Samsung Galaxy S26 Ultra Awarded ‘Best in Show’ at the Global Mobile Awards at Mobile World Congress 2026

 

 Samsung Electronics Co., Ltd. Samsung Electronics today announced that Galaxy S26 Ultra won Best in Show at the Global Mobile Awards (GLOMO Awards) during Mobile World Congress (MWC) 2026 held in Barcelona, Spain. The Global Mobile Communications Association (GSMA) holds the GLOMO Awards annually during MWC to recognize outstanding innovations in the mobile industry. The Best in Show category celebrates consumer-focused products that set a benchmark for technology. One of the industry’s highest honors, Best in Show devices are known as the “gold standard” across the digital landscape as judged by more than 200 world-leading independent analysts, journalists and industry veterans.

Samsung Galaxy S26 Ultra: Best in Show

At the March 4 awards ceremony, Galaxy S26 Ultra won Best in Show for its seamless blend of advanced hardware and intuitive, proactive One UI 8.5 software. Galaxy AI delivers adaptive, context-aware intelligence that simplifies everyday tasks while safeguarding security and privacy. Together, these advancements bring to life the most intuitive mobile AI designed to anticipate users’ needs.  

Galaxy S26 Ultra also introduced the world’s first built-in Privacy Display, a breakthrough in display engineering, that gives users a more private but vibrant viewing experience. Inside, a customized chipset powers faster Galaxy AI, setting a new standard for effortless mobile experiences on Galaxy S26 Ultra.

“This year’s competition was exceptionally strong,” said Shaun Collins, Chair of the Judges for MWC Best in Show 2026, “We look for technology that is not only innovative and compelling, but that genuinely moves the industry forward. The Samsung Galaxy S26 Ultra stood out for pushing the boundaries of mobile technology while delivering meaningful, real-world impact. In particular, its privacy innovation addresses one of the most important needs of today’s digital lifestyle — security, personal space and trust.”

The MWC Best in Show judging panel said that among more than 3,000 exhibitors, the Galaxy S26 Ultra stood out for making forward-looking innovation possible now. “While many technologies showcased at MWC highlight the future,” the panel said, “this is a product consumers can experience today.”

“We are honored that the Galaxy S26 Ultra has been recognized as ‘Best in Show’ at this year’s GLOMO Awards,” said Stephanie Choi, EVP and Head of Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “The Galaxy S26 Ultra is an agentic AI phone that signifies Samsung’s ongoing commitment to push our industry forward, and this distinction is especially meaningful given the extraordinary innovation showcased at MWC.”

For more information about the Galaxy S26 Ultra, please visit: https://www.samsung.com/my/offer/galaxy-s26-series/

For Creators, By Creators - Samsung’s Pro-Grade APV Codec Supported on Galaxy S26 Ultra

 Samsung Galaxy is the device of choice for creators of all kinds looking to shoot eye-catching, professional-grade content — and with Galaxy S26 Ultra, that experience is getting even better.

Samsung developed its Advanced Professional Video (APV) codec in collaboration with Qualcomm Technologies, Inc. as an open standard for professional video creation so the technology could be available to as many users as possible. It took years of close collaboration between the two companies to make APV a reality on the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy  chipset that powers Galaxy S26 Ultra. APV is the latest example of Samsung’s commitment to put the user experience first by collaborating with other industry leaders.

What is Samsung’s Advanced Professional Video (APV) Codec on Galaxy S26 Ultra?

Galaxy S26 Ultra is the first Galaxy device to support APV, enabling higher-quality video files that use your device storage more efficiently. For anyone who wants pro-level quality without sacrificing the convenience and portability of shooting video on mobile, APV on Galaxy S26 Ultra is a game changer.

How does APV Work?

While other smartphone codecs prioritize small file sizes, they are not built for high-quality editing. APV makes for easier editing and more creative flexibility. Now you can capture video content on your Galaxy device that behaves like cinematic professional camera footage when it’s time to edit — maintaining video quality even after repeated edits. Supporting up to 8K resolution at 30 frames per second, APV uses 10% less storage than other comparable formats while maintaining the same objective visual quality.

How to Enable APV on Galaxy S26 Ultra

1. Navigate to Camera > Settings > Video Format > APV

2. Choose preferred APV control APV HDR or APV Log

3. Select the type of file compression APV 422 HQ (high-quality video) or APOV 422 LQ (optimized for storage capacity and limited data rates)

4. Toggle selected shooting mode on or off in Camera preview

5. Users also have the option to record APV directly to external USB storage, navigate to Camera > Settings > Save to External Storage

Learn more about APV here, and explore the capabilities of Galaxy S26 Ultra and all the latest Galaxy devices on Samsung.com.

Not sure you’re ready to make the switch to Galaxy? Check out Try Galaxy to test out some of the latest features on the device you’re holding right now.

Grab the all-new Samsung Galaxy S26 Series and Galaxy Buds4 Series at Launch today!

Until 3 May 2026, the Galaxy S26 series is available  for purchase with these amazing promotions. Customers can get a rebate of up to RM800 upon purchase with eligible CIMB, Maybank or RHB credit or debit cards. Customers can also redeem up to RM400 with their Samsung Rewards Points Booster for their purchase as well!

Until 31 May 2026, get 10% off on the Galaxy Buds4 Series when you purchase selected Galaxy S and Z Series models. Eligible Samsung Members can also enjoy an exclusive 10% discount via voucher redemption from their Samsung Members application, to purchase either in store through Endless Aisle or online.

For added peace of mind, save up to RM200 on 3 years of Samsung Care+ when you purchase the Galaxy S26 Series as well. Samsung Care+  offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.

To buy the Samsung Galaxy S26 Series, please visit: https://www.samsung.com/my/offer/galaxy-s26-series/

Samsung Galaxy S26 Ultra and Galaxy Buds4 Pro Recognized for Innovation and Performance

 Samsung’s latest premium devices, Galaxy S26 Ultra and Galaxy Buds4 Pro, are setting new standards in their respective categories, bridging innovation, powerful performance and premium user experiences—and as of this week, are now globally available for purchase. 

Early reviews from leading global technology outlets have recognized Galaxy S26 Ultra’s new Privacy Display alongside enhancements in AI, performance and design, resulting in multiple Editor’s Choice awards and recommendations. Notably, the Galaxy S26 Ultra’s innovation was also recognized at Mobile World Congress 2026, where it received the Best in Show Award at the Global Mobile Awards. 

The Galaxy Buds4 series has also garnered widespread acclaim, building a strong reputation for its refined Hi-Fi audio and user-friendly innovations. Discerning audiophiles and audio-specialized media praised the Buds4 series’ ability to deliver authentic sound reproduction and more responsive adaptive ANC compared to its predecessor, highlighting the user-focused benefits such as comfortable fit and intelligent AI features, which combine to create a truly intuitive audio experience.

These recognitions highlight the strong reception for Samsung’s latest premium Galaxy devices since launch. If you’re planning upcoming coverage of the category, I’m happy to share more details on Galaxy S26 series and Galaxy Buds4 series and the recognition they have received thus far. 

Galaxy S26 Ultra Product Achievements

Industry Recognition

• MWC Global Mobile Awards (GLOMO Awards) 2026 – Best in Show

o "This year’s competition was exceptionally strong,” said Shaun Collins, Chair of the Judges for MWC Best in Show 2026. “We look for technology that is not only innovative and compelling, but that genuinely moves the industry forward. The Samsung Galaxy S26 Ultra stood out for pushing the boundaries of mobile technology while delivering meaningful, real-world impact. In particular, its privacy innovation addresses one of the most important needs of today’s digital lifestyle — security, personal space and trust.”

• Consumer Reports, New Samsung Galaxy S26 Line Leans Into More Useful, Hands-On AI

o "This feature [Privacy Display] feels genuinely useful, especially for someone like me who takes the train and regularly catches commuters glancing at strangers’ phones."

• VCX Forum, Ranked #1 in PhoneCam Rankings

o Rating: 5/5; Benchmark Score Results: 72/100

o “...the first device to achieve a 5-Star rating under the new PhoneCam version."

Review Recognitions

• Android Central, MWC 2026 Best in Show

o "The phone steps things up by featuring the latest Qualcomm chipset, exclusive to Samsung phones, while sporting several notable upgrades that should help this phone stand out."

• Engadget, Editor’s Choice

o "...it's subtly one of the best Ultras we've gotten in the past half-decade."

o "Samsung's Privacy Display really ought to be a standard feature on all premium phones going forward."

• Forbes Vetted, Forbes Vetted Best Product Awards 2026 – Best Android Phone

o “With its curvy edges, a slightly larger display and a slew of new features, the Samsung Galaxy S26 Ultra is our pick for the best Android phone.”

o “As someone who needs the best camera, the best battery life and the best processor to handle my multitasking, the S26 Ultra has it all.”

• TechRadar, MWC 2026 Awards

o "It's just a powerhouse of a phone for people who want the most capable device on the planet."

• TechRadar, TechRadar Recommends

o "...it's the best Android phone ever."

o "The Samsung S26 Ultra is by far Samsung's best Galaxy S phone yet..."

• Tom’s Guide, MWC 2026 Best in Show – Best Phone

o "It's as far from an iterative upgrade as you can get."

o "The innate quality of this phone is easy to see, and that is why it's taken a prize here at our MWC Best in Show awards."

• Tom’s Guide, Editor’s Choice

o "Galaxy S26 Ultra is the best Android phone yet with a truly innovative and useful Privacy Display."

o "...the S26 Ultra is easily the best Android phone you can buy."

Galaxy Buds4 Series Product Achievements

Review Recognitions

• Tom’s Guide, Editor’s Choice [Galaxy Buds4 Pro]

o "If sound quality is what you’re after, then the Samsung Galaxy Buds 4 Pro will be your MVP."

o "Samsung’s long-awaited update to its flagship earbud series sound just as good as AirPods Pro 3, Sony WF-1000XM6, and Bose QuietComfort Ultra Earbuds Gen 2. This is seriously industry-leading sound."

• Tom’s Guide, Editor’s Choice [Galaxy Buds4]

o "The Samsung Galaxy Buds 4 are fantastic entry-level buds. Thanks to the warm, bass-heavy sound signature and supreme comfort, these $179 earbuds can easily go head-to-head with the big guns like AirPods 4 ANC. Although the ANC suffers due to the lack of silicone ear tip ‘seal’, if you want everyday earbuds for your Android device, these will treat you right."

o "The Buds 4 are no different. Heck, I actually think the Buds 4 are miles better than the AirPods 4 ANC. The sound quality is richer, bassier, and cleaner, while the AirPods 4 suffer from tinniness in the upper mids."

• CNET, Review Rating: 8.8/10

o "Its new flagship Galaxy Buds 4 Pro have a stick design. But if it's any consolation, they look snazzier, fit a bit better and they have upgraded sound and slightly improved performance all-around. "

o "With the Buds 4 Pro, you get a bit more clarity and bass extension, plus slightly bigger, more open sound overall with good separation between instruments. I also thought that out of the box, the mids were a bit more forward and the sound is slightly more balanced overall."

• TechRadar, Review Rating: 4.5/5

o "There's no denying that the Samsung Galaxy Buds 4 Pro are great earbuds: they sound incredible, the noise cancellation really works, they look classy yet understated, and knock it out the park with the array of features offered in the app."

To buy the Samsung Galaxy S26 Series, please visit: https://www.samsung.com/my/offer/galaxy-s26-series/

To learn more about the Galaxy Buds4 series, please visit: https://www.samsung.com/my/audio-sound/galaxy-buds4-pro/buy/

For more information about the Galaxy S26 series and Galaxy Buds4 series, please visit: Samsung Newsroom, SamsungMobilePress.com and Samsung.com.

How Samsung Is Tackling Sleep Apnea to Energize Your Days

 Millions worldwide suffer from sleep apnea, but 80% of sufferers  don’t even know they have it. This serious condition causes people to pause breathing while asleep, potentially disrupting oxygen supply, lowering sleep quality, and leading to health complications including hypertension and stroke. Despite these risks, the disorder largely goes unnoticed because getting a diagnosis usually requires time-consuming and costly in-lab sleep studies. 

To mark World Sleep Day 2026, a global study of Samsung Health users  is shedding new light on the true extent of the condition and the disruptive impact it has on your sleep. Aligned with this year’s World Sleep Day theme, “Sleep Well, Live Better,” Samsung is turning the invisible signs of sleep apnea into actionable insights through its Galaxy Watch series, helping those affected improve their sleep habits and overall health.

 

Image: Infographic including all key data on impact of sleep apnea

How Does Sleep Apnea Impact Your Sleep? 

The report found that 23% of study participants are at risk of sleep apnea. 

"The microarousals and awakenings that follow breathing pauses fragment your sleep," explains behavioral sleep scientist Dr. Vanessa Hill. "Those occurrences can prevent the brain from staying in the REM and deep sleep stages necessary for cognitive and physical restoration."

The report shows these constant disruptions take a direct toll on sleep duration and quality, leading to:

• Reduced REM Sleep: Participants with moderate to severe sleep apnea indicators detected by their Galaxy Watch got around four minutes less rapid eye movement (REM) sleep, the phase where our brains process emotions, consolidate memories and cement learning. Without enough of it, people can experience mood instability and memory problems, impacting performance at work and overall well-being. 

• Less Deep Sleep: Sleep apnea also robs sufferers of deep sleep, approximately eight minutes less per night, on average. This is the body’s critical physical restoration phase, where growth hormone is released, muscles are repaired, and your immune system is activated. Losing out on deep sleep is why you may feel physically exhausted, have slower recovery times, and get sick more often. 

• Frequent Nightly Awakenings: Study participants with signs of sleep apnea also woke up regularly during the night and stayed awake around four minutes longer. These interruptions derail the sleep cycle, locking you into lighter, less restorative stages and making next-day exhaustion inevitable, no matter how long you slept. 

• Shorter Sleep Duration: Overall, people with a higher likelihood of sleep apnea averaged around 12 minutes less sleep. While this loss may seem minor, it can have a significant impact on overall sleep quality as your sleep cycle gets fragmented throughout the night.  

       

Why It Matters: "Even a small loss in sleep duration is compounded by a larger loss of sleep quality,” said Dr. Hill. “This can be the difference between simply being 'in bed' and getting restorative rest, which could be why people feel so tired the next day.”

Dr. Hill also advocates a multidimensional approach to sleep health. “Sleep apnea affects many dimensions of sleep — duration, quality, sleep efficiency and even daytime fatigue,” she stated. “They together help determine our health and functioning.”

With sleep apnea shown to impact all aspects of sleep and lead to other health complications, detection is an essential first step in the fight against the condition.    

How Does Galaxy Watch Help Detect Signs of Moderate to Severe Sleep Apnea?   

For years, sleep apnea has been difficult to detect due to the need for inconvenient hospital tests. However, Samsung offers at-home detection with a first-of-its-kind Sleep Apnea  feature on your Galaxy Watch.

• How It Works: Users simply track their sleep with a compatible Galaxy Watch  for more than four hours over two nights within a ten-day period. Available through the Samsung Health Monitor app, the Sleep Apnea feature enables users to proactively spot signs of the condition. Initially launched in Korea, the feature has since received De Novo authorization from the U.S. FDA and is now available in 78 markets  worldwide and counting.   

 

• The Technology: Leveraging the Galaxy Watch’s BioActive Sensor, the feature tracks blood oxygen levels to determine when the user stops breathing (apnea) or is not breathing enough (hypopnea). Based on this data, the feature estimates the user’s Apnea-Hypopnea Index (AHI), which indicates the severity of obstructive sleep apnea(OSA).  

• From Awareness to Action: By detecting signs of sleep apnea early, the feature provides the data needed for an informed consultation with a medical professional. In addition to tackling sleep apnea, your Galaxy Watch can help you build habits for better holistic sleep health. Features include the Sleep Coaching program for detailed analysis and tips on how to improve sleep quality and Bedtime Guidance,  which recommends your optimal bedtime to ensure you consistently get enough sleep. 

"For years, the inconvenience of an in-lab clinical sleep study has been a barrier to diagnosing sleep apnea," added Dr. Hill. "Wearable technology such as Galaxy Watch is a breakthrough because it democratizes that first step. It allows people to gather meaningful data from their own beds, providing a starting point for a conversation with a healthcare professional." 

Take Control of Your Night

A good night’s sleep is the first step toward a healthier, more energized life, and Samsung is here to guide you. Samsung’s ecosystem offers end-to-end care, from detecting signs of sleep apnea on your Galaxy Watch to providing suggestions to receive professional advice. 

Charles Kim, President of Samsung Malaysia Electronics Byline - Malaysia’s Next Digital Chapter Byline: Embracing the Age of Agentic AI

Malaysia is standing at a defining moment in its digital journey. Across industries, classrooms, and homes, artificial intelligence is no longer seen as a distant innovation. Instead, it is becoming an everyday tool that helps Malaysians work smarter, communicate more effectively, and express their creativity in new ways.

This shift reflects something deeper than the adoption of new technology. It signals a shift to embrace intelligent systems that anticipate needs, understand context, and support people in navigating an increasingly fast-moving world.

The response to the recently launched Samsung Galaxy S26 Series reflects this momentum. With strong global demand and more than 1.3 million pre-orders for the Galaxy S26 Series, it is clear that consumers are increasingly looking for devices that go beyond performance, they want technology that works intelligently alongside them.

At Samsung, we believe we are entering the Agentic AI era, where AI evolves beyond simply responding to prompts and begins to actively assist users in meaningful ways. With the Galaxy S26 Series, Galaxy AI is designed to reduce friction in everyday experiences, allowing people to focus on what matters most.

Innovations such as Now Nudge, alongside experiences like Now Brief and Now Bar, move Galaxy AI closer to becoming a true AI companion. Rather than functioning as a collection of tools, Galaxy AI is evolving into an intelligent system that understands context, learns routines, and surfaces relevant information at the right moment. The goal is simple: to make technology feel more intuitive, helpful, and seamlessly integrated into daily life.

For Malaysians, this evolution is especially meaningful. As a digital nation that thrives on connectivity, collaboration, and entrepreneurship, AI has the potential to empower individuals and communities alike. From students exploring new ways to learn, to creators expressing ideas more freely, to professionals navigating increasingly digital workplaces, AI can unlock new opportunities for growth.

What we are witnessing today is not just technological progress, it is the emergence of a new digital culture where intelligence is embedded into the devices, we use every day.

As AI becomes more predictive and autonomous, the responsibility to develop it thoughtfully becomes even more important. At Samsung, we believe AI must always remain human-centric, secure, and ethical. Technology should empower people, while respecting their privacy, choices, and control.

Malaysia’s openness to innovation has always been one of its greatest strengths. As we move further into the AI era, Samsung will emulate this spirit to shape how technology is adopted, adapted, and ultimately used to improve lives.

The future of AI will not simply be defined by what technology can do, but by how it helps people realise their full potential. To learn more about Galaxy AI, please visit: https://www.samsung.com/my/galaxy-ai/.

About Charles Kim, President of Samsung Malaysia Electronics

Charles Kim embarked on his journey with Samsung Electronics in 2004, bringing over two decades of impactful leadership across global markets. With expertise in commercial, sales, and marketing, he has held prominent roles in Korea, Singapore, Thailand, and as President of Samsung Electronics New Zealand. He was appointed President of Samsung Malaysia Electronics in December 2024.

A visionary leader, Mr. Charles Kim brings a wealth of experience in business management and innovation, combining strategic expertise with a results-driven approach. He is dedicated to cultivating a dynamic business environment and driving sustainable growth.

Samsung Galaxy S26 Series and Galaxy Buds4 Series Now Available Worldwide

 Samsung Electronics Co., Ltd. today announced the global availability of the Galaxy S26 series and the Galaxy Buds4 series. As Samsung’s third generation of AI phones, the Galaxy S26 Ultra, Galaxy S26+ and Galaxy S26 deliver the most intuitive and proactive Galaxy AI  experiences yet, helping users accomplish more with fewer steps. Following Galaxy Unpacked, the newly launched Galaxy S26 series has generated exceptional early demand, with initial pre-order figures surpassing previous records and marking a double-digit increase. The premium Galaxy S26 Ultra has quickly become the standout model, selected by more than 70% of pre-order customers worldwide. 

Galaxy S26 Ultra: Where Innovation Leads

Galaxy S26 Ultra brings together Samsung’s most advanced innovation in a single device – powerful performance, an industry-leading camera system, enhanced intuitive Galaxy AI and the world’s first mobile phone with a built-in Privacy Display . 

Privacy Display, which has drawn widespread praise since its unveiling, is a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone at a pixel level. Designed for everyday situations, hardware and software are working as one to protect privacy without compromising everyday viewing experiences.

Built for all-day performance, Galaxy S26 Ultra delivers the most powerful performance on a Galaxy S series yet, powered by a customized mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy  — with significant gains  across the CPU, GPU and NPU to support faster, smoother experiences that keep up throughout the day.

Galaxy S26 Ultra also features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge  provide proactive and relevant context-aware suggestions, while Now Brief  surfaces timely reminders for important events. A choice of agents  also help users to complete tasks easier with a single button press or voice prompt.

Galaxy S26 Ultra builds on Samsung’s industry-leading camera system, seamlessly integrating capture, editing and sharing into one intuitive workflow. Nightography video,  keeps footage vibrant even in low light, and Super Steady,   which comes with a new horizontal lock option for greater stability, even during dynamic movement. Editing is just as easy and straight forward. With the upgraded Photo Assist,  users can refine images and express their creativity by simply describing what they want in their own words, while Creative Studio  empowers users to easily turn their ideas into polished visuals — from stickers and invitations to personalized wallpapers.

Galaxy Buds4 series: Superior Hi-Fi Sound with Computationally Designed Fit

Users can enhance the capabilities of the Galaxy S26 with the new Galaxy Buds4 series which integrated Samsung’s most advanced audio and wearability innovations together in one seamless experience. The Galaxy Buds4 Pro and Buds4 deliver superior hi-fi audio and everyday wearability to achieve the best listening experience across the Galaxy Buds series to date. The Buds4 series establishes a new iconic blade design with an engraved pinch control  and ultra-sleek ergonomic fit, achieved by analyzing hundreds of millions of global ear data points and running over 10,000 simulations  to optimize for all-day wearability and comfort. Powerful hardware and software innovations on the Buds4 Pro such as a wider woofer and an enhanced Adaptive Equalizer and Active Noise Cancellation  produce rich full-spectrum sound true to the original recording. With the integration of several AI agents  and intuitive hands-free controls, the Buds4 series becomes a natural companion to Galaxy S26, extending everyday experiences beyond the phone.

Grab the all-new Samsung Galaxy S26 Series and Galaxy Buds4 Series at Launch today!

Until 3 May 2026, the Galaxy S26 series is available  for purchase with these amazing promotions. Get a rebate of up to RM400 upon purchase of the Galaxy S26 Series. Customers can also get a rebate of up to RM400 upon purchase with eligible CIMB, Maybank or RHB credit or debit cards. Customers can also redeem up to RM400 with their Samsung Rewards Points Booster for their purchase as well!

Until 31 May 2026, get 10% off on the Galaxy Buds4 Series when you purchase selected Galaxy S and Z Series models. Eligible Samsung Members can also enjoy an exclusive 10% discount via voucher redemption from their Samsung Members application, to purchase either in store through Endless Aisle or online.

For added peace of mind, save up to RM200 on 3 years of Samsung Care+ when you purchase the Galaxy S26 Series as well. Samsung Care+  offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.

To buy the Samsung Galaxy S26 Series, please visit: https://www.samsung.com/my/offer/galaxy-s26-series/

To learn more about the Galaxy Buds4 series, please visit: https://www.samsung.com/my/audio-sound/galaxy-buds4-pro/buy/

For more information about the Galaxy S26 series and Galaxy Buds4 series, please visit: Samsung Newsroom, SamsungMobilePress.com and Samsung.com.

The Samsung Galaxy S26 Series is Catching the World by Storm!

 The Samsung Galaxy S26 Series is taking the world by storm, and Malaysians who secured their pre-orders are already among the first to experience Samsung’s most advanced Galaxy AI smartphone yet.

Following its global unveiling, demand for the Galaxy S26 Series surged almost immediately, with over 1.35 million units pre-ordered worldwide. The overwhelming response reflects growing excitement for Samsung’s latest innovations, including the groundbreaking Privacy Display, which elevates on-screen security, and Horizontal Lock, a powerful new tool that transforms the way creators capture content with a truly stable shooting experience.

In Malaysia, the momentum is just as strong. As early collectors begin unboxing their devices, excitement continues to build around the Galaxy S26 Series’ powerful camera capabilities, intelligent AI features, and enhanced privacy tools. With the first wave of users already sharing their experiences, those who missed the pre-order window may soon find themselves wishing they had secured their Galaxy S26 earlier. 

 

A woman who is upgrading from iPhone to the Galaxy S26 Ultra for the Privacy Display feature.

 

A teacher from Johor Bahru who is purchasing the Galaxy S26 Ultra to help with his day-to-day teaching duties.

 

Pre-order Samsung’s next mobile innovation today! From 26 February 2026 to 10 March, From 26 February to 10 March 2026, enjoy exclusive rewards worth up to RM1,200 including double storage and Samsung Rewards Points Booster and an instant RM700 rebate with selected bank cards. You can also save up to RM4,450 with the Galaxy Forever trade-in program, get 30% off selected mobile accessories, and opt for a 0% interest instalment plan of up to 36 months at participating banks.

To buy the Samsung Galaxy S26 Series, please visit: https://www.samsung.com/my/offer/galaxy-s26-series/

Black Tap Singapore Debuts World-First CrazySundae and Unveils New Alfresco Space

 Black Tap Craft Burgers & Beer is ushering in a new chapter in Singapore with the launch of CrazySundaes, a new signature dessert that pays homage to the nostalgia of classic ice cream sundaes while representing the evolution of the brand’s world-famous CrazyShake® concept.

 

As it enters its eighth year in Singapore, the restaurant in Marina Bay Sands also unveiled an expanded alfresco seating area, inviting guests to enjoy sweeping views of the city skyline in a relaxed, open‑air setting. Thoughtfully designed for both daytime dining and breezy evenings, the new space – that seats 38 diners – creates the perfect backdrop for every occasion, from casual lunches to after‑work drinks with Black Tap’s craft beers and signature cocktails.

 

In celebration of its launch, Black Tap welcomed over 100 guests to a high‑energy event featuring a vibrant dance performance, and live music by local DJ Nash.D inspired by the iconic hip‑hop sounds of the 1990s and early 2000s, alongside signature food and beverages. The energetic evening was synonymous with the bold, playful New York spirit the brand is known for.

 

The highlight of the celebration was an exclusive first taste of the CrazySundae® lineup. Featuring towering scoops of ice cream, playful toppings and over-the-top flavours, the CrazySundae® lineup spotlights three varieties: Hella Hot Fudge, Cherry Bomb and Bangkok Banana Crunch.

The Samsung Galaxy S26 Series is Open for Early Collection Today!

 The excitement begins today as the first wave of Malaysians arrive to collect the all-new Samsung Galaxy S26 Series during its early pre-order collection phase, getting their hands on Samsung’s latest mobile AI innovation ahead of the official launch.

Leading the queue was long-time Samsung user David L, 20, who shared his excitement about the new Privacy Display and Horizontal Lock features introduced with the Galaxy S26 Ultra during Galaxy Unpacked.

“Even though I’m currently using the Galaxy S25 Ultra, the Privacy Display and Horizontal Lock features, together with upgraded fast charging, made upgrading to the Galaxy S26 Ultra an easy choice. With Samsung’s trade-in deals and ongoing offers, I also managed to get a really good deal,” he said.

Customers who have pre-ordered the Samsung Galaxy S26 Series can begin collecting their devices today at Samsung Experience Stores nationwide or opt for home delivery — enjoying early access to the next generation of Galaxy before it officially hits stores. Those who have yet to secure their device are encouraged to pre-order soon to enjoy exclusive offers and be among the first to experience the Galaxy S26 Series.

 

Pre-order Samsung’s next mobile innovation today! From 26 February 2026 to 10 March, From 26 February to 10 March 2026, enjoy exclusive rewards worth up to RM1,200 including double storage and Samsung Rewards Points Booster and an instant RM700 rebate with selected bank cards. You can also save up to RM4,450 with the Galaxy Forever trade-in program, get 30% off selected mobile accessories, and opt for a 0% interest instalment plan of up to 36 months at participating banks.

Your Go-To Guide to Owning the Samsung Galaxy S26 Series

 Still browsing the Galaxy S26 Series? Now there are more ways than ever to make it yours. Whether you prefer signing up with a mobile plan or shopping at your favorite electronics retailer, Samsung Malaysia is offering flexible options and exclusive rewards to help you pre-order the Galaxy S26 Series with the plan that’s right for you.

From substantial savings and double storage upgrades to exclusive gifts and rebates, here’s your ultimate guide to securing the Galaxy S26 Series before offers end on 10 March 2026 (T&Cs apply).

 

Mobile Operator Deals

• CelcomDigi

Enjoy up to RM2,443 in savings when you sign up for selected plans. Customers will also receive a FREE Backbone One  PlayStation Edition & case, plus RM0  PhoneCare for the first three months, making it easier to protect and maximise your new device from day one.

• Maxis

Get the Galaxy S26 Series from as low as RM80/month  with Maxis Postpaid. Pre-order customers will receive RM288 Touch ‘n Go credit as a gift, along with up to RM2,419 in exclusive savings — delivering exceptional value on Malaysia’s leading network.

• U Mobile

Level up your upgrade with U Mobile’s standout bundle. Enjoy a FREE Galaxy S26 with the purchase of the Galaxy S26 Ultra , FREE 2x storage exclusively for Galaxy S26 Ultra users, plus a RM120 rebate when you switch to U Mobile.

• Unifi

From RM97/month, Touch ‘n Go voucher up to RM388 as a gift, free nationwide delivery

• Yes

From only RM15/month, RM0 upfront payment for new and existing customers, uncapped 5g advanced data and speed with no Fair Usage Policy (FUP)

Partner Store Exclusives

Prefer to shop in-store or via instalment plans? Samsung’s retail partners are offering attractive pre-order bundles and value-added rewards. 

• BEST Denki

Selected cardholders can enjoy IPP rebates of up to RM700 , alongside up to 30% off selected Samsung accessories. You’d also be able to score a 2x storage upgrade worth up to RM800  and can benefit from the Buy More Save More campaign, where selected devices are offered at up to 10% off .

• COURTS Malaysia

Receive a mystery gift worth RM299  with your Galaxy S26 series purchase. Additionally, you’d also be able to purchase a branded TV for RM99 under the purchase-with-purchase (PWP) promotion, plus enjoying a 2x storage upgrade worth up to RM800.

• Harvey Norman Malaysia

Purchase a Galaxy smartphone for RM9.90 under a PWP deal and enjoy a RM200  rebate. The promotion also includes a 2x storage upgrade worth up to RM800, alongside the Buy More Save More campaign offering up to 10% off selected devices.

• SENHENG

Enjoy up to RM700  off when opting for 0% instalment plans and earn 10% S-Coin cashback. You will also enjoy a 2x storage upgrade worth up to RM800 and benefit from the Buy More Save More campaign with discounts of up to 10% on selected devices.

• Urban Republic

Score a Galaxy Tab for RM2.60 under the PWP promotion and receive RM150 off the Galaxy S26 Series with a minimum spend of RM3,800  via HSBC. The promotion also includes a 2x storage upgrade worth up to RM800 and the Buy More Save More campaign with up to 10% off selected devices.

More Ways to Upgrade, Your Way

Whether you’re looking for the best monthly commitment, exclusive gaming perks, double storage upgrades, or additional rebates, there’s a deal tailored to your lifestyle and budget.

Want to get your hands on the Galaxy S26 Series? Here’s your go-to guide to the latest deals from Samsung Malaysia’s trusted partners. Explore the offers, compare your options and pre-order yours today.

Learn more about the Samsung Galaxy S26 Series at https://www.samsung.com/my/

To buy the Samsung Galaxy S26 Series, please visit: https://www.samsung.com/my/offer/galaxy-s26-series/

Samsung Wallet Launches Digital Home Key for Smart Door Locks

 Samsung Electronics Co., Ltd. today announced the launch of Digital Home Key, a new feature within Samsung Wallet built on Aliro, a standardized smart lock access protocol that enables Samsung Galaxy users to unlock compatible smart door locks using their smartphone. Beginning in March, this new feature expands Samsung Wallet’s digital key capabilities beyond vehicles to the home, offering a secure and convenient way for users to unlock their homes.

“As we continue to evolve Samsung Wallet, delivering trusted mobile experiences remains at the core of our innovation,” said Woncheol Chai, EVP and Head of Digital Wallet Team, Mobile eXperience (MX) Business at Samsung Electronics. “Through close collaboration with our partners and in alignment with the Aliro standard, Digital Home Key brings the same level of security and ease Samsung Galaxy users expect from Samsung Wallet to their homes.” 

 

Samsung Wallet serves as a single, secure destination for essential items such as payment cards, IDs, passes and digital keys. With the introduction of Digital Home Key, Samsung Wallet now supports access to both vehicles and homes, integrated across the Samsung Galaxy ecosystem to support users’ daily routines.

Once a compatible smart door lock is set up through Samsung SmartThings  using Matter, the global smart home standard, users can add a Digital Home Key to Samsung Wallet as part of the door lock onboarding process. Depending on device and lock capabilities, users can unlock their door by tapping their smartphone using near-field communication (NFC) technology,  using hands-free access with ultra-wideband (UWB)’s  proximity detection or remotely through the app. 

Samsung Wallet’s Digital Home Key adopts the Aliro standard, an industry-standardized communication protocol developed by the Connectivity Standards Alliance (CSA), to enable secure, interoperable digital keys for smart locks. Along these lines, Samsung is collaborating with leading smart lock brands to support Samsung Wallet Digital Home Key, including Aqara, Nuki, Schlage and Xthings.   

Digital Home Keys are securely stored within Samsung Wallet on the device and safeguarded by Samsung Knox,  Samsung’s industry-leading security platform. The solution is designed to align with EAL6+  grade certification standards, providing robust protection against unauthorized access to digital keys.

With this level of protection, users maintain control over their Digital Home Key, even if a device is misplaced. Access can be remotely managed or removed using Samsung Find, while biometric or PIN authentication within Samsung Wallet ensures that only authorized users can manage and use their home keys.

Availability

Samsung Wallet Digital Home Key began rolling out in select regions in March 2026 and will expand in alignment with the launch timeline of compatible smart lock brands. 

To learn more, please visit: https://news.samsung.com/my/

Samsung Advances Galaxy AI and Its Connected Ecosystem at MWC 2026

 Samsung Electronics Co., Ltd. today unveiled its expanded exhibition at Mobile World Congress (MWC) 2026, being held at Fira Gran Via in Barcelona, Spain from March 2 to 5, 2026. Samsung’s exhibition space builds on the momentum of Galaxy Unpacked, going beyond mobile by demonstrating how Galaxy AI is evolving into a truly agentic companion and delivering more personalized, intuitive and seamlessly connected experiences across the Galaxy ecosystem. In addition to these mobile advancements, Samsung is also highlighting its AI-driven network innovations, showcasing comprehensive leadership that spans the entire connectivity ecosystem

At the center of this evolution is the Galaxy S26 series, Samsung’s third-generation AI phone introduced alongside new ecosystem innovations like the Galaxy Buds4 series. By unveiling these products together, Samsung is demonstrating how Galaxy AI works cohesively across mobile and wearables to anticipate user needs and enhance everyday experiences.

 

“MWC is an opportunity to show not only where Galaxy AI is today, but where it’s going next,” said TM Roh, Chief Executive Officer, President and Head of Device eXperience (DX) Division at Samsung Electronics. “From the Galaxy S26 series to emerging form factors like Galaxy XR and TriFold, we’re pushing the boundaries of what mobile technology can be — while keeping the user experience at the center of every innovation.”

Galaxy S26 Series: The Most Intuitive Galaxy AI Phone Yet

 

The Galaxy S26 series is an AI phone built on performance and engineered for ease. Samsung’s immersive experiences demonstrate how Galaxy S26 uses Galaxy AI to simplify everyday tasks by understanding intent, anticipating needs and taking action on behalf of users. 

Key experiences will highlight:

• Industry-first built-in Privacy Display  for mobile devices: gives users greater control over what’s visible on their device without compromising the viewing experience in everyday use.

• Powerful performance: built on the most powerful hardware ever on a Galaxy S series and keeps advanced capabilities running smoothly in the background. 

o Customized mobile chipset: Snapdragon 8 Elite Gen 5 for Galaxy delivers best-in-class performance on Galaxy S26 Ultra. 

o Redesigned Vapor Chamber on Galaxy S26 Ultra: supports stable thermal performance for flagship-AI capabilities. 

• Galaxy’s industry-leading camera system unifies capture, editing and sharing together in one seamless experience.  

o Galaxy’s brightest camera yet: wider camera apertures on Galaxy S26 Ultra for clearer photos and richer detail in low-light conditions, even when zoomed in.

o Enhanced Nightography video: sharper and more vibrant low-light footage with improved noise reduction. 

o Upgraded Super Steady video: enables a horizontal lock option to deliver cinematic stability with consistent framing.

o Photo Assist:  users can simply describe what they want to change in their own words, with the ability to edit day scenes into night or restore missing parts of an object, like a bite taken out of cake — all via natural voice interactions.

o Creative Studio:  the ability to change images into various styles and turn ideas into personalized sticker sets and wallpapers, unifying creation and customization. 

• Proactive and adaptive AI experiences that make everyday tasks faster and more efficient, laying the foundation for agentic AI.

o Now Nudge:  timely relevant suggestions that adapt to real-time context, such as automatically suggesting images from the Gallery when a friend asks for photos. 

o Now Brief: personalized briefing based on the user’s daily schedule, surfacing relevant content and enabling timely reminders for important events, based on individual context. 

o Circle to Search with Google:  a smarter image-based search that explores multiple parts of an image at once enabling faster, more intuitive searching.

o Upgraded Bixby: a conversational device agent for easier and more intuitive interaction with Galaxy devices to navigate and adjust settings in natural language.

o Choice of agents: alongside Bixby, Gemini and Perplexity can streamline everyday tasks like searching and coordinating actions across apps on the user’s behalf — all accessible through a single, simple entry point.

 

Expanding the Galaxy Ecosystem Experience

Samsung’s MWC presence demonstrates that with deeper integration across products, Galaxy AI enhances convenience, continuity and personalization at every touchpoint. 

Ecosystem highlights include:

• The ability of visitors to explore Galaxy AI features with AI agents that enhance user convenience through the Galaxy Buds4 series.

• Hands-on demonstrations with the newly launched Galaxy Book6 Pro and Galaxy Book6 Ultra that showcase powerful performance and optimized productivity.

• Galaxy Tab S11, delivering enhanced AI experiences optimized for large-screen viewing and multitasking.

• Health Experiences with the Galaxy Watch8 series, offering more personalized insights and wellness interactions for running, sleep and mindfulness.

Intelligent Infrastructure

Samsung is expanding its agentic AI strategy beyond consumer devices and into intelligent infrastructure, extending its leadership from mobile innovation to AI-powered manufacturing and connected health.

Through its AI-Driven Factories initiative, Samsung is accelerating its evolution toward autonomous manufacturing powered by AI. Building on its plan to transition global manufacturing operations into AI-Driven Factories by 2030, Samsung is demonstrating how AI agents, digital twin simulations and real-time data analysis can work together to optimize production, strengthen quality control and enhance operational resilience.

Samsung will also showcases its Connected Care vision, strengthened by Xealth following its acquisition in 2025. By integrating health metrics across the Galaxy ecosystem, Samsung is enhancing Samsung Health capabilities to enable more proactive, personalized and continuous health management. At the clinical level, Xealth enables health systems to integrate digital health tools, care programs and patient data directly into physician workflows across a network of hundreds of hospitals and vendors — allowing clinicians to prescribe, monitor and manage digital care in ways that align with real-world patient needs.

Next-Generation Leadership and Innovation

Reinforcing its design heritage, Samsung is presenting a forward-looking vision for next-generation form factors and emerging technologies, underscoring its long-term commitment to pushing the boundaries of innovation. Through exclusive, hands-on experiences with Galaxy XR and Galaxy TriFold, visitors will see how Samsung continues to lead the industry into the mobile AI era.

The company is also highlighting the Galaxy Foundation, emphasizing its commitment to privacy, security, sustainability and responsible development — including advancements in Samsung Knox and hardware-based protective technology.

Expanding Satellite Connectivity Through Regional Partnerships

 

Samsung is expanding satellite communication capabilities for select Galaxy smartphones — including the Galaxy S26 series — through ongoing partnerships with leading global telecommunications operators in North America,  Europe,  and Japan.  Designed to support emergency response and essential communication when traditional mobile networks are unavailable, Samsung has supported satellite communication on select Galaxy flagship smartphones and Galaxy A series since 2025 and continuously expanding the number of supported models. With capabilities rolling out in phases based on regional network availability and regulatory requirements, Samsung will continue working with network operators and satellite providers to ensure users have reliable access to critical communication tools at crucial moments.

Visitors can explore these groundbreaking AI innovations firsthand at Samsung’s Galaxy Experience Booth in Hall 3 at Fira Gran Via from March 2 to 5, 2026.

Networks Business’ AI Vision: Bringing AI Into Every Layer of the Network

Building on the company’s AI leadership across various business portfolios, Samsung is leading the charge in end-to-end software-driven networks. By providing a flexible foundation that seamlessly accommodates high-performance computing platforms (CPUs and GPUs) from leading ecosystem partners, Samsung enables operators to rapidly deploy AI-driven capabilities and scale innovative services. This software-centric approach not only optimizes network efficiency and performance but also empowers operators to transform their existing infrastructure into a powerful engine for AI innovation.

Samsung is accelerating the transition toward networks that are fully autonomous by 2027. Central to this vision is Samsung CognitiV Network Operations Suite (NOS), a set of diverse AI-powered network automation solutions featuring Agent Fabric. As a unified, decision intelligence layer, Agent Fabric enables multi-agent systems where specialized AI agents work independently or collectively based on their reasoning. These agents streamline the entire network lifecycle — from planning and installation to maintenance, troubleshooting, optimization and user experience management, and live demonstrations of multi-agent systems will be presented at the event.

Samsung will also unveil the power and potential of “Network in a Server,” its software-driven, next-gen edge AI solution, opening up new business opportunities for enterprises. By consolidating multiple network functions into a single server powered by the latest processors, enterprises can easily adopt AI services, such as safety monitoring and AR overlays, which require local processing for real-time responsiveness.

The Samsung Networks booth is located in Hall 2, Stand 2M20 and is accessible by invitation only.

Samsung Electronics Announces Strategy To Transition Global Manufacturing Into ' AI-Driven Factories' by 2030

 

Samsung Electronics Co., Ltd. today announced its strategy to transition all manufacturing operations into 'AI-Driven Factories' by 2030. This initiative aims to fully integrate AI across the entire manufacturing value chain — from inbound material logistics and production to quality inspection and final shipment — establishing a next-generation autonomous production environment.

As part of the transition, Samsung will implement digital twin-based simulations throughout its manufacturing processes and deploy specialised AI agents dedicated to quality control, production, and logistics. By strengthening data-driven analysis and pre-validation through these agents, the company seeks to elevate quality standards, operational efficiency, and productivity across its global manufacturing network. 

Samsung will also expand AI integration into Environmental, Health, and Safety operations. Through proactive detection and automated hazard prevention systems, the company intends to further enhance workplace safety standards across its production facilities worldwide.

At the center of this transformation is 'Agentic AI' —first introduced on the Galaxy S26 series — which is capable of autonomously planning, executing, and optimising decisions to achieve defined objectives. Building on its advanced AI capabilities developed in the mobile sector, Samsung is extending its expertise into manufacturing to create a robust foundation for on-site autonomy.

Through purpose-built AI agents, Samsung will optimise production workflows, predictive maintenance, repair operations, and logistics coordination — enabling standardised, world-class excellence across every global site.

To accelerate the transition from automation to advanced autonomy, Samsung is progressively introducing humanoid and task-specialised robotics across its production lines, including Operating Robots for line operations and facility management, Logistics Robots for autonomous material handling and transport, and Assembly Robots for precision manufacturing tasks. In infrastructure environments where human access is limited or hazardous, the company will further deploy digital twin-integrated Environmental Safety Robots designed to systematically monitor conditions, identify potential risks, and proactively mitigate on-site hazards.

“The next phase of manufacturing innovation lies in building autonomous environments where AI truly understands operational contexts in real time and independently executes optimal decisions.” said YoungSoo Lee, Executive Vice President and Head of Global Technology Research at Samsung Electronics. “We are committed to leading the transformation toward AI-powered global manufacturing innovation.”

Global Industry Engagement

Samsung will showcase its industrial AI strategy and digital twin-based manufacturing innovation vision at MWC 2026 in Barcelona, demonstrating how industrial AI enhances both safety and efficiency in real-world environments.

Additionally, at the Samsung Mobile Business Summit (SMBS) — which is celebrating its 10th anniversary this year — the company will introduce its 'governance strategy for expanding AI autonomy'. This strategy consists of embedding safety mechanisms from the initial design stage, ensuring the responsible and trustworthy expansion of industrial AI for its customers and partners worldwide.

SMBS is a private, invitation-only event for key B2B customers and partners, where Samsung shares its B2B strategy and latest technology direction, while also exploring collaboration opportunities across industrial sectors.

Samsung sets a new standard for AI innovation

 Samsung Malaysia Electronics today unveiled a new chapter in mobile innovation with the introduction of the Samsung Galaxy S26 series — a device designed to redefine how Malaysians work, create and live through AI.

But this is not about launching 26 separate products - It is about revealing 26 powerful digital experiences, intelligently built into one device.

26 Innovations. One Galaxy.

At first glance, it sounds like an entire tech ecosystem:

• A personal film studio

• A night vision camera

• A real-time translator

• A built-in privacy screen

• A health coach

• A creative lab

• A secure vault

• A travel companion

• A productivity assistant

• A live AI research partner

• An action camera that keeps your video perfectly level

• And 15 more intelligent tools designed for everyday life

They are 26 seamlessly integrated capabilities inside the Galaxy S26 - working together as one intelligent system. With the Galaxy S26, your smartphone becomes your camera crew, your organizer, your editor, your assistant and your safeguard - all in your pocket.

AI Built In. Not Added On.

With the Galaxy S26 series, artificial intelligence is not a feature you turn on. It is not an app you download. It is engineered into the core of the device - from performance and camera to display and privacy.

Powered by Samsung’s most advanced Galaxy AI yet, the Samsung Galaxy S26 Ultra delivers intelligent experiences that reduce effort and remove friction. Photos are enhanced automatically. Videos stay steady even when you move. Conversations are translated in real time. Documents are scanned and organised instantly.

Everything works quietly in the background - so users can focus on results, not processes.

Intelligence That Anticipates

The Galaxy S26 does more than respond. It anticipates.

It learns routines. It recognizes context. It surfaces timely reminders and relevant suggestions exactly when needed. Whether it’s identifying scheduling conflicts, suggesting travel details, or organizing trip photos to share with friends, the Galaxy S26 shortens the distance between intention and action.

Privacy is equally intelligent. The Galaxy S26 Ultra introduces a built-in Privacy Display that limits side-angle visibility when activated - offering discretion in public spaces without compromising screen quality. Backed by Samsung’s trusted security platform, Samsung Knox, every layer of the experience is protected from chip to cloud.

One Device. 26 Intelligent Possibilities.

The Galaxy S26 series marks a shift from feature-driven smartphones to fully integrated AI companions.

Instead of choosing between devices or downloading multiple tools, users now have 26 intelligent innovations built into one powerful system.

Simply because innovation should simplify life - not complicate it.

If it can, it’s a Samsung. 

Purchase the brand-new Samsung Galaxy S26 Series today!

From 26 February to 10 March 2026, enjoy exclusive rewards worth up to RM1,200 including double storage and Samsung Rewards Points Booster and an instant RM700 rebate with selected bank cards. You can also save up to RM4,450 with the Galaxy Forever trade-in program, get 30% off selected mobile accessories, and opt for a 0% interest instalment plan of up to 36 months at participating banks.

For added peace of mind, Samsung Care+  offers comprehensive coverage optimized to users' device needs, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad. This ensures a seamless mobile lifestyle and provides lasting protection that safeguards the value of Galaxy devices

To buy the Samsung Galaxy S26 Series, please visit: https://www.samsung.com/my/offer/galaxy-s26-series/

[Galaxy Unpacked 2026] A First Look at the Galaxy Buds4 Series: Precision Sound Meets Intelligent Design

 On February 25, Samsung Electronics unveiled the Galaxy Buds4 series at Galaxy Unpacked 2026 in San Francisco, showcasing exceptional sound performance and advanced AI capabilities.

Reimagined as a personalized audio assistant, the Galaxy Buds4 series marks a significant evolution in wearable audio — combining intelligent sound with all-day comfort.

Samsung Newsroom got an early hands-on look at the Galaxy Buds4 series during Galaxy Unpacked 2026.

▲ The Galaxy Buds4 series unveiled at Galaxy Unpacked 2026. (From left) Galaxy Buds4 and Galaxy Buds4 Pro

Design: Data-Driven Comfort for the Perfect Fit

The Galaxy Buds4 series embodies precision engineering. Developed using more than 100 million global ear-shape data points and 10,000 fit simulations, the earbuds feature a refined ergonomic design that delivers lasting comfort, even during extended wear.

The pinch control area — recessed where the fingers naturally rest — enhances tactility and enables intuitive control.

A semi-transparent charging case lets users easily check the earbuds and charging status. Beyond aesthetics, the device reflects thoughtful attention to everyday practicality.

Color: Modern Classics With a Signature Finish

The Galaxy Buds4 series stands out visually. Classic White and Black colors for both Galaxy Buds4 and Buds4 Pro feature a smooth, modern finish, while the online-exclusive Pink Gold for Galaxy Buds4 Pro adds a refined touch. With its subtle sheen and rosy hue, Pink Gold brings warmth and sophistication — doubling as a stylish accessory.

 

▲ (From left) Galaxy Buds4 in Black, Galaxy Buds4 Pro in White and Galaxy Buds4 Pro in the online-exclusive Pink Gold

Sound: Immersive Audio That Fills the Senses

Galaxy Buds4 Pro reveals its true capability in a listening session. For the first time, Samsung has introduced a bezel-less woofer that expands the speaker’s vibrating surface area by about 20% compared with the previous model. The result is deeper, more resonant bass paired with clear, refined highs from the tweeter — all in ultra-high-resolution 24-bit/96kHz audio true to the original recording.

Noise canceling is also more advanced. Enhanced Active Noise Cancelling (ANC) creates an optimized algorithm tailored to each user’s fit and ear shape. Even in a loud exhibition hall, ANC delivers an immersive experience — as if stepping into a quiet, personal listening space. An expanded equalizer adjustment range further ensures consistent sound quality without tonal shifts, regardless of how the earbuds are worn.

Call quality has improved as well. Powered by machine learning, Super Clear Call delivers crisp audio in noisy environments. With 16kHz bandwidth support, voice comes through clearly, free from surrounding noises.

▲ (From left) Galaxy S26 Ultra and the Galaxy Buds4 series

The Galaxy Ecosystem: Seamless, Hands-Free Control

The Galaxy Buds4 series reaches its full potential when paired with a Galaxy smartphone. Opening the charging case instantly triggers a connection pop-up for seamless pairing. Users can adjust noise canceling levels or change settings directly from the Quick Panel — even without the Galaxy Wearable app.

 

▲ A connection pop-up appears on a Galaxy smartphone when the charging case is opened.

Another highlight is the newly introduced Head Gestures feature. A simple nod allows users to answer calls hands-free — ideal when exercising or carrying items.

Voice commands also launch AI agents such as Gemini and Perplexity, minimizing the need to take the smartphone out of a pocket.

 

▲ Demonstration of Head Gestures

Moving beyond hardware innovation, the Galaxy Buds4 series delivers a personalized audio experience tailored to individual lifestyles.

Purchase the all-new Galaxy Buds4 Series today!

The Galaxy Buds4 series is available for pre-order in select markets starting 26 Feb 2026, with general availability starting 11 March 2026. 

* Promotion is valid from 26 Feb 2026 till 31 May 2026. (Subject to changes without prior notice)

In addition, eligible Samsung Members can enjoy an exclusive 10% discount via voucher redemption from Samsung Member application to purchase the Galaxy Bud4 series either in store through Endless Aisle, or online.

To learn more about the Galaxy Buds4 series, please visit: https://samsung.com/my/

To buy the Galaxy Buds4 series, please visit: https://www.samsung.com/my/audio-sound/galaxy-buds4-pro/buy/

[Galaxy Unpacked 2026] A First Look at the Galaxy S26 Series: Samsung’s Most Intuitive AI Phone Yet

 On February 25, Samsung Electronics unveiled the Galaxy S26 series at Galaxy Unpacked 2026 in San Francisco.

Marking the third generation of Samsung’s Galaxy AI phone, the Galaxy S26 series combines the most powerful performance in Galaxy S series history with the most intuitive AI experience to date.

Samsung Newsroom got an early hands-on look at the Galaxy S26 series during Galaxy Unpacked 2026

▲ The Galaxy S26 series (from left) Galaxy S26 Ultra, Galaxy S26+ and Galaxy S26

Design: Sleeker and Lighter Than Ever

The Galaxy S26 series makes a strong first impression with its refined, modern aesthetic, featuring a rounded curvature and cohesive color palette that create a unified design identity across the lineup.

 

▲ The Galaxy S26 series (from left) Galaxy S26 Ultra, Galaxy S26+ and Galaxy S26

The slimmer, lighter build is equally notable. Galaxy S26 Ultra is 0.3 mm thinner than its predecessor and weighs 214 grams. Its slimmer profile enhances portability while maintaining a secure, comfortable grip.

 

▲ The Galaxy S26 series comes in Cobalt Violet, Black, Sky Blue and White.

Display: Privacy From Every Angle

Debuting on Galaxy S26 Ultra, Privacy Display limits side-angle viewing without the need for a separate screen protector. The display remains clear from the front while restricting visibility from the sides to help shield on-screen content from nearby onlookers.

 

▲ Privacy Display is the result of more than five years of research and development, blocking views from the sides, above and below.

Users can also assign the Privacy Display to the side button’s double-press function for greater convenience. Even when viewed from the side, content stays concealed — making it especially useful on crowded public transportation or in elevators.

 

▲ Users can adjust the level of privacy protection in the settings and apply it selectively when entering a PIN, pattern or password, or when notification pop-ups appear.

Galaxy AI: Intuitive AI for Everyone

Galaxy AI stands out on the Galaxy S26 series, combining enhanced contextual awareness with proactive suggestions to simplify everyday tasks.

The new Now Nudge feature reduces app switching by surfacing relevant information in context. When a friend asks about evening plans on messaging apps, Galaxy AI checks the calendar, detects conflicts and displays a tailored “Nudge” pop-up.

 

▲ Now Nudge presents timely information through context-aware icons.

A fan favorite since its debut on the Galaxy S24 series, Circle to Search has evolved to support multi-element searches. Circling a celebrity’s outfit, for example, generates curated pieces to recreate the look.

The Galaxy S26 series further expands its AI ecosystem with Bixby, Gemini and Perplexity. For example, users can use natural language commands to adjust settings, allowing them to effortlessly control their device even without knowing exact setting names or specific commands. Saying “My eyes feel tired,” for instance, prompts Bixby to suggest activating Eye comfort shield — eliminating the need to navigate complex menus. Together, these agents understand user intent and context to streamline daily routines, reducing steps and delivering a more seamless, efficient mobile experience.

 

▲ Bixby interprets user intent and instantly recommends relevant settings.

Camera: Pro-Level Capture, Powered by AI

The Galaxy S26 series marks another leap in mobile photography. Powered by advanced AI, the device enables effortless capture and editing of high-quality content — no expertise required.

Galaxy S26 Ultra features a 200-megapixel (MP) wide-angle camera and a 50 MP telephoto camera with 5x optical zoom and 10x optical-quality zoom, complemented by a wider aperture for enhanced low-light clarity. With upgraded Nightography, even a recreated San Francisco nightscape inside the exhibition hall appeared vivid and detailed despite dim surroundings. The AI ISP (Image Signal Processor), previously used in the rear camera, also extends to the front camera, capturing fine details — from individual hair strands to eyebrows — while preserving natural skin tones.

 

▲ Enhanced Nightography ensures clear filming even in low-light settings. A view of the exhibition space (top) and a video taken with Galaxy S26 Ultra. (bottom).

Beyond capture, the Galaxy S26 series expands creative possibilities. Powered by Galaxy AI, it provides an intuitive environment that turns ideas into finished results in moments.

The upgraded Photo Assist goes further — removing unwanted objects and naturally adding new elements. When prompted to restore a cake with a bite taken out, AI seamlessly reconstructs it as if untouched. The feature can also transform day into night or adjust wardrobe details to match the mood, enabling faster, more effortless editing.

 

▲ Photo Assist restores images using AI-powered editing.

With Creative Studio, edited photos can be turned into polished content. Users can simply type a prompt — such as “Please draw me a dog” — to generate a context-based sticker set, ready for use in messages or when editing photos. The feature also supports invitations, profile cards and wallpapers, expanding everyday creative possibilities in the future.

▲ Users can create images from simple text prompts and turn them into custom stickers with Creative Studio.

Starting with the Galaxy S24 series, the Galaxy S series has ushered in a new era of AI phones. With the Galaxy S26 series, Samsung introduces its third-generation AI phone — delivering personalized experiences that go beyond intent recognition. Featuring the most powerful performance and the most intuitive Galaxy AI to date, the Galaxy S26 series opens a new chapter in mobile innovation.

View the video here: https://youtu.be/ccqASufc4TU 

Purchase the brand-new Samsung Galaxy S26 Series today!

The new Samsung Galaxy S26 Series is available for pre-order starting from 26 February 2026, bringing the next evolution of Galaxy AI that’s smarter, faster and more intuitive than ever. From 26 February to 10 March 2026, enjoy exclusive rewards worth up to RM1,200 including double storage and Samsung Rewards Points Booster and an instant RM700 rebate with selected bank cards. You can also save up to RM4,000 with the Galaxy Forever trade-in program, get 30% off selected mobile accessories, and opt for a 0% interest instalment plan of up to 36 months at participating banks.

For added peace of mind, Samsung Care+  offers comprehensive coverage optimized to users' device needs, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad. This ensures a seamless mobile lifestyle and provides lasting protection that safeguards the value of Galaxy devices.

Learn more about the Samsung Galaxy S26 Series at https://www.samsung.com/my/.

 

To buy the Samsung Galaxy S26 Series, please visit: https://www.samsung.com/my/offer/galaxy-s26-series/