KAO Malaysia’s “Skin Protection, Life Perfection” Campaign Champions Lifelong Skin Health Starting from Youth

In a joint initiative aimed at elevating skincare awareness among Malaysians, KAO Malaysia, in collaboration with Watsons, has officially launched the “Skin Protection, Life Perfection” campaign. The initiative seeks to position daily skin protection not merely as a beauty ritual but as a lifelong investment in health, confidence, and well-being.

At the heart of the campaign is a mission to cultivate a culture of proactive skincare. By combining the scientifically backed Bioré skincare solutions with Watsons’ extensive reach and rewards ecosystem, the campaign introduces a new level of accessibility and engagement for Malaysian consumers. A key highlight is a 1% sales donation drive, which will channel proceeds into local dermatological research to advance knowledge and practices around skin protection.

“At KAO, we see skin protection as essential to living beautifully and healthily,” said Mr. Yamazaki Hirobumi, President of KAO Malaysia. “This campaign is an extension of our Kirei Lifestyle commitment — a belief that small, meaningful acts of care can lead to a more radiant and confident tomorrow.”

Scientific Insights and Holistic Skincare Solutions

To kick off the campaign, a launch event was held featuring expert presentations that underscored the scientific importance of skin health. Associate Professor ChM. Dr. Noraini from Universiti Malaya delivered a keynote address titled “The Science Behind Effective Skincare Ingredients: Why Formulations Matter?”, highlighting how the right products can influence long-term dermatological health.

A live skincare regimen demonstration followed, presented by Dr. Lim Ing Kien from Ventamin. Tailored to suit different age groups, the session emphasized the importance of age-appropriate skincare routines and the preventive benefits of daily protection — especially against Malaysia’s high UV exposure, humidity, and airborne pollutants.

The campaign showcases Bioré’s “Cleanse. Protect.” skincare philosophy, offering gentle yet high-performance UV-blocking solutions that build skin resilience over time. From hydrating mists to tone-correcting sunscreens, the range is designed to encourage Malaysians to protect their skin today, for a more confident tomorrow.

Driving Public Health Through Retail Engagement

As the campaign’s official retail partner, Watsons Malaysia plays a crucial role in driving public engagement. Speaking at the event, Ms. Caryn Loh, Managing Director of Watsons Malaysia and COO Health & Beauty Asia of AS Watson, said:

“This partnership with KAO aligns perfectly with our mission to make wellness accessible for all. With our wide retail presence, digital platforms, and loyalty programs, we’re committed to encouraging positive skincare habits and making skin protection a daily norm.”

From May to August 2025, Watsons members will enjoy exclusive perks through loyalty programs:

W Rewards: Redeem a Bioré Guard MOS Block 50g with 500 Watsons points

E-Stamp Program: Collect stamps to redeem selected Bioré products including the Bioré UV Aqua Rich Aqua Protect Mist and Tone Up Essence

Additionally, customers who spend RM80 and above on Bioré or Bioré Guard products (excluding Men’s Bioré) at any Watsons outlet from 6 May to 25 June 2025 stand a chance to redeem one of 400 limited Touch ‘n Go eWallet Reload PINs worth RM25 each.

Broader Community Impact

The campaign also reflects KAO Malaysia’s commitment to broader community health. In recent years, the company has collaborated with government and non-profit partners through initiatives like “Guard Our Future”, a multi-pronged dengue prevention project that included educational workshops and community clean-ups in Selangor. The continued involvement of the Selangor State Government’s Public Health Committee in these efforts underscores the value of cross-sector collaboration in preventive health.

Through “Skin Protection, Life Perfection,” KAO Malaysia and Watsons aim not only to improve skin health but to foster a culture of care that begins with the individual and extends to the community.

For further details on the campaign and its rewards, visit participating Watsons outlets or follow the brands on social media:

KAO Malaysia Facebook: facebook.com/officialkaomalaysia

KAO Malaysia Instagram: @officialkaomalaysia

Watsons Malaysia Facebook: facebook.com/watsonsmalaysia

Watsons Malaysia Instagram: @watsonsmy

Wardah's 'Teruskan Langkah Baikmu' Illuminates Ramadan with Acts of Kindness

 

Wardah, the leading halal beauty brand, providing high-quality products tailored to the needs of modern Muslim women introduces its Ramadan campaign of ‘Teruskan Langkah Baikmu’ to  embrace the spirit of Ramadan and aimed at inspiring individuals to make positive changes in their lives. To commemorate the beginning of this meaningful initiative, Wardah is announcing its Wardah Beauty Science Week @ Blue Atrium, Sunway Pyramid from 19th to 24th March 2024. Visitors are set to experience a series of engaging and interactive activities aimed at promoting science backed skin care, boost self-confidence, unveil inner beauty, and personal growth. 

Attendees can immerse themselves in an experience that combines science, beauty, and self-care where they can start with a skin check station to understand their skin type, followed by a UV check to assess sun damage and get on-the-spot consultation. Then, dive into a moisture check to determine hydration levels and visit our texture bar to explore different skincare textures. At the Color Station, visitors can try the Personal Care Analysis to find out seasonal colour and the best unique shades. Visitors can discover the colors that enhance their natural beauty and learn how to create looks tailored to them. Additionally, visitors can engage in Reflection Stations, specially curated to encourage introspection and contemplation. These stations provide a serene environment for attendees to reflect on their personal growth, empowering them to embrace their unique qualities and continue their journey towards self-empowerment and inner beauty.

Ms.Karina Anindita, Paragon’s Head of International Marketing and Mr.Sandi Tyas Pangestu - R&D Skincare Scientist from Wardah

“We are excited to celebrate the launch of our inspiring campaign, which embodies the spirit of Ramadan and the values we hold dear. Ramadan is a time for us to come together to support one another and strive to be better versions of ourselves. With that in mind, we launch this dedicated campaign ‘’Teruskan Langkah Baikmu," said Ms. Karina Anindita, Paragon’s Head of International Marketing.

In addition to the interactive sessions, attendees will have the opportunity to enjoy special promotions and discounts on Wardah products, as well as receive exclusive gifts and giveaways. A special brand collaboration with HariRose, a local fashion brand specializes in trendy, young and fresh hijab prints are also made available at the Wardah Beauty Science Week. There is a special Harirose x Wardah festive collection being released for visitors to get their first dibs on the collection with special box and hijab charms. 

Wardah presents various activities and special program this Ramadan in line with the ‘Teruskan Langkah Baikmu’ spirit, which includes; 

A CSR expedition to Baling, Kedah, with its brother brand Kahf. A team of 30 people departed from Kuala Lumpur on 14th March, bringing RM30,000 worth of groceries to 2 villages, feeding over 1,750 less fortunate families. 

Wardah Beauty Science Week at Sunway Pyramid from 19th to 25th March will showcase science-backed beauty, skincare workshops and makeup demonstrations. 

The Iftar Ala Madinah event at Karangkraf from 25th to 29th March  that aims to feed a total of 8,000 - 10,000 people from the community of Shah Alam in the span of 5 days 

Wardah will also premiere its special talk show Heart to Heart with Brand Ambassador Dayah Bakar and 3 guest speaker namely Sharifah Rose, Vivy Yusof and Aisyah Hijannah

Wardah’s very first, highly anticipated short film titled ‘Surat untuk Seri’ that tells a story about ‘Teruskan Langkah Baikmu’

 

Join us in celebrating the spirit of Ramadan and the power of positivity with Wardah's ‘Teruskan Langkah Baikmu’ campaign from 19th - 24th March 2024 at Blue Atrium @ Sunway Pyramid. 

Don't miss out on Wardah's special deals during Beauty Science Week from 19th to 24th March! Enjoy up to 20% off skincare products, up to 30% off cosmetics, and an instant RM10 rebate with every RM80 purchase. Plus, receive a free gift with a minimum purchase of RM100. Upgrade your beauty routine with Wardah and save big this Ramadan!

For more information about the ‘Teruskan Langkah Baikmu’ campaign and to stay updated on the latest news and promotions from Wardah, visit https://wardahbeauty.com/ or follow Wardah Malaysia on Instagram @wardahbeauty_my and on Facebook @wardahbeauty.my.

Kao Malaysia Highlights the Importance of a Local Touch in Pursuing Brand Sustainability Goals

 

KAO Malaysia marked its inaugural participation at the eighth Sustainable Brands Conference by sharing its Kao Kirei Lifestyle corporate philosophy as well as plans for sustainability and the empowerment of women in Malaysia. The conference's theme this year was "Regenerating Local" with renowned experts from all over the world weighing in on the meaning of "local" from a variety of viewpoints and touching on how brands define regeneration. For the first time, this conference also included hands-on workshops in addition to the regular plenary and panel sessions.

For their session, Ms. Tan Poh Ling, Vice President, Marketing, Kao Malaysia, shared Kao Malaysia's efforts and initiatives to empower and support women, which have long taken root within local communities in Malaysia. Laurier has been a friend to many young Malaysian girls since 1994, and its "Yakinlah Menjadi Remaja" program, which supports and educates young girls about menstrual hygiene, has reached more than two million students in 8,000 schools.

“It was truly an honor for me to represent Kao at the Sustainable Brands Conference. As marketers, I firmly believe that we have a responsibility to integrate sustainable angles into our brand strategies. And the most impactful way in which to do that is by tackling issues that are most relevant to the communities in which we live and work,” Tan Poh Ling said. 

“Based on our core value of walking the right path, and building upon the foundation of respecting human rights, Kao believes that women's empowerment is essential for the company to grow, given that diversity is one of the most crucial aspects of human capital. It was inspiring to discuss this subject within the context of our Laurier Brand - in line with Kao's Commitment to advocating confidence as a key factor in the development and success of women.”

The “Yakinlah Menjadi Remaja” program has since its inception continued to expand with the collaboration of the National Higher Education Fund Corporation (PTPTN) as a key delivery partner. Dubbed the ‘Laurier School of Confidence’, this initiative aims to not only instill confidence amongst young women but also reward eligible students with RM1,500 in the form of a National Education Savings Scheme (Simpan SSPN) account.

Commemorating 50 Years of Caring for Malaysians 

Kao Malaysia earlier this year marked its 50th year of operations in Malaysia by bringing its Kirei Lifestyle plan closer to consumers. The Kirei Lifestyle Plan builds on Kao’s corporate philosophy—The Kao Way—with a clear-eyed view of the future and the role that Kao Corporation has to play for its customers, communities and the world at large. From introducing product innovations all the way to the environmental impact of the company and its products,  these goals are further boosted through initiatives in line with various sustainability goals such as decarbonization, achieving zero waste, conserving water and preventing air and water pollution. 

For these and other relevant efforts, Kao has successfully retained its recognition as one of the World's Most Ethical Companies (and the only Asian company to have made the list every year) for 17 consecutive years by the Ethisphere Institute, a leading US think-tank. KAO’s Kirei Lifestyle vision even reaches far beyond environmental concerns to include commitments on addressing health as well as social needs. 

“Over the past couple of months, we have taken substantive steps in incorporating action points in our Kirei Lifestyle ESG strategy – chief achievements among which includes achieving Zero Waste and championing girls’ and womens’ empowerment in particular,” added Tan Poh Ling. “With the guidance of our Kirei Lifestyle Plan, we aim to develop our business, provide better products and services for consumers and society so that we may together create a beautiful life, today and beyond.”

For more information on Kao’s Kirei Lifestyle Plan, please visit: https://www.kao.com/global/en/sustainability/klp/  

Peppermint Peel of Mask from Skin Food.

I had finally try the mask from Skin Food which is the Pepper mint Mask. The mask was great. It is actually the peel off mask which peel off mask is use for getting rid of the dead skin and dirt and after using that mask I feel really refresh from it.

Price wise is still considerable ok. Is not as expensive as well

Price RM 25.90

Honey Dew Hand Balm – Skin Food

This Honey Dew Balm I bought fr RM 26.50 at the Skin Food is simply nice to use.. The Balm is not that oily and most of all the smell is great .. when u apply on your skin, u might felt is very oily.. a few minutes later. ur hand turn smooth and the oily feel no longer there.. and it is very suitable to be used in aircond room

Biotherm

 

- This is a set of gift from DIGI for its customer… and can be redeem at Bio Term. Is a set of new products by the company.. em… is it good?? let me try den let u guys know..

My Set of Skin Food Products

Though I haven a 100% skin food fans product but I still have a few skin food products which is very nice to use.

This includes my collection of –
- Cucumber Mask
- Papaya Mask
- Aloe Vera Make Up Remover
- Moisturizer
- Honey Dew Hand Cream
- Fruity Hand Cream
- Make Up Base
- Make Up Foundation

The Face Shop Mask

I had tried so many types of mask but the mask from face shop seems ok ok la.. since I am in the mood of sleeping and do mask dis mask is good enough cause is paper mask where I jus take off anytime. haha.. comparable with the washable one .. where I look on time and all.. haha… so this mask do a good job on this..

Lettuce & Cucumber Toner

Lettuce & Cucumber Toner
A soft and fresh toner for moisturizing. Water rich lettuce and cucumber extracts provides moisture and vitamins, maintaining clean and clear skin.
Price: RM 65
Content: 135ml
Rating: 7/10

I like the feel of it, it really cleans very well.. i started using it for 2- 3 days and it make me feel that my face is very clear.. I love the feel of it and is soothing... and nice.. love the feel and trying to get order range of the product as well...

Elianto Harmonic Green Tea Lotion

i had been using so many types of creams to make sure smooth hands till i found this one.. which is the Elianto Harmonic Green Tea Lotion. This lotion is really creamy and not too sticky when using it. Love dem a lot and de smell is nice too.. The price is kinda reasonable which is about RM 12- RM 13 for that .. nice smell

You can grab them in any elianto shops around Malaysia

Bio-Essence Marvel Mask

Bio-Essence Marvel Mask is a unique apply-and peel-off mask designed to deep cleanse your pores and activate the regeneration of your skin cells.

Bio-Essence Marvel Mask contains Bio-mineral essence and essential moisturizing ingredients. It is fortified with herbal extracts such as ginseng, lycium, chitosan, angelicae and ganoderma.

It is used on a regular basis, Bio-Essence Marvel Mask reduces your open pores, renews your skin cells and keeps your skin firm and fair by:
-Penetrating into your skin deeply to nourish ultra dry areas
-Encouraging your cell metabolism
-Slowing down your skin's ageing process by promoting cell renewal

Overall the mask is very good and nice to use. i had used every two weeks.. and i feel fresh after using them...

Elianto.. lip gloss

Elianto’s makeup is very cheap, going from RM5 per item! But their body care range is more expensive than Watson’s. I had purchase the lip gloss from Elianto.. and it is nice to use..WHy I love it, one of the reason is nice to use and able mosturize my lips and most important the color not sharp.. thats wat i love

Thats it is.. and it real lasting as well.. cheap and nice.. Is about RM 15 fr this. :)

Illuminating Arbutin Essence Mask by Elianto

- Illuminating Arbutin Essence Mask-

I've always on the look out for sheet mask that does their job well and does not feel greasy or oily after application and this mask that I'm going to review fits my requirement. :D

According to the website, it is said to help to clarify uneven skin tone and lighten spots, fine lines leaving skin smoother, fairer and younger looking.

The mask isn't too big and neither it is too small for my face, fits just nicely. The scent is quite light, so I'm quite alright with it. Essence wise is just enough, no dripping or any sloppiness I've experienced with other sheet mask (will write a review about it later), and the best part is that you can place a cotton pad inside the mask's package and you can use it on your neck as a neck mask. :P

After application, skin is brighter and smoother with only a slight stickiness is felt after application. Usually I tend not to apply any moisturizer after using sheet mask as it will feel very greasy and oily, but I decided to give another try and boy was I suprised!

The essence and moisturizer sinks into the skin very quickly. Although there was a slight stickiness upon application, the stickiness dissappears and the skin feels smooth and well moisturize but it doesn't feel greasy or oily.

I think this is a good mask for days when you need an extra boost before attending important events or wanting to look at your best for those special days :P

This is a keeper till I find something else better! :D

Price:Rm 6-RM 8

SOS Anti-Blemishes gel Tri-Active System - Oil Free

ACNOPUR+ SOS Anti-Blemishes Gel from Bioterm is a highly concentrated emergency gel that dries out blemishes quickly without leaving any acne marks. With PETP extract, it also helps to reduce inflammation and redness on skin problem areas.

I had been using this product for a month and it give a big improvements on my skin :) as well as the pimples.. don appear anymore..

Dermalogica Special Cleansing Gel

Dermalogica Special Cleansing Gel, thats A cleansing gel that what i had been using for the past few months. It is soap-free, with no harsh detergents.

A soap-free, foaming gel designed to thoroughly remove impurities without disturbing the skin's natural moisture balance. Anti-inflammatory balm mint and lavender extracts soothe the skin, while natural quillaja saponaria gently foams away toxins and deep cleans debris.

It really have the impovement on my skins especially when i apply them with the toner as well with the active moist. I had been using a small bottle of them for nearly 2 months i think.. cause is really save my money really and give me a great results.. thats the good thing of it .. Fully recomended products..

The packing size .. is called travel kit .. should be.. where it has scrub, tone, cleanser.. as well as packets of mask.. is for RM 169.