Boat A Better Future x CSR Campaign Launch with Boat Noodle

 

Boat Noodle, a popular Thai Noodle brand in the Malaysia Casual dining industry for a decade now, is taking a serious approach in environmental friendly business model with its campaign, "BOAT a Better Future." This campaign aims to promote river and environmental protection, aligning with our mission and vision of creating a harmonious balance between the food and beverage industry and nature.

For the past decade, we regret our lack of environmental consciousness by selling most of drinks in high quality recyclable PPE cups. However, despite their recyclability, we have undoubtedly generated tons and tons of unnecessary waste to process if they ever got to the recycling plant. Enough is enough, time to take action, and be committed for the long run!

We've taken significant internal steps to reduce plastic waste, transitioning to more sustainable practices within our operations, such as introducing thermal cups. But our eIorts don't stop there. We are actively involved in supporting NGOs that are dedicated to healing Mother Earth—the very home we live in and the place where our children will grow up.

Central to our mission is the preservation of rivers, which are the spiritual homeland of boat noodles. The origins of boat noodles trace back to food sold on canals, making rivers integral to our identity and culture. Protecting these waterways is not just about environmental conservation; it’s about safeguarding the essence of our brand and the traditions that have been passed down through generations.

Our latest initiative involves selling 100,000 cups of Chayen tea as part of our National Day celebrations, with proceeds supporting environmental conservation eIorts.

We have chosen to partner with “UpCycled by Fuze Ecoteer” and “Global Environment Centre” for this event because their missions align perfectly with our vision. These organizations are dedicated to environmental and river conservation, supporting local eIorts to create a sustainable future. We are impressed by their commitment and the impact of their work.

We invite our customers to support our cause by visiting any Boat Noodle location and enjoying our delicious menu. Your participation will help us reach our target of selling 100,000 Chayen tea drinks, with the proceeds going towards our giveback eIorts.

Boat Noodle is selling vouchers for Chayen tea drinks:

1. Loose voucher : RM9.50/voucher (redeemable for 1 Chayen tea)

2. Bundle Voucher : RM47.50/book (Buy 5 Get 1 Free)

3. Bundle Voucher : RM95.00/book (Buy 10 Get 2 Free)

• Please note that there are 50,000 pieces of vouchers and books available, expiring on 31st December 2024.

At Boat Noodle, we believe that every small action can create a ripple eIect, leading to significant and positive changes. Our philosophy of Balance, Outreach, Awareness, and Transition guides us in every step we take. By nurturing the balance between our culinary heritage and our responsibility to the environment, we aim to inspire a community that values both delicious food and a sustainable future.

Join us in this journey, and together, let's create a better, greener world!