Samsung Message Guard Protects You From New and Invisible Threats

 

Did you know that just receiving an image might be enough to let hackers in? While everyone knows not to open random links or attachments, which no longer guarantees safety as cybercriminals constantly explore new methods of attack.

Zero-click exploits are the latest kind of cyberattack, and they can take place any time an image is received. A single image could be hiding malicious code.

While there has been no sign of such attacks on Samsung Galaxy smartphones, Samsung Electronics constantly looks ahead to anticipate potential threats and develop preemptive security measures — such as Samsung Message Guard.

New Security for New Threats

Picture this: your phone receives an image. It vibrates gently in your pocket before going still. Or it’s on your bedside table, lighting up briefly as you sleep. You have not touched your phone, but someone may already be reading your messages, browsing your gallery and copying your bank details.

Zero-click exploits are just the latest threat in an era of increased cybercrime targeting user data. One in three consumers around the world has been the victim of a data breach where their personal data was hacked.  Data breaches are increasingly common, with rates more than tripling between 2013 and 2021. 

Threats evolve, but so does Samsung’s mobile security. Samsung Galaxy smartphones offer comprehensive safeguards with the powerful Samsung Knox platform, and users are already protected from attacks using video and audio formats. Samsung Message Guard takes that security one step further by preemptively protecting your device, limiting exposure to invisible threats disguised as image attachments. 

The security solution currently works on Samsung Messages and Messages by Google.  In line with Samsung’s philosophy of open collaboration, a software update will roll out later to let Samsung Message Guard protect you across third party messaging apps as well.

A Secure Environment

Samsung Message Guard is an advanced “sandbox,” or a kind of virtual quarantine. When an image file arrives, it is trapped and isolated from the rest of the device. This prevents malicious code from accessing your phone’s files or interacting with its operating system. Samsung Message Guard checks the file bit by bit and processes it in a controlled environment to ensure it cannot infect the rest of your device.

Simply put, Samsung Message Guard automatically neutralizes any potential threat hiding in image files before they have a chance to do you any harm. It also runs silently and largely invisibly in the background and does not need to be activated by the user. So where previously you could be endangered without doing anything, now you are protected from zero-click exploits without lifting a finger.

Samsung Message Guard is just the latest forward-looking security solution from Samsung. Separately, Samsung Galaxy devices already provide industry-leading security and privacy protections in other areas, thanks to the award-winning Samsung Knox. This provides end-to-end protection across every layer of hardware and software, as well as real-time threat detection.

Availability

Samsung Message Guard is a solution on the Samsung Galaxy S23 series. 

Here Is A Treat For You – Buy 1 Get 1 Deal!

If you are using an old device, such as the Galaxy Note10+, it is time to consider upgrading to the Galaxy S23 Ultra. Not only will you get the latest and greatest Galaxy smartphone features, but you will also be able to avoid potential security concerns. From now until 30th April 2023, ¬you and your loved one can both upgrade your current smartphones by taking advantage of our amazing deal. When you trade in your old eligible device (as long as it is not cracked, malfunctioning, or has a non-working screen) and top up the required amount where applicable, you will receive not one, but two brand new Galaxy S23 series! 

Eligible Devices 

Eligible Devices	Top Up Amount
Galaxy S22 Ultra, iPhone 14 Pro, iPhone 14 Pro Max	RM0
Galaxy S21 Ultra, iPhone 13 Pro, iPhone 13 Pro Max	RM199
Galaxy Note20 Ultra, Galaxy S20 Ultra, iPhone 12 Pro, iPhone 12 Pro Max	RM399
Galaxy Note10+, iPhone 11Pro, iPhone 11 Pro Max	RM699

For more information on Galaxy S23 series, visit: https://www.samsung.com/my/smartphones/galaxy-s23-ultra/ 

For more information on the promotion, visit:

https://www.samsung.com/my/offer/mobile/launch/s23-series-bogo 

[Offer Extended] Get Double The Innovation: Trade-In For Two Galaxy S23 Devices!

 Stop hesitating and take your smartphone experience to the next level with the Galaxy S23 Ultra. This is our most elevated Samsung Galaxy Ultra smartphone ever, a device that offers an unparalleled combination of productivity tools, peak performance, and cutting-edge camera technology. And for a limited time, trade in your old device and receive two brand new Galaxy S23 series devices. 

The Buy 1 Get 1 deal for the Galaxy S23 series has been EXTENDED until 30th April 2023. That means you and your loved one can still take advantage of this fantastic offer. Simply trade in your old eligible device (as long as it is not cracked, malfunctioning, or has a non-working screen) and top up a minimum of RM0 to receive two brand new Galaxy S23 series devices!

And the best part? We have ADDED more eligible devices to the list, making this offer accessible to even more people. Act fast, because this deal will not last forever. 

Here are the steps:

Step 1: Trade in your old eligible device

Step 2: Purchase the Galaxy S23 Ultra (256GB)

Step 3: Receive an extra Galaxy S23 (128GB)

Eligible Devices 

Eligible Devices	Top Up Amount
Galaxy S22 Ultra, iPhone 14 Pro, iPhone 14 Pro Max	RM0
Galaxy S21 Ultra, iPhone 13 Pro, iPhone 13 Pro Max	RM199
Galaxy Note20 Ultra, Galaxy S20 Ultra, iPhone 12 Pro, iPhone 12 Pro Max	RM399
Galaxy Note10+, iPhone 11Pro, iPhone 11 Pro Max	RM699

For more information on the promotion, visit:

https://www.samsung.com/my/offer/mobile/launch/s23-series-bogo

Which Samsung TV Personality Are You?

 Home is a place where you can freely be yourself in your own comfort zone. Your home often is a reflection of your personality, and the way it is decorated and furnished can say a lot about you than you might realize. Today's TVs are more creative, immersive, interactive, and tailored to your lifestyle than ever before. Let's jump right in to see what TV character best represents your personality.

 

The ideal companion exists for every hobby, side hustle, or guilty pleasure. If you have an aesthete personality, The Frame would be ideal for you who enjoys spending time in galleries and museums delving into works of art. With the Frame, you can enjoy aesthetic arts at any time in your own comfortable home space, and you can bring any original art collection into your home. Simply subscribe to the Samsung Art Store, which has over 1,400 world-class art pieces. With everything in a 4K QLED Frame, a TV when it's on and art when it's off, you get two uses in one: a TV and a perfectly placed art gallery that's the perfect fit for your artistic home interior.

 

If you are a minimalist, stylish, and aesthetically passionate person who loves the modern lifestyle, The Serif is the right fit for you. Its all-around design is the definition of where beauty meets function—a timeless design that fits your living space. The gorgeousness makes it beautiful in any environment, shaping your minimalist home interior perfectly. The Serif comes with a detachable stand, giving you flexibility to remove the leg stand and move it from room to room, making it more versatile than ever. Furthermore, the matte display helps eliminates annoying reflections, so you can enjoy your film whenever you want with your family and loved ones. When combined with QLED technology, the viewing experience is unrivaled.

 

The Sero, this a fun one! If you're the type who gets excited by the prospect of trying something new such as watching content in a fresh and entertaining way, then the Sero is for you! This unique lifestyle TV allows you to watch a vertically filmed content and enjoy mobile entertainment on a bigger screen. Having the Sero would be a well-loved entertainment at occasion especially for parties, playing video games on such big and rotatable screen. It’s time to flex and show what your TV can do! Seeing or doing something truly unique, unlike anything else, has to be exciting, right? Like life, which is constantly full of new adventures and the Sero is here to be part to elevate your life journey! 

Which of the following lifestyles TVs says the most about you? Now is the time to visit our store and enjoy the fun on a larger screen!

In conjunction with ‘Impian Raya Bersama’ campaign, Samsung Malaysia wants you to spoil yourself or your loved ones this festive season by upgrading your home electronics and receive complimentary 43’’ The Frame  worth RM4,999 when you purchase an 85’’ The Frame. Making this deal sweeter, customers will also earn up to RM2,000 worth of Touch ‘n Go e-Wallet credits.  For more information about Samsung’s ‘Impian Raya Bersama’ campaign, please visit http://www.samsung.com/my/tv-raya2023. Promo ends 30 April 2023!

Product	Model	Recommended Retail Price (RM)
85" The Frame	QA85LS03BAKXXM	17,699
75" The Frame	QA75LS03BAKXXM	11,899
65" The Frame	QA65LS03BAKXXM	8,399
50" The Frame	QA50LS03BAKXXM	5,149
43" The Frame	QA43LS03BAKXXM	4,399
65” The Serif	QA65LS01BAKXXM	8,399
43" The Sero	QA43LS05BBKXXM	5,299

For more info about Samsung Lifestyle TVs please visit: https://www.samsung.com/my/lifestyle-tvs/all-lifestyle-tvs/

Versatile & Affordable Galaxy A14 for every Gen MZ out there

Versatile, trendy, powerful, and affordable – the Galaxy A series is THE smartphone for every Gen MZ type on the planet. Now the newly launched Galaxy A14 has landed in Malaysia, putting incredible innovation and connected experiences into the hands of Gen MZs at an amazingly accessible price point. 

Which of the Galaxy A14 features represent you? Read on to find out.

Camera for the Instagrammer-TikToker 

Gen MZs have a symbiotic relationship with Instagram and TikTok. They take from it and they give to it, resulting in hours of hilarious, aesthetic, and trending content. To this generation of content creators, the camera is one of the most important features of a smartphone, some would say, the deciding factor. With selfies or wefies being everybody’s favourite content, the Galaxy A14’s improved 13MP Front Camera compared to Galaxy A13 gives you a huge leap in selfie quality, so you put your best face forward for the world to see.

At the back of the phone, you’ve got the powerful 50MP Main Camera, turning each shot is an Instagram masterpiece and bringing every detail of your highest resolution photos to life. When you want to shoot a panoramic video like at a concert or travel vlog, you can activate the 5MP Ultra Wide Camera for wide and ultra wide landscapes. Then switch to your 2MP Macro Camera when you can capture the tiniest details like close ups of the beauty of nature or if you’re doing a tutorial. 

Display for the binge watcher or gamer

If binge watching shows or playing mobile games is your thing, then you’ll enjoy a spectacular experience with Full HD+ resolution on the Galaxy A14. Images are sharper and more detailed for your viewing pleasure. On this massive 6.6” screen , you don’t have to squint hard to follow the action and you can do a movie marathon all day, every day without stressing out your eyes.

Long lasting battery for the social butterfly or adventurer

For the Gen MZ with a ton of energy who spends more time outside the home, whether you’re hitting all the social events, or just love finding adventure outdoors, you’re gonna need a phone that’s as robust are you are. The Galaxy A14’s massive 5,000mAh multi-day battery  and improved adaptive power management will let keep up with your passions both day and night.

 

RAM Plus & Galaxy Experience for the go-getter

Were you voted most likely to succeed in school? Got high-flying ambitions and big plans for life? Then the Galaxy A14 is the phone to help get you there. RAM Plus  enables you to launch more apps faster, so you can multitask like champ. Large, expandable storage  up to 1TB lets the overachiever in you save more photos, videos and documents. 

Sustainable innovation for the eco warrior

Eco warriors care very much about minimising their footprint on the environment and they make lifestyle choices around this ethos. The Galaxy A14 meets your everyday sustainability goals as it is designed with eco-friendly materials. Recycled plastic is used in the device’s components, while its accessories are made with bio-based TPU. Samsung also uses recycled paper for the packaging and is always exploring ways to minimise it, in order to reduce the amount of energy used in transporting the products. 

Stylish design for the fashion forward

Beauty is reflected both inwardly and outwardly when it comes to the Galaxy A14’s sleek uni-body and outline, a signature Galaxy design feature. Turn it over and you will appreciate the delicate lenticular texture along the back cover and the refined, polished camera deck. The Galaxy A14 comes in black, dark red and silver  for every fashion personality among the Gen MZ. 

Enjoy free 2 year  extended warranty and 4 years  of updates when you purchase the Galaxy A14 starting 9 March till 31 December 2023. 

 

Purchase the Galaxy A14 in any Samsung Experience Stores, Samsung Authorised Retailers and Samsung Online Store from today onwards! Get yours now: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a14-silver-128gb-sm-a145fzswxme/

Galaxy S23 Series: Made for You, By You

 Looking for a smartphone to power up your freedom and flexibility in your daily experiences? Samsung’s latest flagship Galaxy smartphones – the Galaxy S23 Ultra, Galaxy S23 Plus, and Galaxy S23 – are delivering new power-packed smartphone experiences that thoroughly transform your everyday pursuits and passions. 

From streaming, gaming to content creating and more, the Galaxy S23 series is enhanced with the right mix of features to suit your individual needs, as a smartphone that can be customized to your personal taste.

1. Yours, Inside Out

Watch the video here: https://news.samsung.com/my/galaxy-s23-series-made-for-you-by-you

It’s never been easier to design an everyday experience that’s truly yours. With an expanded range of customization features on One UI 5.1 that’s on every Galaxy S23 series smartphone, tailor your phone to suit your different lifestyle demands. Create your dream lock screen by effortlessly customizing your wallpaper, clock style, and notification settings with a live preview. You can also tailor your phone interface with new colors and graphic options, as well as more than 80 new emojis and 10 animation effects for added messaging fun!

Powered by One UI 5.1, the Galaxy S23 series unlocks greater user control with improved Modes and Routines to choose your own settings, style and layout for enhanced personalization and convenience throughout the day. For example, create an Exercise Mode that automatically plays your favorite workout playlist whenever physical activity is detected, or a Sleep Routine that is cued to silence all notifications when it’s time to wind down. From workdays to grocery shopping, improved Reminders keep you focused on the task ahead, showing customized to-do lists based on what you’re doing.  

Read more about how One UI 5.1 is bringing new ways to create your own mobile experiences here.

2. Style It Any Way You Want

 

Express your personality with the Galaxy S23 series’ four nature-inspired colors: Green, Phantom Black, Lavender and Cream. Paired with a clean, linear, floating design that emphasizes the iconic Galaxy camera, these premium smartphones will elevate any style you choose to carry off. 

To top that off, showcase your unique style with custom-made accessories at the Samsung Bespoke Studio. Located at the Samsung Experience Stores in Malaysia, customers can personalize their Galaxy S23 series, Galaxy Buds2 Pro and Galaxy Z Flip4 with limited-edition Bespoke stickers. 

3. Connect Whenever You Need 

 

For those building their dream smart home, the Galaxy S23 series fits right into the SmartThings ecosystem of over 3,000 certified devices from 300 partners, to enable a seamless integrated living experience. Connect and optimize devices around your home for each family member to suit every individual’s unique routine and lifestyle. 

With SmartThings, join 240 million registered users already benefiting from a connected experience, and even cultivate healthier habits by syncing up other devices, like the Galaxy Watch5 and Buds, with the Galaxy S23 series’ Health App to retrace steps on a hike, participate in guided meditation and more. 

Harness the flexibility to work wherever and whenever with Samsung Multi Control  that enables mouse and keyboards to connect to the latest Galaxy smartphones, or use your Galaxy S23 smartphone as an extended, additional desktop with Samsung DeX .

4. Secure It Your Way

 

Watch video here: https://www.youtube.com/watch?v=1WS7TEdKD1A 

At Samsung, security and privacy capabilities evolve constantly to keep you safe and in control while you go about your day-to-day tasks with your device in hand. 

Samsung Knox protects your Galaxy S23 smartphone’s chip and software end-to-end, and Knox Vault keeps your private data protected against data threats and hacks. With the new Security and Privacy Dashboard, you also get full visibility and control over access and use of your personal data. 

Meanwhile, ensure all sensitive content is kept away from prying eyes with Private Share, a file-sharing function that allows you to control permissions such as expiration dates and read-only access, so your information never falls into the wrong hands.

5. Get Creative Wherever You Are 

 

Inspiration can strike wherever and whenever. Whether during your daily commute, a gym session, or a night out with friends, pen down your thoughts on-the-go easily with the Galaxy S23 Ultra’s built-in S Pen , part of the Galaxy Note experience built into the Galaxy S23 Ultra.

Take advantage of the Galaxy S23 Ultra’s expansive 6.8-inch display  by sketching and drawing with the low-latency S Pen that allows your creative juices to flow as naturally as it would with pen and paper. 

More of What You Need and Love

Built on the promise of pushing beyond the limits of a premium smartphone, the Galaxy S23 series empowers you to make the most of life with new productivity, connectivity, and security features, as well as an expanded range of customization options. Unlock a whole new world of work, play and everything in-between as you take your passions to the next level with the power of Samsung’s most advanced mobile technologies.  

For more information on Galaxy S23 Series, visit: 

https://www.samsung.com/my/smartphones/galaxy-s23-ultra/buy/ 

The world in Depth, Dimension, Detail with the Galaxy A14

 The camera on a smartphone is everything in this age of user created content – a trend popularised and practiced by Gen MZ. Everyone wants to see your dance challenge on TikTok. They want to know if you submitted your assignment in time for class today. They can’t get enough of your adorable rescue puppy storming your Instagram.

Capturing truly great content is 50% skill, 50% luck, and 100% camera! Whether you dream of having a gazillion followers on your channel someday, or you’re a private collector of wonderful memories, starring your classmates and your dog, camera quality is pretty high up on your priority list when it comes to buying your next smartphone. If that’s what you’re looking for, then here’s why the new Galaxy A14 is the one for you. 

First, let me take a selfie

Everybody loves a good selfie or wefie – all those smiling faces and that one guy who always blinks. In a time where selfie photos and videos are trending, the Galaxy A14 sports an improved 13MP Front Camera for a huge leap in selfie quality compared to the Galaxy A13. At 1.6 times higher resolution than the previous model, you can put your best face forward. Just find your most flattering angle and start clicking. 

Master the details

Meanwhile, at the back of the Galaxy A14, you’ve got the powerful 50MP Main Camera, that brings every detail to life in the highest resolution on your phone. Each shot is a masterpiece with incredible details, and you can zoom in to something you want to highlight, then crop it without losing picture quality. So, at your next lecture, if you’re sitting way at the back of the class and can’t see a thing on the screen, just whip out your phone and boom, the lesson will become so much clearer. 

From wide to up close

Fast forward to graduation day, you are all in your stuffy black robes and mortarboards, and you want to commemorate this proud moment with your hundred or so restless classmates. Switch to your Galaxy A14’s 5MP Ultra Wide Camera for wide and ultra wide landscapes. Your panoramic portrait or video of the entire stage will ensure nobody and nothing gets left out, not even the curtains. The Ultra Wide Camera is also the perfect mode for your travel content when you want to show the sprawling scenery, or a concert with your favourite K-pop band bouncing left to right on the stage. Plus, with so much space, you can play around with stickers and captions to make your content more fun. 

As for the introspective among you who love seeing the world up close and personal, your secret weapon is the 2MP Macro Camera. You can capture the tiniest detail like your eyes or the wings of a butterfly and the petals of a flower. This aesthetic is not only great to showcase the beauty of nature around you, it’s also ideal for tutorials, for make-up, art, cooking, even miniature cooking and more. That’s a wrap!

Enjoy free 2 year  extended warranty and 4 years  of updates when you purchase the Galaxy A14 starting 9 March till 31 December 2023. 

The Galaxy A14 is available in any Samsung Experience Stores, Samsung Authorised Retailers and Samsung Online Store from today onwards! Get yours now: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a14-silver-128gb-sm-a145fzswxme/ 

 

Awe-Night Nightography with new Galaxy A series

Photos and videos are your eyes to the world. They capture memories, emotions, and stories that you can relive over and over. Every important milestone in your life deserves to be immortalised. Even the little things you do day-to-day are worth documenting, like catching up with old friends, family game night, a typical day at work, your OOTD, or that TikTok dance challenge.

In a sea of aesthetically perfect Instagram feeds, you need to raise the stakes and create content that will make them go, “Aweeeesome!” And now, flagship-like camera capabilities you’ve always been dreaming of comes to the all-new Galaxy A series!

Nightography gets awesome

 

For the first time ever, Samsung introduces best-in-class Nightography capabilities to the new Galaxy A54 5G. Say good riddance to noisy and blurry nighttime shots because the 56% wider pixel size on the camera lets you capture the awesome, with vivid and clear photos and videos in low light conditions. 

Meanwhile, the Auto Night feature on both the Galaxy A54 5G and Galaxy A34 5G automatically transitions to ‘night mode’ by measuring the amount of light around the object. Go camera cray awe-night long and relive the wild parties #withGalaxy.

Whether people want to capture the perfect selfie or connect through super-smooth video calls, the Galaxy A54 offers astonishing detail thanks to the 32MP front camera.

Ready, steady, shoot

Blur-less night photos and steady, crisp videos are within reach thanks to the upgraded Enhanced Imaging on both the Galaxy A54 5G and Galaxy A34 5G cameras. The 1.6x wider OIS mechanically moves the image sensor in response to any shaking detected, while the VDIS which is upgraded to 833Hz on the Galaxy A54 and 500Hz on the Galaxy A34, digitally reduces the level of blurring or distortion in videos caused by unsteady movements. 

Additionally, both models come with an Auto Framing feature, which automatically adjusts the angle of view and zooms in up to five people when you’re recording a video. What’s more, the Galaxy A54 5G offers Precise Focusing, which shoots sharp low light shots and films with the 100% All-pixel AF that quickly finds the focus.

Post-production party

 

Turn any photo and video from drab to fab with the AI Image Enhancer on the Galaxy A54 5G and Galaxy A34 5G. The enhanced Photo and GIF Remaster makes magic with an improved image detector with a new engine optimised for low light, HDR, noise, and more. The newly added GIF Remaster reduces the noise level for clearer GIF quality. Work the enhanced Object Eraser to remove unwanted shadows, reflection, and photobombers with improved segmentation and inpainting performance.

The Galaxy A series enables seamless sharing with Quick Share and One Drive, so that you can keep on editing photos and videos anywhere, on any Galaxy device.

Versatile and accessible to all, the Galaxy A54 5G and Galaxy A34 5G is your gateway to premium experiences, with awesome Galaxy flagship-features that you’ll absolutely love. Experience the awesome awe-day and awe-night now!

• Samsung Galaxy A54: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a54-5g-green-256gb-sm-a546elgdxme 

• Samsung Galaxy A34: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a34-5g-silver-256gb-sm-a346ezsexme 

Macro with The Samsung Galaxy S23 Ultra

 Macro photography is a fascinating aspect of photography that involves capturing a subject in extreme close-up, revealing intricate details and textures that are often invisible to the naked eye. Traditionally, macro photography requires specialized equipment, such as dedicated macro lenses, extension tubes, or close-up filters. However, the Samsung S23 Ultra has proven to be a game-changer in this regard, thanks to its impressive macro capabilities. Macro photography is not only about capturing small subjects, but also about highlighting their unique features and characteristics. For instance, with the Samsung S23 Ultra, you can capture the intricate patterns on a butterfly's wings or the delicate veins on a leaf. You can also focus on specific parts of an object, such as the stamen of a flower or the eyes of an insect, to create stunning close-ups that truly stand out. The Samsung S23 Ultra's macro photography capabilities are truly impressive, allowing you to capture sharp and detailed images of even the smallest subjects.  As for this time, we didn't use a tripod, but the results were still stunning. The Samsung S23 Ultra's image stabilization technology made it easy to capture sharp and detailed macro shots, even without a tripod. The autofocus system was also impressive, allowing us to quickly and accurately focus on our tiny subjects. Here are some of the pictures we took with the Samsung S23 Ultra

Water droplet in cup

Overall, the Samsung S23 Ultra's macro photography capabilities make it an excellent choice for anyone interested in exploring this fascinating genre of photography. Whether you're a professional photographer or an amateur enthusiast, the S23 Ultra's advanced features and user-friendly interface make it easy to capture stunning macro images that truly showcase the beauty of the world around us. Is time to get your S23 Ultra now : https://www.samsung.com/my/smartphones/galaxy-s23-ultra/buy/

[Welcome to the 8K Universe] Hearing From TV Experts: Charting the Present — and the Future — of 8K TVs Through Samsung’s Innovative Technologies

 Samsung Electronics has been shaping the history of television through the development of its technological innovations, from FHD and 4K through to 8K, thanks to its far-sighted strategic vision and an endless passion to bring new technologies to the market.

In order to learn more about the achievements made so far in the field of TV technological innovation, as well as the future of display technologies in the age of UHD screens, Samsung Newsroom sat down with TV experts.

 

 

▲ (From left) Sangmin Lee, Head of the Picture Quality Solution Lab, Hyunchul Song from the Product Development Group and Youngseok Han from H/W Platform Lab of Samsung’s Visual Display Business

Pioneering the Future of TV Through Endless Innovation

These days, picture quality has become one of the most crucial factors consumers consider when choosing a TV. In 1977, Samsung succeeded in the development and mass production of a color TV, the Color Economy TV, for the first time in Korea, ushering in the era of color television for the country. Samsung earned the title of the first color TV manufacturer in Korea thanks to its steadfast dedication to innovation, and the company was never complacent about the colossal success of its black and white TV model, the Econo TV, which took the lion’s share within the monthly TV market at the time.

 

 

▲ Samsung’s first LED TV, launched in 2009, wowed the world as a breakthrough in TV technology.

Next to be developed was the LCD TV, and, in 2009, Samsung unveiled its breakthrough model — the Samsung LED TV. The LED TV was the culmination of all the innovative technologies available at the time, allowing for unrivalled picture quality brought about by light-emitting diodes. All components of Samsung’s LED TV were designed anew, and the number of patents acquired for this model exceeded 3,000.

 

 

▲ Samsung’s QLED TV made its global debut at CES in 2017.

 

In 2017, Samsung then went on to introduce the world’s first QLED TV based on cadmium-free quantum dot technology at the Consumer Electronics Show (CES). The company’s innovative TV was at the center of attention that year, boasting superb picture quality and 100% color volume.

A year later, the company brought to the market a QLED 8K model that incorporated 8K resolution into Samsung’s proprietary quantum dot technology. It featured Direct Full Array, a backlight technology able to precisely control the lighting balance across every part of the picture on-screen, as well as 8K AI Upscaling, an upscaling technology designed to intelligently upgrade lower-quality videos into vivid 8K resolution, for the first time in the industry. Samsung’s innovative QLED 8K technologies are what launched the era of 8K.

 

“In 2020, Samsung unveiled the world’s first bezel-less TV that completely removed the bezels from around the display,“ said Hyunchul Song from the Product Development Group. “A year later, we further solidified our position as an industry leader by introducing our Neo QLED technology based on Quantum Mini LED displays. From FHD through to 8K, we have undertaken ceaseless efforts to develop innovative products that offer differentiated experiences based on consumer needs.”

Striving for Superior Picture Quality Through In-Depth Research Into Human Behavior

Samsung continues to strive to offer the best possible viewer experiences by delivering leading picture quality. However, what does “good picture quality” mean to someone who works on its development?

 

 

 

“Picture quality is considered good when it delivers a sense of reality to the viewer that feels as if you are witnessing the images on-screen first-hand,” explained Youngseok Han, a developer from the H/W Lab. “To ensure good picture quality, display performance indicators such as high resolution, high luminance and excellent color expression are essential. What also matters is how well-balanced the other cutting-edge technologies of the display are, including the chip design, the picture quality algorithms and the sound.”

 

Han went on to provide further insight into the importance of balance to the corresponding picture quality. “The factors that impact picture quality the most are how well you organize the various relevant technologies. These include those designed to reduce distortion and any image transmission noise, those that reproduce colors precisely and richly and create sharp contrast for more vivid, clear images and those motion technologies that ensure the movement of objects on-screen appears smooth and fluid.”

 

It would be impossible to develop good picture quality with just one singular technology, no matter how great that technology is. This is why Samsung is committed to developing innovative technologies through all kinds of different approaches without resting on their laurels as a leader in the industry. Recently introduced on the 2023 Neo QLED TV, Real Depth Enhancer is one of the new features that has been developed to the end of further improving picture quality.

 

 

When human eyes are focused on an object, attention is directed onto the object by optimizing sharpness, clarity and texture, all while also maintaining the background scene. Samsung’s Real Depth Enhancer technology was developed based on an understanding of this human behavior, and harnesses AI to automatically separate an object from its background to create a greater sense of depth and make the images truly pop.

 

Furthermore, Neo Quantum Matrix Pro technology improves the playback of fine details through precise control of the quantum mini LEDs across a total of 13,684 levels. This meticulous adjustment further adds dimension and a sense of reality to the images on-screen.

 

“Our Real Depth Enhancer technology is the result of an optimization of all the relevant technologies in a way that takes human psychology into account, instead of focusing only on improving resolution,” noted Han.

From 8K Games to Artworks on Samsung TVs in the Age of 8K Technology

These days, users are being bombarded by new content. Tens of thousands of new pieces of media and content are being published every day across all manner of platforms — but does the same apply for those contents being made in 8K?

 

 

 

“Following the recent growth of 8K devices including smartphones, anyone is able to create 8K content and view it in ultra-high resolution,” said Sangmin Lee, Head of the Picture Quality Solution Lab. “High-performance graphics cards also now make it possible for users to play 8K games, meaning that we are already living in the age of 8K UHD.”

 

 

Song further detailed the growth of 8K content in today’s viewing market. “There is a growing amount of 8K content available on social media channels, and artists are creating digital artworks in 8K,” he explained. “We added in ‘YouTube Videos in 8K’ feature to the 2023 Neo QLED TV to allow users to peruse the 8K content available on YouTube and explore digital artworks, such as an image in NFT  form, at a single glance.”

 

Samsung is also taking the lead in expanding the 8K content ecosystem by being at the helm of the 8K Association, a global non-profit organization established in 2019 with the aim of establishing 8K standards and expanding 8K content. As of February 2023, the association has 33 members, including Samsung, TV panel producers, SoC chip makers and leading content creators. Last year, Samsung released a teaser for The Lord of the Rings: The Rings of Power series in 8K developed in collaboration with Amazon Prime Video, another member of the 8K Association.

Developing Optimal Picture Quality That Takes Viewing Experiences to the Next Level

In order to learn more about the next steps for industry leader Samsung in terms of picture quality in the age of 8K technology, Samsung Newsroom asked the three TV professionals what their goals are.

 

“As a developer, I feel the most accomplished when I hear the feedback that viewers think the images on-screen seem real to them,” said Han. “My goal is to further improve our algorithms by optimizing a range of components in order to deliver picture quality that is ‘more real than real’ to viewers.”

 

For Song, creating technologies that bring real value to users is of the utmost importance. “While the development department works to create the best picture quality through technological innovation, I am more involved in optimizing products to bring high-quality experiences to as many viewers as possible,” said Song. “I will continue to deliberate on what other kinds of user value we can bring to our viewers.”

 

Finally, from Lee’s perspective, the goal is and always has been to provide users with experiences that go beyond simply watching content. “The most important value that a display can provide is to present images that seem more real than reality itself,” explained Lee. “Through the best picture quality algorithms and leading sound performance, the optimal picture quality that is delivered then allows users to enjoy their favorite content without having to worry about adjusting the settings. Our ultimate goal is to offer superb picture quality that enables users to thoroughly enjoy their viewing experiences that go beyond simply watching content.”

 

Stay tuned to Samsung Newsroom for the second and final part in this series highlighting the role of the 8K TV and the innovative technologies Samsung has been developing to provide the best possible viewing experiences to its users.

In Awe-Day, Out Awe-Night

 

Have you ever wished you were back home when you needed to use something while you were outside? Have you ever wished that you could go out to get something you need when you’re at home? We know that pain all too well. In either scenario, it can be an inconvenience to have to go home or head out when you need something immediately. Inside or outside, your Galaxy A54 5G and Galaxy A34 5G has got you covered. 

Play in Awe-Day

Expand your Galaxy

Even if you stay in all day, your Galaxy just got a whole lot bigger. Link to Windows  on your Galaxy A54 5G and Galaxy A34 5G gives you a more powerful and seamless multi-device experience to maximise productivity and expand your creativity without stepping into your office or workspace. Collaborate better with Quick Share to seamlessly send files or photos to both Galaxy and non-Galaxy devices with links or QR codes. Don’t let busyness rain on your parade; with Modes & Routines, you can set personalised automation so that your phone will do the little things, like read notifications aloud, activate eye comfort shield, keep the screen awake for certain apps, and more!  

Bring the cinema to you

When all you want to do is bum at home, but you still want a cinematic experience, the Galaxy A54 5G and Galaxy A34 5G will bring scenes with true-to-life colours right to your couch. Feast your eyes on vibrant details with the FHD+ Super AMOLED display on an expansive 6.4-inch  on the Galaxy A54 and 6.6-inch  on the Galaxy A34. Immerse in enriched stereo sound with improved loudness and deep bass, and significantly improved sound quality by Dolby-engineered stereo speakers.

Good game

Adventure in magical lands and dodge evil cyborgs on the Galaxy A54 5G and Galaxy A34 5G all day. Gamers will love the upgrade to CPU and GPU performance with power and speed for better gaming and app launching. The improved 120Hz refresh rate will keep your graphics looking sharp. And 1,000 nits that’s 25% brighter than the previous model, plus Vision Booster , you can game in your garden and still enjoy the awesome visibility and a vibrant screen.  

Go out Awe-Night

Palm-sized studio in your pocket

Nightography is now on the Galaxy A54 5G with a larger sensor to make each shot bright, while Auto Night transitions to ‘night mode’ by measuring the amount of light around the object. Improved 1.6x wider OIS and 4.2x/2.5x higher VDIS helps you take shake-free photos and films, even on the go. Shoot sharp low-light shots and films with the 100% All Pixel AF that quickly finds the focus. 

Awesome AI Image Enhancer amps up the fun letting you remaster photos or erase unwanted objects!  

 

Battery that goes on longer

The awesomely long 5,000mAh battery life  on the Galaxy A54 5G and Galaxy A34 5G lasts up to two days . Play from day to all night long without worrying about the next charge, so you can travel light without bringing a power bank or charger. Enable the adaptive power saving mode to enhance the overall battery performance.

* All images simulated for illustrative purposes.

Check out Galaxy A54 and Galaxy A34 today:

• Samsung Galaxy A54: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a54-5g-green-256gb-sm-a546elgdxme 

• Samsung Galaxy A34: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a34-5g-silver-256gb-sm-a346ezsexme 

[World Sleep Day] Not All Sleep is Equal – How Galaxy Watch5 Series Helps You Get the Sleep You Want

 

There’s a reason we sleep for approximately a third of our lives – sleep enables our bodies and minds to recover, and a lack of it reduces our ability to perform well and think clearly. Yet for many, achieving good sleep is a challenge that has only gotten worse over the past few years. That’s why Samsung is bringing sleep to the forefront by recognizing that quality sleep is foundational to our holistic health, and drawing attention to the importance of healthy sleeping habits worldwide. 

Samsung wants to help people optimize their nights like they do their days through innovative technologies like Galaxy Watch5 series. As sleep monitoring emerges as a health trend, already approximately 50% of Galaxy Watch users track their sleep patterns at least once a week, with 40% of them doing so more than three times a week . This helps build good habits, since once you better understand your sleep patterns, it becomes easier to improve and maintain them, leading to a healthier night’s sleep. 

To celebrate World Sleep Day on 17 March, as well as Sleep Awareness Week® by the National Sleep Foundation, Samsung is sharing useful tips for achieving a good night’s sleep . 

Understand Your Sleep Pattern to Build Better Habits

As everyone’s sleep pattern is different, it’s important to learn what’s unique about yours, and Samsung has made tracking and understanding that easy. Take Galaxy Watch’s BioActive Sensor. It monitors your unique sleeping patterns – whether you are awake, when you achieve deep sleep, and your blood oxygen level, for example – and presents the results to you the next morning in the Samsung Health app in a user-friendly, easy-to-understand way. 

 

But tracking isn’t enough by itself – establishing good habits is equally important, and Samsung makes it easy with Sleep Coaching Programme. It uses a personally tailored month-long program that tracks your sleep pattern over seven days, and then assigns one of eight sleep symbol animals to represent it. Sleep Coaching then sets you on a path to set healthy habits and routines to help you achieve a good night’s sleep more consistently. It keeps track of your daily activities and then gives tips and guidance to better manage them, from exercise and nutrition to mindfulness and health monitoring.

 

 

Create a Sleep-friendly Environment 

Even our sleep environment matters, and seemingly small things like screen light or room temperature can impact our sleep. Reduce distractions from your mobile devices by automatically syncing Sleep Mode between your Galaxy smartphone and Watch to mute notifications and change the phone background to grayscale. It also turns off Always On Display and ensures your Galaxy Watch will not activate when you touch the display or move your wrist. 

And when it comes to connected home devices, SmartThings lets you control a wide range of smart home products manufactured by both Samsung and partners. Galaxy Watch can also track when you fall asleep each night and automatically close bedroom blinds or turn off lights and the air conditioner. 

With a better understanding of your sleep patterns, you can set positive habits to achieve better sleep and make a positive impact on your overall wellness. Samsung is committed to continue enhancing our unique health experiences with solutions centered in sleep. Ongoing strategic partnerships with industry leaders, including the National Sleep Foundation, will continue to deliver on Samsung’s holistic sleep vision, offering even more intuitive and actionable insights to help everyone achieve their wellness goals.

To learn more about the Galaxy Watch5 and Galaxy Watch5 Pro please visit:

• Galaxy Watch5: https://www.samsung.com/my/watches/galaxy-watch/galaxy-watch5-44mm-graphite-bluetooth-sm-r910nzaaxme/ 

• Galaxy Watch5 Pro: https://www.samsung.com/my/watches/galaxy-watch/galaxy-watch5-pro-black-titanium-bluetooth-sm-r920nzkaxme/  

DUNKIN’ OPENS BIGGEST STORE YET IN MALAYSIA AT SABAH’S KKIA

 

Attention all coffee and donut lovers in the land below the wind! In its latest bid to energise the world, DUNKIN’ – a brand that has etched itself into the hearts and minds of Malaysians since 1987 – has “taken off” in 2023 with a new milestone by opening its 100th outlet in the country at the Kota Kinabalu International Airport (KKIA) in Sabah.

This significant move also marks history in the making as the 1,800-square-feet DUNKIN’ lifestyle café, located kerbside in the Arrival Floor at Level 1 of KKIA, will be the largest ever DUNKIN’ outlet in the country, serving up a whole lot of fun from 6am to 12am daily. 

With seating capacity for 88 customers at any given time, offering a comfortable dine-in experience for family and friends, and an invigorating experience for weary travellers, the new outlet will not only feature DUNKIN’s much-loved favourites such as its signature DUNKIN’ Iced Coffee and iconic Iced Caramel Macchiato, but will also be the first DUNKIN’ outlet in the country to offer a more crafted experience by serving up fresh brews with the introduction of an array of new beverages. These include Frozen Espresso and Frozen Flavoured Lattes featuring irresistible flavours such as Salted Caramel and Hazelnut Mocha, among many others. These new additions will eventually also be featured in selected DUNKIN’ stores in Malaysia, and upcoming new outlets. 

This new development comes as part of DUNKIN’s global rebranding exercise which began in 2018, taking on a renewed coffee-forward direction, building upon the growing appreciation for the beverage in Malaysia, which has witnessed a fourfold increase since the rebranding exercise began. In this regard, the brand has embarked on a new direction in recent times, with a beverage-led menu, primarily coffee, with new innovative offerings such as espresso-based coffee, which has also seen the introduction of a variety of frozen espresso beverages, as well as non-caffeinated beverages, with the likes of its Fruity Frosty of Mango and Strawberry Slushy. 

“The opening of this newest outlet in KKIA marks the biggest milestone yet for DUNKIN’ by far since we embarked on our rebranding locally in 2019, which has progressively expanded to more outlets nationwide, both in east and west Malaysia. This initiative is the extension of our coffee-forward direction, marking a transformation that underlines a warm and welcoming café-style approach that prominently puts DUNKIN’s coffee culture in the spotlight with new handcrafted espresso offerings,” said Peter Yu, Managing Director of Golden Donuts Sdn. Bhd., the operator of DUNKIN’ stores in Malaysia. 

But while focusing on its coffee-forward direction, DUNKIN’ has also maintained its iconic and timeless donuts at the core and heart of the brand's heritage. In this regard, DUNKIN’ fans can look forward to refreshing new donut flavours leading up to the upcoming Ramadhan and Hari Raya season, including Kurma Choco-cake, Ketupat, and Bintang Ceria, which comes as part of DUNKIN’s Ramadhan Raya Bersama initiative. 

In conjunction with its new opening in KKIA, DUNKIN’ is offering an irresistible deal which will allow anyone to experience DUNKIN’s variety of specialty coffee. Morning risers can look forward to enjoy the Morning Coffee specials such as hot or iced coffee, Americano or latte at just half the price from the store’s opening till 11:59am. Those who prefer their caffeine fix later in the day can re-energise through the Handcrafted Espresso specials, including its Iced Caramel Macchiato, Iced Mocha Latte and Iced Salted Caramel Latte at only RM10 per medium-sized cup from 1pm to 7pm. Both offers are valid from 16th to 20th March 2023 at all DUNKIN’ outlets in Malaysia, including the newest outlet at KKIA (except DUNKIN’ outlets in other airports and Putrajaya International Convention Centre [PICC]). 

In addition to the opening of DUNKIN’ outlet in KKIA, coffee and donut lovers all over the country can look forward to getting their fix in more DUNKIN’ outlets which are set to open within the year in prime locations, including notable hot-spots in the Klang Valley – Pavilion Damansara, Damansara Heights and The Exchange TRX.

So what are you waiting for? Head on to a DUNKIN’ outlet near you and recharge your day! More information available at www.dunkindonuts.com.my.

Best friends forev-A

 A best friend stays by your side through thick and thin, day and night. A best friend is there for all your biggest moments and major milestones. That best friend is your Galaxy A phone. With the all-new Galaxy A54 5G and Galaxy A34 5G, what you have is so much deeper than a friendship… it’s an AWESOMESHIP!

With you Awe-Day

Best friends know you inside and out – all your habits, all your quirks – just like Modes & Routines on the Galaxy A54 5G and Galaxy A34 5G. Modes & Routines takes care of the little things awe-day, so you don’t have to! With clever automation, you can “set the tone” of your friendship, like automatically running music, maps, and rejecting calls in Driving mode, automatically muting your phone in class or setting it to ring aloud at home, reading your notifications aloud, toggling between WiFi and mobile data, activating eye comfort shield when you use e-readers or browsers, and more! 

Your phone bestie helps you bring your ‘A’ game to university with Link to Windows  so that you can complete your assignments more efficiently. This feature lets you instantly access your notifications, texts, calls, photos, mobile apps and screen right on your Windows PC, so that you don’t have to constantly switch between two devices. And with Samsung Wallet, who needs to even bring cash or cards? You can pay for stuff conveniently and easily on the one phone to rule them all!  

What’s even more awesome is that you can do all this for up to two days  on a single charge. With the largest battery in the Samsung smartphone range at 5,000mAh , the Galaxy A54 5G and Galaxy A34 5G are the friends that spur you to do more, as you chase your passions with extra time for streaming, sharing, gaming, and on and on and on.

With you Awe-Night

Go from working awe-day to playing awe-night with the best-in-class Nightography and AI capabilities on the Galaxy A54 5G. For the first time ever, Samsung makes this awesome mobile experience accessible through the popular Galaxy A series to deliver stunning day or night images with clear quality. 

The Galaxy A54 5G’s 32MP front camera offers astonishing detail for slaps selfies or super-smooth video calls. Make it a night to remember with Night mode to capture more details in dark or low light conditions by increasing the camera’s pixel size. Improved optical image stabilization (OIS) and video digital image stabilization (VDIS) combats shakiness and blur for steady and crisp videos.

It’s also easier to remove unwanted shadows and reflections, thanks to the enhanced editing tools and faster, more sophisticated processor on the latest devices. Make memories and friendships that’ll last a lifetime with the Galaxy A series.

With you Awe-ways

For a longer and stronger friendship, the Galaxy A54 5G and Galaxy A34 5G offer up to 4 generations of OS upgrades and 5 years of security updates and 2 years  warranty. These features allow you to access the latest software and security to maximise your smartphone’s lifecycle. 

The 1+1 Year extended warranty when you purchase the Galaxy A54 5G and Galaxy A34 5G goes beyond the standard warranty. This is a testament to Samsung’s confidence towards the durability of every one of their mobile devices. With these assurances, you know that your Galaxy A series phone will by your side in all ways. 

Let’s be friends! Start a friendship with Galaxy A54 5G and Galaxy A34 5G today: 

• Samsung Galaxy A54: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a54-5g-green-256gb-sm-a546elgdxme 

• Samsung Galaxy A34: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a34-5g-silver-256gb-sm-a346ezsexme