Sunplay, a leading sunscreen brand under Rohto-Mentholatum (M) Sdn. Bhd., proudly marks the 5th anniversary of its signature CSR initiative, “Sending Love & Care to the Ocean,” through a meaningful partnership with the Tropical Research and Conservation Centre (TRACC) to rehabilitate coral reefs in Pulau Pom Pom, Semporna.
This year’s initiative focuses on the installation of two large-scale 3D artificial reef structures and the restoration of over 420 coral fragments, building on last year’s successful planting of 400 fragments in Tioman Island.
Sunplay’s collaboration with TRACC—renowned for pioneering coral rehabilitation on sloping ocean beds—highlights the brand’s dedication to impactful, science-driven conservation efforts. These sloped seabeds, unlike flat terrains, are far more susceptible to sediment movement and instability, making restoration efforts significantly more complex. Pulau Pom Pom’s unique underwater landscape presents the ideal environment for TRACC to implement and study its innovative approach.
Each 500kg reef structure is constructed using cement and eco-friendly materials. Once deployed on the ocean floor, TRACC volunteers and local islanders carefully attach coral fragments, which are then monitored over time for survival and growth—contributing valuable insights to reef regeneration practices.
Coral reefs support more than 25% of marine life, yet they remain among the most endangered ecosystems due to climate change, pollution, and unsustainable fishing. Without intervention, their loss could lead to biodiversity collapse, diminished food security, and increased coastal vulnerability. Sunplay’s initiative represents a vital step in preserving ocean health for generations to come.
This project was made possible by a consumer-powered fundraising campaign, where RM1 from every Sunplay product sold at Watsons in July 2025 went directly to the cause. In total, RM40,000 was raised and donated to TRACC to bring this conservation effort to life.
“At Sunplay, we believe true wellness goes beyond skin deep—it extends to the health of our planet,” said Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn. Bhd.
“Environmental responsibility isn’t just a choice—it’s embedded in the DNA of our brand. Through Sunplay, we strive to protect both people and the planet, and we’re proud to support TRACC’s groundbreaking work in coral reef restoration. This initiative not only rejuvenates marine ecosystems, but also empowers our customers to be part of something bigger—protecting nature with every purchase.”
This campaign aligns with the United Nations Sustainable Development Goal 14: Life Below Water, and builds on Sunplay’s previous partnerships, including its collaboration with Reef Check Malaysia in 2024, further cementing its commitment to preserving Malaysia’s marine ecosystems.
Sunplay Ultra Eco-Safe UV Lotion: Gentle on Skin, Kind to Coral
Sunplay’s dedication to ocean conservation also extends to its product development. The Ultra Eco-Safe UV Lotion is a reef-friendly, mineral-based sunscreen created for sensitive skin and environmentally conscious users. Formulated with EcoProtect™ Technology, it features 100% non-nano zinc oxide, offering broad-spectrum protection against UVA, UVB, blue light, and infrared rays—while being gentle on marine life.
Its 8-Free formula excludes Oxybenzone, Octinoxate, 4-MBC, alcohol, parabens, synthetic fragrances, mineral oils, and colorants—ingredients known to irritate the skin and damage coral reefs. Infused with hyaluronic acid, ectoin, and bisabolol, the lotion deeply hydrates, calms the skin, and helps strengthen the skin barrier.
With a lightweight, non-greasy texture, and high water and sweat resistance, this sunscreen is ideal for daily wear and outdoor activities—so users can stay protected under the sun while also protecting the sea.
For more information about Sunplay’s “Sending Love & Care to the Ocean” initiative, visit Sunplay Malaysia’s official Facebook page.
About The Mentholatum Company
The Mentholatum Company, Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and healthcare products. Headquarters are in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India and Japan.
Manufacturing is carried out in 26 locations around the globe and marketing / distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Company
Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top selling products in the eye care, topical and stomach relief categories.
Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and in many countries around the world, the Mentholatum family of products has earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction.
Brands under Mentholatum: Hada Labo, Sunplay, Rohto Eye, Mentholatum Lipcare, OXY, Acnes, Selsun Blue, Deep Heat, 50 Megumi, Melano CC, Dermistry+.
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