immersive visuals in a slim, highly portable design. Samsung brings its enhanced 3nm processor to Galaxy Tab for the first time in the S11 series, offering faster processing, smoother multitasking and more responsive AI features. Galaxy Tab S11 Ultra boasts performance improvements of 33% in NPU, 24% in CPU and 27% in GPU . Additionally, a powerful battery  and efficient thermal management ensure reliable, long-lasting use for work, creativity and everything in between.

Performance matched by purposeful design reflects Samsung’s hardware innovation – delivering ultra-thin and light, yet powerful devices ready for everyday versatility. Galaxy Tab S11 Ultra features a remarkably slim build at just 5.1 mm , with narrow 5.2 mm bezels  that expand screen space without compromising portability. Across both models, Dynamic AMOLED 2X displays deliver up to 1600 nits of peak brightness , ensuring clear, vivid visuals indoors or out, so users can stay focused wherever they work.

Tools That Fit the Way Users Work 

The Galaxy Tab S11 series makes it easy to get started with work or creative projects with extensive third-party apps . There is easy access to Goodnotes, Clip Studio Paint, LumaFusion and Notion – supporting everything from sketching and note-taking to flexible project planning. Galaxy users also enjoy exclusive benefits, with special offers that make it easier to explore these premium tools, work smarter and unlock their creative potential. Goodnotes  offers a 1-year free version, Clip Studio Paint  comes with a 6-month free trial with 20% off your first subscription and users can get 66% off LumaFusion  along with a one-month free Creator Pass. Notion  also comes with a one-month free trial of its Plus plan with Notion AI, providing added flexibility for writing, planning and organization. 

In addition to these apps, users can explore a broader range of options that support different needs. Noteshelf 3  offers customizable layouts for capturing and organizing ideas. ArcSite  empowers users with precision tools to turn creative sketches into CAD layouts. Sketchbook provides an intuitive space for illustration and concept art, and Picsart  enables creators to bring their imagination to life through its own AI-driven design tools. Whether users are working on creative portfolios or need to boost productivity, these tools are designed to simplify everyday tasks and streamline workflows. 

Launching as the first Galaxy tablet to feature One UI 8, the Galaxy Tab S11 series delivers a more seamless, intelligent AI experience. One UI 8 will expand to other previous generations of Galaxy devices, including the Galaxy Tab S10 series, starting in October. 

Availability

The Galaxy Tab S11 series will be available in Malaysia starting September 19 and offered in two colours : Gray and Silver. 

Models	Variant	Colours	Recommended Retail Price (RM)
Galaxy Tab S11 WIFI	12GB + 256GB	Gray, Silver	RM3,899
Galaxy Tab S11 5G	12GB + 256GB		RM4,399
Galaxy Tab S11 Ultra WIFI	12GB + 256GB		RM5,999
Galaxy Tab S11 Ultra WIFI	12GB + 512GB		RM6,499
Galaxy Tab S11 Ultra 5G	12GB + 256GB		RM6,499
Galaxy Tab S11 Ultra 5G	12GB + 512GB		RM6,999

For more information about the Galaxy Tab S11 series, please visit: https://www.samsung.com/my/tablets/galaxy-tab-s11/buy/