Unlocking the Future: Samsung's Vision for Agentic AI in the Mobile Ecosystem

 The next monumental leap forward lies in the realm of Agentic AI, a paradigm shift that promises to redefine how we interact with our devices and the world around us. This isn't just about smarter software; it's about intelligent agents that anticipate needs, act autonomously, and truly empower our users.

What is Agentic AI?

At its core, Agentic AI refers to an intelligence capable of perceiving their environment, making decisions, and executing actions to achieve specific goals, often without constant human intervention. Think beyond a simple voice assistant responding to commands; imagine a proactive digital companion that understands habits, preferences and takes initiative. They are, in essence, digital assistants. Now imagine Agentic AI implemented in mobile devices, the first of its kind. The potential applications of Agentic AI are vast and incredibly exciting for the mobile technology space. There is a future where our devices, powered by these intelligent agents, seamlessly integrate into every facet of daily life. Imagine your Samsung Galaxy phone, equipped with an Agentic AI, automatically scheduling your calendar based on your email discussions and texts, drafting email responses to common queries, and even summarising lengthy documents before you read them. It could learn your work patterns, suggest optimal times for focused work, and filter out distractions.   Your smart watch, working in tandem with your phone, could go beyond tracking. An Agentic AI could analyse your health data, identify potential issues before they become critical, and even suggest preventative measures or recommend consultations with healthcare professionals. It could be a truly proactive guardian of your well-being. With Agentic AI, your home could become truly intelligent. Your devices could anticipate your arrival, adjusting lighting and temperature, and ensuring your security systems are optimised, all without a single command from you. The home truly becomes an extension of you. Imagine an Agentic AI that understands your photographic style, anticipates the perfect moment for a shot, and even intelligently edits your photos and videos to professional standards, all on your device. It could learn your preferences for colour grading, composition, and even narrative, transforming your memories into cinematic experiences. For mobile phones, Agentic AI represents a profound evolution. Our devices will no longer just be powerful tools; they will become intelligent partners. Our phones will gain an unprecedented ability to understand context, your location, your schedule, your health, and even the people you're with. This contextual awareness will enable truly predictive and proactive assistance. Imagine fewer taps, fewer searches, and less manual input. Agentic AI will anticipate your needs, providing information and taking action before you even think to ask. This will free up valuable time and cognitive load, allowing you to focus on what truly matters. Forget one-size-fits-all solutions. Your device will become uniquely yours, evolving and adapting to your individual preferences and behaviours over time. It will be a digital reflection of your life. Bringing this vision to life requires extraordinary technology. The advanced processors that power Agentic AI on your device represent the cutting edge of mobile innovation – enabling future technology to truly understand you while keeping your data secure and private. This is premium technology designed for a premium experience, an investment in capabilities that fundamentally transform what your device can do for you. Follow https://news.samsung.com/my/ for news and information.

Purchase the Galaxy A26 5G for only RM1199 TODAY!

 

In a world where smartphones are sleeker, sexier, and more powerful than ever, owning the latest generation device isn’t just a want, it’s a statement. And nothing makes that statement clearer than holding a Samsung in your hand. Mestilah Samsung, baru ada Gaya – because only Samsung can give you that perfect blend of style, performance, and innovation.

For just RM1199, you’re stepping into a level of style that used to cost twice, even three times as much. The Galaxy A26 5G isn’t just about looking good. it’s about making a bold statement. With its sleek design, vibrant colours, and cutting-edge features, it’s your ticket to standing out in a world that demands more.

In today’s competitive, fast-paced world, standing out matters, and your phone can say a lot about who you are. Whether you’re hustling through your workday or relaxing by the waves, the A26 5G lets you express your vibe effortlessly with three eye-catching colours: Mint, Peach Pink, and Black.

But what truly sets it apart, and why should you rush to get one? It comes down to what makes it undeniably stylish in the first place. 

• Gaya reason no.1:  The incredible price point at only RM1199 — premium feel without the premium. 

• Gaya reason no.2: The smart convenience of Circle to Search, letting you find anything instantly with just a gesture. 

• Gaya reason no.3: Love taking photos? You’re going to love this even more. The A26 5G delivers stunning results with its 50MP wide camera and 13MP selfie shooter. Add fun filters, retouch on the go, or clean up your shots with Object Eraser, your socials will never look the same again.

• Gaya reason no.4: Longevity you can trust. With up to 6x years of OS and security updates, it stays, relevant, secure and smooth for years to come. In a world where trends are fast-changing, this is the kind that quietly says: you chose smart, and not just trendy.

All this for only RM1199? It almost feels like a cheat code. Deals this good don’t come often, and when they do, they don’t stay long.

So don’t let FOMO hit you later, grab the Samsung Galaxy A26 5G today and elevate your everyday style, intelligence, and creativity without breaking the bank. Your next upgrade moment is right here, right now.

Purchase the Galaxy A26 5G for RM1199, with free 1-year extended warranty (worth RM99) now! Promotion is valid until 8 March only: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a26-5g-peach-pink-256gb-sm-a266bzihxme/

Just Walk and Stand a Chance to Win a Galaxy Tab S10 FE

 It’s 2026, and New Year resolutions are officially in full swing. If staying active is on your list, now’s the perfect time to start. And let’s be honest, sometimes the best motivation is a reward worth moving for.

That’s where Samsung steps in. Join “Jalan-Jalan Malaysia”, a virtual walkathon challenge on the Samsung Health app that takes you across Malaysia landmarks as you “travel” across the map. When you finish, stand a chance to win a Galaxy Tab S10 FE worth RM2199 each, plus a RM200 Samsung E-

Store voucher applicable on selected Samsung Galaxy Watches or Galaxy Ring. Fitness goals just got a whole lot more exciting!

Getting started is easy – here’s all you need to do:

i) Ensure you have Samsung Health app downloaded on your mobile device

ii) Go to “Together” Page, and click Join when you see the “Jalan-Jalan Malaysia” card on the app

iii) Achieve the step count required anytime within 10 January 2026 until 9 February 2026 (no minimum steps requirement per day), and ensure your steps are logged in the Samsung Health app.

iv) Finishers will have to answer a simple question, then stand a chance to win a Galaxy Tab S10 FE worth RM2199 & be rewarded with a RM200 Samsung E-Store voucher.

Walk more, stand taller, and let your New Year resolution pay off, literally. Click here to find out more about “Jalan-Jalan Malaysia”

https://shealth.samsung.com/deepLinksc_id=app.main&action=view&destination=message&id=8288&src=media

Please visit here for more information on the terms and conditions of this programme:

https://images.samsung.com/is/content/samsung/assets/my/tnc/Jalan-Jalan-Malaysia-Together-Challenge-TnC-V4-23-12-2025.pdf

From Smart Assistants to Smart Doers - Why Agentic AI Is the Next Leap for Smartphone

 For most Malaysians today, AI on smartphones is already part of daily life, asking for directions, setting alarms, or searching for answers. Useful, yes, but still reactive. The next evolution of artificial intelligence is about to change that relationship entirely. It’s called Agentic AI, and it’s not just about answering questions, it’s about getting things done.

What Is Agentic AI, in Simple Terms? Agentic AI refers to AI systems that can set goals, make decisions, and take actions autonomously. Instead of waiting for instructions at every step, it can plan ahead, execute tasks, and adapt based on outcomes

Think of it this way: Traditional AI replies when you ask. Agentic AI works for you, even when you don’t ask. Here is how Agentic AI Works in Real Life:

Agentic AI follows a practical loop:

1. Goal Definition – You define an objective, like “help me get through a busy workday.”

2. Context Gathering – The AI checks your calendar, location, traffic, habits, and notifications.

3. Planning & Reasoning – It decides what actions are needed.

4. Action Execution – Tasks are carried out across apps.

5. Feedback & Adaptation – The AI learns what worked and improves over time.

 

What This Looks Like for Malaysians

Hands-Free Task Automation

Imagine a working professional in Kuala Lumpur. Before leaving the house, agentic AI checks traffic on the LDP, delays your meeting automatically, sends a polite message to colleagues, and opens Waze with the fastest route, without you touching your phone.

For parents, it could mean automatically adding school events to the calendar from WhatsApp messages, setting reminders, and preparing directions to tuition centres in the evening.

Smarter, Context-Aware Assistance

If you commute daily on MRT or LRT, agentic AI learns your routine. It can prepare your transit card app before peak hours, silence notifications during meetings, and remind you to leave early on days when rain or road closures are expected.

During Ramadan, it could adjust notification behaviour near iftar, suggest quieter modes in the evening, or remind you of prayer times based on location.

Personalised Experiences That Improve Over Time

Agentic AI adapts to Malaysian lifestyles, whether you’re a gig worker juggling deliveries, a student balancing classes and part-time work, or a business owner managing multiple chats and payments.

Over time, it learns which apps matter most during work hours, who you reply to immediately, when you prefer fewer notifications. Your phone starts feeling less like a device and more like a personal assistant that understands you.

On-Device Intelligence for Privacy

With more agentic AI running directly on the smartphone, sensitive data, photos, messages, schedules, can be processed locally instead of being sent to the cloud. For Malaysians increasingly aware of data privacy, this means greater peace of mind without sacrificing convenience.

Productivity Without the Stress

Agentic AI can summarise long WhatsApp group chats, highlight urgent emails, draft short replies in Bahasa Malaysia or English, and suggest next actions, helping users stay productive without feeling overwhelmed.

 

A Smarter Smartphone for Real Malaysian Lives

Agentic AI isn’t about flashy tech demos. It’s about less friction in everyday life, fewer taps, fewer reminders, fewer things to remember. As this technology matures, smartphones will no longer just respond to Malaysians, they’ll quietly support them through every part of the day.

Smartphones today are undeniably becoming more expensive, driven by rising chipset costs and global supply constraints. Yet at the same time, they’re also becoming smarter. The rapid rise of AI features has transformed what our devices can do, and Agentic AI marks the next bold step in this evolution. Even amid economic uncertainty, this shift makes the future of smartphones more exciting than ever.

Follow https://news.samsung.com/my/ for news and information.

Sunway Medical Centre Velocity and Samsung Malaysia Collaborate to Enable Better Access to Real-time Health Management

 

 As Malaysia continues to grapple with a rising tide of non-communicable diseases (NCDs) such as hypertension, diabetes, heart disease among many other diseases, the importance of preventive healthcare has never been greater. According to the Ministry of Health, NCDs are the leading cause of death and disability in the country, accounting for nearly 72% of all premature deaths . 

As Malaysians become more health-conscious, technology is playing a growing role in how people understand and manage their wellbeing. With Malaysia ranking among the world’s top ten countries for smartwatch usage, with 31.3% of the population owning and using smartwatches , these devices are fast becoming an everyday tool for tracking vital signs, encouraging active lifestyles, and spotting potential health risks early.

Recognising the potential of technology to strengthen preventive care, Sunway Medical Centre Velocity (SMCV) has collaborated with Samsung Malaysia Electronics (SME) Sdn Bhd (“Samsung Malaysia”) to introduce the Galaxy Watch8 Health Screening Package, an exclusive health screening experience designed to complement the features of the newly launched Samsung Galaxy Watch8 series.

This collaboration bridges healthcare and technology to offer Malaysians a more holistic and connected approach to managing their health. By integrating real-time insights from the Galaxy Watch8 with SMCV’s medical expertise, the collaboration enables individuals to interpret and act on their health data with professional medical support.

The Galaxy Watch8 Health Screening Package features a series of comprehensive assessments that align with the smartwatch’s advanced health functions, including vascular load monitoring  , irregular heart rate alerts , blood pressure & ECG    , bedtime guidance  , and carotenoid measurement, all designed to help users gain a deeper understanding of their wellbeing and make informed decisions about their health.

Priced at RM1,600, the Galaxy Watch8 Health Screening Package includes:

• Overview Assessment: Historical and clinical examination, weight, height, BMI, vision test, blood pressure screening, resting ECG and Body Composition Analysis (BCA).

• Blood Investigations: Full blood count, Erythrocyte Sedimentation Rate (ESR), Blood Grouping (ABO & Rh), liver function profile, kidney function profile, lipid profile, thyroid function test, fasting blood sugar, HbA1C, and vitamin D.

• Radiology & Diagnostic Assessment: Chest X-ray, ultrasound of abdomen and pelvis, Pulmonary Function Test (PFT), and stress test.

• Lifestyle & Wellness Assessment: Sleep quality questionnaire

• Consultations: Medical officer review and dietitian consultation

Together, these assessments validate and interpret the insights provided by the Galaxy Watch8, offering a complete health overview that combines advanced technology with professional medical interpretation.

To commemorate the launch, SMCV and Samsung Malaysia are introducing an exclusive campaign from 17 December 2025 to 28 February 2026, offering complimentary Galaxy Watch8 Health Screening Package and Samsung Galaxy Watch8 for early bird purchasers*, alongside limited-time purchase with purchase (PWP) discounts for both SMCV patients and Samsung customers. (Kindly refer to the Appendix below for full promotional details)

Ms Susan Cheow, Chief Executive Officer (CEO) of SMCV said, “Through this collaboration, we are making preventive care more connected, personalised, and actionable. By integrating data from the Galaxy Watch8 with clinical interpretation, we enable individuals to make informed decisions that support long-term health.”

This collaboration also highlights SMCV’s ongoing commitment to bridging medical expertise with technological innovation. “As healthcare continues to evolve in the digital era, we believe that the synergy between advanced medical care and smart technology will empower people to take greater control of their well-being. Together with Samsung Malaysia, we are moving towards a future where healthcare is not only reactive but also proactive, preventive, and accessible,” she adds.

Echoing her sentiment, Mr Matthew Ng, Head of Mobile eXperience Business at Samsung Malaysia Electronics shared, “The Galaxy Watch8 series redefine everyday wellness with purposeful innovation. By delivering intuitive wellness insights right from the wrist and pairing them with SMCV’s clinical expertise, this collaboration helps Malaysians takes charge of their overall wellbeing through actionable insights powered by Samsung Health.”

This collaboration reflects a shared vision between SMCV and Samsung Malaysia to shift the healthcare paradigm from treating illness to maintaining wellness. By merging smart technology with clinical precision, the collaboration empowers Malaysians to proactively manage their health through continuous and preventive care.

To learn more and purchase the Galaxy Watch8 Health Screening Package, please visit SMCV’s E-commerce website. To learn more about the Samsung Galaxy Watch8 Series, please visit www.samsung.com.my.

Samsung Pay is Now Online, Powered by Fiuu for Seamless Payments!

 In a significant move for Malaysia’s digital payments landscape, Fiuu, Southeast Asia’s leading payment service provider and the largest in Malaysia, has enabled Samsung Pay acceptance across a wide network of e-commerce merchants in sectors such as food and beverage, pharmacy, health and wellness, and entertainment. The rollout underscores Samsung’s push to move beyond in-store mobile wallet usage and into the fast-growing digital commerce segment, with Fiuu providing the acquiring infrastructure that powers the entire online enablement.

The new offering enables consumers to check out seamlessly on a wide array of online merchants, from fashion and electronics to travel and lifestyle. More e-commerce sites will be activated and available in the future. For merchants, the value proposition is clear: tapping into the large base of Samsung device users, offering a frictionless checkout button, and aligning with mobile-first consumer behaviour, supported by Fiuu’s proven reliability and coverage across major verticals.

On the financial services side, Samsung Pay currently supports 11 banks across Malaysia. With this institutional backing, the service ensures wide card-network coverage and credibility. The multi-bank support is critical because it means the offering can reach large swathes of banked consumers and is not limited to a niche set of issuers. Through Fiuu’s multi-bank acquiring connectivity, merchants gain streamlined access to these issuers under a single integration which helps accelerate adoption of the online wallet payment method. Samsung Pay is now also available to be used on Samsung’s online store as well. 

The following table below lists supported banks and cards on Samsung Pay:

One of the most compelling aspects of the rollout is that transactions made online via Samsung Pay are eligible to earn Samsung Rewards Points, in the same way as in-store payments. Previously, many mobile wallet or device-based payments only offered loyalty points through physical payment method and this move closes the gap between online and offline.

Consumers making purchases via Samsung Pay accumulate Samsung Reward points which can be redeemed either through Samsung’s catalogue of rewards, or used towards upgrading Samsung devices, delivering more than just convenience, but also value.

Samsung Rewards Points earned via payments can be used in two key ways:

• Redeem items from the Samsung Rewards catalogue which includes vouchers for selected food and beverage merchants and Samsung products.

• Use the points to offset the cost of a new Samsung device, meaning the more you use Samsung Pay (online or in-store), the lesser you pay for your next device.

This rewards-driven model helps to reinforce a virtuous cycle: consumers pay via Samsung Pay → accumulate points → redeem great rewards or upgrade your devices.

This launch comes at a time when Malaysian consumers are increasingly comfortable with digital payments. 

By enabling a mobile-wallet-first payment experience for online commerce, Samsung is bridging a gap, and through Fiuu’s acquiring capabilities, merchants gain access to a ready, seamless and secure online acceptance channel that supports the country’s growing digital economy.

For more information on Samsung’s payment services, please visit: https://www.samsung.com/my/apps/samsung-wallet/

Explore more cities in one trip with The Emirates Asia Pass

 Emirates has unveiled an exciting new way for travellers to explore Southeast Asia with the launch of the Emirates Asia Pass. Designed for travellers seeking cultural discovery and flexible itineraries, the pass simplifies multi-city travel across the region, offering convenience, value, and flexibility on one single booking.

With the Emirates Asia Pass, customers can book and customise itineraries across Thailand, Indonesia, Vietnam, Malaysia, Cambodia, Singapore and Laos, all under one ticket. Whether travellers are looking to experience tranquil island retreats, rich cultural landmarks or vibrant cities, the Emirates Asia Pass allows them to seamlessly connect between destinations and explore the region their way.

The Emirates Asia Pass offers travellers the freedom to create bespoke journeys, combining their desired destinations, and even revisiting the same city more than once. Travellers can select from one to ten flights within Southeast Asia, making it easy to tailor itineraries to match their travel style and schedule. For the complete list of destinations included in the pass, please visit emirates.com.

The pass is available to travellers booking an international Emirates flight arriving in Cambodia, Indonesia, Malaysia, Singapore, Thailand, Vietnam or Laos, either directly through Emirates or via their preferred travel agent. The new travel solution eliminates the need for multiple tickets on different airlines and allows customers to manage all flights conveniently on a single platform.

From the tranquil beaches of Koh Samui to the vibrant streets of Bangkok, the Emirates Asia Pass invites travellers to plan and extend their trip easily.

Popular gateways such as Singapore, Bangkok, and Kuala Lumpur serve as ideal starting points for exploration, with seamless onward connections operated in partnership with Bangkok Airways and Batik Air Malaysia. In addition, Emirates-operated services connect travellers between Thailand and Vietnam, as well as Thailand and Cambodia, further expanding travel options across the region.

From now, Travellers can purchase the Emirates Asia Pass with their Emirates international ticket via emirates.com, Emirates Contact Centres, retail and ticketing offices, or travel agencies.

For added flexibility, customers can make changes to their flights after purchase with a nominal fee of USD 15 per change on flights included in their pass.

Midea Sets New Malaysia Book of Records Milestone with the Simultaneous Launch of FIRST 18 Midea Brand Stores Nationwide

 Midea Malaysia today marked a key milestone with the simultaneous launch of 18 Midea brand stores across the country, a first-of-its-kind national rollout recognised by the Malaysia Book of Records for “Most Electrical Appliance Outlets Launching In An Event.”

The nationwide launch comprises 15 new Midea brand stores, 2 new Midea Pro-Shops, and 1 Kuala Lumpur showroom featuring a refreshed signboard, all collectively contributing to this record-setting achievement. The event underscores Midea’s accelerated expansion in Malaysia, transforming its physical retail footprint from zero to 18 stores in a single rollout.

"Launching 18 brand stores simultaneously is more than an expansion – it transforms how customers engage with Midea. With more touchpoints across the country, Malaysians can now experience our smart home solutions in person, consult directly with our specialists, and access reliable after-sales support closer to home. This nationwide rollout reflects the strong momentum we’ve built over the past few years and positions Midea to compete even more effectively in Malaysia’s fast-growing home appliance market. It also strengthens the trust and convenience we aim to deliver as Malaysia’s smart home partner of choice,” said Mark Tam, Managing Director of Midea Malaysia.

“At the same time, we are proud to introduce the SMART MASTER series, which reflects our vision of bringing intelligent, user-centric technologies into everyday homes. By combining AI-powered features with our expanding retail footprint, we aim to deliver a more seamless, connected, and convenient experience for all our customers.”

Malaysia Book of Records Recognition for Nationwide Simultaneous Launch

Hosted simultaneously across Malaysia, the event – officially recognised by the Malaysia Book of Records, featured a nationwide synced countdown, during which all 18 stores unveiled their storefront signboards at the exact same moment. The reveal was broadcast live across all locations including on Midea Malaysia’s Facebook page, symbolising the unity of Midea’s expanding retail network.

The event opened with an on-screen introduction of all 18 brand store owners, followed by a video presentation previewing Midea’s new SMART MASTER series. Mark Tam then delivered his keynote address, after which plaque presentations were carried out for the 17 brand stores outside Kuala Lumpur. The ceremony also included the official presentation of the Malaysia Book of Records certificate to commemorate the brand’s achievement.

Introducing SMART MASTER: AI-Driven Technologies Designed for Modern Living

As part of the launch, Midea introduced the SMART MASTER product series to the Malaysian market, giving attendees a first look at how the brand is elevating the connected home experience.

SMART MASTER represents a suite of intelligent technologies embedded across Midea’s appliance range, designed to understand, adjust, and respond intelligently to user needs through AI and smart sensors.

To complement the SMART MASTER showcase, Midea also presented a broader lineup of its latest home innovation solutions across categories, including:

• Avigator series

• Insta-Fit Master series

• Laundry Suite

• L-Shaped Cooker Hood MCH-90XS38 (RFID)

• Built-In Gas Hob (MGH-2590GL (RFID))

• Robotic Vacuum Cleaner V12

• Bladeless Fan

Together, these innovations reflect Midea’s mission to elevate smart living through a fully connected ecosystem of user-centric technologies. From IoT-enabled appliances linked through the SmartHome app, to RFID and Wi-Fi connectivity that allows seamless remote operation and automation, Midea continues to advance a home environment that adapts intuitively to users’ daily needs.

This ecosystem is further strengthened by the brand’s emphasis on energy-efficient engineering through appliances designed to optimise long-term energy consumption. By integrating AI-driven intelligence with real-time sensing and cross-device coordination, Midea aims to deliver a truly cohesive, intelligent and effortless smart home experience for Malaysian households.

Strengthening Midea’s Presence in Malaysia

This nationwide expansion signals Midea’s dedication to offering an improved customer experience through modern retail spaces aligned with its new corporate identity, while strengthening product accessibility across more regions in Malaysia. With the growing demand for connected living solutions, Midea aims to empower more households to adopt intelligent home technologies through both its expanding retail footprint and its new generation of AI-powered appliances.

With this milestone, Midea continues to solidify its position as one of the fastest-growing home appliance brands in Malaysia.

Looking ahead to 2026, Midea is targeting a strong growth trajectory of approximately 20%, driven by the rising demand for energy-efficient and smart-home solutions in the local market. The brand will continue expanding and upgrading its Brand Store network, strengthening dealer partnerships, and enhancing after-sales service nationwide. Backed by a robust 2026 product roadmap and a deeper focus on innovation and customer experience, Midea is well-positioned to deliver sustained growth and reinforce its leadership in Malaysia’s home appliances sector.

Limited Time Launch Promotions

To celebrate the grand opening of its first 18 brand stores nationwide, Midea is introducing a series of exclusive promotions throughout December:

Gift with Purchase (1 – 31 December 2025)

• Customers who purchase selected Midea products between 1 and 31 December 2025 will receive an exclusive Gift with Purchase, available while stocks last.

Spin & Win (3 – 10 December 2025)

• From 3 to 10 December 2025, customers who spend RM288 and above on Midea products in a single receipt at participating stores will be entitled to a Spin-the-Wheel chance to win prizes.

Spend & Win (3 – 31 December 2025)

• Customers who spend RM488 and above on any Midea products in a single receipt between 3 and 31 December 2025 will qualify for the Spend & Win contest, with attractive prizes up for grabs.

How the Galaxy Buds3 FE Makes Great Sound Affordable

 

Every time you put in your earbuds, the world changes, music comes alive, voices sound clearer, and suddenly everything feels sharper. Getting that kind of experience without a high price tag doesn’t happen by chance. It’s the result of smart engineering and thoughtful choices.

The Galaxy Buds3 FE shows how engineers balance sound quality, useful features, and cost to create earbuds that feel premium, even when they’re designed to be affordable.

Designing for What Really Matters

When creating a value product, engineers don’t chase every high-end feature. Instead, they focus on what users actually care about:

• Clear, balanced sound across all kinds of music

• A comfortable fit for long wear

• Reliable Bluetooth connection

• Good battery life

• Noise control that works in daily life

Every decision is tested against one simple question: “Will this make a real difference for the user?”

Sound That Hits the Sweet Spot

At the heart of great sound is the driver, the tiny speaker inside each earbud.

Instead of using the biggest or most expensive ones, engineers carefully tune a balanced driver that delivers:

• Punchy bass that feels full, not muddy

• Clear vocals and crisp highs

• A sound that feels rich and satisfying for most listeners

Smart design choices, like the shape of the ear tips and internal chamber, help enhance bass naturally without needing costly parts.

Smart Software That Works Behind the Scenes

A lot of what makes the Buds3 FE sound so good comes from software:

• Adaptive EQ adjusts audio based on how the earbuds fit in your ears.

• Noise management balances clarity and comfort without draining battery life.

• Audio tuning is based on how people perceive sound, not just lab readings, so it feels natural and enjoyable.

Because software can be updated over time, users continue to benefit from improvements even after purchase.

Noise Control That’s Practical

The Buds3 FE doesn’t try to beat the most expensive noise-cancelling earbuds, and that’s by design.

Instead, it combines:

• Lightweight active noise cancelling (ANC)  that reduces steady background sounds like bus engines or air conditioners

• Strong passive isolation, achieved through snug ear tips that block outside noise naturally

Together, these give you quiet comfort without draining battery or raising costs.

Clear Calls, Smarter Mics

For calls, engineers focus on clarity, not just mic count. The Buds3 FE uses:

• High-quality MEMS microphones that capture your voice cleanly

• Smart beamforming and noise reduction to minimize wind and background noise

• Phone-assisted processing, which helps improve call clarity while keeping the earbuds efficient

Battery and Everyday Use

The Buds3 FE battery is tuned for real-life use, not bragging rights.

• Efficient chipsets and Bluetooth management stretch battery life without adding bulk.

It’s the right balance between convenience, size, and performance.

Built Smart, Built to Last

Behind every pair of earbuds is a production process optimized for quality and consistency.

• Shared components and automated testing keep costs low and reliability high.

• Simplified assembly means fewer parts, faster production, and fewer defects.

These details make it possible to deliver great performance without premium pricing. After all the technical work, engineers test the Buds3 FE with real listeners, comparing sound, comfort, and call quality. They tune it for what people actually hear rather than what looks perfect on a chart. Because the Buds3 FE supports firmware updates, it can get even better over time, with improved sound profiles, better connectivity, and refined ANC performance.

The Big Idea: Smart Choices, Not Shortcuts

The Galaxy Buds3 FE proves that great products aren’t about cutting corners, they’re about making smart choices

By focusing on what truly matters to listeners, sound, comfort, battery life, and reliable performance, Samsung engineers created earbuds that deliver more than their price suggests.

It’s proof that good engineering isn’t about adding everything, it’s about choosing the right things.

To buy the Galaxy Buds3 FE, please visit: https://www.samsung.com/my/audio-sound/galaxy-buds/galaxy-buds3-fe-black-sm-r420nzkaxme/

[Design Story] One UI Helps You Live Life Your Way

 

Since One UI’s announcement in 2018, One UI was designed to help you focus on what matters most with an easier, more streamlined interface. Today, it has grown into an AI-enabled Samsung experience that connects your phone, tablet, smartwatch, earbuds, laptop, TV, and home appliances. Now, you can enjoy a consistent experience across your home and beyond as your Samsung ecosystem grows and evolves with you, helping you live life as you see fit.

 * Content images simulated for illustrative purposes only and may differ from the actual products, UX, and usage environments.

Easy, Free-Flowing Experiences

One UI across your Samsung ecosystem means you can use apps on one device and pick up where you left off on another, so your routines and experiences stay seamless. From tablet to fridge, fridge to TV or smartwatch to all three, your health updates, memories and to-do lists stay in sync — from here to there and everywhere.

 

* Images are simulated for illustrative purposes. Actual UX may vary.

  

* Images contain elements created with the assistance of generative AI tools.

Cool and Original Experiences

With One UI, the ordinary feels extraordinary as advanced technology and connectivity become part of everyday life. Every tap or gesture opens a world full of new possibilities. Chores take care of themselves while you’re fully immersed in an otherworldly adventure, and your personal assistant helps you bring the heat on the court. To others, it might seem like you have a genie ready to grant your every wish. To you, it’s just Tuesday.

  

Just-for-You Experiences

One UI is always with you, for the long haul and the small victories. Whether you’re crushing your goals, eating a bit healthier or simply getting through the day, One UI stays by your side morning, noon and night. Think of it as a little pick-me-up — wake up and get status updates on your sleep and schedule, keep track of your target goals and reflect on the day’s highs when it’s all over.

Your life, your way, every day — from one device to another, at home or on the go. This is just the beginning.

 

View the video here: https://youtu.be/0xxUHVdGhZ0