A Star is Born: realme C65 Debuts with a Durable Build and Fascinating Starlight Design, Priced at RM699

 realme, the world’s fastest-growing smartphone brand, is thrilled to unveil the realme C65 nationwide. Upholding the C-series’ “Essential Plus” product positioning, the latest addition offers a fascinating Starlight design, improved 45W fast charging capability, and practical features for everyday use. It is dedicated to providing young users with all they need to thrive in the digital world.

Priced at RM699, the realme C65 will be available from 5 July 2024 at realme Brand Stores nationwide, authorised dealers, and official platforms on Shopee, Lazada, and TikTok Stores. Consumers can get a realme Buds 2 Neo when they purchase the realme C65 on 5 July 2024.  Thinnest in the Segment Expect a comfortable on-hand experience as the realme C65 measures 7.64mm in thickness, making it the slimmest smartphone in its class. The ultra-thin body carries a unique Starlight design on its back panel, made possible with high-precision craftsmanship, rendering a shimmering starlight effect. The elegant design is completed with a right-angle bezel and a tri-camera setup lying symmetrically on the back. But what lies behind this sophisticated design is durable build quality, offering users peace of mind and security. The realme C65 has undergone over 320 stringent tests in the internal laboratory, ensuring outstanding performance even in harsh usage environments. Powerful Performance with 45W Fast Charge and 4-year Worry-free Usage The realme C65 features a 45W fast charging capability, enabling users to charge up their smartphone to 50% in just 30 minutes. Meanwhile, its smart charging and 38-layer safety protections ensure a safe charging experience. The substantial 5000mAh battery greatly enhances the endurance experience, easily meeting the needs of all-day use. Also, the super power-saving mode lets you say goodbye to battery life anxiety. Setting itself apart in its segment, the realme C65 boasts a TÜV SÜD 48-month Fluency Certification, promising 4 years of lag-free usage. Its Helio G85 processor and realme’s exclusive AI Boost mode also ensure consistent, exceptional performance. The AI Boost mode employs AI to prioritise tasks intelligently while optimising resource allocation for enhanced performance, making it ideal for demanding applications and games. The realme C65 sports a 6.67-inch full-screen display with a high screen-to-body ratio, reaching 625 nits peak brightness for excellent outdoor visibility. Enhanced by a 90Hz high refresh rate and wide colour gamut, it delivers a fluid and vibrant visual experience. realme C65 offers comprehensive features, including NFC, TÜV Low Blue Light certification, IP54 Water Resistance, Rainwater Smart Touch, and a 360° Surround Antenna design. These features enhance usability and stability, ensuring a reliable mobile experience.  Meanwhile, it also comes with five pioneering software features – Dynamic Button, Air Gestures, Smart Code Scan, Riding Mode, and Customized Lowest Brightness – catering to diverse user needs, providing convenience and comfort across various scenarios. Please find the realme C65’s availability here:

Device	RRP	Availability	Promotion
realme C65 (Starlight Purple, Starlight Black)	RM699 (8GB+256GB)	realme Brand Stores, authorised dealers, official Shopee, Lazada and TikTok Stores	Free realme Buds 2 Neo (worth RM69) on 5 July 2024

realme Unveils Its Ultra Clear Camera with AI, the realme 13 Pro Series, Pioneering a New Era in AI Imaging

 

realme, the world’s fastest-growing smartphone brand, today unveiled its highly anticipated ultra clear camera with AI, the realme 13 Pro Series, at the realme AI Imaging Media Preview Event in Bangkok.

Themed “The Future is Here: AI is Revolutionizing Mobile Imaging”, the media event saw industry leaders and experts come together to explore the transformative impact of AI on mobile imaging technology. Guests included Sven-Olaf Steinke, General Manager of Certification at TÜV Rheinland Greater China, who presented TÜV Rheinland’s latest insights on the innovation of mobile photography, and Toshimitsu Kurosaka, Vice President of Sony Semiconductor Solutions (Shanghai) Limited, who announced a new collaboration between Sony and realme via video presentation.

Through the collaboration between realme and Sony, the realme 13 Pro Series will see the debut of Sony’s LYT-701 sensor, promising exciting advancements in imaging experiences further empowered by realme’s industry-leading AI Photography Architecture, HYPERIMAGE+.

 Revolutionising Mobile Photography with AI

Francis Wong, Head of Product Marketing at realme, said: “We stand at the cusp of a revolution in mobile photography. For years, the smartphone industry has been competing in a race to outdo each other in terms of imaging hardware — megapixels, sensors sizes, and lens technology. While smartphones continue to provide users with increasing flexibility and control over their shots, advancements in optical solutions have reached a limit. The future is not about hardware alone. AI is the new battlefield where the future of mobile photography will be decided.”

Marking the latest achievement in its AI innovation, realme has developed HYPERIMAGE+, the industry’s first AI photography architecture, featuring a three-layer architecture that consists of flagship optics, on-device AI imaging algorithms, and cloud-based AI image editing.

As the base layer of HYPERIMAGE+, cutting-edge optics consisting of multiple lenses, periscope lenses, and large sensors, form the foundation for advanced photography solutions capable of capturing high-quality image. Building upon this, AI imaging algorithms and AI image editing further process image data to enhance the visual quality of photo and video content. The new comprehensive approach takes mobile photography to new heights, enabling users to enjoy ultra clear camera with AI from the convenience of their smartphone.

 Reconstructing Portrait Aesthetics with the realme 13 Pro Series

Powered by the HYPERIMAGE+ architecture, the realme 13 Pro Series, positioned as the Ultra Clear Camera with AI, boasts first-class optics and cutting-edge AI capabilities that together promise to deliver an experience on par with professional DSLR cameras. The realme 13 Pro+ features a dual main camera system, a 50MP OIS main camera with the industry-first Sony LYT-701, and a 50MP periscope telephoto camera with the Sony LYT-600, supporting 3x optical zoom. The advanced system enables the phones to deliver exceptional image quality in a wide range of scenarios, from low-light settings to stunning portraits.

“This collaboration is about more than just technology, it's about empowering everyone to capture and share their world in ways never before imagined,” said Toshimitsu Kurosaka, Vice President of Sony Semiconductor Solutions (Shanghai) Limited.

By bringing AI capabilities to image processing in the RAW domain, realme’s AI HyperRAW Algorithm significantly boosts image clarity and dynamic range to capture authentic light and shadow with true-to-life results. The realme 13 Pro Series also features a series of advanced functions, including AI Pure Bokeh, AI Natural Skin Tone, and AI Ultra Clarity, which set a new benchmark for portrait photography. With AI Pure Bokeh, the camera is able to accurately identify foreground, midground, and background elements in a scene, as well as the subject being photographed, which is then used to perform pixel-level segmentation of objects and apply targeted algorithmic optimisations and processing to creating realistic cinematic portraits in seconds. AI Natural Skin Tone can enhance the natural appearance of various skin tones using on-device AI processing, while the cloud-based AI image editing feature AI Ultra Clarity can significantly enhance low resolution photos to deliver stunning quality images that overcome the physical constraints of the underlying camera hardware.

Ahead of its upcoming launch, the realme 13 Pro+ has also received the High Resolution Camera Certification by international independent third-party testing, inspection, and certification organization, TÜV Rheinland certification.

 “No matter how mobile imaging evolves, clarity will always be the foundation,” said Sven-Olaf Steinke, General Manager of Certification at TÜV Rheinland Greater China. “From capturing the subtle glow of dawn and the soft light of streetlamps, to shooting intense sunlight in nature, the realme 13 Pro+ ensures exceptional image clarity in virtually any lighting environment.”

Further details on the availability in Malaysia will be provided in due course.

Samsung and French Visionaries Raymond and Simon Depardon Bring a Fresh Perspective to the Sports of the Olympic and Paralympic Games Paris 2024 With New Art Campaign in the Host City

 

 

Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Partner, today unveiled a new art campaign created by legendary French photographer Raymond Depardon and his son, director and photographer Simon Depardon. The campaign, which is called “Olympic Games Instants Shared #withGalaxy,” is now live across the city of Paris and contains captivating imagery that offers a new perspective to the power of sport. It is one of many ways Samsung is helping to bring the spirit of the Olympic and Paralympic Games to life in the host city as the countdown to Paris 2024 continues.

As a photographer and filmmaker, Raymond Depardon has captured some of the most iconic images of the century, including portraits of the athletes in Olympic competition between 1964 and 1980. The new campaign, which was developed in collaboration between Samsung and the City of Paris, pays homage to Raymond’s renowned work and represents a passing of the torch — as Raymond’s iconic black-and-white, archival imagery is exhibited alongside new imagery from his son Simon, who focused his lens on some of the newest Olympic Games and Paralympic Games disciplines.

The series of images features Team Samsung Galaxy athletes; Sarah Bee (Breaking), Aurelien Giraud (Skateboarding), Mejdi Schalck (Sport Climbing) and Yvan Wouandji (Blind Football) and is currently being showcased at nine iconic Parisian landmarks and city sites including Rue du Louvre, Pont de la Concorde and Rue des Pyramides, until early September 2024.

“I was thrilled to participate in this project because it is the first time ever that my photos are being displayed alongside my father’s,” said Simon Depardon. “The artwork not only features four incredible French athletes playing their sports, but also I wanted to show each athlete’s human character by taking portraits of them at the same time,” Depardon added. “The performance capabilities of the Galaxy S24 are outstanding, and opened up so many opportunities for us to create something that fits in artistically with the city.”

From June 24 through September 8, 2024, fans are invited to participate in the campaign by sharing messages of support for Team Samsung Galaxy via a QR code featured on each image. The messages will be shown at Samsung’s Olympic™ rendezvous @ Samsung | Champs-Elysees 125 and Village Plaza, Samsung’s athlete lounge within the Olympic and Paralympic Village, during the Olympic and Paralympic Games.

“The mission of the Olympic and Paralympic Games is to bring the world together in a spirit of openness,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “Through our collaborative campaign with Raymond and Simon Depardon, Samsung is utilizing innovative Galaxy technology to write another chapter in the near 40-year story of supporting the best ideals that the Olympic and Paralympic Games have to offer.”

Additional locations for the campaign’s 10 images – comprising two of Raymond Depardon’s legendary photos and eight new images from Simon Depardon – are located at Gare de L’Est, Quartier Saint-Germain, Porte d’Orléans, Stade de France, Rue Vieille du Temple, and Opéra. For more information, visit https://withgalaxy.galaxyexperienceparis.com/en.

[Locations for ‘Olympic Games Instants Shared #withGalaxy’]

• 187 Rue St-Honoré, 75001 Paris

• 288 Boulevard St-Germain, 75006 Paris

• 13 Rue du Louvre, 75001 Paris

• 33 Avenue Jules Rimet, 93200 Saint-Denis

• 36 Avenue de l’Opéra, 75004 Paris

• 29 Boulevard Romain Rolland, 92120 Montrouge

• 95 Rue Vieille du Temple, 75004 Paris

• 51 Rue Bonaparte, 76006 Paris

• 117 Rue du Faubourg Saint-Martin, 75010 Paris

Esports World Cup and HONOR Sign Technology Partnership for Mobile Competitions

 The Esports World Cup Foundation (EWCF) and global technology leader HONOR have announced a main partnership for the Esports World Cup (EWC), the world's largest gaming festival set to take place this summer in Riyadh, Saudi Arabia. The recently launched HONOR 200 Pro will be the official smartphone of the EWC, leveraging the device’s cutting-edge technology to power esports competitions in popular mobile games like Free Fire, Honor of Kings and Women's ML:BB tournament. 

As the ultimate smartphone for mobile gaming enthusiasts, the HONOR 200 Pro offers a suite of outstanding new features that appeal to both esports athletes and casual players. Highlights include: 

● Snapdragon 8s Gen 3 Mobile Processor: Boasting a CPU clock speed of up to 3GHz for smooth graphics rendering and real-time responsiveness.

● 5200mAh Silicon-Carbon Battery: Providing up to 61 hours of use on a single charge.

● 3840Hz Risk-Free Dimming: Verified by TÜV Rheinland Flicker Free Display Certification and TÜV Rheinland Full Care Display Certification, with Natural Tone 2.0 for optimized display color temperature.

● Advanced Cooling: A vapor chamber covering 36,881mm², 10% larger than the HONOR 90, for exceptional heat dissipation.

The partnership will focus on engaging global gamers, strengthening brand identities, and fostering a community driven by the spirit of competition. 

"We are thrilled to join forces with HONOR as a partner in the Esports World Cup," exclaimed Chief Executive Officer Ralf Reichert at the Esports World Cup Foundation. "EWC athletes demand the absolute best in gaming technology, as it is essential for maintaining competitive integrity and delivering an unparalleled experience. The HONOR 200 Pro is an exceptional smartphone, equipped with cutting-edge technology that surpasses the high standards set by EWC athletes. We are eager to witness its incredible performance this summer in Riyadh."

"HONOR is very pleased to join forces with the Esports World Cup and provide the official smartphone for its mobile competitions,” said Dr. Ray, Chief Marketing Officer of HONOR. “As a brand dedicated to its consumers, HONOR strives to offer products that provide a superior experience and elevated performance, particularly among gamers. Our technology enables players to push their limits and achieve new heights in their gaming journey. We look forward to seeing the HONOR 200 Pro power the best esports athletes in the world as they strive for international greatness at the Esports World Cup.”

Beginning July 3, the Esports World Cup will transform Riyadh into the epicenter of esports fandom and gaming culture. Located in Boulevard City, fans can watch their favorite athletes and clubs compete across 22 game championships for a share of more than $60 million in life-changing prize money, the largest prize pool in esports history. Across eight weeks, the Esports World Cup will also feature festival activities that include numerous gaming activations, community tournaments, pop culture celebrations, international experiences, and more. 

For more information on the Esports World Cup, visit www.esportsworldcup.com, and follow upcoming Esports World Cup game announcements on X (formerly Twitter).

For more information about the HONOR 200 Series, please visit HONOR Malaysia official website at https://www.honor.com/my/ 

Ahead of Galaxy Unpacked 2024, Samsung Teases Next Frontier of Galaxy AI Across Cities Globally

 

Ahead of Galaxy Unpacked July 2024, ‘Galaxy AI is Here’, Samsung Electronics launched a global billboard campaign in anticipation of the next chapter of Galaxy AI. On 26 June 2024, digital billboards went live in various cities around the world, including Bangkok, Brasília, Dubai, Ho Chi Minh City, London, Madrid, New York, Seoul, Tokyo, and Warsaw, among many others. The campaign video – which features a rotating 3D cube on a flat surface, followed by a projection of the Eiffel Tower and 4-stars representing Galaxy AI – symbolises Samsung’s journey to unlock all new experiences for users everywhere.

With this campaign, Samsung is ushering in a world of possibilities that will soon change the way people maximise creativity, boost productivity, communicate without barriers and so much more. Check out the video and prepare to discover Samsung’s latest cutting-edge innovations and the power of Galaxy AI at Galaxy Unpacked 2024 on 10 July 2024.

Remember to watch the Galaxy Unpacked live on Samsung Malaysia’s Facebook and Instagram at 09:00PM (Malaysia Time), 10 July 2024 as we reveal Galaxy innovations that will shape the future of mobile.

Do visit (https://www.samsung.com/my/unpacked/) and register your interest by answering four (4) survey questions within Contest Period and stand a chance to win the daily mystery gift worth a total of RM27, 000  . All registered participants will receive an exclusive RM500 e-voucher  that they can use for their next Galaxy device(s) purchase.

Samsung Wallet to Introduce Added Support for Residents and Visitors in France

 Samsung Electronics Co., Ltd today announced that it will provide an even smarter and more streamlined Samsung Wallet experience to French residents and tourists in France. Beginning this summer, Samsung Wallet will support Île-de-France Mobilités (IDFM) integration on Samsung Galaxy devices , ensuring seamless public transportation services across the Île-de-France region through Navigo Travel Card access. The Add to Wallet function will also make it easy for visitors to the region to enjoy popular Paris attractions and sites. And together with new partner, Air France, Samsung Wallet will enable a convenient flight ticket management experience on Samsung Galaxy smartphones.

“Samsung is proud to drive ease of access through technological innovation for Île-de-France Mobilités and Air France,” said Woncheol Chai, Head of Digital Wallet Team, Mobile eXperience Business at Samsung Electronics. “By integrating all-new travel management features into Samsung Wallet, we are bringing new levels of convenience to French locals as well as to visitors to France, just in time for a busy summer travel season.” 

Enabling Hassle-Free Local Transport in Paris

This summer, residents and visitors can enjoy a seamless public transport experience within Île-de-France region through global IDFM support . Users can easily access the IDF Mobilités app through a pre-loaded shortcut displayed under the Transit menu of Samsung Wallet. 

In addition to efficient city navigation, travelers can leave behind ticket queues and unmanned ticket booths. Samsung Galaxy users can simply tap their devices to board or transfer buses, metros and Réseau Express Régional (RER) lines , reducing the need for physical cards or tickets and unlocking a hassle-free transport experience.

Unlocking Simplified Travel in France

Even beyond Paris, Samsung Galaxy users can enjoy the simplicity of payment card-based transit across multiple French cities, including Marseille, Lyon, Toulouse, Lille, and Aix-en-Provence. Plus, the RoissyBus and OrlyBus shuttle provide quick, direct links for travelers between the city center and Paris-Charles de Gaulle Airport. With this feature, Samsung Galaxy users can just tap their device to pay and go , boosting transport speed and accessibility.

For international travel, the Add to Wallet function is now being extended to Air France and partner flights, allowing Samsung Galaxy users to add boarding passes to Samsung Wallet . What’s more, travelers from abroad can rest assured that international payments and Add to Wallet capabilities will work smoothly when visiting France. Upon arriving at their destination, travelers will be prompted via push notification  to explore these features, ensuring user awareness of all that Samsung Wallet has to offer during their visit to the region — from enhanced sight-seeing and local transport to simplified international travel. 

Enhancing Tourism Across Attractions

Samsung Wallet is also enabling the Add to Wallet function for tickets to iconic landmarks and other attractions, making them all conveniently accessible from a Samsung Galaxy device. Visitors can explore all the entertainment France has to offer with ease, from sites like the Palace of Versailles to over 200 cinemas.