Don’t You Wish You Had a Friend in Your Phone?

 

Think about the people we turn to every day. There is always that friend who knows the right angle to take your good-looking photo, the one who is always by your side when you need them, and the one who replies instantly whenever you reach out. Now imagine if your smartphone could be all of that: dependable, supportive, and ready to help whenever you need it. With the Galaxy A16 5G, that idea is closer than you think.

A Friend Who Knows Your Best Angles

Photos have become the language of how we share our lives, from quick OOTDs to nights out with friends. The Galaxy A16 5G comes with a 50MP Main Camera and 13MP Front Camera, designed to capture your moments clearly and vividly. Just like a friend who always offers to take the photo and nails it, the A16 makes sure you look great every time.

A Friend Who Is Always There for You

Nobody wants to be left hanging halfway through the day. With its 5,000mAh battery, the Galaxy A16 5G is built to last from morning alarms to late-night chats. Paired with 25W fast charging, it powers back up quickly so you can stay connected without missing a beat.

A Friend Who Replies Instantly

We all know how frustrating it is to wait for someone to reply. Powered by the MediaTek Dimensity 6300 processor with 8GB RAM and 256GB storage that can be expanded up to 1.5TB, the Galaxy A16 5G keeps everything smooth. Combined with 5G connectivity, it delivers quick responses for multitasking, gaming, or streaming on the go.

And A Friend Who Can Do Even More

But what if that friend could actually help you with everyday tasks too. AI  is changing the way we use our phones, turning them into companions that do more than just connect us. From helping you organise your day to offering quick answers, AI is shaping a new kind of relationship with our devices, one that feels more personal and more human.

The Future of Awesome is Coming Soon

The Galaxy A16 5G is designed for Malaysians who want more than just a phone. It is built to be reliable, responsive, and ready to feel like a true companion in your pocket. And this is only the beginning, with more exciting updates to the Galaxy A series on the way.

The Galaxy A series is built to make smartphones smarter, more personal, and more fun. Because sometimes, the savvy friend you will ever have is already in your pocket.

Stay tuned for the next chapter in the Galaxy A story.

Buy the Galaxy A16 5G during the promotion period till 31 August 2025, and get a Free 1-Year Extended Warranty worth RM99. 

To purchase the Galaxy A16 5G, visit:

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a16-5g-blue-black-256gb-sm-a166pzkixme/

Samsung Expands Mobile Cloud Gaming Platform to Europe, Unlocking New Opportunities for Players and Partners

Samsung Electronics Co., Ltd. announced the expansion of its mobile cloud gaming platform into the European market, giving more players instant access to top mobile games on their Galaxy devices without the need for downloads or installations. The beta rollout has begun, starting with the U.K. and Germany. This phased release introduces access to a growing catalog of premium mobile titles, making it easier than ever for more players to jump in, discover and play.

“Nearly a year ago, we officially commercialised our mobile cloud gaming platform in North America. Since then, it has quickly become a preferred distribution channel for our partners to reach millions of Galaxy device owners,” said Seline Sangsook Han, EVP of Service Business Team, Mobile eXperience (MX) Business at Samsung Electronics. “With cloud-first features that allow players to instantly jump into games and smarter discovery tools, we’re helping games and services reach new audiences, boost engagement and improve retention. Now we’re expanding that access to Europe.” 

Samsung’s Mobile Gaming Hub is also being redesigned as the central destination to game on Galaxy devices. Later this year, players can expect more ways to discover games across every genre, along with new innovations that make the Mobile Gaming Hub more intuitive, connected and social than ever before.

Proven Cloud Gaming Technology Delivers Powerful Growth for Partners

Samsung’s mobile cloud gaming platform is collaborating with Moloco, the AI performance advertising company that drives consistently strong results for mobile game advertisers through Moloco Ads, an AI-powered advertising platform built to deliver real business outcomes for mobile marketers. Advertisers consistently see better 30-day return on ad spend (ROAS) over the course of a six-month campaign.

“As an AI performance advertising company, Moloco helps mobile app publishers and marketers drive growth and monetisation through AI-powered solutions that deliver measurable results in a privacy-first environment,” said Ikkjin Ahn, CEO at Moloco. “Our partnership with Samsung enables us to acquire higher-quality users for the Samsung cloud gaming platform more efficiently, showcasing how our AI models maximise both ROAS and user engagement across Moloco’s global ecosystem of mobile apps.” 

SpinX Games has run multiple user acquisition campaigns on Samsung’s mobile cloud gaming platform with Moloco Ads. These campaigns resulted in a 100% higher 30-day ROAS for comparable campaigns, showcasing the value of cloud distribution and strong potential for long-term investment value.

“Launching a portfolio of our games through Samsung’s cloud gaming platform has proven the power of instant access, removing barriers and allowing players to jump into the action with just one tap,” said Cameron Zhang, CEO at SpinX Games. “The early results have been impressive and clearly highlight the value of cloud-based distribution, making Samsung’s Galaxy platform a key part of our user acquisition strategy.”

These results reinforce the power of pairing seamless game access with smart ad technology to drive long-term user value and campaign performance at scale, cementing Samsung’s mobile cloud gaming platform as a critical element to driving developer and publisher success.

This news comes as Samsung enacted changes to its public terms earlier this year, introducing an 80/20 revenue share model for games on the Galaxy Store. The new model, which includes titles built on the company’s exclusive mobile cloud gaming platform, puts more funds back into the hands of developers and publishers to efficiently grow and scale their business, while providing strong incentives for more partners to join Samsung Galaxy’s growing ecosystem.

Reimagining Mobile Gaming Hub for More Connected Player Experiences

Samsung is set to deliver a next-generation redesigned Mobile Gaming Hub experience that will provide deeper personalisation, smarter tools and new ways to connect with games and communities. With the full reveal coming later this year, players can expect a more unified destination for all their mobile gaming needs, including playing their favourite games, watching gameplay content, engaging with in-game communities and using integrated AI tools to support gameplay and discovery.

For more information and updates on the Samsung Galaxy Store, visit https://galaxystore.samsung.com/games.

Lighting Up the Night with Samsung Galaxy S25 FE

 

The city skyline at night is breathtaking, but capturing it on camera often tells another story—grainy skies, blurred lights, and washed-out details. With the launch of the Samsung Galaxy S25 FE, Samsung’s advanced Nightography makes low-light photography not just possible, but stunning—especially against the glowing backdrop of the Petronas Twin Towers and Menara KLCC.

KLCC Nights, Reimagined

Standing at the foot of the Twin Towers, the challenge is always the same: dazzling lights against a dark sky. The Galaxy S25 FE’s 50MP main sensor and AI-powered noise reduction balance the scene perfectly. The Towers glow with crisp edges, the sky stays smooth and clean, and every beam of light radiates without overwhelming the frame.

From sweeping skyline shots that frame both the Petronas Twin Towers and KL Tower to dramatic close-ups of their illuminated details, the S25 FE captures scale and clarity with stunning precision. The glow of city lights, the sleek architectural lines, and the subtle play of shadows are all preserved—giving photos a richness usually reserved for flagship devices.

Motion in the City

Not just that, we have time to take some pictures in moving LED Light  and it’s alive with families, tourists, and children with their lovely look and posting. Motion like this usually leaves smudges or ghosting in photos, but with Samsung’s enhanced stabilization and multi-frame processing, the S25 FE keeps every moment crisp. Kids dashing across the plaza are captured in sharp detail, with the vibrant lights behind them staying beautifully intact.

A Selfie with the Towers

The 12MP front camera proves its worth when pointed back at you. Snapping a selfie with the Twin Towers glowing behind, skin tones stay natural while the towers shine in full clarity—no blur, no overexposure. It’s the perfect balance of portrait and landmark, making it ideal for travellers and city explorers alike.

Videos That Glow

KLCC’s night scene isn’t just for stills. The Galaxy S25 FE’s Super HDR video captures the brilliance of the towers and surrounding lights without losing depth in the shadows. Walking through the fountains with children playing in the background, the footage feels cinematic, stable, and true to life.

Why Nightography Matters

Kuala Lumpur comes alive after dark, and for Malaysians, the city’s night charm is part of its identity. Whether you’re a tourist admiring KLCC for the first time or a local enjoying a night stroll, the Galaxy S25 FE ensures every moment is captured vividly, just as your eyes see it.

Final Word

The Galaxy S25 FE isn’t just another “Fan Edition” device. With Nightography, it transforms one of the most difficult challenges in smartphone photography into one of its greatest strengths. From the dazzling Twin Towers to kids playing joyfully at the fountain, the S25 FE captures Kuala Lumpur’s nights in all their brilliance—proving that even in the dark, every shot can shine.

Samsung Galaxy S25 FE: Flagship Features, Mid-Range Price, Zero Compromise

 

Samsung has officially unveiled the Galaxy S25 FE (Fan Edition), launched on September 4, 2025, and after a week of hands-on use, one thing is clear: this is no ordinary “lite” phone. Equipped with Galaxy AI, Gemini Live, and Samsung’s signature Nightography, the S25 FE strikes the sweet spot between affordability and flagship-level performance.

Sleek Design, Brilliant Display

First impressions matter, and the S25 FE delivers. The 6.7-inch Dynamic AMOLED 2X display, with its buttery-smooth 120Hz refresh rate, makes everything—from scrolling through Instagram to streaming Netflix—an absolute delight. At 1,900 nits brightness, the screen stays legible even under Kuala Lumpur’s harsh midday sun. Wrapped in Armor Aluminum with IP68 water resistance, the phone feels premium in hand, echoing the design language of its flagship siblings.

Performance That Punches Above Its Weight

Powered by the Exynos 2400 processor with 8GB RAM, the device handled multitasking, casual gaming, and streaming effortlessly. Even demanding titles like Genshin Impact ran smoothly at high settings, thanks to an upgraded vapor chamber cooling system.

Battery life is another highlight. Its 4,900 mAh capacity comfortably powers through a full day of emails, video calls, gaming, and photography. And with 45W fast charging, the S25 FE refuels rapidly—65% in just half an hour—making battery anxiety a thing of the past.

Camera Excellence: From Sunsets to Lantern Nights

The Ultrawide Shot

The triple rear setup—50MP main, 12MP ultrawide, and 8MP telephoto with 3x zoom—proved versatile in everyday use. Wide-angle shots captured breathtaking skies, while zoomed-in frames of city architecture remained crisp and detailed. Super HDR video, meanwhile, balanced Kuala Lumpur’s dazzling night lights with surprising finesse.

But the star of the show is Nightography. Tested in our beautiful KL, shots came out clear, vibrant, and low on noise—an improvement over previous FE models. Moving subjects, like passing cars, stayed sharp without excessive blur.

Selfie enthusiasts won’t be disappointed either. The 12MP front camera preserved natural skin tones and fine details, avoiding the over-processed look often seen in mid-range devices. 

Galaxy AI & Gemini Live: Everyday Intelligence

Samsung’s Galaxy AI integration is more than a gimmick—it’s genuinely useful. Features like Now Brief and Browsing Assist simplify daily routines, while Instant Slow-mo, Audio Eraser, and Auto Trim turn casual videos into polished clips for TikTok or Instagram.

Gemini Live takes things further. Whether translating Japanese novels at a bookstore, suggesting recipes for spices in the kitchen, or identifying flowers during a stroll, Gemini Live transforms the phone into a real-time learning companion. Circle to Search, meanwhile, makes pulling up directions or information as easy as drawing a circle on screen.

Verdict: A True “Fan Edition”

The Galaxy S25 FE doesn’t just fill the gap between budget and flagship. It redefines the middle ground. With its polished design, dependable all-day battery, AI-powered tools, and impressive camera performance, the S25 FE is built for those who want flagship features without the flagship price tag.

Samsung has once again proven that “Fan Edition” doesn’t mean compromise—it means smart value, tailored for the modern user.

Meet Samsung Galaxy Tab S11 Series, Packing Everything You Expect from a Premium Tablet

 Samsung Electronics Co., Ltd. today announced the Galaxy Tab S11 Ultra and Galaxy Tab S11, delivering its most intelligent and advanced tablet experience yet. Powered by the latest Galaxy AI , now enhanced by One UI 8  and new multimodal capabilities, Galaxy Tab S11 Ultra is the thinnest Galaxy Tab to date, without compromising performance, going beyond a slim form factor to show what a premium tablet can be. Together, the series is built for effortless productivity on the go, combining pro-grade hardware with experiences optimized for a large screen.

 

With upgraded Samsung DeX and a redesigned S Pen, the Galaxy Tab S11 Ultra supports focused multitasking and seamless workflows, while also enabling creative expression in a sleek, portable form. Whether capturing ideas in a meeting, summarizing lecture notes or sketching out visual concepts, the Galaxy Tab S11 Ultra empowers users to handle more with less friction, wherever they are.

“The Galaxy Tab S11 series combines AI innovation with refined hardware to deliver a true multitasking experience that reflects Samsung’s deep experience in mobile productivity,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “With the latest Galaxy AI and new multimodal capabilities, these flagship tablets enable ultimate efficiency – empowering users to work, create and flow more naturally across a versatile, large screen.”

Powering Everyday Tasks with Advanced AI 

With One UI 8, the Galaxy Tab S11 series brings multimodal AI to the forefront – understanding what users type, say and see, and responding in real time with helpful suggestions, these tools unlock a more fluid way to work, create and stay in flow across any task.

• Gemini Live  enables real-time screen sharing and visual input, so users can have a natural conversation with Gemini about what they’re looking at. Whether it’s on-screen content or an object that someone wants to show by pointing the camera at it – Gemini Live can handle contextual questions and requests by seeing what the user sees. For instance, a user in a class can easily screen share their notes, then ask Gemini to interpret a chart or explain the study material and summarize its insights.

• By pressing and holding the side button, users can activate Gemini and carry out commands across apps with a single command. For instance, when there’s no time to read a lengthy article, users can share the link with Gemini and say, “Summarize this article and save it to Samsung Notes,” making it easier to catch up later. It simplifies complex actions so users can stay in their flow. 

The Galaxy Tab S11 series is packed with additional tools for effortless productivity and creativity – including the full suite of Galaxy AI features, optimized for the large screen.

• Users can turn rough sketches into clean visuals with Drawing Assist , then drag and drop  images they’ve created into Samsung Notes as a starting point for further ideation – perfect for brainstorming, visual planning or creative exploration.

• Writing Assist  helps rework tone and style, so users can easily refine a piece of writing to ensure it matches their intended meaning before dropping it into an email, document or other apps.

• While multitasking, users can keep Galaxy AI close at hand as a moveable and compact overlay, presented in a floating view,  allowing them to summarize the content on their screen without breaking focus.

• Circle to Search  with Google is now even more helpful for getting context and diving deeper into anything users see on their device's screen. Users are able to translate text in real-time as they scroll and interact. From news articles to social media posts, users will see instant, on-screen translations of the underlying text in their preferred language.

• The Galaxy Tab S11 series comes with the newly redesigned S Pen that’s built for both focused work and creative expression. Its new cone-shaped pen tip supports increased tilt angles for better control, while a hexagonal design provides a more natural, ergonomic feel that’s comfortable and stable in the hand. Quick Tools  make it easy to adjust on the fly while drawing or editing with floating access, while Sticky Note lets users capture sudden thoughts or to-dos directly over Samsung Notes – no more app switching required during document review.

Full-Scale Productivity

In addition to Galaxy AI, the enhanced Samsung DeX  on the Galaxy Tab S11 series empowers users to maximize their productivity when multitasking across apps, taking notes during meetings or simply mapping out ideas. Whether you’re a designer building out visual concepts or a frequent traveler planning a trip across apps and displays, the Galaxy Tab S11 series features support every step, from researching and sketching to sharing polished results.

The latest Samsung DeX upgrades unlock next-level productivity, starting with Extended Mode, which transforms Galaxy Tab S11 and an external monitor into a seamless dual-screen setup. It runs Samsung DeX across both screens simultaneously for more intuitive multitasking and greater flexibility – now users can drag and drop apps between displays or reference a document on one screen while presenting on the other. Also new to Samsung DeX, users can now create up to four separate, customized workspaces for different needs. For example, one workspace can be dedicated for work, another to creative projects and a third to planning a trip. 

With the upgraded Samsung DeX, users can set up a full working environment from virtually anywhere – whether it’s connecting to a meeting room TV for a presentation or adding final touches to a work document at the airport lounge just before starting a vacation. 

Combined with Book Cover Keyboard Slim, the Galaxy Tab S11 series easily transforms into a personalized, mobile workstation with instant access to AI assistants through the dedicated Galaxy AI Key.

Made to Perform, Built to Move

The Galaxy Tab S11 series delivers its most advanced performance yet, equipped with cutting-edge hardware and immersive visuals in a slim, highly portable design. Samsung brings its enhanced 3nm processor to Galaxy Tab for the first time in the S11 series, offering faster processing, smoother multitasking and more responsive AI features. Galaxy Tab S11 Ultra boasts performance improvements of 33% in NPU, 24% in CPU and 27% in GPU . Additionally, a powerful battery  and efficient thermal management ensure reliable, long-lasting use for work, creativity and everything in between.

Performance matched by purposeful design reflects Samsung’s hardware innovation – delivering ultra-thin and light, yet powerful devices ready for everyday versatility. Galaxy Tab S11 Ultra features a remarkably slim build at just 5.1 mm , with narrow 5.2 mm bezels  that expand screen space without compromising portability. Across both models, Dynamic AMOLED 2X displays deliver up to 1600 nits of peak brightness , ensuring clear, vivid visuals indoors or out, so users can stay focused wherever they work.

Tools That Fit the Way Users Work 

The Galaxy Tab S11 series makes it easy to get started with work or creative projects with extensive third-party apps . There is easy access to Goodnotes, Clip Studio Paint, LumaFusion and Notion – supporting everything from sketching and note-taking to flexible project planning. Galaxy users also enjoy exclusive benefits, with special offers that make it easier to explore these premium tools, work smarter and unlock their creative potential. Goodnotes  offers a 1-year free version, Clip Studio Paint  comes with a 6-month free trial with 20% off your first subscription and users can get 66% off LumaFusion  along with a one-month free Creator Pass. Notion  also comes with a one-month free trial of its Plus plan with Notion AI, providing added flexibility for writing, planning and organization. 

In addition to these apps, users can explore a broader range of options that support different needs. Noteshelf 3  offers customizable layouts for capturing and organizing ideas. ArcSite  empowers users with precision tools to turn creative sketches into CAD layouts. Sketchbook provides an intuitive space for illustration and concept art, and Picsart  enables creators to bring their imagination to life through its own AI-driven design tools. Whether users are working on creative portfolios or need to boost productivity, these tools are designed to simplify everyday tasks and streamline workflows. 

Launching as the first Galaxy tablet to feature One UI 8, the Galaxy Tab S11 series delivers a more seamless, intelligent AI experience. One UI 8 will expand to other previous generations of Galaxy devices, including the Galaxy Tab S10 series, starting in October. 

Availability

The Galaxy Tab S11 series will be available in Malaysia starting September 19 and offered in two colours : Gray and Silver. 

Models	Variant	Colours	Recommended Retail Price (RM)
Galaxy Tab S11 WIFI	12GB + 256GB	Gray, Silver	RM3,899
Galaxy Tab S11 5G	12GB + 256GB		RM4,399
Galaxy Tab S11 Ultra WIFI	12GB + 256GB		RM5,999
Galaxy Tab S11 Ultra WIFI	12GB + 512GB		RM6,499
Galaxy Tab S11 Ultra 5G	12GB + 256GB		RM6,499
Galaxy Tab S11 Ultra 5G	12GB + 512GB		RM6,999

For more information about the Galaxy Tab S11 series, please visit: https://www.samsung.com/my/tablets/galaxy-tab-s11/buy/ 

Enjoy Essential and Secure AI-powered Features with the Samsung Galaxy A17 and Galaxy A07

 

Samsung Electronics today unveiled the latest Galaxy A Series—introducing the all-new Galaxy A17 5G/LTE and Galaxy A07 LTE. Designed to empower users in every moment, these new devices combine essential AI-powered features for productivity and entertainment, strengthened security and privacy upgrades, as well as a sleek, modern design — delivering must-have experiences at accessible price points that help you get more out of every day.

Seamless, integral AI experiences 

The new Galaxy A17 offers some fan-favorite features from the Galaxy S Series, furthering Samsung’s vision of democratizing the latest AI experiences to more users. This includes the seamless integration of Gemini activation through pressing and holding the side button, as well as Gemini Live, a completely voice-activated hands-free experience. Both these features allow users to cue seamless interactions across Samsung, Google or third-party apps like Spotify.  

Circle to Search with Google is also available on the Galaxy A17 – supporting new ways to access information in the moment – whether it is simply circling on screen, or instantly searching for music playing in one’s surroundings, or through speakers on their device.    

Awesome entertainment for all 

For low light adventures, the new Galaxy A17 brings together enhanced optical image stabilization that enables shake-free videos and brighter images than its predecessor , along with a triple camera system that includes a 5MP Ultrawide, 50MP Wide, and 2MP sensor to capture the details of your core memories in every setting. 

Users can look forward to smooth and immersive viewing experiences with the new Galaxy A additions. The Galaxy A17 comes with a 6.7-inch large Super AMOLED display, while both models feature an enhanced 90Hz refresh rate and an upgraded application processor (AP)  to deliver fast and smooth Galaxy experiences across gaming, video streaming and other multitasking needs.  

With the Galaxy A17 and Galaxy A07’s long lasting battery  and 25W Fast Charging, users can stay connected throughout the day, enjoying seamless and uninterrupted usage with minimal downtime. 

Future-ready reliability 

The Galaxy A17 and Galaxy A07 will receive six generations of Android OS upgrades along with six years of security updates, to deliver mobile experiences that are both up-to-date and secure. 

Users can also take advantage of Samsung’s best-in-class security and privacy innovations. The Samsung Knox Vault protects personal information in a separate tamper-resistant hardware, for better peace of mind as users go about their digital lives. 

In addition, the Galaxy A17 5G, Galaxy A17 LTE and Galaxy A07 LTE are equipped with Theft Protection which allows remote locking of the home screen as well as force biometric authentication to restrict further unauthorized access. Auto Blocker is also available on all the A Series additions, helping owners protect their device and data by preventing the installation of applications from unauthorized sources and blocking malicious activity.

Durable and sleek design 

Designed to last, the rear bodies of the Galaxy A17 and Galaxy A07 are assembled with Glass Fiber Reinforced Polymer (GFRP) which provides a stronger and lighter back cover. In particular, the front cover glass of the Galaxy A17 uses Corning® Gorilla® Glass Victus®+ which provides added durability, and both the Galaxy A17 and A07 come equipped with IP54 dust and water resistance.

With its unique sleek designs, the Galaxy A series additions feature lighter and slimmer bodies than their predecessors. The Galaxy A17 is just 7.5mm thick  and its 5G and LTE variants weigh 192 grams and 190 grams respectively. Meanwhile, the 7.6mm  thick Galaxy A07 weighs only 184 grams. Affordable, durable, and trendy, the Galaxy A17 and Galaxy A07 offer a diverse range of awesome experiences for everyday tasks.   

Pricing and availability

The new Galaxy A17 5G and Galaxy A07 LTE will be available from 5th September 2025 in different attractive color variants including Black, Gray, and Blue for the A17 5G , while the A07 LTE will be available in Light Violet, Green, and Black. The Galaxy A17 LTE will be available starting 26 September 2025. 

To celebrate the launch in Malaysia, Samsung is offering exclusive promotions for purchases made from 5 – 30 September 2025 across Samsung Online Store, Samsung Experience Stores, authorized retailers and participating e-commerce platforms:

Samsung Galaxy A17 5G Launch Promotion 

Models	RAM + Memory	RRP (RM)	Rebate (RM)	Promo Price after rebate (RM)
Galaxy A17 5G	8+256GB	RM999	RM100	RM899
Galaxy A17 5G	8+128GB	RM899	RM100	RM799

Samsung Galaxy A17 5G & A07 LTE Free 1-Year Extended Warranty

Customers who purchase the Galaxy A07 LTE or Galaxy A17 (5G/LTE) during the promotion period will be entitled to a complimentary one-year extended warranty. To enjoy this benefit, customers are required to complete their warranty registration within 30 days of purchase. 

Models	Variant	Launch Gift
Galaxy A17 5G	4+128GB	25W Travel Adapter (No Cable) worth RM89
Galaxy A17 5G	8+256GB	25W Travel Adapter (No Cable) worth RM89
Galaxy A07 LTE	6+128GB	25W Travel Adapter (No Cable) worth RM89
Galaxy A07 LTE	8+256GB	25W Travel Adapter (No Cable) worth RM89

Samsung Galaxy A17 5G & A07 LTE MBO Galaxy Buds Core Promotion 

Customers who purchase the Galaxy A07 LTE or Galaxy A17 (5G/LTE) during the promotion period will be entitled to purchase one unit of Galaxy Buds Core at a discounted price in a single transaction/receipt.

Models	MBO Model Name	RRP (RM)	Price After Discount (RM)
Galaxy A17 5G Galaxy A07 LTE	Galaxy Buds Core	RM199	RM139

Both A17 and A07 will be available for purchase from September 5, 2025.

Models	Accessories	RRP (RM)	Price After Discount (RM)
Galaxy A17 5G	10,000mAh Battery Pack	RM159	RM111.30
Galaxy A17 5G	Battery Pack 20,000mAh	RM249	RM174.30
Galaxy A17 5G	Wireless Battery Pack 10,000mAh	RM199	RM139.30
Galaxy A17 5G	A17 Card Slot Case	RM49	RM34.30
Galaxy A17 5G	A17 Clear Case	RM49	RM34.30

• To purchase A17, visit https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a17-5g-blue-256gb-sm-a176bzbkxme

• To purchase A07, visit https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a07-green-256gb-sm-a075fzgixme

Matthew Ng, Head of Mobile eXperience, Samsung Malaysia Electronics Byline: From Hardware to Human Experience

 

The release of the Galaxy Z Fold7 and Galaxy Z Flip7 marks yet another milestone for Samsung - demonstrating its relentless pursuit of refining AI experiences not just for bar-type smartphones, but reimagining them for the foldable form factor in ways that are both novel and deeply meaningful. 

To shed light on Samsung’s vision for intuitive, seamless, and human-centered AI, Matthew Ng, Head of Mobile eXperience Business at Samsung Malaysia Electronics, shares the thinking that shaped the quintessential Galaxy AI experience.

1. What separates the Galaxy AI experience from others in the market?

Galaxy AI is not just a set of features - it’s a philosophy. We believe AI is the new UI. It should be ambient, discreet, and essential - working in the background so that our users can focus on what matters most. Our approach is to continually evolve, identifying which services and experiences can be amplified by AI and integrating them directly into the device experience.

Our vision extends far beyond smartphones - AI is becoming a core part of the Galaxy ecosystem, enabling effortless, boundaryless interactions across devices. 

Our long-standing partnership with Google takes this even further. With Gemini deeply integrated at the hardware level - via intuitive tools like Circle to Search or side-button activation - we make AI instantly accessible and context-aware. It’s not an isolated app; it’s embedded in the way you capture, create, and communicate - on any form factor, anywhere in the Galaxy universe. 

2. What is at the core of the Galaxy AI experience?

At its heart, Galaxy AI is about elevating human creativity and productivity. We are excited by Malaysia’s positive reception of Galaxy AI features like Photo Assist, Transcript Assist and Writing Assist, which are available on the Galaxy Z Fold7 and Galaxy Z Flip7 that bring what once required advanced desktop software into the palm of your hands - empowering anyone to shape their ideal content instantly.

On the productivity front, Gemini Live is also a popular feature in Malaysia, connecting local users’ actions across apps: scheduling meetings, syncing calendars, and delivering key updates to the right people - seamlessly, intelligently, and without friction.

On the Galaxy Z Flip7, convenience is the core experience with its new FlexWindow, as the ability to engage with Gemini Live fully is a determining factor for many Malaysians who are constantly on the go. 

With One UI 8 on Android 16, multimodal AI is woven into every layer of the experience. Our mission is to make every action more convenient, more personal, and more connected - whether you’re on a Galaxy phone, tablet, or foldable. We aren’t just delivering technology; we’re crafting experiences that adapt to your lifestyle and scale with your ambitions.

3. Is the foldable form factor truly the way forward for Samsung?

For us, foldables aren’t just a technological statement - they’re a design canvas for personalised experiences. The shared foundation of advanced hardware, software, and AI powers both the Galaxy Z Flip7 and Z Fold7 - but each is optimised for a different user journey.

Malaysia is a reflection of users discovering their personal journeys with our devices. Galaxy Z Series users are actively taking advantage of Galaxy AI features 74% of the time. This is a significant indicator that form factor is a conduit that enables possibilities where AI features can be adapted to different lifestyles.

For example, the Galaxy Z Flip7 delivers a compact, expressive experience built for spontaneity and one-handed use. Its expanded FlexWindow brings Now Bar and Now Brief to life, letting you preview your day or capture the perfect shot - without unfolding the device.

The Galaxy Z Fold7, on the other hand, is an immersive productivity powerhouse. With its expansive display, you can dive into deep research in Split View, reference multiple sources without breaking your workflow, and enhance it all with tools like Gemini and Circle to Search. It’s about staying in the flow - gathering, analysing, and creating - without interruption.

4. How does Galaxy AI embody the role of a true AI companion?

A true AI companion should feel intuitive, ever-present, yet never intrusive. On the Z Flip7, Galaxy AI transforms the cover screen into an intelligent dashboard - delivering bite-sized, relevant updates without demanding your full attention.

On the Z Fold7, unfolding the screen also unfolds the full breadth of Galaxy AI: Writing Assist, Drawing Assist, Split Screen workflows, and Gemini Live - all presented where and when you need them. This adaptability is what makes Galaxy AI a companion rather than a tool - it anticipates, assists, and adapts to the way you naturally work and create.

 

5. Is this Samsung’s complete vision for Galaxy AI across form factors?

Our vision is never static. While Galaxy AI today is powerful, refined, and ready for users, it is only the beginning. We will continue to innovate, evolve, and redefine what mobile AI can be - shaping new possibilities as technology and user needs grow.

To ensure our users are always future-ready, we provide seven years of software upgrades - continuously enhancing One UI 8 and Galaxy AI with subtle yet meaningful improvements.

We know the future will bring new habits, tools, and expectations. And Samsung is not just prepared for that future - we are building it, exploring new frontiers in mobile innovation and AI with the same boldness that made foldables possible in the first place.

To learn more about the latest Galaxy Z series, please visit:

www.samsung.com/my/smartphones/galaxy-z/ 

Samsung Unveils Galaxy Buds Core for the Everyday User

 Samsung Electronics Co., Ltd. announced the launch of Galaxy Buds Core, designed to be the go-to audio experience for every user. These earbuds bring consistent sound performance, enhanced by ANC, a secure fit combined with effortless control, as well as reliable connectivity and affordability – a true wireless experience that is accessible to all.

For the everyday music enthusiast, Galaxy Buds Core features carefully crafted sound with clear trebles and a deep, well-tuned bass that hits all the right notes. For all-day comfort, it comes with silicone wingtips for a pressure-free fit, letting them stay in place all day whether you’re relaxing at home or taking a run around the park. It is also built to withstand the rigors of everyday life with an IP54 rating for dust and water resistance. 

For keeping in touch with friends and family, or for work-related calls, Galaxy Buds Core lets you communicate with clarity, with three microphones that work in unison to capture your voice with precision, ensuring your voice can be heard clearly on the other end.

As part of Samsung’s efforts to make AI more available to everyone, users can further enhance their Galaxy AI experience with Galaxy Buds Core. Now with support for Interpreter, you can hear translations on the spot, all without having to look at your smartphone’s screen. Simply keep your earbuds on , and stay engaged in your conversation, as Galaxy AI provides translations in real-time in Conversation Mode. 

Galaxy Buds Core are also easy to pair, and easy to find. They connect effortlessly to your devices, and with Auto Switch , it can automatically recognize audio activity and smoothly shift the connection from your Galaxy smartphone to your Galaxy Tab. If you ever find yourself looking for a missing earbud in the depths of your sofa, track them with ease using Samsung Find .

To match your everyday fit, Galaxy Buds Core comes in both bold black and fresh white . Choose the color that seamlessly complements your look, with style and sound that suit the moment.

Pricing and Availability

Galaxy Buds Core is now available in bold black and fresh white at a recommended retail price of RM199.

 

To buy the Galaxy Buds Core, visit: https://www.samsung.com/my/audio-sound/galaxy-buds/galaxy-buds-core-black-sm-r410nzkaxme