The First Impression : The Samsung Galaxy A57 5G

 Samsung’s Galaxy A57 5G is making an immediate impact in Malaysia, presenting itself as a midrange smartphone that feels unmistakably premium, with early impressions pointing to a device that confidently pushes beyond its category.

Design

The Galaxy A57 sets the tone with a sleek and refined design that immediately stands out. At just 6.9mm thin, the device feels impressively slim while maintaining a lightweight build that makes it comfortable to hold for extended periods.

Its minimalist aesthetic, complemented by a glossy rear finish and a clean, vertically aligned camera module, gives the phone a sophisticated appearance. The Awesome Navy variant, in particular, exudes a deep, elegant tone that enhances its premium identity, making it feel far more upscale than typical midrange offerings.

Display

On the front, the Galaxy A57 features a 6.7-inch Super AMOLED+ display that delivers a striking visual experience. Colours are rich and vibrant, while the 120Hz refresh rate ensures fluid scrolling and seamless transitions across the interface.

The display also performs exceptionally well under bright conditions, maintaining clarity and brightness even outdoors. This combination of smoothness and visibility reinforces the impression of a device designed with everyday practicality in mind, without compromising on visual quality.

Nightography

The highlight of the Galaxy A57, however, lies in its Nightography capabilities, which elevate its camera performance to a new level.

Morning

Night

In early testing, low-light photos appear noticeably brighter and more detailed, with improved clarity and controlled noise levels. The camera captures scenes with a natural balance, avoiding the overly processed look often associated with night photography in this segment.

Images come out sharp and usable straight from the camera, reflecting Samsung’s growing strength in computational photography. This focus on Nightography gives the Galaxy A57 a clear edge, especially for users who frequently shoot in challenging lighting conditions.

Performance

Powering the device is the Exynos 1680 chipset, which delivers a smooth and responsive experience in daily use. Navigation feels fast and fluid, with apps launching quickly and multitasking remaining stable.

The addition of enhanced cooling also contributes to a more consistent performance, allowing the device to handle longer usage sessions without noticeable slowdowns.

Software

The Galaxy A57 runs on One UI 8.5 based on Android 16, offering a polished and intuitive user experience. Samsung’s software continues to stand out for its smooth animations, thoughtful features and high level of customisation.

The integration of Galaxy AI tools adds another layer of functionality, enhancing tasks such as photo editing and content optimisation in a way that feels practical and well-executed.

Notably, Samsung is offering six years of software and security updates, reinforcing the device’s long-term value and positioning it among the most future-ready smartphones in its class.

Battery

Equipped with a 5,000mAh battery, the Galaxy A57 appears well-prepared for daily demands. Early impressions suggest reliable all-day usage, supported by efficient hardware and software optimisation.

Overall

Taken as a whole, the Galaxy A57 5G represents a significant evolution for Samsung’s A-series lineup. It combines a premium design, a standout display and notably strong Nightography performance into a package that feels both refined and forward-looking.

More importantly, it signals Samsung’s growing ambition to redefine the midrange segment, delivering a smartphone experience that feels closer than ever to flagship territory.

Samsung Brings the Future to Life with Galaxy S26 Series Roadshows Across Malaysia

Samsung Malaysia unveils the Galaxy S26 Series, its most advanced innovation yet, a device that firmly establishes itself as the AI phone. Built to seamlessly integrate intelligence into everyday life, the Galaxy S26 Series goes beyond hardware and specs, transforming how users create, connect, and live through meaningful, real-world applications of AI.

At the core of the Galaxy S26 Series is a powerful vision: technology that adapts to you. Whether it’s capturing life’s moments, enhancing productivity, or simplifying your connected lifestyle, the Galaxy S26 Series introduces features designed to feel intuitive, effortless, and impactful.

From content creation to smart living, the Galaxy S26 Series brings this vision to life through a suite of standout innovations like Horizontal Lock, Creative Studio and Privacy Display.

To bring these experiences closer to consumers, Samsung Malaysia is rolling out a nationwide series of Galaxy S26 Series Roadshows, designed as immersive spaces where visitors can explore, interact with, and truly understand the power of the AI phone.

Roadshow Locations & Dates

• KLCC & Mid Valley Southkey: 8 – 12 April

• Sunway Pyramid & Queensbay Mall: 22 – 26 April

• Pavilion Bukit Jalil: 6 – 10 May

Experience the AI Phone, Firsthand

Sleep and futuristic, each roadshow guides visitors through a series of experiential zones, each dedicated to demonstrating how the Galaxy S26’s features translate into real-life benefits:

• Try out Horizontal Lock and see how effortlessly you can capture stable, professional-looking videos

• Explore Creative Studio and discover how AI simplifies content creation

• Interact with SmartThings AI to understand how your phone becomes the control hub of your smart home

• Experience Privacy Display in action, and see how your data stays protected wherever you go

Experience the Perfect Pair:

• Together with the Galaxy S26 Series, discover how the all-new Galaxy Buds4 Series elevates a seamless audio experience.

• Visit the Smart Switch booth to see how easy it is to transition into Samsung’s seamless ecosystem

• Get hands-on with the latest Galaxy devices

Join Live Space workshops, where tech experts demonstrate how to maximise Galaxy S26 features in everyday scenarios:

Discover the Future of AI, Today

The Galaxy S26 Series is more than just a smartphone — it is a glimpse into the future of intelligent living. With AI at its core, it empowers users to do more, create more, and live more seamlessly than ever before.

Now, Samsung Malaysia invites you to experience it all in person.

Exclusive Rewards & Spend & Win

To make the experience even more rewarding, Samsung is offering exclusive promotions and giveaways.

Unlock the Vault – Purchase any Galaxy S26 Series and try your hands at guessing the a six-digit combination to unlock the vault and walk away with ANOTHER Galaxy S26 Ultra.

Spend & Win - Purchase any Galaxy S26 Series device during the roadshow to enjoy a one-time draw and stand a chance to win:

• 65” Neo QLED Samsung Vision AI Smart TV worth RM4,199

• Q-Series Soundbar worth RM2,999

• Samsung Smart Air Purifier worth RM899

Early Bird Special - The first 30 customers who purchase the Galaxy S26 Ultra on the first day of each roadshow will walk away with a Samsung Smart Air Purifier (worth RM899).

Instant Redemption - Receive a Galaxy Fit3 (worth RM299) when you purchase the Galaxy S26 Series at participating Samsung Experience Stores.

Experience the Galaxy S26 Series for Yourself

From AI-powered creativity to a seamlessly connected lifestyle, the Galaxy S26 Series is designed to transform how Malaysians live, work, and play. These roadshows offer the perfect opportunity to experience it all, up close and hands-on.

Don’t miss your chance to be part of this futuristic journey. Visit a Galaxy S26 Series roadshow near you and discover how Samsung is redefining everyday experiences.

For more information on the roadshows, please visit Samsung Malaysia’s Official Website, Newsroom, Instagram, Facebook.

Grab the all-new Samsung Galaxy S26 Series at Launch today!

 

Until 3 May 2026, the Galaxy S26 series is available  for purchase with these amazing promotions. Customers can get a rebate of up to RM800 upon purchase with eligible CIMB, Maybank or RHB credit or debit cards. Customers can also redeem up to RM400 with their Samsung Rewards Points Booster for their purchase as well!

Until 31 May 2026, get 10% off on the Galaxy Buds4 Series when you purchase selected Galaxy S and Z Series models. Eligible Samsung Members can also enjoy an exclusive 10% discount via voucher redemption from their Samsung Members application, to purchase either in store through Endless Aisle or online.

For added peace of mind, save up to RM200 on 3 years of Samsung Care+ when you purchase the Galaxy S26 Series as well. Samsung Care+  offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.

To buy the Samsung Galaxy S26 Series, please visit: https://www.samsung.com/my/offer/galaxy-s26-series/

Charles Kim, President of Samsung Malaysia Electronics Byline - How the Samsung Galaxy A57 5G and A37 5G Are Making Tech More Accessible

 For more than a decade, the smartphone race has been defined by premium breakthroughs – better cameras, faster chips, and foldable displays, even as macroeconomic pressures drive up the cost of components like smartphone chips. But amid this uncertainty, the industry is now entering a new phase, one where innovation matters most, as demand for accessible technology continues to grow and real users seek meaningful upgrades.

With the introduction of devices like the Samsung Galaxy A57 5G and Samsung Galaxy A37 5G, this shift becomes clear. To echo our aspirations for accessible innovation, our latest devices offer a Galaxy experience, complete with fundamentals that are awesome for everyone.

Smartphone ownership is effectively universal across both urban and rural communities. This means the conversation has evolved: it’s no longer about simply having a phone, but about having a smartphone that can meet modern expectations in today’s world.

Mid-range smartphones are a large part of the current digital landscape. Devices like the Samsung Galaxy A57 5G and Samsung Galaxy A37 5G play a crucial role here by democratizing powerful features with a more accessible price tier.

For many Malaysians, smartphones are their primary gateway to work, communication, entertainment, and creativity. Features that were once considered “premium” are now becoming standard across the smartphone range. High refresh rate displays, capable multi-lens cameras, and 5G connectivity– these are no longer luxuries, but what people expect from their devices.

The reality is simple: what many digitally savvy Malaysians need are devices that are reliable, responsive, and intelligently designed to support everyday use.

The Galaxy A57 5G and Galaxy A37 5G come with a powerful 50MP main camera capable of excellent night photography, a large 5,000mAh battery, AI-powered tools and reliable day-to-day performance. To round off the experience, our built-in Samsung Knox security system assures user privacy, and carries six years of Operating System & six years of Security Maintenance Releases that ensures the devices longevity and adaptability in an era of constant innovation. The Galaxy A57 5G and A37 5G also comes with a Samsung Wallet that pays you back, rewarding you for any spending you do.

Devices like the Samsung Galaxy A57 5G and Samsung Galaxy A37 5G play a crucial role here. By bringing powerful features into a more accessible price tier, they help close the gap between what users are able to afford and what they can do with their devices.

The next era of smartphones will not be defined by the most expensive devices, but by those that bring meaningful innovation to the most people. With the Samsung Galaxy A57 5G and Samsung Galaxy A37 5G, we are seeing a clear shift: innovation and an awesome user experience are no longer confined to the top price tier. This is what the future of mobile looks like. Not just powerful, but inclusive. Not just innovative, but accessible. Because in the end, the most important breakthroughs are not the ones that impress a few, but the ones that empower millions.

To learn more, please visit https://www.samsung.com/my/smartphones/galaxy-a/.

Samsung Previews Galaxy A57 5G and A37 5G in Malaysia

  Samsung Malaysia has officially previewed its latest midrange contenders, the Galaxy A57 5G and Galaxy A37 5G, ahead of their market debut. With this launch, the electronics giant is making a decisive statement: premium features — including advanced artificial intelligence and flagship-grade durability — are no longer the exclusive domain of expensive flagship devices.

The new additions to the Galaxy A series represent a significant philosophical shift for Samsung's midrange portfolio. Rather than incremental spec bumps, the company has focused on delivering meaningful, practical innovations that directly enhance daily usability. Chief among these is the introduction of "Awesome Intelligence" — a suite of AI-powered tools that bridge the gap between affordability and cutting-edge functionality.

AI for the Everyday User

Both smartphones run on One UI 8.5, built atop Android 16, and come equipped with AI capabilities previously reserved for Samsung's premium Galaxy S series. These include intelligent photo editing tools that can remove unwanted objects, enhance compositions, and optimize images with a single tap. Voice transcription features convert spoken words to text with notable accuracy, while enhanced search functions allow users to locate files, images, and information across their device with natural language queries.

For the Malaysian consumer who relies on their smartphone for work, communication, and content creation, these tools promise to streamline daily routines without requiring technical expertise.

Flagship-Grade Display and Durability

Where the Galaxy A57 5G and A37 5G truly distinguish themselves is in their hardware specifications. Both devices feature a 6.7-inch Full HD+ Super AMOLED display with a 120Hz refresh rate, delivering the fluid scrolling and responsive touch experience typically associated with devices at twice the price point.

Perhaps more striking is the inclusion of IP68-rated water and dust resistance — a feature rarely seen in the midrange segment. This certification ensures the devices can withstand immersion in up to 1.5 metres of fresh water for 30 minutes, offering Malaysian users peace of mind against unexpected downpours or accidental spills.

Performance Tailored to Midrange Needs

Under the hood, the Galaxy A57 5G is powered by Samsung's Exynos 1680 processor, while the Galaxy A37 5G runs on the Exynos 1480 chipset. Both configurations are designed to handle everyday tasks — messaging, social media, video streaming, and light gaming — with smooth efficiency.

Photography is anchored by a 50-megapixel main camera on both devices, supported by ultra-wide and macro lenses. While not positioned as a photography powerhouse, the camera system promises reliable, shareable images in good lighting conditions.

A 5,000mAh battery powers both models, with 45W fast charging support ensuring minimal downtime — a crucial feature for users with demanding, on-the-go lifestyles.

A Commitment to Longevity

In a move that underscores Samsung's commitment to sustainability and long-term value, both the Galaxy A57 5G and A37 5G will receive up to six generations of Android OS upgrades and six years of security updates. This extended software support aligns the A series with Samsung's flagship update policy, significantly outlasting the typical midrange device lifecycle.

For Malaysian consumers who view their smartphones as long-term investments rather than disposable gadgets, this promise of longevity adds considerable value.

Pricing and Availability

The Galaxy A57 5G is priced from RM2,249, while the Galaxy A37 5G starts at RM1,799. Samsung Malaysia is offering promotional incentives for early adopters through selected retail channels and telco partners.

For more information, visit Samsung Website https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a57-5g-awesome-navy-256gb-sm-a576bdbtxme/

Said 'Ngam' and It Happened: Social Hijack Experiment

 What started as a simple, everyday word quickly turned into something a lot more interesting on Malaysian social media. In the days leading up to the launch of the Galaxy A57 and A37, Samsung Malaysia quietly slipped into conversations across Facebook, Instagram, and TikTok — with one very specific trigger: “ngam.”

And Malaysians noticed.

From casual comments like “this outfit ngam today” to “weather finally ngam”, users began spotting something unexpected — Samsung Malaysia replying in places you wouldn’t usually expect a brand to be.

From “Eh why Samsung here?” to “Okay this is actually fun”

What made the activation click wasn’t just the replies — it was how natural it felt.

Just a brand reacting in real time, like how Malaysians already talk online.

Soon, things caught on and it became a bit of a thing: “Try comment ngam… see Samsung reply or not.”

And just like that, a simple word turned into a low-key social game — with users testing it across platforms, sharing screenshots, and looping others in (who knows, maybe even your favorite brand! *wink*).

But this wasn’t just for fun.

The choice of “ngam” comes from a simple truth about the Galaxy A Series — it’s designed to feel just right. In a market full of trade-offs, where a slimmer phone might mean less battery, or better performance comes with a higher price tag, the Galaxy A57 and A37 are built to sit right in that sweet spot.

Balanced design. Reliable performance. Everyday value.

In other words… memang ngam.

By tapping into a word Malaysians already use to describe something that hits just right, Samsung Malaysia turned a product truth into something people could instantly relate to — and more importantly, interact with.

 

The “Ngam” Reveal

Then came 25 March, 8PM.

The replies started to hit different.

What began as playful, slightly cryptic interactions started to make sense — as Samsung Malaysia 

revealed the thinking behind it all: “ngam” wasn’t random, it was intentional.

Because when something works exactly the way you need it to, with no major trade-offs — that’s when Malaysians would say… memang ngam.

And that’s exactly what the new Galaxy A57 and A37 are built for.

For the Galaxy A57, it’s all about Nightography — capturing clear, detailed shots even in low light, so your night moments turn out the way you expect. Night shots that actually come out nice → ngam

For the Galaxy A37, the focus is performance — delivering smooth, lag-free gaming and everyday multitasking, supported by an enhanced cooling system for sustained use. Smooth gameplay, no panas-panas lag → ngam

Beyond that, both devices are designed to hit just the right balance across everyday essentials:

• A slim design that doesn’t sacrifice usability → ngam

• AI features like Circle to Search 3.0, Best Face and Object Eraser that simply make life easier → ngam

• Long-lasting battery that keeps up with your day → still ngam

• Security and longevity with Knox and 6x OS updates → memang ngam

Why This Worked (And Why People STILL Talked About It)

Instead of asking Malaysians to pay attention, Samsung Malaysia joined conversations they were already having — in a language that felt instantly familiar.

It didn’t feel like a campaign.

It felt like a brand that understands local culture. A brand that’s willing to be a bit playful. A brand that doesn’t mind ‘lepak-king’ in the comments section.

And in a space where most brands are still talking at people, this flipped the script — by simply replying.

Before you scroll off, why not try it yourself?

• Step 1: Open your social media accounts - we're talking Facebook, Instagram, Tiktok! 

• Step 2: Post something and be authentically YOU! 

• Step 3: Include “ngam” in your caption. 

If you just want to stay in the comments section, you can too - just make sure your caption includes 'ngam' and see if we'll respond! 

You never know, Samsung Malaysia might just drop you a comment. 

Pricing and availability

 

You can check out the latest Galaxy A57 5G and A37 5G from 25 March onwards! Galaxy A57 5G will be offered in Awesome Navy, Awesome Gray, Awesome Icyblue , while Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal, Awesome Graygreen . 

To celebrate the launch in Malaysia, Samsung is offering exclusive promotions across Samsung Online Store, Samsung Experience Stores, authorized retailers and participating e-commerce platforms:

Samsung Galaxy A57/A37 5G Launch Promotion 

The Launch Rebate promo will run from the 25th March 2026 – 31st Dec 2026 and the Bank/Shopee PayLater Rebate will run from the 25th March 2026 – 29th April 2026. 

To learn more of the Galaxy A57 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a57-5g-awesome-navy-512gb-sm-a576bdbuxme

To learn more of the Galaxy A37 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a37-5g-awesome-lavender-256gb-sm-a376blvuxme

Samsung Galaxy A57/A37 Smartphones MBO Eco Program (Mar – May 2026)  

Customers who purchased any of the participating model(s) listed below from the Participating Stores during the Promotion Period are eligible to purchase maximum one (1) unit of MBO models listed below at a discounted price in a single transaction/receipt.

For more information on the Samsung Galaxy A57 5G and Galaxy A37 5G, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

CU Kim, President & CEO, Samsung Electronics Southeast Asia & Oceania Byline - Why Southeast Asia and Oceania’s Mobile Future Demands an Intelligent Revolution

 Innovation is often measured by what we can see – larger screens, thinner frames, or more vibrant displays. However, the most profound shifts occur when the technology itself begins to disappear. 

We are stepping into an era where technology should feel like an extension of intent rather than a tool we must learn and manage. In short, we are moving away from digital complexity towards everyday convenience.

For over a decade, the smartphone experience has been defined by touch-based navigation. People all over the world have become accustomed to tapping on screens and managing fragmented applications to complete simple tasks. For this era to close, mobile experiences must become more proactive and adaptive, understanding context and providing assistance the moment it is needed. 

With the all-new Galaxy S26 series, the next chapter begins here. The path forward is not about adding more apps, but instead about creating an invisible architecture that enables easier daily living.

SEAO is Primed for an AI Revolution

Southeast Asia and Oceania (SEAO) represents one of the most dynamic, mobile-first digital economies in the world. Google’s recent e-Conomy SEA 2025 report  highlights a powerful base of 200 million new users that have come online over the last decade across Southeast Asia. With three in five people now shopping online, and over 60% of all payments being made digitally, the region’s digital fluency has driven a surge in interest towards artificial intelligence (AI), at three times the global average.

This momentum is equally profound across Oceania, where AI has moved rapidly from a concept to a core business driver. In New Zealand, a significant 91% of businesses report efficiency improvements from AI, with half also citing positive financial impact . Australian businesses are mirroring this shift as well; with 40% of SMEs currently adopting AI  and agreeing that AI offers a competitive edge and compelling use cases that can transform their operations.

The launch of the Galaxy S24 series two years ago marked the transition from smartphone to a new era of AI phones. Today, for the millions across the diverse SEAO region — from hyper-connected urban hubs to rapidly developing tech frontiers — the phone has become more than a tool, and instead the primary platform for navigating life.

As our region accelerates its adoption of AI, true advancement is achieved when everyday use is powered by seamless anticipation of needs. For instance, the Galaxy S26 Ultra features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge  provide proactive and relevant context-aware suggestions, while Now Brief  surfaces timely reminders for important events. The reliable delivery of these experiences requires a foundation of customized hardware, such as the Snapdragon® 8 Elite Gen 5, which is designed for high-speed on-device performance on the Galaxy S26 Ultra. Sitting quietly beneath the interface, this hardware orchestrates how intelligence understands context to enable intuitive workflows.

The Power of Open Intelligence

To harness these advancements without forcing people to learn entirely new interfaces, technology demands a deeply integrated approach. We understand that customers prefer having a choice in the tools they use, so Galaxy S26 Ultra also comes with a choice of agents  to help users complete tasks more easily with a single button press or voice prompt. As we see it, the future lies in an open ecosystem of AI-powered features that users can embrace with confidence—knowing their personal data is secure while enjoying the benefits of a multi-agent experience that is backed by Samsung’s commitment to collaborative protection. 

Crucially, this AI transformation cannot be reserved for a select few. We are committed to the democratization of mobile AI, targeting an expansion to over 800 million users globally in 2026. True progress is only achieved when advanced capabilities reach the masses, ensuring broad availability to all.

Trust as the Foundation

With increased power comes a heightened need for trust. As both consumers and organizations scale their AI usage, a multi-agent approach must be built on the principle that access to personal information is strictly limited to the specific task at hand. AI experiences on Galaxy are protected at every level, with personalization, transparency, and user choice guiding every step. 

Security is not merely a feature, but a foundational element of our AI infrastructure that users can customize through granular privacy settings, opt-in security features, and intuitive dashboards designed to enable true control and transparency. For instance, the Privacy Display  on the Galaxy S26 Ultra introduces a new form of personal protection. Integrated directly into the display hardware, it controls how the screen’s pixels disperse light, limiting visibility from side, top, and bottom angles when activated so users can preserve privacy when needed.

Meanwhile, Samsung Knox ensures that personal data remains protected on the device and is shared only when required. On the Galaxy S26 series, the Personal Data Engine (PDE) enables context-aware AI experiences by processing data locally. To keep this process safe, Knox Enhanced Encrypted Protection (KEEP) encrypts the data of each app. Furthermore, Knox Vault adds a physical layer of protection by isolating sensitive data inside its own secure hardware. This system-wide approach combines hardware and software to keep personal information protected.

By equipping our flagship devices with up to seven generations of Android OS and One UI upgrades , along with seven years of security updates, we provide consumers with the confidence that their hardware investments will remain secure over time.

The Blueprint for an Intelligent Future

The diverse and rapidly growing digital economies of the SEAO region have created an ideal environment for AI adoption and growth. The launch of our latest flagship line-up is more than an iterative hardware update; it is the deployment of mobile infrastructure required to meet this moment. 

By balancing specialized hardware with a collaborative software philosophy, we are laying the foundation for a future where digital experiences become easier and more intuitive, fundamentally making life better for every user in the region.

Everyday Moments, Made Easier with Galaxy AI

 The little tasks can add up quickly. Planning a trip with friends often means juggling multiple apps —checking your Calendar to avoid clashes, booking a car to the airport, reopening Notes to review the places you want to visit, keeping track of receipts, and staying up late to edit your photos until they’re ready to post. 

Galaxy AI  on the Galaxy S26 series is designed to make those moments easier. By proactively working on your behalf, it cuts down on the steps needed, helping you get things done. It’s support that shows up at the right moment, so you can stay focused on the task at hand instead of bouncing between apps and managing every input.

What are the key Galaxy AI features on Galaxy S26 series?

On the Galaxy S26 series, Galaxy AI shows up across the tasks people deal with every day — making it simpler to plan, create, organize, share, and more. From context-aware suggestions that keep conversations moving to intuitive tools that help refine and organize visual content, Galaxy AI helps you stay in the flow.

Now Nudge  adapts to what’s on your screen and what’s already on your device to proactively suggest helpful actions at just the right time. Texting a friend about plans for a night out? When a date comes up in the chat, Galaxy S26 recognizes it, shows what’s already on your calendar for that day, and offers to add the event, all without switching apps.

And when someone asks for photos from your trip to New York,  Now Nudge can automatically suggest relevant images from the Gallery, so you can share in seconds instead of searching through albums. It can even pull up saved info across your device, like a list of cool bars you jotted down in Samsung Notes — no need to dig through the relevant apps, Galaxy S26 takes care of the extra steps for you.

For step-by-step instructions on how to experience these Galaxy AI features, watch here.

Galaxy S26 can take care of multi-step tasks behind the scenes, making everyday moments feel easier. 

Through natural interactions, Google Gemini can search and complete complex actions seamlessly across apps. If you’re running late to meet friends, simply long-press the side button and ask Gemini  to order a taxi to your destination — it will open the app and prepare the ride for you to approve. It offers an early look at what agentic AI can do, completing routine tasks in the background so you can offload the busywork.

 

Effortlessly edit your photos with Photo Assist.

Galaxy cameras have always made it easy to capture fantastic photos. With Galaxy S26, the upgraded Photo Assist and Creative Studio  make editing and customizing content just as seamless.

Photo Assist now supports natural language editing, allowing you to make edits by simply saying what you want to change, without technical terms, specialized tools, or editing expertise. Maybe you’re framing the perfect dinner shot, but your friend takes a bite before the photo happens. Ask to restore the missing bite, and Photo Assist fills it back in. Or if a landscape photo looks great but you want a moodier feel, ask to shift the scene from day to night. You can review changes as you go and jump back to any earlier stage whenever you want, making the process even easier.

Accessible from the Edge Panel, Creative Studio brings your ideas to life in one simple space, turning a sketch, photo, or prompt into polished visuals — like funny stickers for a group chat, or a wallpaper that reflects your style. Once you generate a result, you can keep editing or share it right away without switching tools, so your creative rhythm stays uninterrupted. 

 

Create custom stickers in an instant with Creative Studio.

Galaxy AI also helps you stay organized and handle everyday documents with less hassle. Got paperwork that can’t wait? Document Scan is built right into the Camera app. Imagine you’re at a doctor’s office and a form needs to be filled out by a family member — you can scan it and send them a clean digital copy instantly. Galaxy S26 recognizes the document, removes distortions and distractions such as creases or even a finger in the corner. If there are multiple pages, they can be combined automatically into a single PDF, just like that.

 

Quickly scan multiple pages and save them as a single PDF with Document Scan.

Galaxy AI on the Galaxy S26 series is built to handle the little steps that chip away at your time throughout the day. By reducing the effort behind everyday tasks, it makes each interaction feel more intuitive. The result is a phone that adapts to you and works with you — so you can spend less time managing the process and more time enjoying the moment.

Check out Try Galaxy to test out some of the latest features on the device you’re holding right now. Learn more about Galaxy S26 Ultra and all the latest Galaxy devices on Samsung.com.

Grab the all-new Samsung Galaxy S26 Series at Launch today!

 

Until 3 May 2026, the Galaxy S26 series is available  for purchase with these amazing promotions. Get a rebate of up to RM400 upon purchase of the Galaxy S26 Series. Customers can also get a rebate of up to RM400 upon purchase with eligible CIMB, Maybank or RHB credit or debit cards. Customers can also redeem up to RM400 with their Samsung Rewards Points Booster for their purchase as well!

Until 31 May 2026, get 10% off on the Galaxy Buds4 Series when you purchase selected Galaxy S and Z Series models. Eligible Samsung Members can also enjoy an exclusive 10% discount via voucher redemption from their Samsung Members application, to purchase either in store through Endless Aisle or online.

For added peace of mind, save up to RM200 on 3 years of Samsung Care+ when you purchase the Galaxy S26 Series as well. Samsung Care+  offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.

To buy the Samsung Galaxy S26 Series, please visit: https://www.samsung.com/my/offer/galaxy-s26-series/

Samsung Powers ‘BTS WORLD TOUR ‘ARIRANG’’ with Galaxy

 Samsung Electronics Co., Ltd. today announced a global partnership with ‘BTS WORLD TOUR ‘ARIRANG,’’ unveiling a new concert experience powered by Galaxy mobile technology that brings artists and the audience closer together.

 

BTS and ARMY have built a cultural movement that brings everyone together to celebrate self-expression and connection through music. This resulted in a global impact that fosters authentic shared experiences — values that resonate deeply with Samsung’s Galaxy brand philosophy. By harnessing the power of music and technology, Samsung and the ‘BTS WORLD TOUR ‘ARIRANG’’ are empowering people to capture special moments and share them with the world.

“Samsung believes that technology enriches everyday experiences,” said Stephanie Choi, EVP and Head of the Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience concert moments more meaningfully and preserve and share those memories for longer.”

Building on Galaxy’s vision of meaningful, connected experiences, Samsung is reimagining the traditional concert viewing experience by enabling the audience to emotionally engage with artists and their performances in more immersive ways. In particular, the Galaxy S26 Ultra camera captures memorable moments from live performances, allowing the audience around the world to relive and share the experience, bringing the energy and emotion of the concert into their everyday lives.

“Fans are at the heart of everything we do, shaping our music and journey together with us,” said Lee Jae-sang, CEO of HYBE. “Through this partnership with Samsung Electronics, we hope fans can experience concerts more vividly and create lasting memories.”

‘BTS WORLD TOUR ‘ARIRANG’’ will begin in Goyang, South Korea, and continue in major cities around the world through 2027. As part of the world tour, an exclusive BTS THE CITY ARIRANG SEOUL is taking place in Seoul from March 20 to April 19, including a range of Galaxy-powered immersive experiences to major landmarks across the city.

Fans can explore the Galaxy S26 series through interactive activities, including a stamp rally at Samsung’s Gangnam store and creating self-made stickers using the Galaxy AI-powered Creative Studio. Participants who complete the activities are eligible to receive prizes, including limited-edition ‘BTS THE CITY ARIRANG SEOUL’ merchandise.

Following Seoul, ‘BTS THE CITY’ will expand to other tour stops. Samsung will take part in the entire ’BTS THE CITY’ journey, driving innovation that encourages fans to express themselves, capture meaningful moments and expand everyday experiences with Galaxy.

Samsung Brings Classical Melodies to Galaxy S26 Ringtones

 

Samsung Electronics has introduced two new ringtones featuring classical masterpieces on the Galaxy S26 series.

Drawing on works by Johann Sebastian Bach and George Frideric Handel, the sounds create a deeper, more immersive listening experience in everyday life.

 

▲ A musician performs a classical piece adapted as a Galaxy S26 ringtone.

A Sound Philosophy Inspired by Nature

Galaxy has established “Inspired by Nature” as the core concept of its sound design, applying it across all interaction sounds — from ringtones to touch sounds. Extending this philosophy, Samsung brings nature-inspired classical music to Galaxy, creating a more refined listening experience in everyday interactions.

New ringtones on the Galaxy S26 series include Bach’s “Prélude” from Cello Suite No. 1, whose symmetry, repetition and harmony evoke natural patterns such as plant growth and ocean waves.

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Also included is Handel’s “Alla Hornpipe” from Water Music Suite No. 2, famously performed on the River Thames for King George and known for its flowing rhythm and structured progression.

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Both pieces were previously used as ringtones during the Anycall era of the 1990s and 2000s, returning as familiar, nostalgic melodies.

 

▲ Musicians perform a classical piece adapted as a Galaxy S26 ringtone.

Global Collaboration Behind the Sound

Global experts collaborated throughout the recording process to enhance sound quality. The ringtones were recorded at Abbey Road Studios — the world’s first recording studio and the birthplace of many iconic Beatles tracks. Jonathan Allan handled recording and mixing in London, while Tae Ho Lee of MiXNBLE led mastering in Seoul, highlighting East–West collaboration.

The Royal Philharmonic Orchestra, a world-renowned U.K. symphony orchestra, performed both pieces. The Bach piece features co-principal cellist Jonathan Ayling.

A Unified Vision for Galaxy Sound

The new ringtones on the Galaxy S26 series go beyond simple alerts, reflecting Galaxy’s sound identity shaped by nature-inspired design and refined technology.

“Classical music transcends time and space, resonating deeply with people,” said Myoung Woo Nam, Principal Sound Designer, Mobile eXperience (MX) Business at Samsung Electronics.  “We hope more users can experience classical music naturally in daily life through Galaxy.”

Samsung plans to continue applying a consistent sound philosophy across its products while expanding Galaxy’s unified sound identity.

Watch behind-the-scenes footage of the classical ringtone recording here: https://youtu.be/TIWOL0OCGIk

From Day One to Years Later: Samsung Care+ Offers Comprehensive Protection for Galaxy Users

 

Recently, Samsung launched the new Galaxy S26 series – its most intuitive Galaxy AI phone yet. Consumer response has been stellar, with pre-orders moving quickly and excitement building around the device’s innovative features. As these cutting-edge devices begin arriving, it’s important to consider how you will care for it. The average phone upgrade cycle has increased from 2.4 years to a whopping 3.5 years globally, signalling a shift toward longer device ownership.

That’s where Samsung Care+ comes in. Not only does it preserve the future resale value of your device, it provides peace of mind today and lasting value tomorrow.

Flexible and Personalised Choices for Every Lifestyle

Not everyone uses their device the same way. Some need a complete peace of mind against everyday accidents. Others focus on long-term device reliability. Samsung Care+ gets this.

Samsung Care+ offers diverse plans that reflect the unique needs of customers with different lifestyles. This includes accidental damage cover that protects against certain knocks, drops and spills[3] For users prioritizing long-term performance and reliability, extended warranty coverage can help address certain mechanical or electrical failures well beyond the standard warranty period, which can become increasingly valuable as users hold onto devices longer.

With Samsung Care+ and Fast Repair Service, customers can benefit from quick, hassle-free repairs, including cracked screen replacements using genuine Samsung parts - ensuring devices are restored to optimal condition when unexpected incidents occur.

Samsung Care+ plans also come with flexible payment options, including upfront payment choices. For Galaxy S26 Ultra users in Malaysia, plans start from RM398.52 for 1 year, RM441.72 for 2 years, and RM636.12 for 3 years.

Professional Service Without the Hassle

Protection is only valuable if you can access it when needed. That is what matters most. Samsung Care+ delivers service designed to provide expert care in a simple, accessible way - wherever you are.

The claims process is designed for clarity. No complex forms. No confusing requirements to navigate. Samsung Care+ offers a streamlined claims process, ensuring customers can receive the care they need without hassle while minimizing disruption to their daily routines.

Once your claim is submitted, Samsung-authorized service centers take over. Every repair is handled by certified technicians using Samsung genuine parts. This approach does more than fix immediate problems – it maintains your device in optimal condition, preserving what you invested in whether you plan to keep it for years or eventually upgrade.

And here’s something people often overlook until they are traveling: your device goes everywhere with you, so your protection should too. Samsung Care+ provides comprehensive coverage both at home and abroad You can receive Samsung-certified service in major cities around the world, including Seoul, London, Los Angeles and Barcelona.

Peace of Mind, And Long-Lasting Value

Galaxy S26 series is engineered to simplify the tasks you do on your phone through its most user-friendly Galaxy AI experiences. Samsung Care+ ensures it keeps doing that – delivering the peace of mind to enjoy your device to the fullest anywhere, anytime while maintaining its value over time.

Samsung Care+ is available when you purchase your Galaxy S26 series on Samsung.com or Samsung Experience Stores, making it easy to add protection from day one. Already have your device? You can register and activate the Samsung Care+ within 30 days from the date of purchase.

For more information on Samsung Care+, please visit https://news.samsung.com/my/