Introducing Awesome Intelligence, the Galaxy A56 5G, Galaxy A36 5G & Galaxy A26 5G, Available in Malaysia from 18 March 2025!

 Introducing the Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G – a collection of devices designed for the socially savvy, eager to showcase their individuality in countless ways. With remarkable enhancements in camera and AI technology, this series presents a fresh face, empowering the vibrant and expressive to communicate like never before.

 

Stunning and Vibrant Photography with the Galaxy A56 5G

The Galaxy A56 5G redefines smartphone photography with its lightning-fast shutter speed, enabling rapid continuous shooting to capture every fleeting moment with ease. Samsung's renowned Nightography technology enhances your low-light photos to be as stunning as those taken in daylight. Equipped with an advanced 12MP Video HDR camera, the Galaxy A56 5G produces sharp, vivid selfie videos, while its optimal balance of short and long exposures creates breathtaking photos of you, no matter the lighting.

Combining cutting-edge hardware with intelligent software, the Galaxy A56 5G benefits from Awesome Intelligence. The Best Face feature captures multiple frames of your face in one moment, choosing a flattering shot to help you look your best. 

 

Seamless, Super Smooth Gaming with the Galaxy A36 5G

Gamers will rejoice with the Galaxy A36 5G, powered by the Snapdragon 6 Gen 3 chipset, which provides an unparalleled gaming experience. The Galaxy A56 5G, with its Exynos 1580 processor, offers exceptional performance as well. Enjoy endless hours of gaming and entertainment on both devices, backed by a robust 5000mAh battery and Super Fast Charge 2.0, now upgraded from 25W to 45W, allowing you to fully charge your device in just over an hour. A larger vapor chamber, equivalent in size to the Galaxy S24+, improves your smooth gaming experience, video playback, and efficiency in multitasking. New with Awesome Intelligence, the Object Eraser feature automatically identifies and removes unwanted objects from your photos, while custom filters let you add personalized effects to your images.

 

Immersive, True-to-Life Entertainment with the Galaxy A26 5G

The Galaxy A26 5G delivers an exceptional entertainment experience with its expansive 6.7-inch Full HD+ Super AMOLED display and Vision Booster, which provides enhanced brightness for vivid, true-to-life visuals. Dolby Atmos brings immersive sound, transforming your entertainment into a cinematic experience. Powered by a 5000mAh battery, this device is great for long hours of gaming, streaming, and more, without interruption. The introduction of Circle to Search with Google takes convenience to the next level – simply circle an object in a photo to learn more about it instantly. Built on a solid foundation of security, durability, and software, the Galaxy A26 5G keeps your personal data safe with Samsung Knox Vault, guarding against malicious threats.

Enduring Performance and Peace of Mind

The Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G offer up to six generations of OS and security updates and feature an IP67 rating for water and dust resistance, providing peace of mind wherever life takes you. Enhanced by One UI 7.0, these devices offer an intuitive, refined user experience, a sleek design, and easy access to essential tools. Plus, enjoy the added benefits of Samsung’s key apps, including Samsung Members and Samsung Wallet.

Catch this promotion from 18 March until 31 March 2025, and enjoy up to RM429 worth of rewards when you purchase these devices! 

What are you waiting for? Purchase your Galaxy A Series today! 

Galaxy A56 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a56-5g-awesome-lightgray-256gb-sm-a566bzauxme 

Galaxy A36 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a36-5g-awesome-lavender-256gb-sm-a366blvuxme/ 

Galaxy A26 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a26-5g-peach-pink-256gb-sm-a266bzihxme 

 

Spot the Hidden Galaxy A Series and Stand a Chance to Win a Galaxy Tab S9 FE+ Worth RM2,799!

 Bold, colourful, and full of energy — that’s the Galaxy A Series from Samsung, taking over the world like a burst of creativity. This isn’t just a phone; it’s the vibe of youth culture, dominating every scene with style and intelligence. The A Series is all about bringing the cool back to smart, making innovation fun, fresh, and totally you.

Samsung is redefining what it means to be smart. With features like the Best Face and Object Eraser, your phone isn’t just a tool – it’s your best sidekick, helping you level up your game. Smart never looked this good, so why not make it your vibe? Pilih Galaxy A, Memang Smart Aye!

Ready to catch the ultimate vibe? Catch Insomniacks Sabronzo from Dolla, Aziz Harun, and Killa Driz — four artists who’re all about self-expression and pure creativity. With catchy beats, fire lyrics, and smooth delivery, this track is an absolute banger that’s going to stay stuck in your head. Don't miss out — hit up YouTube now to watch the full video and vibe to the song: https://www.youtube.com/watch?v=nrkZARZPWVc

Join the AYE Spot & Win Contest! 

Ever played "I spy with my little eye"? It’s the classic game that kills time, but here’s the twist — this time, it’s way more rewarding. With the Galaxy A Series, spotting the cool stuff comes with some serious perks.

From 12pm, 13 March to 17 March 2025, watch “Pilih Galaxy A, Memang Smart AYE!” on our YouTube, Facebook, Instagram, TIkTok or X accounts and keep your eyes peeled for hidden Galaxy A Series devices.  Count them, drop your answer in the comments with #AYESpot&Win, #KitaPilihAYE, #GalaxyA56 5G, and follow @SamsungMalaysia for your chance to win one of 10 Galaxy Tab S9 FE+ worth RM2,799 each.  Let the hunt begin!

 

Catch this promotion from 18 March until 31 March 2025, and enjoy up to RM429 worth of rewards when you purchase these devices! 

To buy the Galaxy A56 5G, A36 5G, A26 5G, please visit:

Galaxy A56 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a56-5g-awesome-lightgray-256gb-sm-a566bzauxme 

Galaxy A36 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a36-5g-awesome-lavender-256gb-sm-a366blvuxme/ 

Galaxy A26 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a26-5g-peach-pink-256gb-sm-a266bzihxme 

Samsung Galaxy A56 5G: Elevate Your Mobile Experience with Cutting-Edge Features and Exclusive Offers

 

Samsung has once again set a new standard in smartphone innovation with the introduction of the Galaxy A56 5G. This device seamlessly blends advanced technology with user-centric features, offering an unparalleled mobile experience tailored to the discerning Malaysian market.

Display and Design

The Galaxy A56 5G features a 6.7-inch Super AMOLED display with a Full HD+ resolution of 1080 x 2340 pixels, delivering vibrant and sharp visuals. The screen supports a 120Hz refresh rate, ensuring smooth scrolling and an enhanced viewing experience. Measuring 162.2 x 77.5 x 7.4 mm and weighing 198 grams, the device boasts a sleek and lightweight design. It is available in four color options: Pink, Olive, Graphite, and Light Gray.

Advanced Camera System

The Galaxy A56 5G is equipped with a versatile triple-camera setup designed to cater to a wide range of photography needs:

• Main Camera: A 50MP sensor with an f/1.8 aperture, featuring Phase Detection Autofocus (PDAF) and Optical Image Stabilization (OIS), ensures sharp and clear images even in challenging lighting conditions. 
• Ultra-Wide Camera: A 12MP sensor with a 123-degree field of view and an f/2.2 aperture allows users to capture expansive landscapes and group photos effortlessly.
• Macro Camera: A 5MP sensor with an f/2.4 aperture is dedicated to close-up photography, enabling detailed shots of small subjects.

For selfie enthusiasts, the device offers a 12MP front-facing camera with an f/2.2 aperture, capable of recording 4K videos at 30 frames per second, ensuring high-quality self-portraits and video calls.

Performance

Under the hood, the Galaxy A56 5G is powered by Samsung's Exynos 1580 processor, built on a 4nm process. This chipset is paired with either 8GB or 12GB of RAM, ensuring smooth multitasking and efficient performance. Storage options include 128GB and 256GB variants; however, the device does not support expandable storage via microSD card. The smartphone runs on Android 15 with Samsung's One UI 7, offering a user-friendly interface and a host of customization options

Software and AI Features

Running on Android 15 with Samsung's One UI 7, the device offers an intuitive user interface with a promise of up to six major Android upgrades, ensuring longevity in software support. The introduction of 'Awesome Intelligence' brings AI-powered features like the 'Best Face' tool, which captures multiple frames to select the most flattering shot, and enhanced photo filters for improved image processing. 

Connectivity and Additional Features

The smartphone supports 5G connectivity, Wi-Fi 6, Bluetooth 5.3, and NFC, catering to modern connectivity needs. Security features include an under-display optical fingerprint sensor, accelerometer, gyroscope, and compass. 

Battery & Charging

The device houses a 5000mAh battery, providing ample power for extended use. It supports 45W fast charging, allowing the battery to charge up to 65% in just 30 minutes and fully charge in approximately 68 minutes Understanding the diverse needs of Malaysian consumers, Samsung offers the Galaxy A56 5G in two configurations: 8GB RAM with 128GB storage, priced at RM1,999 12GB RAM with 256GB storage, priced at RM2,199

Exclusive Launch Promotions

To celebrate the launch, Samsung Malaysia is offering a suite of promotions: Exclusive E-Voucher: Purchase a Samsung Reservation+ e-voucher for RM10 by 17 March 2025 to receive an RM100 discount on the Galaxy A56 5G, redeemable between 18 and 31 March 2025.  Double Storage Upgrade: Enjoy an upgrade worth RM200, allowing users to experience enhanced storage capabilities. Extended Warranty: Benefit from a 1-year extended warranty valued at up to RM129, providing peace of mind for your investment. Accessory Discounts: Receive up to 30% off when purchasing selected Galaxy Watch, Buds, Tablet, or Accessories alongside the Galaxy A56 5G. These promotions are designed to offer added value, ensuring that customers receive a comprehensive and rewarding experience with their new device.  The Samsung Galaxy A56 5G is more than just a smartphone; it's a testament to Samsung's dedication to innovation and understanding of consumer needs. With its advanced camera system, robust performance, and exclusive promotions, it stands as a compelling choice for those seeking quality and value in the Malaysian market. For more information checkout https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a56-5g-awesome-lightgray-256gb-sm-a566bzauxme/

Samsung Marks a Step Forward With AI for Everyone by Introducing New Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G

 Samsung Electronics Co., Ltd. today unveiled Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G, the latest Galaxy A series smartphones. For the first time, the Galaxy A series is integrating Awesome Intelligence—including Galaxy’s fan-favorite AI-powered features to reimagine creativity — while bringing enhanced durability and longevity, as well as robust security and privacy protections to provide a safe and long-lasting mobile experience.

“The new Galaxy A series marks an important step in our mission of AI for all, by opening Galaxy’s incredible mobile AI experiences to even more people around the world,” said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics. “With these awesome new features and capabilities, we are excited to unlock limitless creativity on the Galaxy A series while ensuring a safe, reliable and fun mobile experience.”

Awesome Intelligence for Advanced Search and Creativity

Awesome Intelligence is a comprehensive mobile AI exclusively available on Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G and brings users powerful, fun and easy-to-use AI tools. Powered by One UI 7, the new Awesome Intelligence features bring amazing search and visual experiences to Galaxy A series users. 

A fan-favorite on Galaxy A series devices last year, Google’s enhanced Circle to Search , makes it easier than ever to search and discover from the phone’s screen. With the latest upgrades, users can now get even more done on their phone. Circle to Search will quickly recognize phone numbers, email addresses and URLs on the screen so users can take action with a single tap.

With the recent enhancements to Circle to Search, users can also instantly search the songs they hear without switching apps. Whether it’s a song playing on social media from their phone or music that’s playing from speakers near them, just long press the navigation bar to activate Circle to Search, then tap the music button to effortlessly identify the song name and artist.

  

The Galaxy A series also takes the camera experience to a new level with creator-focused tools, starting with a powerful triple-camera system featuring a 50MP main lens on all devices and 10-bit HDR front lens recording on Galaxy A56 5G and Galaxy A36 5G for bright and crisp selfies. Galaxy A56 5G features leading camera technology with a 12MP ultra-wide lens, while the entire Galaxy A series empowers creativity in new and exciting ways through intelligent visual editing. 

Exclusively available on Galaxy A56 5G, Best Face  makes it easier than ever to capture a great group shot by selecting and combining the best expressions or features for up to five people from a motion photo. Whether someone blinked or looked away, Best Face ensures everyone looks good in a single, seamless shot. The Galaxy A56 5G also brings enhancements to Nightography , with Low Noise Mode making its way to the 12MP selfie camera and additional wide camera support to capture stunning content in low-light settings. 

 

Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G all bring fine-refined Object Eraser  , allowing users to remove unwanted distractions from photos. Whether it's an unexpected passerby or a distracting shadow, users can manually or automatically select objects to erase, achieving a cleaner, more polished final image with just a few taps. Moreover, Filters  enables custom filter creation by extracting colors and styles from existing photos for users to apply for a unique and personalized effect depending on mood and taste. With these intelligent tools, users can refine and enhance their photos effortlessly, bringing a new level of creativity to every shot. 

 

Built To Last With Upgraded Displays and Software Longevity

 

Now with up to six generations of Android OS and One UI upgrades and six years of security updates, the Galaxy A series reinforces its software longevity even more. These updates add additional support toward optimizing the device’s lifecycle, ensuring users can enjoy a smooth and reliable experience for years to come.

The Galaxy A56 5G and Galaxy A36 5G also introduce a larger display created for a high-quality, immersive viewing experience. Both devices feature a 6.7-inch  FHD+ Super AMOLED display with brightness levels reaching up to 1200 nits , allowing for a more vibrant and immersive entertainment experience. New stereo speakers further enhance the experience with rich, balanced sound.

 

With a 5,000mAh battery included throughout the entire lineup, the new Galaxy A series is designed to keep up with users' daily routines. Galaxy A56 5G and Galaxy A36 5G support 45W charging power and Super Fast Charge 2.0 technology, delivering even faster charging for extended use. Both models also deliver enhanced performance, as Galaxy A56 5G is powered by the Exynos 1580 chipset and Galaxy A36 5G features the Snapdragon® 6 Gen 3 Mobile Platform. A larger vapor chamber in both devices helps sustain performance, ensuring smooth gameplay, video playback, and effortless multitasking.

Beyond performance, the new Galaxy A series is built to withstand life’s unpredictable moments. For the first time, Galaxy A26 5G features an IP67 dust and water resistance rating for strong protection against the elements, matching the IP67 rating on Galaxy A36 5G and Galaxy A56 5G . Additionally, an advanced Corning® Glass cover material adds a layer of durability against scratches and cracks .

Expanded Protections for Security and Privacy Assured

Thanks to the integration of One UI 7 on the Galaxy A series for the first time, Samsung is further supporting robust security and privacy. With Samsung Knox Vault, the Galaxy A series provides an extra, fortified layer of device safety, transparency and user choice – ensuring sensitive data always stays protected. Equipped with One UI 7 security and privacy features, Galaxy A series users benefit from holistic protection  — including enhancements in Theft Detection, More Security Settings and other features. 

Upon release, Digital Key on Galaxy A56 5G  and Galaxy A36 5G devices  will be available in select markets in Asia, Europe, and North America with more markets to follow.

 

The new Galaxy A series is available in a range of colors.  Galaxy A56 5G is available in Awesome Lightgray, Awesome Graphite, Awesome Olive, and Awesome Pink. Galaxy A36 5G is available in Awesome Lavender, Awesome Black, Awesome White, and Awesome Lime; and Galaxy A26 5G is available in Black, Mint and Peach Pink.

Pay Only RM10 to Get an RM100 e-voucher for Our New Galaxy A Series! 

Until 17 March 2025, purchase the SR+ e-voucher for just RM10 and receive an RM100 e-voucher. You can use the e-voucher to purchase the new Galaxy A Series from 18 to 31 March 2025.  Don’t miss out on this new era of intelligence and reserve your e-voucher here today: https://www.samsung.com/my/gift-card/e-vouchers/pre-registration-smartphone-evoucher

To find out more about Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G and other Galaxy smartphones, please visit: https://news.samsung.com/my/

Introducing the Samsung Galaxy A06 5G: Affordable Power and Connectivity

 Samsung is excited to introduce the Galaxy A06 5G, the most affordable 5G device in the Galaxy lineup. This cutting-edge smartphone brings the latest technology right to your fingertips, offering the perfect balance of performance and value. With 5G capabilities and Wi-Fi 5 connectivity, the Galaxy A06 5G delivers ultra-fast access to information, smooth gaming on a stunning 90Hz display, and seamless video streaming—all powered by the advanced Dimensity 6300 processor. But performance is just the beginning. The Galaxy A06 5G is built to withstand the rigors of everyday life with an IP54 rating for dust and water resistance. You can trust it to keep up, rain or shine. Plus, with 4 times OS updates and 4 years of security patches, this device stays up-to-date and secure for the long haul. Equipped with a powerful 5000mAh battery and 25W Super-Fast Charging, the A06 5G ensures that you can enjoy more of your favourite content without worrying about running out of power. Your privacy and security are top priorities. Samsung Knox Vault offers robust protection with tamper-resistant hardware, safeguarding your personal data. The Galaxy A06 5G is the perfect blend of technology, durability, and value, designed to support your dynamic lifestyle. Available now, the all-new Galaxy A06 5G can be purchased from your preferred operators: CelcomDigi, Hotlink, U Mobile, Unifi Mobile, or YES Mobile. To buy the Samsung Galaxy A06 5G, please visit:  https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a06-5g-light-green-128gb-sm-a066blghxme

Samsung Galaxy S25 Ultra: A New Era of Smart Innovation with Galaxy AI

 The Samsung Galaxy S25 Ultra isn’t just about groundbreaking hardware—it's a paradigm shift in smartphone intelligence, thanks to the revolutionary power of Galaxy AI. In 2025, Samsung redefines what a flagship device can do by seamlessly integrating advanced AI features into every aspect of the user experience. Whether you’re an avid photographer, a busy professional, or a tech enthusiast looking for smarter everyday interactions, the Galaxy S25 Ultra is engineered to elevate every moment.

0.6x

10x 

Revolutionary Photography with Galaxy AI

At the heart of the S25 Ultra lies its state-of-the-art AI-powered camera system—a true game-changer for mobile photography. With AI Zoom Pro, the S25 Ultra enables you to capture high-resolution shots even at extreme zoom levels without sacrificing detail. The cutting-edge AI Scene Optimization automatically adjusts colors, contrast, and lighting in real time, ensuring that every photo is perfectly balanced, no matter the environment. 

For low-light photography, AI Nightography 2.0 enhances performance by reducing noise and sharpening details, turning night into day and allowing you to capture stunning nighttime images. Meanwhile, the AI Video Enhancer dynamically stabilizes and adjusts frame rates during video recording, ensuring every motion is smooth and cinematic.

Breaking Language Barriers with Live Translate

Samsung’s commitment to intelligent communication is evident in the S25 Ultra’s Live Translate feature. This real-time, AI-driven tool shatters language barriers by seamlessly translating text during messaging and voice calls. Whether you’re traveling abroad or communicating with international colleagues, Live Translate makes global conversations effortless—integrated into Samsung Messages, WhatsApp, and even during live voice calls. This innovation not only enhances communication but also fosters a more connected, multicultural world.

Smarter Note-Taking and Productivity

The Galaxy S25 Ultra is a powerhouse for productivity, featuring AI-Powered Samsung Notes & Summarization. This tool transforms the way you capture ideas by automatically summarizing key points and suggesting action items, perfect for busy professionals and students alike. Gone are the days of sifting through endless notes—the S25 Ultra’s intelligent system organizes your thoughts, making your workflow more efficient and your decision-making process smoother. Generative AI: Elevating Photo Editing and Creative Expression

You can choose the best face

With Generative AI for Photo Editing & Customization, the S25 Ultra empowers you to edit your photos like a professional. Need to remove unwanted elements?

 The AI fills in the background seamlessly. Want to reposition objects without distortion? AI Intelligent Move makes adjustments effortlessly. These innovative features allow you to transform your images into works of art, ensuring your memories are captured with perfection and creativity.

AI-Optimized Performance and Battery Life

The Galaxy S25 Ultra is not only smart in terms of features but also in its efficient use of power. Its AI-driven Adaptive Battery System learns your usage patterns to optimize power consumption, ensuring smooth multitasking and extended battery life throughout the day. Whether you’re streaming, gaming, or working on the go, the S25 Ultra’s intelligent performance management keeps your device running at its best.

Your Personal Smart Assistant

 

Samsung’s enhanced AI assistant is like having a personal productivity partner at your fingertips. With features such as AI Smart Reply, the Galaxy S25 Ultra anticipates your needs and offers relevant, contextual responses—whether you’re managing emails, coordinating schedules, or simply catching up with friends. This intelligent integration ensures you remain connected and efficient in an increasingly fast-paced world.

Fortified Security with AI-Powered Samsung Knox

Security is paramount, and the S25 Ultra takes it seriously with AI-Powered Samsung Knox. This advanced security system provides real-time threat detection and privacy management, monitoring app behavior to protect against phishing scams, malware, and unauthorized access. With this intelligent shield, you can navigate the digital world with confidence, knowing that your data and privacy are safeguarded by cutting-edge technology.

A Design That Exudes Elegance and Durability

Beyond its powerful performance, the Galaxy S25 Ultra is a visual masterpiece. Its sleek, modern design is accentuated by an immersive display that brings content to life with vibrant colors and deep contrasts. Coupled with a robust build and advanced security features, the S25 Ultra is as stylish as it is functional—an essential accessory for those who value both form and performance.

Why the Galaxy S25 Ultra Stands Out

In a market brimming with high-end smartphones, the Samsung Galaxy S25 Ultra distinguishes itself through its seamless fusion of advanced AI capabilities with cutting-edge hardware. Every feature, from next-generation photography to AI-enhanced productivity tools and fortified security measures, is meticulously engineered to offer a smarter, more intuitive experience. It is not merely a phone—it is an evolution in technology designed to empower users in every facet of their digital lives. For more information on the Samsung Galaxy S25 Ultra and to explore its groundbreaking features, visit Samsung’s official website. Embrace the future with the Galaxy S25 Ultra, and experience a device that not only redefines what’s possible but also inspires you to capture, create, and communicate like never before. Welcome to a new era of smartphone intelligence—welcome to the Galaxy S25 Ultra.

Save Up to RM3,900 on the Galaxy S25 Series with the Galaxy Forever Program

Thinking of upgrading your mobile device? Good news! Until 31 March 2025, existing users of the Galaxy S22, S23 and S24 Series can trade in their current device and get up to RM3,900 off the new Galaxy S25 Series. Just register to be a Galaxy Forever member to enjoy this exclusive deal.  How to enjoy this offer: 1. Register as Galaxy Forever member via the link: http://contents.samsungmembers.com/share/redirect.html?dl=activity/loyalty/benefit?benefitId=a3Qp32NJVkXM&src=EM 2. Upon successful registration, add the Galaxy Forever Card with unique Member ID to Samsung Wallet. 3. Visit any participating stores during the promotion period and present the eligible device and Galaxy Forever Card to enjoy up to RM3,900 off the new Galaxy S25 Series. Trade-in for the all-new Galaxy S25 Series models below: To check out the latest Galaxy S25 Series, please visit: http://www.samsung.com/my/smartphones/galaxy-s25-ultra/buy/

Samsung One UI 7 Beta Rolls Out to More Galaxy Devices

Samsung Electronics Co., Ltd. today announced the availability of Galaxy AI features on more Galaxy devices through the One UI 7 beta program, designed to offer a natural and seamless mobile AI experience. 

The beta program will be available for Galaxy Z Fold6 and Z Flip6 in India, Korea, the U.K. and the U.S. starting from March 6, rolling out to more devices within the month  including Galaxy S23 series, Tab S10 series and A55. Users can apply to join the beta program via Samsung Members. Official update of One UI 7 will be available starting within April.

Integrating leading AI agents with multimodal capabilities into every touch point of the interface, One UI 7 marks a significant leap forward in creating a new kind of mobile experience where every interaction feels more intuitive than ever before. 

For more updates and news, please visit https://news.samsung.com/my/.

Samsung Solidifies its Mobile AI Leadership at MWC 2025 - From Galaxy AI to Software-Centric Networks

 Samsung Electronics Co., Ltd. is set to redefine mobile AI experiences at Mobile World Congress 2025, taking place at Fira Gran Via, Barcelona on March 3-6. Samsung’s Mobile eXperience (MX) and Networks businesses will present their latest AI innovations, including the next evolution of Galaxy AI1 and its software-centric networks.

Samsung’s vision to deliver a true AI companion through advanced mobile AI innovation will be on full display at MWC, from the Galaxy S25 series to the new Galaxy A series and its first XR headset, Project Moohan. This includes an exclusive look at Galaxy S25 Edge, the slimmest Galaxy S series device ever, which advances Samsung’s legacy of pioneering cutting-edge hardware innovation. Visitors will also be able to explore how AI is shaping the future of health and home life, setting a new standard for intelligent, connected living. These transformative AI advancements are backed by Samsung’s core promise of uncompromising security and privacy at every level for its users.

 
Experiencing the Full Potential of Galaxy S25

Leading the paradigm shift of mobile AI phones, the new Galaxy S25 series transforms the way people get things done, create, and play. Beyond its AI advancements, the Galaxy S25 series also brings its state-of-the- art camera capabilities and performance to the forefront, with hands-on experiences demonstrating the power and speed that form the foundation of every Galaxy device.

In a space highlighting how Galaxy S25 acts as an indispensable AI companion helping to get tasks done more seamlessly, visitors will get to see and experience:

• Seamless experience across apps2: See how tasks like summarizing a YouTube video into Samsung Notes or quickly finding and sharing restaurant details via Messages become effortless with a single voice command – now available on Samsung, Google, and select third-party apps.

• Circle to Search3 with Google: Enjoy famous art pieces on display by instantly finding more context with a simple gesture.

• Gemini Live4 : Use natural conversation for brainstorming, learning, and rehearsing with real-time responses and support for images, files, and YouTube videos.

• Now Brief5 : Check out the personalized content snapshot based on tailored insights, as well as proactive recommendations through Now Bar6.

The experience continues with Galaxy S25’s advanced camera technology and introduces new ways to create, including:

• Drawing Assist7: Users can take content creation to the next level with intelligent sketch refinement and enhancement.

• Gallery Search 8 : Natural language-based search makes it easier than ever to find memories in situactions.

• Filters: Unique portrait effects and explore new filter options, add a personal touch to photos taken in portrait mode.

The last zone, featuring new ways to play, will give visitors a closer look at:

• Snapdragon® 8 Elite for Galaxy: The customized chipset in collaboration with Qualcomm pushes its performance to the limit, ensuring high-speed gameplay, enhanced responsiveness and high-quality visuals for even the most demanding titles.

Alongside the Galaxy S25 series, visitors can see Samsung’s ultimate hardware innovation featuring the most ultra-slim design yet on Galaxy S25 Edge.

With its commitment to democratizing the mobile AI experiences, Samsung will unveil the new Galaxy A series, — including the Galaxy A56 5G, A36 5G and A26 5G — which integrates Awesome Intelligence, making latest powerful Galaxy AI technology accessible to even more users. The Galaxy A series also takes the camera experience to a new level with creator-focused tools including the fan-favorite Object Eraser. Expanding Samsung’s AI-driven innovations, the new A series delivers reliable performance and long-term value, supported by six OS upgrades and six years of security updates for an ever-evolving, always-secure experience that lasts.

Elevating Everyday Life With AI

Visitors at MWC 2025 will also have the chance to explore how Samsung is enhancing everyday life at home and bringing new levels of control and insight into users’ health journey with intelligent, connected experiences.

In a zone all about new ways to stay healthy, the types of AI-driven daily health insights at Galaxy S25 users’ fingertips will be on display, including Energy Score, Wellness Tips, and Sleep Insights. These features offer detailed and personalized health experiences that provide a holistic view of the user's health status all tailored to individual health data and interests. With examples showing seamless integration with connected apps like SmartThings and Samsung Food, users can see how Samsung is working to build an end-to-end healthcare experience that simplifies wellness for everyone.

The booth will also bring to life new AI-powered capabilities that allow users to safely and conveniently manage the home through device-to-device connectivity. Protected by Knox Matrix security, Home AI scenarios will showcase smart living with easy device setup and control enabled by the SmartThings platform.

Cutting Edge Innovation Built on a Strong Galaxy Foundation

Security is at the core of Samsung’s AI advancements, ensuring every experience is built on user control, transparency, and robust protection. In a zone for the Galaxy Foundation, helpful information about the Personal Data Engine9—which ensures personalized data generated on device is protected from access by apps other than Galaxy AI and further secured by Knox Vault10— will be available.

Samsung will unveil its first Android XR headset, Project Moohan, offering a glimpse into the future of AI- powered extended reality. By integrating multimodal AI with advanced XR capabilities, this ground-breaking device marks a significant step toward more context-aware and personalized experiences that enhance everyday life in incredibly immersive ways.

Visitors can explore these AI innovations first-hand at Samsung’s Galaxy Experience Booth in Fira Gran Via Hall 3.

Realizing an End-to-End Software Network, Where AI Unleashes Its Full Potential

Along with innovative mobile technologies, Samsung will present how it is advancing next-generation networks with AI at a private booth. As a global leader in virtualized and open networks, Samsung offers end- to-end software-based solutions to operators, empowering them to optimize their foundations to apply AI in every layer of their networks.

Key highlights of the booth include Samsung's versatile virtualized RAN (vRAN) solution, its latest 5G radios and Samsung CognitiV Network Operations Suite (NOS), an, intelligent network automation solution. Diverse enterprise 5G use cases will be on display as well.

Samsung will also showcase its continued efforts in elevating software-based networks by leveraging its robust partner ecosystem, which spans servers, processors (CPUs, GPUs), cloud platforms, transport and more. Furthermore, visitors at the booth will see how Samsung CognitiV NOS can bring greater benefits to telecom operators across lifecycle management of its network from installation, operation to optimization. As a set of diverse AI-powered applications, this automation solution works as a key enabler to boosting performance, increasing the energy efficiency of the network in a more intelligent manner.

One of the most eye-catching sections of the booth is the private 5G network zone. Samsung recently collaborated with Hyundai to complete the end-to-end Reduced Capability (RedCap) trial over a private 5G network. Using Samsung's advanced private 5G solutions, the companies proved the potential of next- generation industrial private 5G connectivity by improving the battery life and energy efficiency of 5G IoT devices.

 

This private booth11 will be located in Fira Gran Via Hall 2.

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Midea Unveils the Future of Smart Home Living with Next-Generation Energy-Efficient Appliances

 

Midea, a global leader in smart home appliances, today unveiled an exciting preview of its 2025/2026 product line-up at the Genting International Convention Centre. The product preview reinforces the company’s commitment to making smart, energy-efficient, and user-friendly home appliances accessible to all.

“Today is not just about launching new products – it’s about embracing the future of home living,” said Mark Tam, Managing Director of Midea Malaysia. “Consumer lifestyles are evolving – people are busier than ever, and they seek smarter, more efficient solutions. Midea is here to lead the next wave of change, combining affordable innovation, high-quality manufacturing, and great customer service to bring seamless smart living into every home.”

Driving Innovation in Smart, Energy-Efficient Home Appliances

The home appliance industry is evolving rapidly, with consumers placing greater emphasis on energy efficiency, smart integration, and seamless design. In response, Midea is advancing its sustainability and innovation efforts to meet these growing demands.

As electricity costs continue to rise, consumers are increasingly prioritising energy-saving solutions. Many of Midea’s latest air-conditioners and refrigerators are Sustainable Energy Development Authority. (SEDA) certified, with 34 air-conditioner and 13 refrigerator models achieving a 4-star rating or higher. The company has also seen a significant increase in the adoption of inverter air-conditioners, with energy-saving models now exceeding 40% of total sales.

Beyond energy efficiency, seamless home integration is becoming a key factor in consumer purchasing decisions. Midea’s latest range of smart home appliances aligns with emerging trends by incorporating AI-powered capabilities and sophisticated modern designs. The latest product range is equipped with RFID and Wi-Fi capabilities, allowing users to control their appliances remotely through the SmartHome APP, ensuring a more intuitive and connected home experience.

Midea’s Growth and Market Expansion

Midea continues to strengthen its position as one of Malaysia’s fastest-growing home appliance brands, driven by rising demand for energy-efficient solutions. The company’s air-conditioner segment recorded year-on-year (YoY) growth exceeding 30%, while maintaining a 20% compound annual growth rate (CAGR) of the company over the past five years overall, reflecting sustained market momentum.

 

In 2025, Midea Malaysia has set its target on breaking RM1 billion in annual sales -  projecting double-digit growth by banking on its more than 1,000 strong nationwide dealer network to ensure greater accessibility to its innovations for sustained rapid growth. 

To solidify its leading benchmark in delivering smart home solutions and more intelligent, energy-efficient products to consumers, Midea is actively expanding its network of Midea Brand Stores outlets. Over the next two years, the company plans to upgrade over 50 of these stores nationwide, enhancing the overall customer experience. Simultaneously, Midea is focused on creating sales terminals equipped with professional technical support, expert consultation, and comprehensive one-stop experiential services, further demonstrating the company's unwavering commitment to excellence in customer service and its strategic role in industry development.

As part of its broader transformation, Midea is evolving into a technology-driven brand, enhancing its retail presence with a more consumer-friendly, immersive shopping experience. The company is revamping store layouts to reflect its commitment to innovation and smart home appliances, ensuring consumers experience innovative technology in an engaging, interactive environment.

The Next Wave of Smart Living

Midea is setting the stage for the next wave of smart living with its latest range of intelligent, energy-efficient home appliances. From the kitchen to the bedroom, these innovations were designed to provide Malaysian consumers with seamless, modern, and user-friendly experiences - making smart living more accessible than ever. Centered around the SmartHome app, Midea has integrated Big Data, Artificial Intelligence, Cloud Platform, and other IoT technologies to create a smart home experience that allows users to live fulfilling lives with their families, while controlling their appliances through their phones.  As Midea advances its vision for smarter, more sustainable homes, the new product line-up will be officially introduced in the coming months.

Hari Raya Promo

In conjunction with the upcoming Hari Raya Aidilfitri celebration, Midea will be rewarding customers with Touch ‘n Go rebates worth up to RM500 beginning 16 March 2025. For more details, stay tuned to Midea Malaysia’s official channels for these and other latest updates.