Samsung Wallet will be Available in 8 New Markets

 

Samsung Electronics Co., Ltd. today announced Samsung Wallet[1] will be available in eight new markets, including Australia, Brazil, Canada, Hong Kong, India, Malaysia, Singapore, and Taiwan[2] starting at the end of January. Samsung Wallet is a secure, go-everywhere app to conveniently organize and use daily essentials.   “When Samsung launched Samsung Wallet last year, we committed to building the experience through open partnerships with our business and service providers and ensuring access to the platform for as many people as possible,” said Jeanie Han, EVP and Head of Digital Wallet Team at Mobile eXperience Business, Samsung Electronics. “Over the past several months, we’ve worked hard to rapidly expand the availability of Samsung Wallet, bringing the platform to more potential users. We look forward to sharing exciting new developments in the year ahead.”   Last year, Samsung successfully launched the Samsung Wallet platform and expanded its services to 21 countries – Bahrain, China, Denmark, Finland, France, Germany, Italy, Kazakhstan, Korea[3], Kuwait, Norway, Oman, Qatar, South Africa, Spain, Sweden, Switzerland, Vietnam, UAE, the U.K., and the U.S. And, by collaborating with a variety of trusted partners and developers, Samsung Wallet will also continue to grow and enrich your daily life.   Regardless of where you live, protecting your personal data and information is vital. Samsung Wallet goes above and beyond to safeguard your data by storing it in a secure environment where it’s protected from malware and other potential threats.   Samsung Electronics will hold an in-person Unpacked event in San Francisco, on February 2, at 02:00AM Malaysian Time. Join us as one of the first to see the new premium Galaxy innovations. The event will be streamed live on Samsung Malaysia YouTube, Samsung Malaysia Official Website, Samsung Malaysia Facebook and Samsung Malaysia Newsroom.   From now until February 2, register your interest at www.samsung.com/my/unpacked/ to receive first hand updates on Samsung’s newest innovations and also a RM200 Samsung e-voucher[4].   Stay tuned to our official channels for all the upcoming teasers, trailers, and news about Galaxy Unpacked 2023.   Alternatively, you may read all about it on Samsung Newsroom: https://news.samsung.com/my/samsung-wallet-will-be-available-in-8-new-markets  

Samsung Shares Vision to Bring Calm to the Connected Device Experience at CES® 2023

 

Samsung Electronics Co., Ltd.  shared its vision for a calmer connected world through cutting-edge technologies that enhance the lives of users by providing smarter and more intuitive experiences. Speaking at a press conference at CES® 2023, Samsung and its key partners came together to outline details about how they plan to build a better-connected world while contributing to a more sustainable future. 

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of the DX (Device eXperience) Division at Samsung Electronics opened the company’s presence at CES by highlighting Samsung’s strategy to deliver on the promise of the connected experience across the key touchpoints in our lives – in our homes, cars, and at work – while also working to build a more sustainable future. The strategy outlined during the press conference focuses on the company’s aim of bringing calm to our connected world so that devices and innovation can genuinely enable better, more personal, and more intuitive experiences. To do this, Samsung is focusing on seamlessly connecting devices and designing products to make the everyday use of technology more sustainable. 

“We recognize our vision is a big one,” said CEO JH Han. “It’s about solving real challenges today and understanding consumers’ future needs and aspirations. It will take time, innovation, and cooperation with partners worldwide. But we are committed to achieving it, and already getting started.” 

Samsung Incorporates Sustainability at Every Level

To address our planet’s ongoing challenges, Samsung highlighted how it continues to prioritize the environment through a combination of sustainability targets, innovative product design, and strategic partnerships. As a result, by 2050, all of Samsung’s businesses will match their electricity needs with renewable energy and reach net zero carbon emissions.  In the nearer term, the DX Division will transition to 100 percent renewable energy by 2027 and achieve net zero carbon emissions by 2030.

To further the company’s sustainability goals, Samsung outlined how Everyday Sustainability—building sustainability features into the company’s most popular products and services—contributing to a healthier environment. This includes creating more sustainable products through innovative design in materials and energy efficiency.

“By building sustainability into the product experience, we, and the many people around the world who use our products, can contribute to a healthier planet,” said Inhee Chung, Vice President of Corporate Sustainability Center at Samsung. “As a result, some of our most popular products are now some of our most sustainable.”

Samsung announced that many of its TVs and smartphones use recycled materials, including recycled plastic from discarded finishing nets, while the company’s home appliances, memory and 5G radio network chipsets are contributing to energy savings for customers. In addition, Samsung’s connected services, such as SmartThings Energy and AI Energy Mode, are also helping consumers save energy and cut costs while lowering their overall climate impact.

Samsung also shared the stage with Patagonia, a global leader in outdoor clothing, to discuss a partnership to combat the issue of microplastics – the tiny particles often found in clothes and released into oceans, lakes, and rivers through the laundry. Vincent Stanley, Director of Philosophy at Patagonia, spoke at the Samsung press conference about how the two companies have developed a new wash technology called the Less Microfiber Cycle , currently being incorporated into Samsung washing machines, which can reduce microplastic release by 54%  during a laundry cycle. Like the Less Microfiber Cycle, Samsung and Patagonia recently developed the new Less Microfiber Filter,  which reduces microplastic discharge by preventing them from escaping into the ocean at the end of a wash cycle.  

Meanwhile, James Kwon, Product Manager, ENERGY STAR for Consumer Electronics at the U.S.  Environmental Protection Agency (EPA) announced that Samsung’s connected home experience with SmartThings is the first mass-market Smart Home Energy Management System to earn the prestigious ENERGY STAR SHEMS Certification. Samsung also continues to collaborate with diverse stakeholders in its sustainability efforts. For example, Samsung joined with the Carbon Trust and other technology leaders to develop the industry’s first specification for measuring, accounting for, and decarbonizing the emissions associated with connected devices while being used by customers.

A Connected Home and Connected Life Built on Convenience

Samsung detailed plans to fulfill the connected experience today and in the future. During the company’s press conference, Jaeyeon Jung, Executive Vice President and Head of SmartThings, highlighted how features like SmartThings Home Monitor and SmartThings Pet Care bring convenience to the connected experience by monitoring and sharing alerts for anything out of the ordinary – for people and pets. Prompted by Samsung Smart TV, these services are some of the many ways Samsung and the connected platform SmartThings are creating an even smarter home.

A key part of this vision is increased interoperability, enabling consumers to connect more of their devices, whether they are Samsung’s or from a partner brand. As the industry looks to bring about a new level of compatibility through the Matter smart home standard, Samsung stated its commitment to this partnership philosophy. SmartThings was one of the first brands to adopt Matter, and Samsung is a founding member of the Home Connectivity Alliance (HCA). 

Also, at the CES press conference, Samsung announced the latest smart home innovation, with the SmartThings Station – its first product to have Matter support built-in right from the beginning. It is a convenient, new way to kick-start SmartThings experiences at home and make it easier to interact with connected devices. SmartThings Station turns Samsung’s wireless charger into a smart home hub that can seamlessly transform the state of your home at the touch of a button . 

The focus on connected experiences also extended to unveiling new partnerships, including announcing an expanded collaboration with Philips Hue. Jasper Vervoort, Senior Vice President and General Manager at Philips Hue discussed a new way to sync the content from Samsung TVs with Philips Hue lighting through the Philips Hue Sync TV app, which can be downloaded from the app store on Samsung TVs. This is the first solution to sync lighting and content from Samsung TVs without additional hardware. 

With more devices connected than ever, Samsung also detailed how security and privacy innovations will be keys to building connected device ecosystems. The company is taking its device security experiences to the next level with its upcoming solution, Samsung Knox Matrix, which will conveniently and safely sync credentials across devices, while protecting sensitive information via multi-layered mutual monitoring enabled by private blockchain technology. 

The connected experience is also extending to your commute. Marcus Futterlieb from Harman unveiled Samsung and Harman’s plans to inject a new level of intelligence, personalization, and convenience into the in-cabin experience (ICX). Central to this effort is Harman Ready Care, which uses a machine learning algorithm to gather and process data from the car’s sensors to measure driver drowsiness and distraction, providing tailored interventions to mitigate risks and help improve the well-being of the driver.

A Vision for the Future

The company also showcased next-generation innovations and technologies using the latest artificial intelligence (AI). Experiences enabled by Spatial AI – like in the JetBot AI+ – are laying the groundwork for better in-home experiences specific to the dimensions and environment of your space. 

Samsung also gave a preview of Relumino Mode, which will come to selected 2023 Samsung Neo QLED 8K and 4K TVs this year to make content viewing possible for people with vision impairment. Relumino Mode highlights outlines and improves contrast and color so that content is clearer and easier to enjoy . In addition, Samsung also displayed a new pair of Relumino glasses, which first debuted at CES 2018 as part of its startup acceleration program C-Lab project, as well as its mobile app to make the visual experience more enjoyable and personalized on every screen. 

For more information, please visit Samsung.com

Galaxy Buds2 Pro 360 Audio Takes up Every Corner of My Mind

 Music makes some people sentimental, while it pumps others up. Immerse yourself and let the music take up every corner of your mind with 360 Audio on the Galaxy Buds2 Pro. 360 Audio gives new meaning to the metaphor ‘take centre stage’. You will feel like you’re right in the middle of the stage with the band.

With the improved head-tracking response that is based on machine learning, you can adjust the stereo channel based on your head movements. This feature was introduced primarily to ensure that any way you turn your head, you’ll be able to hear the song just as it was made to be heard. The Buds2 Pro raises the bar (and the beat) with its Direct Multi-Channel (5.1ch/ 7.1ch/ Dolby Atmos) speakers, providing you with an unparalleled level of audio clarity experience.   Now when you purchase the Galaxy Buds2 Pro, you can get FREE 12-month Viu subscription worth RM99.90. Dive into your favourite films and TV shows in Viu’s entire library of streaming content for a whole year[1] with a stunning audio boost on the Galaxy Buds2 Pro.   If you’ve been thinking about pumping up the Viu on your favourite films and TV shows with your very own Samsung Galaxy Buds2 Pro, now’s the perfect time to do it. Samsung Malaysia has teamed up with leading video-streaming provider Viu to offer a FREE 12-month subscription worth RM99.90 with every purchase of a Samsung Galaxy Buds2 Pro.   Redeeming your Viu subscription To redeem your 12-month Viu subscription, just visit https://samsung-redemption.com/customer/#/sasso/MY-evoucher-417 after getting your brand-new Samsung Galaxy Buds2 Pro at your favourite store such as the Samsung Online Store, any Samsung Experience Stores or any Senheng, Grand Senheng and SenQ stores[2]. Hurry, as the redemption period for your free subscription is only valid until 31 May 2023.   For more information on this promotion, please visit https://www.samsung.com/my/offer/galaxy-buds2-pro-viu-promo/   To get the Samsung Galaxy Buds2 Pro, go to https://www.samsung.com/my/audio-sound/galaxy-buds/galaxy-buds2-pro-bora-purple-sm-r510nlvaxme/

Dr. TM Roh Byline: Get Ready for the Best of Samsung Galaxy, Built for Today and Tomorrow

 Every year, mobile technology increasingly becomes the very core of our daily lives and the epicenter of innovation. 

With these essential devices, we create and consume content that connects, inspires and entertains us. We stay immersed in the world of an epic game, even on the go. We keep up with colleagues and deadlines when we’re away from our desks. And we manage every part of our lives in one convenient place — from health and wellness habits, to appointments, purchases, travel and more.

Our days revolve around these experiences, so people want devices they can depend on from brands they can trust. At the same time, global challenges like the climate crisis are making us rethink how we live. We have a responsibility to help create a better world now while working toward a more equitable and sustainable future. We believe mobile technology can be the catalyst to enrich people’s lives and help create that future we envision. And, this is the reason why we do what we do in our MX business.   

Setting New Performance Standards

There’s no better example of Samsung delivering on this vision than the Galaxy S series. This year, Galaxy S series has extended our innovation heritage by doubling down on our fundamentals.

That’s why our pro-grade camera system is getting smarter, offering the best photos and videos in any light among our Galaxy smartphones. Along with the hardware and software optimization, our newest chipset born out of Samsung’s open partnership philosophy enables the fastest and most powerful Galaxy performance. Our ecosystem connectivity is also getting easier and more seamless than ever. 

At the top of the Galaxy S series is our Galaxy S Ultra. It’s the product you can trust to give you the best of the best with redefined performance and quality. 

We fully merged the most beloved Galaxy Note experiences into Ultra, pioneering a smartphone with the power, performance, and creative capabilities of two leading Galaxy innovations in one.

The Galaxy S Ultra has truly become the pinnacle of Samsung Mobile’s innovation, a marque that stands out against everything else, and soon we’ll show you what Ultra can do in even more device categories.

Innovation that Lasts

Performance is not just about more power. It’s also about innovation that lasts with less environmental impact. 

We are committed to combatting climate change, and we are guided by our new environmental strategy that strives to make the technology we depend on more sustainable. That’s why we consider every phase of the product lifecycle with sustainability top of mind. 

This means building devices that last longer with enhanced durability and reliability. This means incorporating more recycled materials into more components. This means collaborating with like-minded partners to bring people closer together and deliver positive change for people and the planet while setting new benchmarks for our industry.

An Uncompromising Premium Experience

On February 1 (10a.m. PST) at Unpacked, we’ll show how innovation and sustainability working together brings the ultimate premium experience. 

At a time when the stakes are higher than ever, we’ve raised the bar by pushing boundaries for the mobile experience — delivering our most powerful mobile experiences you’ll continue to love for years to come. 

I can’t wait to share what’s next with you.

Galaxy Unpacked Information

Date: 2 February 2023, Thursday

Time: 2:00a.m. (Malaysian Time)

Channels: Samsung Malaysia YouTube, Samsung Malaysia Official Website, Samsung Malaysia Facebook and Samsung Malaysia Newsroom

 

From now until 2 February, register your interest at www.samsung.com/my/unpacked/ to receive first hand updates on Samsung’s newest innovations and also a RM200 Samsung e-voucher .

Samsung’s 2023 Neo QLED and Lifestyle TVs Certified as First Screens to Reconnect Users with Their Circadian Rhythm

 

Samsung Electronics Co., Ltd. announced that its 2023 Neo QLED[1] and Lifestyle TV[2] lineups received the ‘Circadian Rhythm Display’ certification from Verband Deutscher Elektrotechniker (VDE), a leading electrical engineering certification institute in Germany. The certification underscores Samsung’s commitment to developing technology and products designed with consumer’s top of mind.

 

This certification recognizes that Samsung TV’s Eye Comfort mode provides an optimal viewing experience for consumers spending more time indoors by automatically balancing light exposure and color temperature to mimic natural outdoor light.

 

The circadian rhythm has a cycle of inhibiting melatonin secretion for dynamic activities during the day, while activating its release for a comfortable sleep at night. Melatonin is a hormone known to help you sleep well.

 

VDE’s certification validates the benefits of Eye Comfort mode on users’ circadian rhythm by measuring circadian stimulus at different illuminance levels and assessing the impact on melatonin suppression. The certification process complies with the Circadian Stimulus method based on the research results of the Lighting Research Center in the U.S.

 

This is one of many verifications Samsung TVs have received representing ongoing efforts to put users and their experience at the front and center of product design. Previously, Samsung TVs had received ‘Eye Care’ certification from VDE and ‘Glare-Free’ validation from UL, along with ‘Pantone Validated' and 'SkinTone Validated' certifications from Pantone, both signifying that certified Samsung screens satisfy the organization’s color accuracy standards.

 

For more information on Samsung’s 2023 product lineup, please visit www.samsung.com. 

How Will Your Life Be Enhanced With SmartThings?

 SmartThings is a single experience that supports not only your entire home but also your daily life.

Samsung Electronics’ SmartThings uses Internet of Things (IoT) technology to connect your mobile devices and home appliances all in one convenient place. With SmartThings, you can transform your home into a connected space, allowing you to track the status and manage your devices with ease.

Building on Samsung’s vision for “Calm Technology,” SmartThings reflects the innovations that seamlessly link your smart devices together and enhance your daily life at home. Check out the infographic below to explore how SmartThings can enrich every aspect of our daily lives

Alternatively, you may read all about it on Samsung Malaysia Newsroom: https://news.samsung.com/my/infographic-how-will-your-life-be-enhanced-with-smartthings

One UI 5 Gets Personal: Bringing You More Ways To Create Your Own Mobile Experiences

In today’s world, our smartphones have become indispensable. They may be small, but they are capable of holding our entire world within them. This is why Samsung Electronics initially developed One UI in order to better connect innovative hardware with intuitive and easy-to-use software that gives people greater control over their mobile devices.

In upcoming weeks, Samsung is excited to be bringing their latest One UI offering, One UI 5, to the millions of Galaxy users around the world with new features that offer everyone the freedom to choose their own mobile experience.

Read on for a closer look at what to expect from One UI 5 .

Use Your Phone Your Way

One UI 5 represents Samsung’s most personalized mobile experience yet, designed to give people greater options for tailoring their devices exactly how they’d like — and this begins with communication.

The new Bixby Text Call  feature allows users to communicate in the manner that is most convenient to them. With Bixby Text Call, you can answer phone calls simply by typing a message. Samsung’s intelligent platform Bixby converts the text to audio and shares it directly with the caller on the line on your behalf, and shows you what the caller is saying by converting their voice to text. This feature is perfect for those moments when you need to communicate but can’t necessarily be heard, such as when on a busy train or at a noisy concert. With this feature, you can take your calls in any environment without being disruptive or missing a beat.

 

Match Your Phone to Your Lifestyle

What you need from your device can change throughout the day. The features you utilize for your morning routine to get you up and active might not be the same as what keeps you focused during the working day. With the Routines, you can trigger a sequence of actions on your device based on your activities, and with One UI 5’s Modes, you can create customized settings for different parts of your life from sleeping and relaxing to exercising and driving.

For example, while you’re exercising, your priority might be to mute notifications in order to stay in the zone and play music. Alternatively, when it’s time for bed, turning off sounds and turning on Dark mode can help you wind down.

 

One UI 5 also offers a fresh, new look and feel that makes the user experience more welcoming and seamless. From bolder, simpler app icons to a streamlined color scheme, Samsung has paid attention to the intricate details for a more engaging mobile experience.

Samsung also refined the notifications in One UI 5 to be more intuitive, making them effortless to read at a glance as well as offering more defined answer and decline buttons when receiving a call through the redesigned pop-up call display.

 

Beyond overall design aspects, personalization and the ability to express oneself is also a key part of everyone’s mobile experience. In order to take this to the next level, One UI 5 now supports easy and diverse customization directly within the lock screen. With just a few taps, you can trim a video to transform your most memorable moments into a moving tribute on your phone. You can make this lock screen feel even more customized by changing the wallpaper, clock style, and notification pop-ups all from one screen.

 

A Mobile Experience Built Around You

In addition to providing you with options to curate a customized look and feel for your device, One UI 5 also offers new features that help you get things done more efficiently. For example, widgets in One UI 5 come with exciting new options and the ability to keep your Home screen neat and tidy with new Stacked widgets. This new feature lets you drag and drop widgets on top of each other and swipe left or right to quickly and easily scroll through each one, to free up space on your Home screen and use it more efficiently.

 

In order to help further streamline mobile tasks and activities, One UI 5 also comes with new Smart suggestions for widgets. Based on your usage patterns and the context of your mobile activity, Smart suggestions automatically suggest apps and actions that make the mobile experience even more deeply personalized.

 

You can easily extract text from images and paste it into a note. Whether it’s quickly capturing event details from a poster you want to send to a friend, or easily saving a phone number from a business card, One UI 5 makes it easier than ever to be productive with smart text extraction.

 

Furthermore, you can also control all the devices connected to your smartphone in the new Connected devices menu, where you’ll be able to access all features that work with other devices such as Quick Share, Smart View and Samsung DeX. You also now get easy access to the Auto switch Buds menu, which lets you automatically switch your Buds from one device to another for more seamless inter-device operation.

 

Convenient Security and Peace of Mind

Samsung understands that there is no privacy without security, so in One UI 5, these two settings have been brought together in one clear, easy-to-navigate dashboard, making it easier than ever for you to keep your device protected and your sensitive information private.

This new Security and privacy dashboard has been designed to be as simple as possible to make quick and easy to understand your device’s status. With one quick glance, you can get a quick overview of your device’s security and find suggestions and warnings depending on the status.

  

To make sure your private information stays private, One UI 5 also features a new notification on the Share Panel  that warns you if you’re about to unwittingly share a photo that contains potentially sensitive information such as an image of your credit or debit card, driver’s license, Social Security card or passport.

 

Built for Galaxy Users, by Galaxy Users

Samsung has worked hard over the last few months to make sure One UI 5 provides our best mobile experience yet, and in order to make sure these changes resonated with real users, Samsung received feedback from the thousands of Galaxy users participating in our One UI Beta program.

The One UI Beta Program ensures that Samsung delivers mobile experiences that truly meet the needs of Galaxy users. Through this program, participants can get early access to the interface and share their feedback to help create the best experience possible. This year saw Samsung open up its Open Beta program for One UI 5 earlier than ever before to ensure everyone had access to the exciting new user interface as soon as possible.

Subsequently, the feedback received during this process has shaped the upcoming One UI 5 experience in more ways than one. From small details, such as smoother gestures for refined look and feel, to whole features, users informed the development journey. Users noted that the Security Dashboard was a much-valued feature, setting the stage for additional updates that give people greater control over their privacy, and feedback also showed that the new Bixby Text Call feature was seen as incredibly useful for answering calls in challenging environments. As a result, this feature is set to support English in early 2023.

Stay tuned to learn more about One UI 5 and how you can make your mobile experience  exactly the way it should be — uniquely yours.

Devices Eligible for One UI Update: 

1.      Galaxy S22

2.      Galaxy S22+

3.      Galaxy S22 Ultra

4.      Galaxy S21 5G

5.      Galaxy S21+ 5G

6.      Galaxy S21 Ultra 5G

7.      Galaxy S21 FE 5G

8.      Galaxy S20 FE 5G

9.      Galaxy S20

10.   Galaxy S20 Ultra 5G

11.   Galaxy S20+

12.   Galaxy S10 Lite

13.   Galaxy Z Flip4 

14.   Galaxy Z Fold4 

15.   Galaxy Z Flip3 5G

16.   Galaxy Z Fold3 5G

17.   Galaxy Z Flip 5G

18.   Galaxy Z Flip 19.   Galaxy Z Fold2 5G

20.   Galaxy Note20

21.   Galaxy Note 20 5G

22.   Galaxy Note20 Ultra 5G

23.   Galaxy A73 5G

24.   Galaxy A53 5G

25.   Galaxy A52s 5G

26.   Galaxy A52 5G

27.   Galaxy A51

28.   Galaxy A32 5G

29.   Galaxy A23 5G

30.   Galaxy A22 5G

31.   Galaxy A13

32.   Galaxy A13 5G

33.   Galaxy A12

34.   Galaxy A33 5G

35.   Galaxy M32

36.   Galaxy M52 5G 37.   Galaxy XCover Pro2

38.   Galaxy XCover 5

39.   Galaxy XCover Pro

40.   Galaxy XCover6 Pro

41.   Galaxy Tab S8

42.   Galaxy Tab S8 +

43.   Galaxy Tab S8 Ultra

44.   Galaxy Tab S7 FE 

45.   Galaxy Tab S7+

46.   Galaxy Tab S7

47.   Galaxy Tab S6 Lite

48.   Galaxy Tab Active3

49.   Galaxy Tab Active4

50.   Galaxy Tab A8

51.   Galaxy Tab A7 Lite

 

Samsung SEAO Executive Byline Series: A Better, Healthier Planet Starts Here – Samsung’s Sustainability Efforts in Southeast Asia & Oceania

 More than ever, sustainability is at the forefront of conversations and actions by governments, organizations, and consumers alike. Without a doubt, addressing the ongoing climate crisis and establishing a circular economy are among some of the biggest, most pressing challenges of our time.  At Samsung Electronics, we are taking active steps to make a difference to environmental sustainability today and for future generations. With the unique size and complexity of our business, we believe that our size and scale means that our ongoing investments in environmental health have an opportunity to make significant impact. Hence in September 2022, we announced our new global environmental strategy to tackle climate change holistically as an organization. Watch Samsung’s efforts to overcome climate crisis here: https://youtu.be/NSLR700LMNo  Focusing on outcomes and as a careful reflection of the complexity of our business, our new approach to the environment encompasses everything from commitments to achieving enterprise-wide net zero emissions by 2050, expanding use of renewable energy, and strategic investments in new sustainable technologies, to create a better, healthier planet for all.  This new strategy builds on Samsung Electronics’ existing efforts around climate change, significantly expanding the scope of both programs and investments to come. A helpful summary can be found in the infographic here.  Samsung Electronics has also joined the RE100, a global corporate renewable energy initiative, and plans to run all operations outside of Korea as well as the Device eXperience (DX) Division on renewable energy within five years. Here in Southeast Asia and Oceania (SEAO), we are on track to achieve the goal for matching electricity use with renewable energy by 2027. Under the new strategy, we are planning to enhance resource circularity of our electronics products across the entire product lifecycle. The Galaxy Z Fold4 and Flip4 have already been designed to incorporate plastics recycled from discarded fishing nets, and we plan to expand this to more products. We will also implement low-power technologies in major models of seven consumer electronics products – smartphones, refrigerators, washing machines, air conditioners, TVs, monitors and PCs – to reduce energy consumption.      Additionally, we are planning to expand the scope of our e-waste collection system from around 50 countries today to more than 180 countries by 2030. At the same time, we plan to collect a cumulative 10 million tons of electronic waste between 2009 and 2030, one of the highest targets industry-wide.  Sustainability involves everyone  This is an all-hands-on-deck effort that cuts across the entire business, including right here for us in SEAO.  Eco-conscious practices have been put in place at our Samsung Services Centers across the region, with the integrated global customer service system implemented at most of the Samsung Service Centers in the region as we make strides towards going paper-free. Customer documents relating to product repairs, service records, and receipts are now shared electronically via message or email.  In addition, customers in Australia, Indonesia, Malaysia, Thailand, the Philippines and Vietnam are now receiving the mobile phones they have sent in for services and repairs packed in eco-friendly materials. For example in Australia, customers can expect an eco-friendly packaging made from 96% recyclable materials that can be repurposed into a mobile and table stand.   Reducing E-waste E-waste ‘Eco Boxes’ are also available in over 180 Samsung Service Centers in SEAO currently, such as major cities like Auckland, Bangkok, Kuala Lumpur, Manila and Sydney, allowing customers to conveniently dispose of their old mobile phones and recycle them in a proper way.    To reduce e-waste, customers can also choose to replace only the defective parts of their product instead of replacing assembly modules through Eco Repair.  In New Zealand, we partnered with technology recycling firm Computer Recycling to reuse the gold, silver, and other metal components in discarded devices and appliances such as smartphones, TVs and refrigerators. These include old electronics collected from Papua New Guinea and the South Pacific islands such as Fiji, Samoa, and Tahiti, which are then sent for recycling in Auckland. The initiative has been well received and Samsung New Zealand is currently looking to bolster recycling capacities over the next two years.  In Singapore, we launched the ‘Go Green, Go Galaxy’ campaign in September, offering additional discounts off the purchase of Samsung Galaxy Watch5 series devices and the Galaxy Buds2 Pro for consumers who chose to recycle their old smartwatch and old wireless earbuds at our in-store e-waste bins.  Our e-waste operator partner, Alba, collected these old devices for proper treatment and recycling, channeling back the raw materials recovered from these products into production where appropriate.    Continued public education on the importance of sustainability is critical for the future – especially among the youths in our region. We do this through our regular youth outreach efforts, including Solve for Tomorrow, our annual student competition focused on Science, Technology, Engineering and Mathematic (STEM) skills.  Many innovative creations surrounding sustainability have emerged from Solve for Tomorrow. For instance, the Team Eco Warriors student team from Hanoi, Vietnam (pictured below) won the High School Category for Solve for Tomorrow last year. Their original mask-recycling machine seeks to mitigate waste created from the widespread use of face masks during the pandemic by melting and remoulding plastic masks into plastic pots.     Taking action to create a better planet for all At Samsung, we take our environmental responsibilities extremely seriously. While we recognize that one company’s strategy will not be a solve-all solution, Samsung is making this bold bet to ensure it plays an active role in the protection of the planet for our younger and future generations.  In the upcoming year, we can look forward to seeing real, tangible changes to our operations as we roll-out our bold environmental actions and targets across markets in the region. Working with our employees, customers, and industry and government partners, we are optimistic about the changes we are making to enable a better world and to make sustainability a part of our consumers’ everyday lives here in Southeast Asia and Oceania and beyond. 

Samsung Electronics Opens New Galaxy Experience Spaces for Unpacked 2023 and Beyond

Samsung Electronics Co., Ltd., today announced it will open 29 interactive Galaxy Experience Spaces around the world in locations such as San Francisco, London, Paris, Singapore, and Dubai, following the February 1 Galaxy Unpacked event. These venues will allow visitors and fans to see and interact with the newly unveiled devices and innovations.

“Introducing innovation is about more than putting another device in customers’ hands,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “It’s about providing them with an open portal into new experiences, everyday connections, and the power to fuel their passions in new ways. That’s why we’re excited to expand the Galaxy Experience Space — to provide more people around the world with an in-person, immersive look at all Samsung technology has to offer and our approach to purposeful innovation.” 

Share the Epic at the San Francisco Galaxy Experience Space 

The marquee Galaxy Experience Space is located at 111 Powell Street in San Francisco. Consumers will be able to visit the space and participate in exciting interactive concept exhibits. Each concept will offer a unique experience, whether it’s getting behind the lens of Galaxy’s latest camera system, testing the potential of Galaxy’s connected ecosystem, or learning about Samsung’s efforts towards a sustainable future.

When entering the space, visitors will step into Samsung’s 'Everyday Sustainability’ vision and glimpse how Galaxy technologies incorporate eco-conscious practices. Among other immersive exhibits is a chance to explore exciting new camera features – all from a movie director’s chair. Guests can get hands-on with movie set-like displays, and view and enjoy camera settings to create their own shareable content.

Bringing the Galaxy Experience Space to More People Around the World

Samsung aims to make the Galaxy Experience open and accessible to as many people as possible. In August 2022, we introduced our first live experiences in New York City and London. This year, Samsung is continuing to bring that philosophy to life by introducing five Galaxy Experience Spaces and 24 Samsung stores or pop-ups globally . 

Galaxy Experience Space venues:

• San Francisco: February 1 – 25 at 111 Powell Street

• London: February 1 – March 12 at Westfield White City

• Paris: February 1 – March 1 at Westfield Les 4 Temps

• Singapore: February 2 – 25 at Gardens by the Bay, West Lawn 

• Dubai: February 2 – 28 at Dubai Mall

Galaxy Experience Space in Samsung stores:

• Bangalore: Samsung Opera House

• Bangkok: Central World

• Brussels: Docks Mall

• Dallas: Stonebriar Mall

• Houston: The Galleria

• Kuala Lumpur: Pavilion

• LA: The Americana At Brand

• London: Samsung KX, Oxford Street, and Westfield Stratford

• Manila: SM Megamall 

• Mexico City: Perisur

• New York: Roosevelt Field 

• Palo Alto: Stanford Shopping Center

• Shanghai: Samsung Shanghai Experience Center

• Singapore: Vivo City 

• Taipei: Breeze Nanshan

• Tokyo: Galaxy Harajuku

• Toronto: Yorkdale Shopping Centre and Toronto Eaton Centre

Galaxy Experience Space in Pop-up stores:

• Dusseldorf: Westfield Centro 

• Helsinki: Kamppi Mall

• Milano: Il Centro

• Sao Paulo: Eldorado Mall

Tune in to Samsung’s Unpacked event on 2 February at 02:00AM Malaysian Time. The event will be streamed live Samsung Malaysia YouTube, Samsung Malaysia Official Website, Samsung Malaysia Facebook and Samsung Malaysia Newsroom.

 

From now until 2 February, register your interest at www.samsung.com/my/unpacked/ to receive first hand updates on Samsung’s newest innovations and also a RM200 Samsung e-voucher .

Samsung’s Consistent Wins at Putra Brand Awards Demonstrate Innovation that Puts Consumers First

 (Right) Agnes Wong, Head of Media and Digital Marketing, Samsung Malaysia Electronics

Samsung Malaysia Electronics continues to deliver to consumers’ needs with groundbreaking innovation in mobile experiences and consumer electronics that enrich the everyday lives of people. The company’s commitment to put consumers first and be the leading brand in the market exemplifies its consistent wins at the Putra Brand Awards. 

In the recent 2022 Awards, Samsung took home two Platinum Awards in the ‘Communications Devices’ and ‘Cameras, IT and Office & Business Equipment’ categories, and one Gold Award in the ‘Personal, Household & Outdoor Appliances’ category. This marks 12 years of Samsung’s wins for various categories in the Putra Brand Awards since its launch in 2010. 

“Over the years, Samsung has made its way into the hearts and minds of Malaysians, with unparalleled devices and services that resonate deeply with our consumers. To them, Samsung is not just a brand and organisation, it is a lifestyle. Our achievements in multiple categories at the Putra Brand Awards 2022 reflects our strong brand presence, built on trust. It’s humbling to know that this recognition comes directly from our consumers, solidifying our position as their preferred choice,” said Elaine Soh, Chief Marketing Officer of Samsung Malaysia Electronics.

The Putra Brand Awards recognises brands in the local landscape that are trusted by Malaysians via a consumer survey research conducted by international research company, IPSOS, making it known as The People's Choice award. Over 6,000 consumers had participated to determine Malaysia's favourite brands within multiple categories, this year.

 

Make the Most of Your ‘HUAT-derful’ Chinese New Year with Powerful Audio from Samsung’s Soundbar and Sound Tower Devices

 

Chinese New Year is the festival that celebrates the beginning of a brand new year in the lunar calendar much like to own brand new clothes, car, or even devices - a new year is a time for everything new after all! It's also the time for a reunion with your family and friends and when it comes to planning the perfect gathering, curating the perfect ‘tong tong chiang’ playlist is a must — but so is ensuring that your audio devices are able to set the tone all night long for that perfect celebratory mood for the auspicious new year.

In order to help you make your celebration unforgettable, Samsung Electronics has put together some ideas on how you can ensure your party is the best in town with Samsung’s sound technologies.

Ultra Slim Soundbar: Rock Out in Style

 

For those who prioritize style and great audio quality, Samsung’s Ultra Slim Soundbar (S801B) is the perfect choice for your home decorations and celebrations. As its name suggests, the Ultra Slim Soundbar features an incredibly slim design of just 38mm in height and 40mm in thickness — a size equivalent to that of a soda can — meaning that its wall-mounted design is sure to stand out. You can also install it freely around your space thanks to its wireless connectivity to ensure your sound system blends seamlessly into your surroundings.

 

If you’re looking to personalize your space further, you can boost your Soundbar with the Ultra Slim Soundbar Skin (SCFBS8[BW/TK]), which comes in warm brown and teak colours. Paired with your The Frame and its elegant, modern design, you are set to enjoy top-level audio experiences and a cozy, homey feel for any guests visiting you during this festive.

Despite its slim appearance, the Ultra Slim Soundbar is capable of powerful sound. Designed with 3.1.2-channel technology that features seven front speakers and one subwoofer centred on the top two speakers, the Ultra Slim Soundbar provides complete and truly surround-sound experiences. Dolby Atmos support also further contributes to providing you with captivating entertainment experiences. 

S-Series Soundbar: Envelop Your Space With Truly Immersive Sound 

For those who love to set the scene with truly immersive sound experiences during a celebration or party, the S-Series Soundbar is the soundbar for you.

The S-Series Soundbar delivers rich, room-filling surround sounds that reach every person in the room. This compact, 67cm, all-in-one 5.0-channel soundbar has an impressive four built-in woofers and three tweeter speakers, providing you with a fully immersive, 3D sound experience — all without the need for a subwoofer.

In addition, Adaptive Sound technology is able to analyze the source of any sound in order to automatically deliver optimized audio based on its specific genre. Experience the best, most immersive audio for each and every type of content you’re enjoying, whether it’s a sports game, a classical performance or an action movies.

Your S-Series Soundbar can be easily connected to your Samsung Smart TV and is the first soundbar in the industry to support Dolby Atmos connection for room-filling, optimized 3D sound.

Q-Series Soundbar: Bring the Cinema Experience Into Your Home

 

If you’re looking to celebrate this Chinese New Year by binge watching movies or TV shows, you can transform your home into a cinema with the room-filling sound of Samsung’s premium soundbar, the Q-Series Soundbar (Q990B). 

With an astounding 17 front surround sound speakers, one subwoofer and four up-firing speakers, the Q-Series Soundbar fills the room with truly cinematic surround sound. Synced with your Samsung Neo QLEDs, these 22-channel speakers can deliver truly immersive surround sound experiences like no other.

 

Samsung’s proprietary Q-Symphony technology allows compatible TVs and soundbars to play audio simultaneously, in sync, taking your listening experiences to the next level through powerful sound quality. Meanwhile, Spacefit Sound technology optimizes your audio based on the structure and layout of your room, providing you with sound that is perfectly crafted for your space and rivals a VIP seat in a movie theater.

In addition, the Q-Series Soundbar has been recognized by renowned global media outlets for its immersive sound experiences and sleek design. 

Sound Tower: Take the Party Spirit to the Next Level

 

If you’re planning to the brand new year with a bang and throw a party, the Sound Tower (MX-ST90B) is a must-have. This oval Sound Tower fills up virtually any space with 3D audio. The 24.5cm speaker with a built-in woofer provides the perfect punching bass experience, with up to 1700W bass boosting for a beat that sets the party mood perfectly.

In addition to its powerful audio capabilities, the Sound Tower’s various light modes provide an audio-visual harmony that truly matches the mood of the night. Its Bluetooth multi-connection, which allows for two smart devices to be connected simultaneously, and its Group Play functionality, which connects up to 10 Sound Towers, really help you get the party started both indoors as well as outdoors.

 

Be sure to celebrate this auspicious day with Samsung’s range of soundbar and Sound Tower devices. Once you’ve chosen your perfect soundbar based on your own preferences and purposes, enjoy enriching sound during any festivities and beyond.

Product	Model	Retail Recommended Price (RM)
Q-Series Soundbar	HW-Q990B/XM	6,499
Q-Series Soundbar	HW-Q930B/XM	4,999
Q-Series Soundbar	HW-Q800B/XM	3,999
Q-Series Soundbar	HW-Q700B/XM	3,399
Q-Series Soundbar	HW-Q600B/XM	2,599
Sound Tower MX-ST50B	MX-ST50B/XM	1,699
Sound Tower MX-T70	MX-T70/XM	1,999

For more information about Samsung’s Soundbar and Sound Tower, please visit https://www.samsung.com/my/audio-devices/soundbar-overview/

New Software Updates to Galaxy Buds2 Pro and Galaxy Watch Series Level Up Galaxy Camera Experience

Samsung Electronics Co., Ltd. today announced new software updates to Galaxy Buds2 Pro and Galaxy Watch series, elevating content capturing for Galaxy users everywhere. Samsung’s Galaxy smartphones have long been offering the best photography and videography experiences, letting users create, capture, and share their best moments. Now, when paired with the latest wearable devices, the already-powerful Galaxy camera is further strengthened with 360 Audio Recording, the unique feature that brings immersive sound to video content, along with an upgrade to the Camera Controller that makes zooming in and out remotely easier. These software updates reflect Samsung’s continuous commitment to providing the most up-to-date experiences to existing devices.

 

360 Audio Recording: Capture the World as You Hear it

The new 360 Audio Recording feature[1] empowers users to capture sound on video, precisely as they hear it. Pairing Galaxy Buds2 Pro with a Galaxy smartphone, everyone can film like a pro and capture high-quality, realistic audio for video without the need for bulky professional equipment, anytime, anywhere. The feature picks up 360-degree sound using a microphone in each earbud, placing viewers at the centre of a roaring festival crowd or beside a babbling brook in the middle of a forest. Users can pop in connected headphones and playback the video on their device or social media channel to hear lifelike and immersive sounds that emulate an in-person experience.

 

360 Audio Recording is the first feature in the Galaxy line leveraging LE Audio, an advanced new Bluetooth audio standard. This new technology brings better audio quality as well as improved latency and battery life. Beyond providing better-sounding music, LE Audio also broadens the spectrum of audio experiences to deliver more complex and rich sound that can be shared with others. Now, LE Audio brings binaural recording to Galaxy Buds2 Pro – taking advantage of both the left and right mics at the same time. When pairing the Buds2 Pro with a Galaxy Z Flip4 or Fold4, users are drawn into the moment, benefitting from high-quality stereo audio as well as high-quality video.

 

Camera Controller: Frame the Perfect Shot Right from Your Wrist

Photography and videography with Galaxy smartphones are about maintaining creative control in any situation. One example is the Galaxy Watch’s Camera Controller app, which enables users to control their phone camera right from their wrist. A new update – soon to be available on the Galaxy Watch5 and Watch4 series – adds zoom capabilities to Camera Controller[2], further expanding the Galaxy camera experience with Galaxy smartphone and Galaxy Watch connectivity. Now users can remotely control their phone’s camera zoom with a simple pinch of the watch face or a turn of the rotating bezel - perfect for taking group shots or solo selfies from a distance and eliminating the need to run back and forth to the camera to frame the perfect picture.

 

Availability[3]

The new 360 Audio Recording feature will be progressively released on Galaxy Buds2 Pro and Galaxy Z Flip4 and Z Fold4 via software updates starting today1. The updated Camera Controller feature will be available on the Galaxy Watch5, Watch5 Pro, Watch4 and Watch4 Classic beginning February2. These new wearable features are expected to provide more powerful synergies with the new Galaxy camera capabilities – offering new and never-before seen experiences.

 

Tune in on 2 February, at 02:00AM Malaysian Time, for more details of Samsung’s advanced Galaxy smartphone that will be announced at Galaxy Unpacked: https://news.samsung.com/my/invitation-galaxy-unpacked-2023-share-the-epic

 

To learn more about the Galaxy Buds2 Pro, Galaxy Watch5 and Galaxy Watch5 Pro please visit:

Galaxy Buds2 Pro: https://www.samsung.com/my/audio-sound/galaxy-buds/galaxy-buds2-pro-bora-purple-sm-r510nlvaxme/

Galaxy Watch5 Pro: https://www.samsung.com/my/watches/galaxy-watch/galaxy-watch5-pro-black-titanium-bluetooth-sm-r920nzkaxme/

Galaxy Watch5: https://www.samsung.com/my/watches/galaxy-watch/galaxy-watch5-40mm-silver-bluetooth-sm-r900nzsaxme/

Alternatively, you may read all about it on Samsung Malaysia Newsroom: https://news.samsung.com/my/new-software-updates-to-galaxy-buds2-pro-and-galaxy-watch-series-level-up-the-galaxy-camera-experience

 

Samsung Galaxy Unpacked: Share the Epic and Receive RM200 e-voucher!

 

We know how excited our Galaxy fans are about the next epic noteworthy smartphone and we want to be certain that our fans will be the first to experience this all-in-one ultimate device with an additional rebate to use after!   Register your interest now until 2 February 2023 to be entitled for an exclusive RM200 e-voucher[1] when you pre-order the next Galaxy. In addition, receive first-hand updates on Samsung’s latest innovations and be part of our reason in creating cutting-edge innovations.   All you need to do is to follow the simple steps below: Click on www.samsung.com/my/unpacked/ Fill in your details and “Register Now” to get the latest updates   Be sure to watch the Galaxy Unpacked live on Samsung Malaysia YouTube, Samsung Malaysia Official Website, Samsung Malaysia Facebook and Samsung Malaysia Newsroom at 02:00AM (Malaysia Time), 2 February 2023 as we reveal devices that will shape the future of mobile.

Durability & Innovation Assured with Samsung Care

 When it comes to durability, the Galaxy Z Flip4 transcends the boundaries of innovation and sets the industry standard on foldable smartphone toughness.

 

Delivering more than mobile experiences that elevate people’s lifestyles, Samsung also provides the best service experiences through Samsung Care+, as a testament to quality assurance and innovative technologies.

Samsung Care+ is a worry-free total care service that demonstrates Samsung’s confidence towards the durability of every one of their mobile devices, even beyond the standard warranty with complete device insurance coverage for accidental damages and extended warranty for up to 2 years. This extensive protection includes up to 50% savings on in- and out-of-warranty repairs, service support at your doorstep, device diagnostic checks, and 24/7 remote support via Samsung Hotline and Live Chat.

From now until 31 January 2023, Samsung is rewarding all new owners of the Samsung Galaxy Z Flip4 and Galaxy Z Fold4 with gifts worth up to RM999[1] – this includes RM400 off, as well as Samsung Care+ 1 Year Extended Warranty worth up to RM599 and 3x Protective Film replacements. This offer also includes the option to trade-in your old phone and own the Galaxy Z Flip4 for as low as RM2,714.

When life happens, you can rest assured that Samsung Care+’s longer term warranty has you covered. Complement your device with Samsung Care+ to leverage on these rewards and stay worry free!

For more information, please visit:

Samsung Care+: https://www.samsung.com/my/offer/samsung-care-plus/

Samsung Galaxy Z Flip4: https://www.samsung.com/my/smartphones/galaxy-z-flip4/

Six flagship-like Experiences that Are Now Available on the Galaxy A Series

 Almost our whole lives revolve around our phones in this day and age, from accessing financial services, to shopping, to ordering food, to entertainment. To know just how much time we spend on our phones, the Digital Wellbeing feature lets you check screen time. Knowing how important our phones are in running our daily activities, Samsung brings six distinctively flagship-like experiences to the Galaxy A Series. Link to Windows Connect on a whole new level with Link to Windows on your Galaxy A Series phones and the Phone Link app on your PC. You can seamlessly transfer content between your devices and use your mobile apps right on your PC, and more. Samsung Pay With Samsung Pay digital wallet service, you won’t have to worry about bringing cash with you whenever you step out. You can with your debit or credit card using your phone. Galaxy Buds Auto Switching Enjoy a seamless listening experience with the Galaxy Buds’ Auto Switch[1] feature which is now available on the Galaxy A Series. Auto Switch can automatically detect active devices, so you can go from watching a movie on your Galaxy Tab, to answering a call on your phone, then back to your movie once you end the call, without having to toggle your audio source! Bixby Routines Bixby Routines leverages machine learning to adapt to your life, suggesting ways to make your phone usage more efficient. The automated actions are triggered by context clues such as location, time, or event. For example, when you connect your Galaxy A Series to the Bluetooth in your car[2], Bixby Routines can run relevant apps and settings – like the Maps app, music app, and keeping your phone unlocked for easy access – to add convenience to your drive. Or if you fall asleep without putting your phone on the charger at night, it will shut down unnecessary functions to save on battery life. You also have the option to create a custom routine that meets your individual needs with My Routine. Single Take Never miss any of your favourite moments with the brilliant AI technology on the Single Take Feature. You won’t have to worry about trying to capture the perfect photo as it takes just one tap to capture multiple content for any moment. The Single Take feature will automatically select the best shots and line them up with your preferred shot. App Continuity With App Continuity, you can continue your activities between your Galaxy A Series phone and Galaxy Tab seamlessly. This feature can make your life so much easier, whether you’re making video calls on your phone or tablet, sharing files between devices, copying information over, extending your screen and more. Just pick up where you left off. You certainly wouldn’t want to miss this incredible flagship experience right at your fingertips! Take advantage of the current Overtrade promotion and save up to RM150 on a Samsung Galaxy A Series smartphone.  Check out and explore the Galaxy A Series today https://www.samsung.com/my/smartphones/galaxy-a-series/   

Galaxy Unpacked 2023: Share the Epic

A new era of Galaxy innovation is coming. Our innovations are designed to enable incredible possibilities

for people today and beyond. The new Galaxy S series will be the epitome of how we define the ultimate

premium experience. We’re raising the bar and setting new standards for what’s epic.

Get ready to share the epic.

For the first time in three years, Samsung Electronics will hold an in-person Unpacked event in San

Francisco, on February 2, at 02:00AM Malaysian Time. Join us as one of the first to see the new

premium Galaxy innovations. The event will be streamed live Samsung Malaysia YouTube, Samsung

Malaysia Official Website, Samsung Malaysia Facebook and Samsung Malaysia Newsroom.

From now until February 2, register your interest at www.samsung.com/my/unpacked/ to receive first

hand updates on Samsung’s newest innovations and also a RM200 Samsung e-voucher 1 .

Stay tuned to our official channels for all the upcoming teasers, trailers, and news about Galaxy

Unpacked 2023.

Breathe Easy with the Samsung Smart Air Purifier 60m2

 A home should be the ultimate haven for work, play, and rest. For any savvy household looking to achieve the pinnacle of home living, look no further than the Samsung Air Purifier 60m2. Combining a sleek, streamlined design, an intuitive user interface, and a multi-layered purification technology, the Samsung Smart Air Purifier 60m2 allows anyone to breathe easy and enjoy pristine air in the comfort of their own home. 

“With the recent pandemic still fresh in everyone’s minds, people are paying more attention than ever to their home living conditions,” said Elaine Soh, Chief Marketing Officer Samsung Malaysia Electronics. “The Samsung Smart Air Purifier 60m2 represents our continued dedication to finding the perfect solution to everyday problems and giving consumers the opportunity to thrive comfortably and worry-free. Now everyone can enjoy clean, fresh air at home, whether they’re hard at work in their home office or unwinding in front of the living room television.”

 

Clean Air, Clean Life

 

To ensure maximum coverage and efficiency, the Samsung Smart Air Purifier 60m2 comes with a top-of-the-line 3 Way Air Flow purification system that both removes ultra-fine dust from the atmosphere and reduces the overall level of bacteria caught in its filters. The Air Purifier’s filters work in three stages: first, the Washable Pre-Filter extracts larger dust particles and irritants from the air, including common allergens like pollen and pet dander. Next, the Activated Carbon Deodorization Filter works to remove harmful and undesirable gases , ensuring a room smells and feels fresh all day long. Finally, the anti-bacterial Dust Collecting Filters are then able to capture 99.97% of remaining ultra-fine dust . Additionally, the Dust Collecting Filters also contain zinc oxide, which has been proven to have excellent bacteriostatic properties — this then reduces bacteria on the filters by 99.9% . With this comprehensive three-stage technology, you will never have to worry about your rooms feeling stuffy or poorly ventilated ever again! 

Not only that, the Samsung Smart Air Purifier 60m2 also boasts unparalleled coverage area as well. The air purifier’s Front Air Inflow technology easily draws in air from the front, so the device operates just as effectively even when placed against the wall. The purifier also comes with a Power Fan that, combined with its 3 Way Air Flow technology, rapidly distributes clean air that spreads much wider in a room — instantly purifying a wide space in no time at all, corner-to-corner.

 

Fresh Air at Your Fingertips

 

In addition to its extensive functionality, the Samsung Smart Air Purifier 60m2 is also effortless and extremely convenient to control. Users can take care of their environment and check the air pollution level anytime and anywhere with the Samsung SmartThings App  on their mobile device, which also allows them to control the Smart Air Purifier 60m2 remotely. With a simple touch or voice command , you can turn the purifier on or off, check the air quality, and monitor the status of the filter. You can even set an on or an off timer for the purifier to conserve energy. With this, your home will always be a haven of fresh air, accessible from your very fingertips.

Elegant Design, Effortless to Master

 

For everyday ease of use, the Samsung Smart Air Purifier 60m2 comes with a Numeric Air Quality Display which allows you to check the precise air quality of your room with just a glance. A Laser PM Sensor detects dust, even particles less than 1.0㎛, and gaseous contaminants, which is then displayed to the exact level of PM1.0/2.5/10 sized air pollution on the numeric display. The built-in Air Quality Indicator will then highlight how clean the air is with a bright and easy-to-understand 4-color indicator. 

The purifier also comes with several modes to ensure it fits seamlessly into any environment and lifestyle: Auto Mode automatically optimises the device’s power and fan speed according to the surrounding air pollution level to reduce energy use, while Sleep Mode helps you sleep by creating a softer and quieter air flow, without any display lighting.  

Pricing and Availability

Start the Year of the Rabbit right with a fresh, clean home! The Recommended Retail Price (RRP) for the Samsung Smart Air Purifier 60m2 is RM1,899. In addition, consumers will enjoy RM100 voucher from Setel / Shell eVoucher or TNG eWallet credit of their choice .

 

Product	Model	RRP	Colour Availability	Rewards
Smart Air Purifier 60m2	AX60R5080WD/ME	RM1,899	Grey	Free RM100 Choice of Setel / Shell Petrol eVoucher or TNG eWallet Credit

 

 

For more information on the Samsung Smart Air Purifier 60m2, please visit: 

https://www.samsung.com/my/air-care/air-purifier/air-purifier-ax60r5080wd/