Laurier Debuts “Experience Zero Feeling” Campaign at KL Fashion Week 2025

Laurier Malaysia reaffirms its commitment to empowering women by returning as the Official Feminine Care Partner at KL Fashion Week (KLFW) 2025 to unveil its latest campaign, “Experience Zero Feeling”, positioning the Laurier Super Slimguard range as the go-to choice for women who seek ultimate comfort while embracing a fashion-forward lifestyle. Held last Friday at Suria KLCC’s Esplanade as part of KLFW’s week-long celebration starting from 4–10 August 2025, the fashion showcase brought together style and substance in a collaboration between Laurier and Malaysian fashion label What To Wear (WTW).

Through this creative partnership, Laurier champions the belief that feminine care should never get in the way of fashion, self-expression, or confidence – because even on their period, women deserve to feel stylish, comfortable, and in control.

At the heart of the campaign is Laurier Super Slimguard, which supports this belief with liberating comfort and dependable protection that lets women go about their day with complete freedom. This idea came to life on the runway in a striking fashion collaboration that fused creative expression with everyday ease.

Fashion with purpose: Laurier x What To Wear

Laurier’s segment showcased 10 curated looks by What To Wear, opened by brand ambassador Sandra Lim. Each ensemble was designed to embody the essence of the Experience Zero Feeling theme, combining movement, ease, and contemporary flair.

“At Laurier, we believe the best things in life don’t weigh you down, they lift you up”, said Tan Poh Ling, Vice President of Marketing at Kao Malaysia. “When women are in their flow – creatively, emotionally, or physically – the last thing they need is something holding them back. That’s why our theme this year, “Experience Zero Feeling” is more than just a product claim. It’s a creative state of being. Real confidence comes when you’re comfortable enough to do anything – even on your period”.

The fashion segment was brought to life by What To Wear, a contemporary Malaysian label known for blending modern femininity with modest elegance. Echoing the spirit of Laurier’s campaign, the 10-piece collection was headlined by Sandra Lim, Miss Universe Malaysia 2024, who was also unveiled as the new Brand Ambassador. Her presence and voice were further reinforced by an inclusive team of women representing Malaysians from all walks of life and Laurier's mission to be a trusted companion throughout a woman's life journey. 

“Designing for this collaboration was about marrying comfort and confidence and embodying the spirit of the modern woman – effortless style, fluid movement, and unshakable confidence,” said Melanie Kee, founder and designer of What To Wear. “We wanted the garments to feel as free and unrestrictive as the campaign promises”.

Behind the Comfort: Laurier Super Slimguard

Behind the Experience Zero Feeling theme is Laurier Super Slimguard, a pad designed for women who want to feel their best – even during their period. Despite being just 0.1cm thin, it offers 200x ultra-absorbency that absorbs quickly to keep users dry and protected. This means all-day protection that’s so thin and discreet, it’s barely noticeable and even on those tight-fitted outfit days.

Built for both performance and polish, it’s the ideal choice for women who demand more from their everyday essentials. Whether strutting down a runway or heading out for a busy day, Laurier Super Slimguard complements the confidence and style of today’s fashion-conscious woman.

Bringing “Experience Zero Feeling” to Life

A fan favourite, the 360-degree glam cam, invites visitors to strike a pose and capture their best angles in true fashion-week flair, while celebrating the freedom to pose, move, and express without limits, just like what Laurier Super Slimguard stands for.

From the catwalk to the crowd, Experience Zero Feeling isn’t just a theme – it’s a movement. Laurier’s KLFW 2025 campaign invites every woman to feel at ease and empowered in every moment.

For more information, on-ground highlights, or exclusive promotions during KL Fashion Week 2025, follow Laurier Malaysia on Instagram and Facebook.

[Video] [Galaxy Unpacked 2025] Galaxy and the City: Lighting Up NYC, One Fold at a Time

 What’s the first city that comes to mind when you think of energy, creativity and culture?

For many, it’s New York City — where skyscrapers touch the sky, scenes unfold on screen and culture thrives in every corner. And now, it’s also the place to get hands-on with Samsung Electronics’ latest mobile devices.

On July 9, the Galaxy Z Fold7, Z Flip7 and Galaxy Watch8 series made their grand debut at Galaxy Unpacked 2025 in Brooklyn. But the excitement didn’t stop there.

Just across the East River, the Galaxy Experience Space in SoHo, Manhattan, is now open for visitors to explore the latest Galaxy innovations up close. From immersive product demos to daily workshops and even exclusive influencer meet-ups, the space offers an interactive playground for all things Galaxy. 

And the experience goes far beyond four walls. From Flatiron Public Plaza and Union Square Park to Chelsea Triangle and Astor Place, Galaxy Hangouts are popping up all over Manhattan’s most iconic spots. It’s the ultimate city-wide showcase, teeming with the unmistakable energy of New York.

Ready to experience it yourself? Check out the video below and see how Galaxy is unfolding across the streets of New York.

https://www.youtube.com/watch?v=PQrHdq4qERY\

Availability & Pre-Order Promotions

The Samsung Galaxy Z Fold7 and Galaxy Z Flip7 will be available for purchase at Samsung.com and in stores in Malaysia starting 1 August 2025. For greater peace of mind, Samsung Care+ offers comprehensive coverage for accidental damage, repairs and replacements. 

From 9th to 31st July 2025, customers will be able to pre-order the new Galaxy Z series from RM3,999. Here’s a quick overview to help you understand how easy it is to purchase your next Galaxy Z Series device!

To pre-order Samsung’s latest devices, please visit the following sites:

Samsung Galaxy Z Fold7: www.samsung.com/my/smartphones/galaxy-z-fold7/ 

Samsung Galaxy Z Flip7: www.samsung.com/my/smartphones/galaxy-z-flip7/ 

Samsung Galaxy Z Flip7 FE: www.samsung.com/my/smartphones/galaxy-z-flip7-fe/  

Samsung One UI 8 Beta will be Open for More Galaxy Devices

 Samsung Electronics Co., Ltd. today announced the expansion of its ongoing One UI 8 beta program to additional Galaxy devices. The update sets the foundation for advanced multimodal capabilities to more Galaxy devices across various form factors, along with more intuitive Galaxy AI experiences that simplify everyday routines.

Initially introduced with the Galaxy S25 series in May, the One UI 8 beta program will include the Galaxy S24 series, Galaxy Z Fold6 and Galaxy Z Flip6 beginning next week in Korea, the U.S., the U.K. and India.

In September, availability will extend to even more devices, including the Galaxy S23 series, Z Fold5, Z Flip5, A36 5G, A55 5G, A35 5G, and A54.  Users can register for the beta program via the Samsung Members app.

One UI 8 delivers smarter, more convenient AI experiences through multimodal capabilities that understands users’ real-time context and supports more natural interactions. When paired with the Galaxy Buds3 or Buds3 Pro, users can activate Google’s Gemini with voice or by long-pressing either earbud. Designed to complement Galaxy’s diverse form factors, One UI 8 enhances productivity and efficiency while offering personalised, proactive suggestions tailored to each user.

In September, Samsung will roll out the official version of One UI 8, incorporating valuable feedback from beta program participants. The update will begin with the Galaxy S25 series and will be rolled out sequentially to other eligible devices. In addition, One UI 8 Watch will expand to more Galaxy Watch models beyond the Galaxy Watch8 series later this year, delivering motivational health features and a more refined, intuitive smartwatch interface to a wider range of users.

For more information, please visit https://news.samsung.com/my/.

Unfold your Galaxy Z Series devices with these promotions and rebates today!

Until 31st August 2025, purchase the latest Galaxy Z Series devices to enjoy launch rebates and promotions worth up to RM2,209!  

Grab the all-new Galaxy Watch Series with these rebates as well to expand your Galaxy ecosystem:

To purchase Samsung’s latest devices, please visit the following sites:

Samsung Galaxy Z Fold7: www.samsung.com/my/smartphones/galaxy-z-fold7/ 

Samsung Galaxy Z Flip7: www.samsung.com/my/smartphones/galaxy-z-flip7/ 

Samsung Galaxy Z Flip7 FE: www.samsung.com/my/smartphones/galaxy-z-flip7-fe/  

Samsung Galaxy Watch8 Classic: www.samsung.com/my/watches/galaxy-watch/galaxy-watch8-classic-46mm-black-bluetooth-sm-l500nzkaxme/ 

Samsung Galaxy Watch Ultra: www.samsung.com/my/watches/galaxy-watch/galaxy-watch-ultra-2025-47mm-titanium-blue-lte-sm-l705fzb1xme/ 

Enriching Life through Human-Centered Design

 

We are living through a defining moment in history. Technology has become a central force in our daily lives like never before, and the pace of innovation and change is truly extraordinary. In this rapidly evolving world, the human element—our thoughts, emotions, aspirations, and needs—matters more than ever. Even as technology takes the lead, we believe our greatest strength lies in empathy and care.

As designers, our mission goes beyond creating innovative products. We aim to elevate people’s lives—to design tools and experiences that help them live better, longer, and more meaningfully, by taming technology in service of humanity.

Samsung Electronics is a worldwide leader in tech and already plays an essential role in the lives of billions around the globe. Through our products, we help you clean your home, wash your clothes and dishes, preserve your food, store your memories, stay entertained, stay connected, and express yourself—whether at home, on the move, or in public spaces. This reach is both a tremendous privilege and, in the age of AI and accelerated technological change, an incredible opportunity and an immense responsibility.

That sense of purpose is what inspired me to join Samsung this year, after more than two decades as a designer and business leader across industries and cultures. I was drawn by the possibility to help reimagine the relationship between people and technology—putting humans at the heart of our product universe, to create a world where innovation truly supports and enhances our lives, unlocking, amplifying and elevating, the human side of technology.

 

Rewriting the Code of a Design-driven Company

To me, design is far more than a product or a user interface. It's more than the interplay of form and function. I like to define design as the art of dreaming, crafting and taking to life distinctive solutions, meaningful experiences and authentic stories that deeply resonate with people’s needs and aspirations. In this sense, form and function follow meaning. Design becomes a force for purposeful innovation—one that begins and ends with people.

Across Samsung’s product portfolio, design serves as a language—one that understands people and interprets the complexity of the world around us. It has the power to humanize technology, transforming algorithms into emotion, features into feelings. In a time of accelerating complexity, design is how we restore clarity and foster deeper connections—with ourselves, our cultures, and our lives.

Samsung’s commitment to design thinking dates back to 1996, when it declared the “Year of Design Revolution.” That year marked a turning point, with design officially recognized as a core strategic asset. With a “human-centered design philosophy” at its heart, Samsung laid the foundation for a design ethos that continues to evolve and grow.

Now, in the era of AI, our challenge is to build upon that legacy—to amplify its intent, refine its spirit, and redefine what design means in a new cultural and technological landscape. Products can be copied, but a design philosophy—its purpose and point of view—cannot be replicated. This is why culture matters. For individuals and for organizations alike, consistency, authentic creativity, and genuine care at every touchpoint are what set great companies apart.

A New Challenge to Everyday Innovation

Today, Samsung innovations are already transforming everyday life. Robot vacuum cleaners quietly maintain our homes. Smartwatches provide real-time insights into our health. Intelligent appliances, from washing machines to dishwashers, offer greater efficiency, performance, and ease of use. Smart refrigerators adapt to our habits to keep food fresher for longer. Our screens deliver breathtaking visuals, our audio systems fill rooms with immersive soundscapes, and our smartphones, tablets, and wearables keep us connected through intuitive design and purposeful features.

All of this is remarkable. Yet, the real frontier lies in something greater: the seamless integration of all these devices into a coherent, human-centered journey. We’re not just designing individual products—we’re designing an ecosystem of experiences. We’re redefining what “smart” really means by infusing technology with empathy, meaning, and emotional resonance.

Samsung’s design now goes beyond the object. It places thoughtful connections, insightful information, and intentional emotions at the center. Through a cohesive design experience across our entire ecosystem—from mobile to TV to home appliances—we’re committed to enriching every interaction.

Our vision is a future where design brings warmth to innovation, and where technology helps us not only do more—but live longer, live better, and live more connected, and more meaningfully, creating an empathetic layer between people and their environments. This personal field of emotionally attuned, physiologically aware, and ethically governed technologies interconnects to form constellations of care—enabling shared rhythms and deeper connection across the home, family, and community.

The Future Is Emotional, Meaningful, Connected Intelligence

The next frontier of smart technology must offer more than just functionality. With Samsung’s advancements in AI, empowered by hardware and software, we are unlocking a new dimension of emotional intelligence—where technology doesn’t just work for us, but resonates with us.

What excites me most about AI in product design is how it enables us to listen, learn, and craft experiences that feel deeply personal. As intelligence becomes ambient—woven seamlessly into our everyday devices—design takes on a greater responsibility: to ensure that intelligence feels warm, human, and caring. We're shifting from devices that demand our attention to those that pay attention, anticipating needs, adapting preferences, and forming meaningful relationships with users.

We’re envisioning an ecosystem where intelligence isn't confined to one device, but exists around you—quiet, empathetic, always present when needed, and gracefully invisible when not. Samsung’s holistic approach to AI spans across the entire ecosystem—from smartphones to TVs, wearables to home appliances—transforming each product into a thoughtful companion in your daily life.

Imagine a TV that mirrors your mood. A refrigerator that understands your dietary goals. A watch or ring that knows when you need rest, and gently guides you toward better mental and physical wellbeing. This is not just innovation—it’s a design philosophy where intelligence surrounds you, senses you, learns from you, and ultimately adapts to serve you better. Each product becomes part of a larger, unified story, grounded in empathy, awareness, and care.

Design as a Force for Meaning – And for a Better Tomorrow

Technology will always continue to evolve. But what truly matters is the meaning it brings—to individuals and to society. At Samsung, we innovate not just because we can, but because we care. It starts with a sincere commitment to people and a deep sense of responsibility for the impact we create.

What has always inspired me about Samsung is its belief in openness—not just as a platform strategy, but as a cultural principle. Openness to collaboration. Openness to bold, unconventional ideas. Openness to meeting people where they are. This spirit of openness removes barriers, fuels connection, and sets the stage for truly meaningful innovation.

These are the values that have shaped my career and the principles I believe will drive our industry forward. They reflect a shared mission: to build technology that enriches human life, with empathy at its core.

Through our love for humanity and our clear vision for the future, we invite you to join us on this journey—one shaped by Samsung Design, and guided by purpose, care, and imagination.

For more information, please visit https://news.samsung.com/my/.

[Design Story] The Next Chapter in Innovation: Galaxy Z Fold7 and Galaxy Z Flip7

The Galaxy Z series has set the standard for foldable phones from its very first launch, with a new release every year. Now in its seventh chapter, the latest design revisits where it all started. The Galaxy Z Fold7 and Z Flip7 are the result of refinements made over each year of innovation. Samsung Newsroom spoke with Hubert Lee, Head of the Design Team and Huichul Yang, Head of the UX (User eXperience) Team, both part of the Mobile eXperience (MX) Business at Samsung Electronics, to discover the story behind the products and the designers’ persistent pursuit of incredible design.

* Content images simulated for illustrative purposes only and may differ from the actual product. Product specifications may vary by country, region, model and carrier.

Hubert Lee

Executive Vice President, MX Business, Samsung Electronics

Since joining as Head of the MX Design Team in late 2022, Lee has overseen the design direction for all MX product launches. With the launch of the new Galaxy Z Fold7 and Z Flip7, Lee showcases Galaxy’s ultimate pursuit of ultra-sleek and modern design.

Huichul Yang

Vice President, MX Business, Samsung Electronics

Since joining Samsung in 2005, Yang has played a pivotal role in advancing mobile UX innovation as an HCI (Human Computer Interaction) expert. Since late 2023, Yang has led the UX Team in the MX Business, crafting the mobile experiences powered by Galaxy AI.

 

The Essence of Foldable Design

 

Q. The Galaxy Z Fold7 and Z Flip7 have finally been unveiled. As the heads of the Design and UX teams, it must mean a lot to both of you.

Lee: Among the products I’ve designed at Samsung, the Galaxy Z Fold7 stands out as the one I am most proud of. Most people said, “Wow!” as soon as they saw it. It’s the thinnest, lightest Galaxy Z Fold series model yet. I believe it captures the essence of what a foldable phone can be. It’s only just been unveiled at Galaxy Unpacked 2025 in New York, but I’m confident that customers will understand its true value as they see it up close and get a feel for it in their hands.

Yang: Alongside the Galaxy Z Fold7 and Z Flip7, we also introduced One UI 8, an interface optimized for the AI experience. I believe that a sleek, modern design — paired with an intuitive interface — can really resonate with users seeking a more elevated mobile experience in this age of AI.

“The Galaxy Z series isn’t just well-made — it reaffirms our position as a pioneer and benchmark in the foldable phone market.”

— Hubert Lee, EVP, Samsung Electronics

 

Q. It’s clear you’re both really proud of the products. It must have taken a lot of work to get it out into the world. 

Lee: The Galaxy Z series marked the very beginning of foldable phones. To solidify that symbolism, we knew we had to create a product that felt truly impressive to anyone who saw it. There was a shared understanding within the team that simply repeating what we had done in the past wouldn’t be enough to meet customer expectations. Change wasn’t a choice; it was a must. That’s why with the seventh models of the Galaxy Z series, we didn’t approach it as a refinement — we approached it as a redesign from the ground up. We approached it as if we were starting completely from scratch. 

We design lifestyle products. To be part of people’s daily lives, portability is essential and reducing weight was key to achieving that. Our mobile R&D office put in a huge amount of effort in that respect. The nature of the hardware meant there was a certain weight we had to carry, but we kept wondering if we could make it just a little bit lighter. That led to a lot of research and testing. As it became lighter, it became thinner and the display larger, until we arrived at the sleek, modern form we had envisioned. The product you see is the result of countless hours of deliberation, passion and engineering.

 

Q. How did changes to the design of products affect the user interface?

Yang: Since One UI 6, we’ve been introducing a range of AI features as an AI companion. With One UI 8, we focused on meaningful productivity. We took advantage of the Galaxy Z Fold7’s large-screen form factor to enable users to easily compare original and AI-generated content side by side and move it seamlessly between apps.

Q. What are the changes to the Galaxy Z Flip7 UX?

Yang: One of the standout features of the Z Flip7 is its full-front FlexWindow. Gemini is now optimized for the FlexWindow, enabling quick and seamless interaction with AI — anytime you need it. It’s our new take on an AI companion — one that unfolds right in the palm of your hand. Notably, the form factor is such that the main camera faces you when folded, so now you can launch Gemini Live from the FlexWindow and ask about everyday things, like if your outfit is appropriate for the weather or your schedule for the day.

“We envisioned a new future with One UI 8 on the Galaxy Z Flip7 as an AI companion in your hand.”

 — Huichul Yang, VP, Samsung Electronics

 

* This background image has been created by generative AI (Macnific AI, Midjourney).

Q. The products come in a range of colors. Which one is your favorite?

Lee: I love them all but if I had to choose one, it would have to be Silver Shadow. It’s the most straightforward and simple one, but I think it represents Galaxy’s “Ultra Sleek, Ultra Modern” concept really well. 

When customers buy premium products like the Galaxy Z Fold7, they tend to prefer values that feel timeless, so we really took that into consideration when choosing the colors for this series. We leveraged the metallic material to bring the colors to life in a way that expresses our design intent and complements the foldable form factor. One of the standout colors of this series is Blue Shadow. As you move the product around, the shine and sophistication are noticeable from all angles.

 

▲ (From left) Hubert Lee and Huichul Yang

Let’s Design Together! 

 

Q. Even though you’re on different teams, you’ve been working on the same product. How did the Design and UX teams get connected?

Yang: Wallpaper design is where we really tend to collaborate closely. We work together to make sure the message the Design team wants to convey is properly communicated through the wallpaper, the face of the product. For One UI 7, we aligned the product’s corner radius with the One UI icon geometry. We’ll continue to align the GUI (Graphic user interface) with the underlying style of the product for future releases, too.

“Designing with the authentic mindset that we are all one team — this, I believe, is the most important attitude we need to break silos and grow together.”

 — Hubert Lee, EVP, Samsung Electronics

Q. How do the team members collaborate?

Lee: The Design team holds a session called Design Clinic. Group leaders and managers come together to share ongoing projects and insights. It’s not a formal meeting, but rather a relaxed gathering to share ideas over coffee and dessert. It’s an open discussion where even criticism is seen as a way to make our products better and support each other. In the MX Business’s Design team, we cover everything from smartphones and wearables to PCs, tablets, CMF (Color, material and finish) and packaging, each item with its own functions. The Design Clinic helps us gain insights from other fields or discover early-stage ideas.

Q. How do you encourage synergy between designers on the team?

Lee: I often emphasize the phrase, “Let’s Design Together.” Rather than just holding onto what they’ve been assigned, I encourage the team to think collectively about what we’re making and how we can improve it. If feedback or advice isn’t sincere, it just leads to silos between teams. Designing together as one team with an authentic, shared mindset is what I emphasize most within the organization.

 

Reframing the Future

Q. Aside from designers’ intuition, sensibilities and qualitative insights, do you also incorporate user testing or quantitative validation during the design planning phase?

Lee: The Design team has established a Galaxy Design principle called “Essential Design,” aimed at focusing on core value and removing unnecessary elements. It’s based on three key elements: Simple, Impactful and Emotive. We believe that when these three elements come together in harmony, they create a truly aspirational product. We use the principle and its key elements as evaluation tools during the design planning stage; through a process we call Design Analytics. We conduct evaluations with internal employees to make sure our design intent is being communicated to users effectively. We use the data and insights from this to refine current designs and even identify future products. It’s how we strengthen our design identity, and it’s an integral part of the Galaxy design process.

Q. Do you use AI in your work?

Yang: We refer to AI tools during the testing process. We’ve observed that results from AI-based virtual user testing are fairly close to tests done by recruiting actual users. This leads us to expect that AI can play a significant role in UX evaluation going forward. We’re also experimenting with AI in other ways, like testing multiple versions of motion or animation effects, or turning 2D assets into 3D or animated formats. In this way, we’re continuously learning more about how to enhance our designs with AI.

“Amid the momentum of AI, the ability to direct design will become one of the most valuable assets in making your work truly meaningful.”

 — Huichul Yang, VP, Samsung Electronics

 

▲ (From left) Huichul Yang and Hubert Lee

Q. The age we live in is constantly changing. What kind of mindset and vision should guide designers today?

Yang: AI is a new momentum for designers. There are more and more of us thinking about how to use AI to make our work more meaningful. I believe those who show interest in how the world is changing and make new tools their own will be the ones leading in the age of AI. Some say designers will fade away as AI advances, but I see it differently. Design direction, the ability to guide AI creations and enrich them, is bound to become even more essential.

Lee: When it comes to new devices like foldable products, we’re not designing features. We’re designing the entire experience. I believe it’s our role as designers to deeply consider why a device folds, why it unfolds and what kind of value and convenience those actions should provide. That’s because we’re not just product designers, we’re lifestyle designers, and in the end, the user is the most important part of all. We have to read the trends constantly and keep asking ourselves what users truly need. To me, design that makes their lives better is design that’s truly meaningful.

For more information about Samsung Electronics’ design, please visit the https://design.samsung.com/global/.

 

Link to video: https://youtu.be/htZyaHaoDxU

 

Link to video: https://youtu.be/AKDNqUrjTyo

Unfold your Galaxy Z Series and purchase the Galaxy Watch Series with these promotions and rebates today!

Until 31st August 2025, purchase the latest Galaxy Z Series and Galaxy Watch Series devices to enjoy launch rebates and promotions worth up to RM2,209! !

Grab the all new Galaxy Watch Series with these rebates as well to expand your Galaxy ecosystem:

To purchase Samsung’s latest devices, please visit the following sites:

 Samsung Galaxy Z Fold7: www.samsung.com/my/smartphones/galaxy-z-fold7/ 

 Samsung Galaxy Z Flip7: www.samsung.com/my/smartphones/galaxy-z-flip7/ 

 Samsung Galaxy Z Flip7 FE: www.samsung.com/my/smartphones/galaxy-z-flip7-fe/  

 Samsung Galaxy Watch8 Classic: www.samsung.com/my/watches/galaxy-watch/galaxy-watch8-classic-46mm-black-bluetooth-sm-l500nzkaxme/ 

 Samsung Galaxy Watch Ultra: www.samsung.com/my/watches/galaxy-watch/galaxy-watch-ultra-2025-47mm-titanium-blue-lte-sm-l705fzb1xme/ 

Samsung Galaxy Z Fold 7: The Future, Unfolded

 Samsung has once again redefined the boundaries of mobile innovation with the launch of its most advanced foldable yet:  the Galaxy Z Fold 7. A technological tour de force, this seventh-generation marvel is slimmer, lighter, smarter, and unmistakably more powerful, offering a truly futuristic experience in the palm of your hand.

At first touch, the Z Fold 7 feels like a statement. Folded, it’s sleeker than its flagship peers, yet a gentle flip reveals a stunning 8.0-inch AMOLED display that unfolds a new world of productivity and entertainment. This is not just a smartphone :  it’s an ecosystem, a canvas, and a command centre for the digital age.

A Leap in Design, A Lift in Expectations

Samsung has answered one of the most common foldable criticisms: bulkiness. The Z Fold 7 is thinner and lighter than its predecessor and rivals :  yet stronger, thanks to a new Advanced Armor Aluminum frame, Gorilla Glass Ceramic 2, and a refined FlexHinge that ensures seamless movement. The phone is IP48-rated for water and dust resistance, proving beauty and resilience can indeed coexist.

Whether you choose the elegant Jetblack, Blue Shadow, or Silver Shadow, the Z Fold 7 is clearly designed for those who lead ; not follow.

Displays That Dazzle, Inside and Out

With a 6.5-inch outer screen and an 8.0-inch Dynamic AMOLED 2x inner display, this device delivers visuals that are not only crisp and fluid (with adaptive 120Hz refresh rates), but also optimized for multitasking. The slimmer bezels, punch-hole selfie camera, and reduced crease visibility make this the most polished Fold display experience to dat

Performance That Surpasses Expectations

Powered by the Snapdragon 8 Elite processor and backed by 12GB RAM and up to 1TB storage, the Z Fold 7 is a performance beast. Apps open instantly. Gaming is fluid. And multitasking is second nature whether it’s three apps at once or drag-and-drop editing across screens.

In benchmark tests, the Z Fold 7 outperformed its predecessor and current rivals across the board; a testament to Samsung’s focus on real-world speed, responsiveness, and thermal management.

AI-Powered Intelligence, Built In

Samsung’s Galaxy AI takes centre stage, turning this phone into more than a device — it’s an intelligent partner. From Side-by-Side Editing for real-time photo comparison to Suggest Edit, Audio Eraser, and Gemini Live Mode that sees and understands your world, the Fold 7 delivers powerful tools that work invisibly to enhance your daily life.

It even reimagines productivity with Flex Mode, DeX Desktop Mode, and AI-assisted multitasking, all within Android 16 and OneUI 8 — and with 7 years of software updates, future-proofing is built in.

Cameras That Capture the Moment — and the Market

The new 200MP main camera (borrowed from the Galaxy S25 Ultra) delivers vibrant, highly detailed photos with professional clarity. Whether wide, ultra-wide, macro or zoom (up to 30x Space Zoom), image quality is consistently impressive. The reworked selfie system ;  now using punch-hole cameras that produces significantly sharper shots than its under-display predecessor.

Video recording hits up to 8K30fps, while AI-powered enhancements like 10-bit HDR+, steady OIS, and improved colour contrast bring cinematic quality to everyday clips.

Battery and Connectivity: Solid and Steady

Battery life has improved over the Z Fold 6, hitting 13+ hours of video playback on a single charge. The 4,400mAh battery may not break records, but with 25W fast charging and 15W wireless, it's enough to keep you going through long workdays or entertainment binges.

Connectivity is state-of-the-art, with Wi-Fi 7, Bluetooth 5.4, mmWave 5G, and blazing speed in real-world network tests.

Verdict: A Flagship Fold Worthy of the Future

With the Galaxy Z Fold 7, Samsung hasn’t just improved but it has elevated the foldable category entirely. Sleek yet strong, powerful yet pocketable, and smart in every sense of the word, this is a phone for the visionaries, the creators, the leaders of tomorrow.

While the high price point may give pause, those who invest will find themselves not merely owning a phone  but experiencing the future of mobile, today.

To purchase  : www.samsung.com/my/smartphones/galaxy-z-fold7/

Samsung Galaxy Z Fold7, Galaxy Z Flip7 and Galaxy Watch Series Arrives in Malaysia, Available 1st August 2025

 

The Samsung Galaxy Z Fold7 and Galaxy Z Flip7 is now available to purchase in Malaysia, starting from 1st August 2025. With smarter features, better cameras, and expanded cover screen utility, Samsung is doubling down on foldables, and here’s why it still leads the pack.

AI That Works Where You Need It

This year, AI features take centre stage not just on the inside, but from the outside too. On the Galaxy Z Flip7, the 4.1” edge-to-edge FlexWindow  now supports Gemini Live , allowing users to speak to their AI assistant, get personalised trip plans or make reminders, all without flipping the phone open. It’s a new level of responsiveness and utility, putting a virtual assistant quite literally at your fingertips. Meanwhile, the Galaxy Z Fold7 leverages its immersive 8.0” main screen  to deliver AI experiences that feel native to its expansive layout, from Circle to Search  that floats over content, to split-screen AI Results View that keep your workflow uninterrupted. All of this is powered by chipsets tailored for on-device AI, like the Snapdragon 8 Elite for Galaxy  on the Z Fold7, with 41% faster NPU performance for instant, context-aware actions. Whether it’s language translation, editing suggestions or multitasking prompts, AI on Samsung Foldables isn’t a gimmick, but instead woven into how users engage with their phones every day.

Pro Cameras Built For Every Angle

The Z Fold 7’s pro-grade 200MP camera system and expansive display make it the perfect device for editing on the go with AI-enhanced tools like Generative Edit, Suggest Erases and Audio Eraser . The Z Fold7 users can easily compare original and edited photos side-by-side thanks to the larger screen, while Drag & Drop tools let users move AI-generated content fluidly between apps. Meanwhile, the Z Flip7 doubles as a selfie powerhouse with a 50MP wide-angle lens  and real-time preview on the FlexWindow. FlexCam mode, paired with new features like the Zoom Slider and Real-Time Filters, helps users compose the perfect shot hands-free – from solo travel snaps to wide group selfies. Even everyday moments, like capturing a pet’s expression or a café scene, benefit from AI-led enhancements like Portrait Studio  and Enhanced Nightography. Whether you’re documenting memories or creating content, Samsung Foldables offer more than just great cameras – they provide the tools to elevate storytelling in real time.

Your Pocket-Sized Powerhouse

For those looking to get more done, both foldables boosts productivity in their own way. The Galaxy Z Fold7 turns into a portable multitasking workstation with its 8.0” screen, capable of side-by-side editing, AI Results View, and seamless drag-and-drop workflows across multiple windows. And thanks to One UI 8’s multimodal design, switching between typing, voice, and visual tasks is frictionless, which lets the Z Fold7 adapt to how users think and work. The Galaxy Z Flip7, now slimmer and more powerful with its 4,300mAh battery , introduces Samsung DeX for the first time in a Flip device, thus enabling users to turn any screen into a productivity hub. Combined with FlexWindow enhancements like Now Bar  and Now Brief , the Z Flip7 allows users to manage their day, check reminders, respond to messages, and even monitor their ride-hailing ETA – all without opening the phone. It’s versatility, condensed into a form factor that fits neatly in your palm.

Health Insights, Redefined

Paired with the Galaxy Watch8, the ecosystem is complete. Redesigned to be Samsung’s thinnest smartwatch yet, 11% slimmer than before, the Watch8 series offers more than just comfort. It brings a suite of new wellness features, including the first-ever Antioxidant Index  for smartwatch users, and Vascular Load , which tracks stress levels of your vascular system during sleep. Health tracking is more accurate too, thanks to a reengineered sensor system and a dynamic lug design that moves naturally with the wrist. With added AI smarts like Energy Score  and Running Coach , users get deeper, more personalised guidance across sleep, stress and activity. And with Gemini now built into Wear OS, a simple voice prompt can schedule a run, find a café or set reminders, all from your wrist.

Whether you prefer the immersive screen of the Fold or the ultra-compact style of the Flip, Samsung Foldables are built for how we live today – smart, flexible, and ahead of the curve.

Unfold your Galaxy Z Series devices with these promotions and rebates today!

Until 31st August 2025, purchase the latest Galaxy Z Series devices to enjoy launch rebates and promotions worth up to RM2,209!  In conjunction with the launch of the new Galaxy Z Series and Galaxy Watch Series, only from 1st to 3rd August 2025, make your way to Sunway Pyramid to experience the new devices and enjoy even more rebates at the Samsung Galaxy roadshow.  Spin to win at the Sunway Pyramid roadshow and win exciting prizes worth a total of RM46,000.  With Samsung Rewards, you can also claim 10,000mAh Battery Pack @ 3,000 points. Samsung members also get to grab a complimentary HWC Cold Brew Coffee at the event, while Samsung Wallet users get to redeem a kids’ scoop of ice cream at Baskin Robbins for RM1 too!

Grab the all new Galaxy Watch Series with these rebates as well to expand your Galaxy ecosystem:

To purchase Samsung’s latest devices, please visit the following sites:

Samsung Galaxy Z Fold7: www.samsung.com/my/smartphones/galaxy-z-fold7/ 

Samsung Galaxy Z Flip7: www.samsung.com/my/smartphones/galaxy-z-flip7/ 

Samsung Galaxy Z Flip7 FE: www.samsung.com/my/smartphones/galaxy-z-flip7-fe/  

Samsung Galaxy Watch8 Classic: www.samsung.com/my/watches/galaxy-watch/galaxy-watch8-classic-46mm-black-bluetooth-sm-l500nzkaxme/ 

Samsung Galaxy Watch Ultra: www.samsung.com/my/watches/galaxy-watch/galaxy-watch-ultra-2025-47mm-titanium-blue-lte-sm-l705fzb1xme/ 

A Feast for the Lens: The Samsung Galaxy Z Fold7 Is Changing How We Capture Food

 In a country where food is more than just sustenance; where it is a celebration, a conversation starter, and a national treasure, it’s no surprise that photographing meals has become a beloved ritual. Now, Samsung is taking that experience to new heights with its latest foldable flagship, the Galaxy Z Fold7. This isn’t just a smartphone upgrade; it’s a revolution in mobile photography, especially for those who view food as an art form.

There’s something poetic about a dish captured just before the first bite ;  a strawberry glistening atop a moist slice of cake, steam rising from a freshly grilled ear of corn, or the elegant shadowplay of a plate of nasi kerabu under warm ambient light. It’s that moment-fleeting, perfect  that the Samsung Galaxy Z Fold7 doesn’t just photograph, but elevates.

With this latest foldable flagship, Samsung has gifted food lovers and creators a tool that redefines what smartphone photography can do. The Fold7 doesn’t just take pictures but it documents flavour, texture, and atmosphere with an artist’s eye and a technician’s precision.

Consider the challenge of capturing a strawberry. Not just any strawberry; but one perched delicately on a slice of cake, with a thin glaze catching the light. Most cameras blur the details or blow out the reds. But on the Fold7, the macro lens brings that berry to life. You see the fine seeds dotting its surface, the natural gradients in its skin, and even the soft sheen of moisture as if it were fresh from the chiller. Zoom in, and the sponge below reveals its crumb, layered in cream, airy yet dense and the kind of detail food stylists dream of.

Then there’s the bold, complex plate of nasi kerabu, a Malaysian icon as visually rich as it is culturally deep. Here, the Fold7 flexes its strength in scene detection and colour fidelity. The blue rice appears vivid but not artificial, the greens of the ulam pop with freshness, and the golden fried fish crackles with texture. It’s not just a photo  but it’s an invitation to taste.

And in a completely different mood, the Fold7 captures grilled corn with theatrical flair. Under a streetlamp or natural dusk, the char marks are rendered with smoky precision, each kernel lit with just enough warmth to evoke its buttery aroma. 

But perhaps the Fold7’s greatest party trick is its ability to handle low light with elegance. Many food experiences happen in moody, atmospheric settings ;  a corner table in a dimly lit bistro, or a rooftop dinner with flickering candlelight. 

Here, the Fold7’s advanced Nightography technology steps in like a skilled cinematographer. Shadows are preserved, not flattened. Highlights remain warm, not washed out. A plate of burnt cheesecake doesn’t look dull but it glows, with a rich amber top and a silky smooth centre. Even the shine off the fork and the matte ceramic plate tell a story.

Supporting all this is a design that’s as intelligent as it is stylish. With Flex Mode, the phone folds into its own stand, allowing you to shoot hands-free from any angle. No more awkward elbows or balancing acts not  just seamless flatlays, effortless side angles, or even live cooking captures as you drizzle, slice, or garnish. Combined with the massive main screen, you can edit and post on the spot, turning every meal into a real-time creative session.

Yet beyond the tech specs, what makes the Galaxy Z Fold7 extraordinary is its ability to turn everyday food moments into emotionally resonant stories. It doesn’t just show you what the food looks like. It captures what it feels like. The tenderness of a strawberry, the complexity of nasi kerabu, the crunch of grilled corn, the quiet elegance of a dark dining room and it is all preserved in crisp, saturated beauty.

Samsung hasn’t just delivered a powerful smartphone. With the Fold7, it has created a foldable lens into the heart of Malaysia’s culinary culture but the one that honours the flavours, celebrates the details, and transforms food photography into something truly unforgettable.

To purchase Samsung’s latest devices, please visit the following sites:

Samsung Galaxy Z Fold7: www.samsung.com/my/smartphones/galaxy-z-fold7/