Samsung Unveils ISOCELL Image Sensor with Industry’s Smallest 0.56μm Pixel

 S

Samsung Electronics Co., Ltd., a world leader in advanced semiconductor technology, today introduced the 200MP ISOCELL HP3, the image sensor with the industry’s smallest 0.56-micrometer (μm)-pixels. 

“Samsung has continuously led the image sensor market trend through its technology leadership in high resolution sensors with the smallest pixels,” said JoonSeo Yim, executive vice president of sensor business team at Samsung Electronics. “With our latest and upgraded 0.56μm 200MP ISOCELL HP3, Samsung will push on to deliver epic resolutions beyond professional levels for smartphone camera users.” 

Epic Resolution Beyond Pro Levels

Since its first 108MP image sensor roll-out in 2019, Samsung has been leading the trend of next-generation, ultra-high-resolution camera development. Through the steady launch of new image sensors and advancements in performance, the company is once again forging ahead with the 0.56μm 200MP ISOCELL HP3.

The ISOCELL HP3, with a 12 percent smaller pixel size than the predecessor’s 0.64μm, packs 200 million pixels in a 1/1.4” optical format, which is the diameter of the area that is captured through the camera lens. This means that the ISOCELL HP3 can enable an approximately 20 percent reduction in camera module surface area, allowing smartphone manufacturers to keep their premium devices slim.

The ISOCELL HP3 comes with a Super QPD auto-focusing solution, meaning that all of the sensor’s pixels are equipped with auto-focusing capabilities. In addition, Super QPD uses a single lens over four-adjacent pixels to detect the phase differences in both horizontal and vertical directions. This paves way for a more accurate and quicker auto focusing for smartphone camera users.

The sensor also allows users to take videos in 8K at 30 frames-per-second (fps) or 4K at 120fps, with minimal loss in the field of view when taking 8K videos. Combined with the Super QPD solution, users can take movie-like cinematic footage with their mobile devices.

Ultimate Low Light Experience through ‘Tetra2pixel’

The ISOCELL HP3 also provides an ultimate low-light experience, with the Tetra2pixel technology that combines four pixels into one to transform the 0.56μm 200MP sensor into a 1.12μm 50MP sensor, or a 12.5MP sensor with 2.24μm-pixels by combining 16 pixels into one. The technology enables the sensor to simulate a large-sized pixel sensor to take brighter and more vibrant shots even in dimmed environments, like in-doors or during nighttime. 

To maximize the dynamic range of the mobile image sensor, the ISOCELL HP3 adopts an improved Smart-ISO Pro feature. The technology merges image information made from the two conversion gains of Low and High ISO mode to create HDR images. The upgraded version of the technology comes with a triple ISO mode – Low, Mid, and High – that further widens the sensor’s dynamic range. In addition, the improved Smart-ISO Pro enables the sensor to express images in over 4- trillion colors (14-bit color depth), 64 times more colors than the predecessor’s 68 billion (12-bit). Furthermore, by supporting staggered HDR along with Smart-ISO Pro, the ISOCELL HP3 can switch between the two solutions depending on the filming environment to produce high-quality HDR images. 

Samples of the Samsung ISOCELL HP3 are currently available, and mass production is set to begin this year. 

Productivity Power in Galaxy Z Fold3 5G

Now more than ever, people want phones with the flexibility to switch seamlessly between working, playing, sharing, and everything in between. For those looking to unlock a more seamless, fuss-free lifestyle with a device that empowers you with the flexibility and versatility needed for today’s fast-paced world, the Galaxy Z Fold3 5G brings you next level performance built for quick use on the go. Samsung Galaxy smartphones are already recognized for its multitasking features, which include adjustable split-screen capabilities, allowing you to choose what you focus on when doing many things at once. 

The Galaxy Fold3 5G has a large 7.3-inch screen  that gives you the power to do three things at once. The device also work seamlessly with your Microsoft Apps , allowing you to unfold a functional workspace and conquer that to-do list in a flash. To fully enjoy the experience, take advantage of the S Pen  that’s available on the Galaxy Fold3 5G. It’s easier than ever to jot down notes during a video conference or check off your to-do list while chatting with your friends or watching your favourite TV series.

Don’t worry about lags when juggling between various tasks, with 120Hz refresh rate, you will never be left behind, even in the most action-packed moments. 

Make hard work look easy.

For more information on the Galaxy Z Fold3 5G, please visit:

https://www.samsung.com/my/smartphones/galaxy-z-fold3-5g/ 

8 Reason why I love my S Pen on my Samsung Galaxy S8 Ultra

 

When I got the tab, S Pen is another key to shout about. Even though; I am not an artist but S Pen do help a lot in my work and more.  The S Pen looks similar like the one that comes with the Tab S7 tablet. 

About the S Pen

The S Pen comes with the matte textured surface, nice to hold, has one side button and a firm rubberised tip. The pen itself almost cylindrical except for the flat side which is used for snapping magnetically to the back for charging or snap to the side of the tablet. 

WHY I LOVE THE S PEN 

Comes with 2.8 Latency

For Tab S8 Ultra, they get an S Pen with a mere 2.8ms latency — the same performance you get with the Galaxy S22 Ultra. And for casual user, you would not notice much different but for professional drawing; it indeed benefit a lot.

Convenience 

The S Pen indeed bring much convenience in terms of writing and jotting down notes with the Samsung Notes. I can easily write on the Samsung Notes during meeting or even scratch out my idea impromptu without need to find any papers. 

Environmentally Friendly

Usually, we draw ideas or scratch idea or even teaches our kids homework’s on papers. But for me, I do it on the tab itself with the Samsung Notes and S Pen. And this is also environmentally friendly as I had reduced the use of papers when teaching them homework.

Just Like a Pen

The S Pen supports palm rejection, tilt and pressure sensitivity. It just the same like you are holding a pen to do drawing or art with the S Pen.  With the improve latency with the 120Hz refresh rate makes the pen feel very responsive. And I had tested them with the Samsung Notes where you can draw thin lines without need to apply pressure as long as the pen tip is connected to the surface. The strokes can be taper smoothly and it is sharp too. 

Drawing Makes Easy

With the big Screen, it makes things easier and drawing is no longer a problem with the big screen. It is satisfying to draw on bigger screen if you are an artist and some apps do have loads of palettes to show. Not just that, with the apps with strict palm rejection, it can only accept pen input for drawing, hence you will get the perfect palm rejection. 

Multi-tasking

With the huge screen, multi-tasking is possible now with the tab. One can actually open two screen side by side for reference making work easier and fast too. You can refer or pin the reference photos to your drawing app or just to connect an external monitor for you to put your reference photo there. Isn’t that cool! 

Time Saving 

The S Pen which not just for artist used but also for normal person like me. It is easier for me to communicate with my colleague and also amending their work too especially needed to do it on a pdf or a jpeg. You can draw the artwork or ideas on Samsung Note or even other apps. And what’s more, it is so easy where you just need to share them over to your colleague with WhatsApp or email. It is indeed saved up my time where I do not need to print, do the amendments and scan back to them. 

Able to Convert Writing to text

The S Pen also have great detection on writing where I used them on Google Keep, or even write them on email. It is quite accurate to detect my writing and convert them to text. I always used them a lot especially during meetings or even during food review when I need to jot down some information. 

Overall Experience

Overall, The Samsung Galaxy Tab S8 Ultra is the no doubt the best Android tablet. Build with the keyboard and the S Pen; it makes my work easy and convenience. Even though I am not an artist, regardless of work or even personal, they really help me a lot as everything had turn to the digital world. 

I can use them not just for colouring and drawing, but I used them to teach my kids homework and more. It is so much convenience that it brings me ever since I started using the Galaxy Tab since Galaxy S4 till the S8 Ultra which have a big improvement too. 

In our opinion, the large 14.6-inch Galaxy Tab S8 Ultra (RM5,899) is your best bet if you  are looking for a huge screen for work, creativity or even entertainment. wait ! You can grab the Samsung Galaxy Tab S8 Ultra now at https://www.samsung.com/my/tablets/galaxy-tab-s8/buy/

Are you More Playful? Adventurous? Or Romantic at Night? Show us #withGalaxy!

 Photo credit: Fazril

If you haven’t heard, Samsung’s newest flagship smartphones, the Galaxy S22 Series launches its newest campaign “#MakeNightsEpic #withGalaxy”. 

To further engage and inspire the local youth community to share how they spend their nights in the city in their own ways, Samsung invites you to submit your own versions of an epic night out via Instagram from now until 30th June 2022. 

The competition revolves around showing your best shots of your night side with the most creative submission in line with these chosen themes: 

• Romance: What you love at night in your city

• Playful: Fun things at night in your city

• Adventurous: Where you go at night in your city

While the city during the day is beautiful, the night view is where it’s at. With the city awakening to its full glory at night – the excitement, the free spirit, the unexpected — there's something about the night that makes us adore the city even more, and every city night moves differently. Each one has its own beat, mood, experience, and feelings. 

We could not record our nights the way we experienced them before the arrival of the Galaxy S22 Series –with Nightography you can picture the beauty of the night landscapes and moments, making nights Epic – and nothing beats a night out with good food, good music, and especially a good spot to take in the bright lights of your city.

So capture the best spots to admire the magnificent skyline of the city at nightfall, the fun activities you do to release your joy or even your romantic side – whether it be spending quality time at the park, exploring the great delights in the bustling Changkat neighborhood with friends, or a date at some lush rooftop restaurants with the breathtaking night view in your city. 

Follow these steps to get into the fray and showcase your epic nights out: 

1. Follow the official @SamsungMalaysia Instagram account and ensure your Instagram account is set to public.

2. Shoot your Epic night out (video / photo) based on the theme using any of the Galaxy S22 smartphones onto your Instagram profile. 

3. Include the hashtags: #MakeNightsEpic, #withGalaxy #(city name) #(Galaxy device)

More information on how to join the Samsung Galaxy S22 Night City Challenge Campaign, please visit: @samsungmalaysia (IG) & @samsungwithGalaxy (IG).

To learn more, or purchase the latest Galaxy devices, please click the respective links below:

• Galaxy S22 Ultra 5G: https://www.samsung.com/my/smartphones/galaxy-s22-ultra/buy/   

• Galaxy S22+ | S22 5G: https://www.samsung.com/my/smartphones/galaxy-s22/buy/

Add Some Flex to Your Galaxy Z!

 With Galaxy Z Fold3 5G and Galaxy Z Flip3 5G, Samsung is once again redefining the possibilities with foldable smartphones that empower users with the flexibility and versatility. Samsung reimagines the mobile experience to allow users to do more – from iconic design to immersive entertainment, both devices offer you unique new ways to work, watch, and play at multiple angles, hands-free – with Flex mode . 

A new layer of comfort 

We all know how exhausting it is to hold our phones in the same position for long hours, so fret not! You may now video chat or stream a show while chatting with your pals in Flex mode – hands-free! You no longer need to take a break and put down your phone when your hand begins to hurt.  

Tripod no more!

To set up a stunning photo or video, all you have to do is Flex your smartphone to the desired angle and position it anywhere you want. It’s capable of sitting upright on its own, and stays open at various angles. So there’s nothing stopping you from capturing the perfect shot.

Multitask away!

Fancy some delish dessert? Flex your smartphone to view a cooking video on the top half of the screen while taking notes on ingredients and instructions on the bottom half. You may even join a video conference on the device’s top screen while taking notes at the bottom. 

From now until 26 June 2022, purchase the Galaxy Z Fold3 5G to receive a RM700 instant rebate on Galaxy Watch4 Series and Galaxy Buds . 

For more information on the offer, please visit:

https://www.samsung.com/my/offer/mobile/galaxy-z-fold3-eco-bundle/ 

For more information on the Galaxy Z Series, please visit:

Galaxy Z Flip3 5G: https://www.samsung.com/my/smartphones/galaxy-z-flip3-5g/ 

Galaxy Z Fold3 5G: https://www.samsung.com/my/smartphones/galaxy-z-fold3-5g/ 

Experience Sound Bath with Galaxy Buds2 from Your Comfort Zone

 In our modern lives that feel more frantic by the day, it’s important to carve out time for moments of serenity. Meditation, yoga and Pilates are a few wellness activities you can indulge in. But, there’s one current popular healing activity that you can easily tap into by just lying down on your back with eyes closed and listening to acoustics – it’s called Sound Bath!

Sound bathing is a gentle yet powerful therapy that uses healing sounds, vibration and frequencies to wash over you and melt away all tension in your mind and body, as you cozy up on your mat or bed and enter a state of utter bliss and relaxation. It can be done physically in a group with a practitioner playing the alchemy crystal bowls, gongs and harps, or virtually at your cosy home with your Galaxy Buds2 and sounds from professional practitioner’s YouTube videos. If you’re the type of person who prefers to relax alone in your comfort zone, a virtual sound bath is for you!

Thanks to the Galaxy Buds2’s recent firmware update, it is now enhanced with the satisfying 360 Audio[1] feature! So, be sure to turn on this effect when you sound bathe because it will stimulate a full 360-degree soundstage that syncs to your head motions, taking your virtual sound bathing experience to the next level. The three-dimensional audio effect will make you feel as if you’re in the centre of the instruments, with deep-immersive, realistic sounds flowing to you from every direction.

As you let the waves of sound wash over you, connect with your inner self and acknowledge each thought and emotion without questions. With the strong Active Noise Cancellation[2] in the Galaxy Buds2, all nearby noises which may disturb your peace will be filtered out, allowing you to fully immerse into your inner self. But, if you also like to connect with your surrounding while focusing on the healing sounds, you can simply adjust the level of ambient sound to your preference. 

One of sound therapy’s goal is to achieve the deepest level of body and mind relaxation possible, and comfort is the way to get there. Wearing the rounded design, lightweight Galaxy Buds2 will give added comfort to your experience because they are the lightest Galaxy buds and fit so snugly in your ear that you will forget they are there once you get into the zone.

If you’ve made it this far, you should put “Virtual Sound Bathing with Galaxy Buds2” on your weekend to-do list right now! Your Galaxy Buds2 can provide you with so much values and comfort. You just have to get creative and explore its potential!

For more info on the Samsung Galaxy Buds2, visit : https://www.samsung.com/my/audio-sound/galaxy-buds/galaxy-buds2-black-onyx-sm-r177nztaxme/

How an Innovative Entrepreneur Frames his World with the Galaxy Tab S8 Ultra

For the risk-taking, business-minded individual, a versatile, portable device that can manage multiple apps and programmes is a crucial tool in their arsenal. This is why go-getter entrepreneur, Thompson Goh, ditched his laptop and now relies on his Galaxy Tab S8 Ultra as his productivity powerhouse. Featuring revolutionary multitasking capabilities, powerful performance and a professional video conferencing experience, the Galaxy Tab S8 Ultra has given him the freedom and flexibility to build his brand.

With its expansive 14.6 inch Super AMOLED display and a 120-degree Ultra-wide front camera - a first in a tablet – Thompson can experience life-like video calls that allow him to connect and engage better with his clients. The Ultra-wide front camera also boasts an impressive field of view and makes sure he’s always in shot.

If he needs to move in the room while presenting, the Auto Framing feature keeps him front and centre, as the camera automatically zooms in and out and moves with him. When another participant enters the meeting, the camera can transfer the attention of the viewer to them, so his partner can get the spotlight when needed.

Whether he is at the office, home, or on-the-go, Thompson can’t guarantee that he will find a quiet space to take an unexpected but important call. However, with the Galaxy Tab S8 Ultra’s 3 directional mic, he is able to filter out unwanted background noise by up to 50%. So he can easily and clearly get his message across.

Once he’s finished the call and needs to double down on work, Samsung DeX offers him powerful multitasking options for seamless workflow management including multiple transparent app windows and DeX screen mirroring. This experience is further enhanced when he connects to the Book Cover Keyboard – available in the box[1] - which provides multi-finger gestures control through the touchpad and dedicated function keys for more intuitive productivity.

To watch how the Galaxy Tab S8 Ultra has supported Thompson’s work productivity, watch https://www.youtube.com/watch?v=E3M_EbyUa9Y

Alternatively, you may also read this story on Samsung Newsroom Malaysia here: https://news.samsung.com/my/video-how-an-innovative-entrepreneur-frames-his-world-with-the-galaxy-tab-s8-ultra

For more details on the Galaxy Tab S8 Ultra, see: https://www.samsung.com/my/tablets/galaxy-tab-s/galaxy-tab-s8-ultra-wifi-graphite-256gb-sm-x900nzajxme/

 

Amazfit To Launch Bip 3 Series Of Smartwatches In Malaysia From 15 June

 

The Bip 3 will be launched online on 15 June while the Bip 3 Pro is available for pre-orders until 25 June, when it is launched online. The Bip 3 is available for the first seven days after launch on the Shopee e-commerce platform, of which the first three days is exclusive to Amazfit’s flagship online store on Shopee.

Encased in a super-slim and light body, there is nothing small about the Bip 3 series of smartwatches because when you Think Big, you Think Bip as these smartwatches powered by the Zepp OS operating system and leveraging on big data optimises technology to provide a whole range of personalised sports, health and lifestyle experiences.

Jacob Jin (Amazfit SEA Director) Amazfit东南亚销售总监金波 said, “Smartwatches in the US$25 to US$75 price category continues to grow globally. The Bip series is one of the top selling smartwatches priced between US$39 and US$49 with advantages in ID, screen size and endurance. Bip is Big in all the ways that count with a super-large display screen that allows the wearer to see more and do more.”

The Bip 3 series come with 1.69” LCD screens, over 50 vibrant watch faces, up to two weeks battery life, 5-ATM water resistance, over 60 sports modes and health monitoring that includes blood-oxygen saturation measurement, heart rate, stress level and sleep monitoring and, Personal Activity Intelligence health assessment system. Exclusive to Bip 3 Pro is the 5 Satellite Positioning Systems.

The Bip 3, which comes in black, blue or pink, is priced at RM199 while the Bip 3 Pro, which comes in black, cream or pink, is priced at RM249. For the first 100 customers who gets their hands on a Bip 3, they will receive an exclusive Amazfit Headband.

“Bip is Big in letting the wearer express themselves as they can accessorise by choosing from a range of eye-popping watch faces that can be downloaded from the Zepp OS App. Wearers can customise which widgets to show on the editable watch face options or even upload of their favourite photos to the watch face.”

To know more on the Bip 3 series of smartwatches, please go to www.amazfit.com/en or to Amazfit’s e-commerce partner platform http://bit.ly/Amazfit-MY-SHOPEE.

#MakeNightsEpic #withGalaxy in Your City

 To inspire the Gen Zs to break the rules of low light photography and videography, Samsung’s newest flagship smartphones, the Galaxy S22 Series launches its newest campaign – urging everyone to #MakeNightsEpic #withGalaxy in your city with the Nightography starting today until 30th June  2022!

There’s something magical about city at night – the excitement, spontaneity, and beauty of it make us love our city even more, and make us want to capture every priceless moment. But light can be hard to come by when you’re snapping away in places like dimly-lit pubs and restaurants or shadow-soaked streets.

When capturing in low light, the results are always fuzzy and blurry. We often run across issues with light reflecting back into the camera lens, resulting in terrible lens flares and little light patches surrounding the light sources, such as street lights, being caught in photos.

Thankfully, Samsung has built a new low-light camera experience with bigger pixel sensor, Adaptive Pixel technology, Super Clear lens, Super Night Solution, and Auto Framerate for you to capture some of your favourite moments on a big night out! You'll be able to produce gorgeous, clear low-light photographs and videos with no flares easily.

With Nightography, it completes the story by opening the night and all its possibilities to young city lovers. You can capture and share your epic nights in your city, all through vivid details and smoothness of the astonishing advancement in the Galaxy S22 Series camera technology.

To celebrate the launch, we want you to show us your love, how much fun you have and where you go at night! Show us who you are, how you feel and all your impromptu nighttime escapades, all together #withGalaxy. All you have to do is master all your portraits on the Galaxy S22 Series – after dark in the heart of Kuala Lumpur! 

To find out more about the Samsung Galaxy S22 Night City Challenge Campaign, please visit: @samsungmalaysia (IG) and @samsungwithGalaxy (IG)

To learn more, or purchase the latest Galaxy devices, please click the respective links below:

•                Galaxy S22 Ultra 5G: https://www.samsung.com/my/smartphones/galaxy-s22-ultra/buy/  

•                Galaxy S22+ | S22 5G: https://www.samsung.com/my/smartphones/galaxy-s22/buy/

Happy June! Check Out Samsung’s Latest Offers Online That Will Leave You Swooning!

 We all know the deliberations that ensue when we decide to purchase a gadget or a smartphone, especially while waiting for the best deals. Well, whether you are looking to buy a new smartphone, a smart TV, Galaxy Buds or Galaxy Watch – you can now put your thoughts to rest because Samsung is here with a limited time offer to sweeten your purchase experience, online!

What’s more exciting than a discount? Get your hands on our range of Galaxy products which includes smartphones, tablets, wearables and mobile accessories and enjoy additional RM360 off with a minimum spend of RM6000. Just insert the voucher code at checkout and you’re good to go! From now until 30th June, Galaxy S22 Series purchasers will get FREE a Galaxy Buds Live & Camera Filter Mount worth RM718. Details as follow:

Eligible Device(s)	RRP (RM)	Exclusive Price (RM)	Gifts
Samsung Galaxy S22 Ultra 5G 512GB	RM 5,899	RM 5,499	Galaxy Buds Live & Camera Filter Mount
Samsung Galaxy S22 Ultra 5G 256GB	RM 5,499	RM 5,099
Samsung Galaxy S22+ 5G 256GB	RM 4,299	RM 4,099
Samsung Galaxy S22 5G 256GB	RM 3,699	RM 3,499
Samsung Galaxy S22 Ultra 5G 128GB	RM 5,099	-	Galaxy Watch4 Classic
Samsung Galaxy S22+ 5G 128GB	RM 4,099	-
Samsung Galaxy S22 5G 128GB	RM 3,499	-	Galaxy Watch4

 

 For bargain hunters, the best deals are available at the Samsung Online Store happening throughout the month of June!

Promotion	Promo Period	Promo code	Applicable Products
Min. spend RM6000 to get RM360 off	1 June – 30 June 2022	EVOUCHER360	All smartphones, tablets, wearables & mobile accessories
Galaxy S22 Series Memory Upgrade	8 June – 30 June 2022	-	Galaxy S22 Series (256GB & 512GB)
Galaxy A52 Exclusive Crazy Deal – 32% off	13 June – 30 June 2022	-	Galaxy A52
Eco Deal: Galaxy S22 Ultra + Smart Monitor M5	1 June – 30 June 2022	-	Galaxy S22 Ultra + Smart Monitor M5

 

 Don’t miss your chance to snatch something extra with these exclusive offers, so go online and seize the savings with no regrets! 

 

For more information on the promotion, please visit: https://shop.samsung.com/my/eStore-promotion/mobile

Samsung Malaysia Electronics Partners Up with Senheng for the First-Ever Premium Experience Store in Southeast Asia

 Samsung Malaysia Electronics together with Senheng today announced the opening of its first ever Senheng x Samsung Premium Experience Store located in the heart of Kuala Lumpur at the Shoppes at Four Seasons Place.

The management team of both Samsung and Senheng alongside distinguished guests were present at the grand launch of the store which retail Samsung’s latest collection of mobile devices and state-of-the-art consumer electronics and home appliances that includes flagship line-ups like the Galaxy S series, Galaxy Z series, Galaxy Hearables and Wearables, Neo QLED Smart TVs, BESPOKE appliances and more. 

The Samsung Malaysia Electronics Management Team and the Senheng Electric (KL) Sdn. Bhd. Management Team

 

The Samsung Malaysia Electronics Management Team and the Senheng Electric (KL) Sdn. Bhd. Management Team arriving to the store

“We are excited for this collaboration with Senheng that extends on our long-term partnership to enhance Samsung consumers’ experiences. At Samsung, people are at the centre of everything we do. Everything that we are doing today is being designed to enrich people’s lives in ways that matters the most and provide a healthier environment” said Edward Han, President of Samsung Malaysia Electronics. 

Chairman of Senheng, Mr. Lim KH, who was also present at the grand launch ceremony shared, “Senheng and Samsung have been engaging in a very fruitful strategic partnership for over many years. Our partnership with Samsung allows an opportunity for a new era of connectivity and collaboration in businesses. We share a commitment to open collaboration and are continually looking for new ways to deliver better user experiences across devices, applications, and services, so that people across Malaysia can have a feel of Samsung’s latest products”. 

 

From L to R: Wong Che Hoe, Senior Vice President; Lim Kim Yew, Non-Independent Non-Executive Director; Lim Kim Chieng, President; Lim Kim Heng, Executive Chairman & Group Chairman of Senheng’s subsidiary companies, Senheng Electric (KL) Sdn. Bhd.; Jo Sang-Ho, President and CEO, Samsung Electronics Southeast Asia & Oceania; Jimmy Tan, Head of Consumer Electronics; KM Liew, Head of Mobile eXperience (MX); Elaine Soh, Chief Marketing Officer, Samsung Malaysia Electronics

With a grand space of 5,399 sqft, consumers will not only see a display of Samsung goods at the location, but will also get to experience what it’s like to live in a connected, smart living environment. There are six experiential zones of Mobile eXperience, Visual Displays and Digital Appliances that feature Samsung’s latest products including the Galaxy S22 Ultra, BESPOKE AirDresser, Neo QLED 8K TV, The Freestyle, and many others. 

 

Mobile Experience Zone @ Senheng x Samsung Premium Experience Store

BESPOKE Kitchen Zone @ Senheng x Samsung Premium Experience Store

 

TVAV Zone @ Senheng x Samsung Premium Experience Store

In conjunction with the grand launch, there will be exciting deals for customers to enjoy when they make their purchase from 17th June 2022 to 21st June 2022 in-stores and on the Senheng mobile application. From RM1,000 rebate for every purchase of the Galaxy Z Flip3 5G, to RM2,599 worth of free gift when you purchase a QLED 4K TV . You can also receive up to RM3,699 worth of free gifts when you purchase the BESPOKE refrigerator . There are plenty of deals to snag, so be sure to tune iinto our live shows that are happening daily during the promo period on Samsung’s and Senheng’s official Facebook pages.

Catch your favourite products and influencers as per the schedule below:

 

Date & Time	Product Highlight	Guest Hosts
17th June 2022, 8pm	QLED 4K TV, Smart Monitors	Shafiq Chulan & Shu Faye
18th June 2022, 4pm	WindFree Air Conditioners, BESPOKE Refrigerators	Dini Schatzmann & Caely See
19th June 2022, 4pm	Galaxy S Series & Galaxy Z Series	Brandon Ho & Sachie Amira
20th June 2022, 8pm	Smart Home Appliances	Caely See & Jack Lim
21st June 2022, 8pm	Washer & Dryer, BESPOKE AirDresser & BESPOKE Jet	Shalma Ainaa & Wan Imar Izzat

So, don’t miss out and visit the Senheng x Samsung Premium Experience Store located in Shoppes at Four Seasons Place, Lot G-01, Ground Floor, Kuala Ampang, 50450 Kuala Lumpur to experience Samsung’s premium line of products today! 

VIDEO :

All the Highlights From Samsung’s Bespoke Home 2022 Even

 At Samsung Electronics’ Bespoke Home 2022 event, livestreamed globally on June 7, the company introduced its latest lineup of Bespoke products, services and innovations. The event saw the introduction of a totally scaled up, holistic Bespoke offering, one which invites users to be part of the Bespoke experience like never before.

If you weren’t able to tune into the event live, read on for an overview of some of the most exciting things introduced at Bespoke Home 2022 event.

 

Expanding Home Life Possibilities

In order to bring the Bespoke ethos to more users than ever, Samsung’s 2022 Bespoke Home lineup was designed with the vision of expanding home life in three key ways: the Expansion of Space, the Expansion of Experience and the Expansion of Time.

At the Bespoke Home 2022 event, Samsung explained that the Expansion of Space refers to the presence of Bespoke appliances all throughout the home, the Expansion of Experience to the evolution of Samsung’s smart home solutions to offer even greater connected convenience, and the Expansion of Time to the eco-conscious innovations that will allow users to enjoy their Bespoke products for longer as well as reducing both waste materials and users’ energy costs.

These three key areas of the Bespoke vision encapsulate Samsung’s commitment to providing users with more diverse home appliance choices and services that serve to amplify each user’s lifestyle and ultimately come together to provide endless home life possibilities.

 

Expansion of Space

Under the heading of the Expansion of Space, Samsung introduced the first set of changes set to be seen in the Bespoke Home 2022 lineup that see the true Bespoke experience expanding all throughout the home to users all around the world.

Starting with the heart of the home, the kitchen, European users will be able to enjoy the appliances in the extended Kitchen Package in the second half of this year, which includes the AI-powered Bespoke oven complete with AI Pro Cooking™, Sense-to-Open and Dual Cook Steam™ technologies. Users in the U.S., meanwhile, can enjoy designing their own stylish and unique kitchen spaces with the Bespoke French Door Refrigerator, as well as other appliances in the U.S. Kitchen Package that also come in a wide range of customizable swatches for a kitchen that truly reflects its user.

 

 

Just as exciting, Samsung is set to bring their AI-powered Bespoke laundry products to the North American and European markets in the coming months, devices that are as elegant as they are functional thanks to the inclusion of intelligent technologies that provide truly personalized experiences.

Samsung also introduced its all-new Bespoke Infinite line, a premium lineup of kitchen appliances that provide timeless value and are able to match the way each user personally operates within their own kitchen. Currently available in Korea, the Infinite line will be expanding to include more appliances throughout the home further down the line.

 

Expansion of Experience

Under the Expansion of Experience theme, Samsung introduced their all-new SmartThings Home Life. This enhanced service, set to be available in 97 countries worldwide by the end of June, provides users with centralized and integrated control over their Bespoke appliances across 6 services for more holistic experiences: cooking, energy, clothing care, pet care, air care and home care.

 

Through constant monitoring of all Bespoke appliances in a home, SmartThings Home Life is set to allow users to manage their daily routine with more ease than ever before right from their smartphones, expanding home life experiences and empowering users to spend less time doing chores and more time focusing on the things that truly matter.

Along with the introduction of this unified new service, Samsung also unveiled their partnership with global automation company ABB that will enable SmartThings to control and monitor Samsung devices and ABB products, including cameras and sensors, to make it easier than ever before for users to manage their household costs.

 

Expansion of Time

In the third and final part of the Bespoke Home 2022 event, Samsung introduced its Expansion of Time theme. A continuation of the concept of ‘everyday sustainability’ pledged by Samsung at CES 2022, the Expansion of Time refers to the idea that Bespoke products are designed and built to endure in order to protect the planet for generations to come.

At the event, Samsung shared their efforts made to date to offer a more sustainable product lifecycle that encompasses every aspect of a product’s various life stages, from production and delivery to product use and disposal. For example, efforts are being made within Samsung’s factories to reduce soil contamination and recycle liquid waste into reusable fuels, and the Bespoke delivery process is sustainable, too, thanks to an expansion of eco-packaging and the reduction of the use of printed manuals in favor of enhanced QR code usability.

 

Along with outlining the energy efficiency achievements of key products in the Bespoke lineup that have been enhanced for more sustainable product usage, Samsung also assured users that they can further save on energy costs and reduce greenhouse emissions by using the expanded SmartThings energy service. Samsung also introduced its extended 20-year warranty period for key product components in selected markets  – the longest warranty period Samsung has ever offered – as well as the flexible modularity of its Bespoke refrigerator that lets users adapt their appliances, instead of replacing them, as their aesthetic or household size changes.

 

Samsung also announced its collaboration with global active wear brand Patagonia to develop a specialized washer that reduces the release of ocean micro-plastics which will be available in Korea this year and globally in the near future, and for the final phase of the product lifecycle, disposal, Samsung also highlighted the ways users themselves are empowered to take part in a circular resource economy.

Users are able to dispose of their end-of-life appliances free of charge in over 50 countries, following which Samsung will recycle and repurpose the products in order to promote resource recirculation. As a further example of the company’s commitment to sustainable product experiences, Samsung went on to update viewers on the status of its eco-conscious partnership with smart building company Etopia and Q CELLS to create a pilot site of the net-zero buildings of the future, which is set to see development in the second half of this year.

The Bespoke Home event closed with a reminder from the company that the new products and services available in the Bespoke Home 2022 lineup have been designed with the user at the center of all innovations in order to create a new paradigm for home living that is customizable, intelligent and sustainable. To learn more, take a look at the video below.

 

Be sure to stay tuned to Samsung Newsroom to learn more about the Bespoke Home 2022 lineup that is set to expand home life possibilities for users all around the world.

Craftsmanship: Folded into Every Detail

 If you’ve ever dropped your smartphone, you know how fragile they can be — a factor every smartphone has to deal with. But after rigorous testing, the consensus is that this delicate all-in-one foldable is tough enough to last with you through it all, even in those “Oh, no!” moments.

Whether you flip or fold, in addition to its slim and sleek design, both the Galaxy Z Flip3 5G and Galaxy Z Fold3 5G devices offer our most durable, connected, and expansive foldable experiences ever. Building on a legacy of impeccable craftsmanship, they are equipped with water-resistance, an armor-aluminum reinforced frame, an optimized panel layer, and a tireless hinge for peace of mind in any lifestyle. 

The Dunk.

Let your day unfold without worry from everyday accidental spills as the devices come with the world’s first IPX8 water-resistance  rating for foldable devices. Make a call in the rain or get work done by the pool, with no worry! 

Bumps of daily life.

Rest assured knowing your device is protected thanks to the strongest Armor Aluminum frames along with the toughest Corning® Gorilla® Glass Victus™ now on the cover screen and rear glass. Both smartphones also include a new stretchy PET  protective coating and optimised display panel layers, resulting in a more durable main screen than previous devices , making its scratch-resistance twice as tough.

A Sturdy Flex!

Flex your Galaxy Z all day as the Hideaway Hinge with improved Sweeper technology reduces the length of the bristles inside the hinge, which repels dust and other particles efficiently – allowing devices to stay in place at any angle for a novel user experience .

Catch Your Favourite Football Team in Action Through the Screen of the Galaxy A23!

 With football season around the corner, the excitement is like no other, we can’t move without hearing the buzzing sounds from spectators and a football match’s fiery atmosphere. Nothing can beat the experience of watching it unfold in person, but for those fans unable to watch the game live or on the big screen, streaming it on your phone is the next best thing.

The Galaxy A23 comes with a 6.6-inch TFT V-Cut display[1] with a resolution of Full HD+, bringing you an immersive experience from its massive screen. It offers an exhilarating experience as you watch every ball, every shot, and narrow misses, crisp and clear as if you are at the field!

Even better, you don’t have to worry about lags as the device refreshes at a buttery smooth 90Hz and offers 12GB (6GB RAM + 6GB RAM Plus)[2] – making it easy to navigate the stream.

The Galaxy A23 also comes with Dolby Atmos[3] – the ultra-realistic and natural sound will immerse viewers in the game and allow them to hear every tiniest detail: the on-screen action comes to life, and viewers can experience the same emotions as the spectators in the stadium. You will hear the chants and cheers loud and clear enough to surround you in the scene.

Nothing eats your battery life like streaming, but fret not! The device is equipped with a 5,000mAh[4] power, and is compatible with 25W[5] Fast Charging – giving you hours of enjoyment without having to worry about your phone dying on you in the middle of a game.

Even though it's the cheapest phone in Samsung's entry-level category, the device performs better than you'd expect. What can compare to the savings, ease of use, and flawless quality of watching football with the Galaxy A23? It’s also durable! So grab yours now to avoid the crowds at the stadium and view the game from the best seat in the house: yours!

The Galaxy A23 is available for purchase in any Samsung Experience Stores, Authorized Dealers and Samsung Malaysia Online Store at the RRP of RM999.

For more information on the Galaxy A23, please visit: https://www.samsung.com/levant/smartphones/galaxy-a/galaxy-a23-white-128gb-sm-a235fzwvmea/

 

Samsung’s Efforts To Reduce Carbon Emissions, As Told by Samsung Employees

 In response to the growing climate crisis faced by the entire world, the international community is embarking on initiatives to help preserve the environment. Samsung Electronics considers sustainability to be a key business priority, and accordingly, builds eco-conscious efforts into every aspect of its products’ lifecycles across all the various business areas in which it operates. Following on from the previous iteration in the series for this year’s World Environment Day introducing the efforts being made across Samsung Electronics to reduce carbon emissions as told by the company’s employees themselves, Samsung Newsroom heard from the Device Solutions (DS) Division. Take a look at the card news attached to learn more about the DS employees’ efforts towards creating products with a reduced carbon footprint, as well as some of the industry recognition the Division has received in light of the sustainable actions taken so far.

Alternatively, you may also read this piece on Samsung Newsroom Malaysia here: https://news.samsung.com/my/only-one-earth-samsungs-efforts-to-reduce-carbon-emissions-as-told-by-samsung-employees-2