HONOR Wins 39 Media Awards at IFA 2024

 Global technology brand HONOR showcased its technological leadership with multiple innovative products, earning 39 ‘Best of IFA’ awards. The HONOR Magic V3 redefines foldable smartphones with its ultra-thin 9.2mm unfolded profile. The HONOR MagicBook Art 14 features a unique detachable camera, balancing visual experience and privacy in ultralight laptops. The HONOR MagicPad2 impresses with its 12.3-inch OLED display, spatial audio, and eye protection technology. These devices highlight HONOR's commitment to cutting-edge design and human/centric innovation across diverse product categories.

The HONOR Magic V3's first appearance on the global stage at IFA 2024 in Berlin, Germany has garnered significant praise from leading global tech media. TechRadar awarded the foldable "Best of IFA 2024", noting "It absolutely wild to hold it in hand and feel how thin it is." 

This sentiment was echoed by Trusted Reviews, which highlighted the HONOR Magic V3's groundbreaking 9.2mm thinness, stating "This is up there with the thinnest foldables we’ve ever held, and it feels all the better for it." 

The buzz continued with Android Authority, which emphasized the HONOR Magic V3's potential to reshape the foldable market, remarking " The HONOR Magic V3 is the world's thinnest book-style foldable". 

These accolades from respected tech authorities underscore HONOR's successful push to the forefront of foldable technology, with the HONOR Magic V3 setting new benchmarks for design and functionality in the competitive flagship device landscape.

The HONOR MagicBook Art 14 has also captured the attention of leading tech media at IFA 2024. XDA Developers highlighted the perfect balance between display quality with the innovative detachable camera, noting "The simple ingenuity of this idea is the kind of idea I love to see companies try." 

Yanko Design was also particularly impressed by its industry-leading innovative design, commenting "HONOR just Killed Apple’s MacBook Notch in the Best Way." These comments highlight HONOR's commitment to innovation, positioning the HONOR MagicBook Art 14 as a frontrunner in the competitive ultralight laptop market.

The HONOR MagicPad2 also received high acclaim at IFA 2024, with top-tier tech media lauding its exceptional audiovisual capabilities and advanced eye protection technology. Focusing on the productivity and visual performance, Android Headlines commended that "HONOR's new MagicPad2 is the most-powerful Android Tablet on the market ". Les Numeriques was impressed by the tablet's immersive productivity experience, stating the HONOR MagicPad2 is "a high-end tablet with AI to boost productivity".

The enthusiastic reception of HONOR's latest innovations at IFA 2024 underscores the brand's unwavering commitment to pushing technological boundaries and delivering exceptional user experiences.

For more information about the HONOR Magic V3, HONOR MagicBook Art 14 and HONOR MagicPad2 please visit HONOR Malaysia official website at https://www.honor.com/my/

Esports World Cup and HONOR Sign Technology Partnership for Mobile Competitions

 The Esports World Cup Foundation (EWCF) and global technology leader HONOR have announced a main partnership for the Esports World Cup (EWC), the world's largest gaming festival set to take place this summer in Riyadh, Saudi Arabia. The recently launched HONOR 200 Pro will be the official smartphone of the EWC, leveraging the device’s cutting-edge technology to power esports competitions in popular mobile games like Free Fire, Honor of Kings and Women's ML:BB tournament. 

As the ultimate smartphone for mobile gaming enthusiasts, the HONOR 200 Pro offers a suite of outstanding new features that appeal to both esports athletes and casual players. Highlights include: 

● Snapdragon 8s Gen 3 Mobile Processor: Boasting a CPU clock speed of up to 3GHz for smooth graphics rendering and real-time responsiveness.

● 5200mAh Silicon-Carbon Battery: Providing up to 61 hours of use on a single charge.

● 3840Hz Risk-Free Dimming: Verified by TÜV Rheinland Flicker Free Display Certification and TÜV Rheinland Full Care Display Certification, with Natural Tone 2.0 for optimized display color temperature.

● Advanced Cooling: A vapor chamber covering 36,881mm², 10% larger than the HONOR 90, for exceptional heat dissipation.

The partnership will focus on engaging global gamers, strengthening brand identities, and fostering a community driven by the spirit of competition. 

"We are thrilled to join forces with HONOR as a partner in the Esports World Cup," exclaimed Chief Executive Officer Ralf Reichert at the Esports World Cup Foundation. "EWC athletes demand the absolute best in gaming technology, as it is essential for maintaining competitive integrity and delivering an unparalleled experience. The HONOR 200 Pro is an exceptional smartphone, equipped with cutting-edge technology that surpasses the high standards set by EWC athletes. We are eager to witness its incredible performance this summer in Riyadh."

"HONOR is very pleased to join forces with the Esports World Cup and provide the official smartphone for its mobile competitions,” said Dr. Ray, Chief Marketing Officer of HONOR. “As a brand dedicated to its consumers, HONOR strives to offer products that provide a superior experience and elevated performance, particularly among gamers. Our technology enables players to push their limits and achieve new heights in their gaming journey. We look forward to seeing the HONOR 200 Pro power the best esports athletes in the world as they strive for international greatness at the Esports World Cup.”

Beginning July 3, the Esports World Cup will transform Riyadh into the epicenter of esports fandom and gaming culture. Located in Boulevard City, fans can watch their favorite athletes and clubs compete across 22 game championships for a share of more than $60 million in life-changing prize money, the largest prize pool in esports history. Across eight weeks, the Esports World Cup will also feature festival activities that include numerous gaming activations, community tournaments, pop culture celebrations, international experiences, and more. 

For more information on the Esports World Cup, visit www.esportsworldcup.com, and follow upcoming Esports World Cup game announcements on X (formerly Twitter).

For more information about the HONOR 200 Series, please visit HONOR Malaysia official website at https://www.honor.com/my/ 

HONOR 200 Series, the new AI Aesthetic Flagship Coming to Malaysia with Pro Version

 

HONOR today confirmed that the HONOR 200 Series, the brand’s latest AI Aesthetic Flagship smartphone will be coming to Malaysia. The devices feature immersive displays, cutting edge specifications and next-generation platform-level AI capabilities that seek to redefine the future of mobile imaging.

HONOR 200 Pro Confirmed to Malaysia 

In addition to the new line-up, HONOR will be introducing the more powerful HONOR 200 Pro, the first time that an HONOR Number series Pro model will be available in the country, as confirmed by HONOR Malaysia Country Director, Justin Li.

Partnership With Studio Harcourt for Studio-level Portrait Camera

To create the ultimate smartphone for portrait photography, HONOR has collaborated with renowned Parisian portrait photography house, Studio Harcourt to co-engineer the HONOR AI Portrait Engine that enables the HONOR 200 Series to offer studio-level portrait photography capabilities. 

With a history spanning over nine decades, Studio Harcourt has photographed celebrities and royalty alike from Roger Federer to the esteemed Queen Rania of Jordan and have become synonymous with creating timeless portraits that masterfully blend light and shadows to create breath taking masterpieces of visual storytelling.

Malaysia's First Sony IMX856 Telephoto Camera Sensor Smartphone

An outstanding feature of the HONOR 200 Series is that the devices stand out in the Malaysian market for being the first to be equipped with a Sony IMX856 Telephoto Camera Sensor. This sensor promises sharp, detailed pictures of faraway objects. Additionally, the HONOR 200 Series standard version boast a unique Sony IMX906 Main Camera Sensor, while the Pro version is equipped with a more powerful H9000 sensor.

Beyond that, the HONOR 200 Series features a triple 50MP Main Camera designed for portraits which utilizes an improved HONOR RAW Domain Algorithm to create balanced portraits that handle exposure well in bright areas while retaining details in darker lighting scenarios.

A Dual OIS Anti-shake System is also included to minimizes blur and ensures smooth video recording. This allows users to capture high-quality photos and videos that look professional, even in difficult lighting conditions.  The HONOR 200 Series caters to both photography enthusiasts and casual users by offering a powerful camera system that can elevate their mobile photography experience.

Stay tune for more updates on the HONOR 200 series by following HONOR Malaysia official Facebook page and the HONOR official website at https://www.honor.com/my/ 

HONOR Magic6 Pro Early Bird Special Sells Out Within Days, Stocks Available During Pre-order

 The HONOR Magic6 Pro has been making waves around the world since its global launch at the Mobile World Congress (MWC) 2024. After announcing its launch in Malaysia on March 20, HONOR offered an Early Bird Special allowing buyers to secure the new flagship device for a deposit of RM66. 

Despite the retail price not being announced until the launch, the HONOR Magic6 Pro quickly sold out during the Early Bird Special due to overwhelming response, exceeding expectations. The Early Bird Special started on March 11 and will only end in two days, but the devices available for Early Bird Special are already sold out today!

HONOR Magic6 Pro Pre-order starts on March 20

But here’s some good news! Malaysians can purchase the HONOR Magic6 Pro during the pre-order period, starting right after the announcement of the device’s price on March 20. The company has ensured ample stock availability during this pre-order period, so don’t miss out as exclusive free gifts await buyers. 

To stay updated about the HONOR Magic6 Pro pre-order, follow HONOR Malaysia official Facebook page or visit https://bit.ly/HONORMagic6ProPR 

HONOR Magic6 Pro - Discover the Magic 

The HONOR Magic6 Pro became the spotlight at MWC 2024 and dubbed as a ‘Magic Phone’ from global media outlets. Featuring four cutting-edge ‘Magic’ technologies – Magic Camera, Magic Screen, Magic Battery, and Magic Experience, the device embodied innovation and excellence in the smartphone world.

Magic Camera

The HONOR Magic6 Pro features a 180M HONOR Tele-falcon Camera with an impressive 100X digital zoom to take long distance shots. While it’s HONOR AI Motion Sensing Capture excels at capturing fast-moving objects, intelligently selecting the best movements and transforming them into high-resolution, crystal-clear images. The device also has a 50MP Main Camera and 50MP Ultra-wide camera. This phone is incredible for sportography, taking photography skills to the next level!

Magic Screen

HONOR Malaysia has released a series of videos in its official Facebook page demonstrating the insane durability of the device’s screen made with HONOR NanoCrystal Shield. In one video, the HONOR Magic6 Pro's screen withstands the impact of steel knives being dropped onto it. Unlike competitor screens that shatter upon impact, the HONOR NanoCrystal Shield remains undamaged.

The HONOR NanoCrystal Shield, boasting ten times stronger than normal glass, ensures unparalleled durability. Even with accidental drops, the NanoCrystal Shield guarantees reliable protection. It also is verified by SGS’s Five Star Overall Glass Drop Resistance Ability certification in multiple scenarios. 

Magic Battery

The HONOR Magic6 Pro is a long-lasting phone, boasting a remarkable 5600mAh Second-generation Silicon-carbon battery. It is supported by an 80W HONOR Wired SuperCharge and a 66W HONOR Wireless SuperCharge, enabling a full charge in less than 40 minutes, sustaining usage for an entire day on a single charge. Even at -20 °C, the battery performs perfectly well and can record video for 11 minutes with just 10% battery life remaining.

Magic Experience 

The HONOR magic6 Pro runs on MagicOS 8.0, HONOR’s latest UI for its Android 14. The new UI brings on-device AI that can understand language, images, and gestures to understand users’ needs. 

Along with MagicOS 8.0, HONOR also introduced Magic Portal feature that allow users to seamlessly switch and access services between apps and devices with a simple swipe.

While the Magic Capsule feature allows users to quickly access additional information from the notification banner without needing to open multiple apps, enhancing efficiency.

Catch the launch of the HONOR Magic6 Pro this Wednesday, with the live event streaming on HONOR Malaysia's Facebook page at 3pm.

HONOR X8b Boasts Massive 512GB Storage to Launch in Malaysia on 22 December

 Following the success of HONOR X9b 5G in Malaysia, HONOR is set to unveil two new additions to the latest X Series lineup - the HONOR X8b and HONOR X7b on 22 December 2023. Renowned for their quality and pocket-friendly prices, the X Series has established itself as a favorite among Malaysians. Both devices are the successors from the earlier HONOR X8a and HONOR X7a, which debuted earlier this year. 

HONOR X8b - Massive Storage with 512GB Capacity & 50MP Spotlight Portrait Selfie Camera

The HONOR X8b offers an impressive 16(8+8) GB + 512GB storage drive, capable of holding a whopping 124,000 pictures. This extensive storage, comparable to a laptop, ensures users can have their media readily accessible at their fingertips. Now, space concerns are a thing of the past. Users can effortlessly store memorable photos, important files, and download favorite games without any worry. 

Additionally, the HONOR X8b features a 50MP Spotlight Portrait front camera, equipped with a front spotlight and Auto Switch Field of View (FOV) feature. This makes this smartphone perfect for capturing flattering selfies under various lighting conditions while capturing more elements in a single frame, great for selfie lovers. 

On top of that, the device’s 108MP Ultra-clear Main Camera comes with a top-notch ISOCELL HM6 sensor for clear and vibrant photos even in low-light settings. The camera includes a 2X Portrait mode with a 48mm equivalent focal length, enabling users to capture detailed and lively portraits.

Moving on to the design, the HONOR X8b boasts an ultra slim profile measuring only 6.78mm in thickness and is also remarkably lightweight at just 166g. The device’s slender and lightweight build makes it effortlessly portable, allowing users to conveniently slip the HONOR X8b into their pockets, purses, or handbags. Embracing the retro trend, the HONOR X8b is available in Glamorous Green and Titanium Silver colors.

HONOR X7b - Massive 6000mAh Ultra-Long Battery and Generous Storage 

Meanwhile, the HONOR X7b is the perfect smartphone for users who immerse themselves in their devices for extended periods, thanks to its 6000mAh Ultra-lasting Battery. On a single full charge, the battery provides enough power for all day social media browsing, video streaming, and gaming.

Along with a long-lasting battery, the HONOR X7b also comes with a large storage of 16(8+8) GB + 256GB, users who enjoy storing large numbers of songs and HD videos in their device no longer need to worry about running out of storage space.

Featuring a 3D Backplane Quad-Curved Design, the HONOR X7b presents a slim and lightweight build, measuring at 8.24mm thick and weighing 199g. This design not only makes it easy to hold but also creates a captivating visual experience by seamlessly extending content beyond the edges of the display. The HONOR X7b is available in two stunning colors, Flowing Silver and Emerald Green.

Get ready for more exciting information about the HONOR X8b and HONOR X7b. Stay updated with the latest details by following https://bit.ly/HONORX9bPR.  

HONOR Magic Moments Awards 2023 winners announced

 Back in April 2023, HONOR announced its HONOR Magic Moments Awards 2023, gathering talents from all over the world in the quest of finding the best creativity of HONOR’s smartphone photography. With submissions closed in August, international judges spent months in finding themselves snapshots worthy to be crowned winners. In addition to the six categories of the global section, Malaysian photographers were inspired to participate in the national awards, themed #MagicMomentsofMalaysia, to capture the best representation of our country, though the eye of HONOR’s very own smartphone camera.

Photographer of The Year: Muhd Fuad – A remarkable double win

For the second year running, Muhd Fuad, Malaysia's photographic maestro, claimed the coveted Photographer of The Year title. Fuad's exceptional skills shone through as he ventured into Sarawak, using the HONOR Magic5 Pro to encapsulate the cultural richness of Borneo through the eyes of a Melanau girl. This triumph not only secured Fuad the grand prize of RM 10,000 but also reaffirmed his status as a top-tier talent in Art, Culture, and Heritage photography.

 

Culture, tradition and the heart of Borneo by Muhd Fuad

Master of Photography: Kenji Ooi and Yusuf Madi

Kenji Ooi and Yusuf Madi earned the esteemed title of Master of Photography, each receiving RM 5,000 as prize in recognition of their outstanding work. Ooi's awe-inspiring shot featured Malaysia's iconic quartet of towers: the Petronas Twin Towers, KL Tower, Menara TM, and TRX, emphasizing the nation's architectural marvels. On the other hand, Madi's lens explored the depths of the Sarawak jungle, capturing a guardian amidst the natural radiance of the forest.

  

Kenji’s Fantastic Four (left) and Yusuf’s Forest Guardian (right)

Prestigious and Honorable Awards – More talents recognized

Among the wealth of exceptional submissions, the Prestigious Photographer Award was bestowed upon Thomas Cheah, Mohamad Nor Amrey bin Rosley, and Shahrulnizam, who each earned an HONOR Magic5 Pro unit. Ten recipients were honored with the Honorable Photographer Award: Mahmudul Hassan, Bobby Lau, Mohd Saifuddin, Nazel Noor, Fahmie Izwan, Mazita Suraini, Fiona Tan, Amir Nordin, Sam Lim, and Kenny Ariovistus.

The Best Recommendation Award – Malaysian trio triumph 

Taking the global spotlight, the Best Recommendation Awards are submissions that are internationally recognized, taking the accolade of gallery worthy to be on the worldwide scale. Malaysian trio of Ahmed Bakarat, Muhd Fuad and KL Chong did Malaysian proud with their outstanding submissions. HONOR Malaysia extends its gratitude to all participants for showcasing Malaysia's creativity, vision, precision, and skill within the realm of smartphone photography.

For a comprehensive list of the HONOR Magic Moments Awards 2023 winners, please visit the gallery at https://www.hihonor.com/my/magic-moments-awards/.