Emirates completes more than 40 Travel Rehearsals for youth with autism globally, easing travel anxiety for more than 250 families

In a significant step towards inclusive travel, Emirates has expanded its efforts to support neurodiverse passengers through its Emirates Travel Rehearsal programme, now successfully conducted across more than 40 cities worldwide.

Over the past year, the initiative has benefited more than 250 families, offering children and young adults with autism the opportunity to familiarise themselves with the airport journey — a process often associated with anxiety and sensory overwhelm.

Building Confidence Through Familiarity

Designed as a guided, real-time simulation of the travel experience, the programme allows participants to rehearse each stage of the airport process — from check-in and baggage drop to immigration, security clearance and boarding.

For many individuals on the autism spectrum, predictability and routine are essential. Airports, with their fast pace, unfamiliar procedures and sensory stimuli, can present significant challenges. Emirates’ Travel Rehearsals aim to address this gap by providing a structured and supportive environment in which participants can experience and understand the journey before undertaking an actual flight.

In selected locations, participants are also given access to aircraft, allowing them to step onboard and interact with cabin crew — a gesture that further enhances familiarity and confidence.

From Pilot Initiative to Global Programme

Following the success of initial trials in Dubai, which received strong endorsement from families, educators and autism organisations, Emirates formalised the initiative through its Office of Accessibility & Inclusion, scaling it into a global programme.

Since April 2025, travel rehearsals have been conducted in cities spanning six continents, including London, Paris, Sydney, Toronto, Dubai, Hong Kong and Barcelona. The programme is supported by close collaboration between Emirates teams, airport authorities, border control and security agencies, as well as local schools and autism centres.

More than 35,000 Emirates staff worldwide have undergone specialised training to better assist customers with autism, ensuring that support extends beyond rehearsals into the actual travel experience.

Sami Aqil Abdullah, Senior Vice President of Emirates Airport Services Outstation & Business Support, described the initiative as a collective success.

“The Emirates Travel Rehearsal programme has been a resounding success across six continents, with strong collaboration from our teams, airport partners, and the families who trusted us. We will continue to expand this programme to reach more communities and empower more families to travel with confidence.”

Addressing a Global Travel Barrier

According to a survey conducted by AutismTravel.com, 78% of families with autistic members are hesitant to travel due to the challenges posed by unfamiliar environments and sensory triggers.

For many, international travel is not merely inconvenient but overwhelming — leading some families to avoid it altogether.

Emirates’ initiative directly addresses this barrier, transforming what can be an intimidating experience into one that is manageable, and ultimately, achievable.

Voices from the Community

Feedback from participants across the programme highlights its tangible impact.

Parents and educators have described the rehearsals as “invaluable,” noting that the experience offers clarity and reassurance that cannot be replicated through explanation alone.

One parent in Angola shared that they had avoided travelling for a decade due to anxiety, but now feel confident planning a trip. In Düsseldorf, a 13-year-old participant expressed newfound courage, saying he was no longer afraid to fly.

Educators and autism group leaders have also praised the initiative for its attention to detail — from sensory-friendly considerations to the patience and understanding demonstrated by staff.

Beyond practical preparation, the programme has also delivered moments of joy and empowerment, with children expressing excitement at boarding aircraft, interacting with crew, and experiencing elements of travel previously out of reach.

A Broader Commitment to Accessibility

The Travel Rehearsal programme forms part of Emirates’ wider commitment to accessible travel. As the world’s first autism-certified airline, the carrier continues to invest in initiatives designed to support neurodiverse passengers at every stage of their journey.

These include onboard sensory products and fidget tools available across all cabin classes, as well as a dedicated Accessible & Inclusive Travel Hub on its website. The platform offers structured guidance tailored to different needs, covering every stage of travel — from pre-departure preparation to arrival.

Looking Ahead

Emirates has confirmed that the Travel Rehearsal programme will continue to expand throughout 2026, with more cities, schools and families set to benefit.

In an industry often defined by scale and efficiency, the initiative stands out for its human-centred approach — one that recognises that true accessibility is not simply about infrastructure, but about understanding, empathy and preparation.

As global travel continues to evolve, Emirates’ efforts offer a compelling model for how airlines can create more inclusive and supportive experiences for all passengers.

Samsung Galaxy A57 5G & A37 5G: When "Ngam" Is the Only Review That Matters

Let's be honest — we've all been there. Standing in a phone store, eyes glazing over at spec sheets filled with numbers that mean absolutely nothing to our actual lives. Megapixels. Gigahertz. Nanonometres. Babe, I just want my phone to work.

Samsung gets it. And with their latest "Ngam For Real Life" campaign, they've finally said out loud what the rest of us have been thinking.

It's Not About the Specs. It's About You.

In Malaysia, ngam isn't just a word — it's a vibe. That quiet, almost instinctive feeling when something slots perfectly into your life without you having to force it. Like finding a parking spot right in front of the entrance. Or your teh tarik arriving at exactly the right temperature. You don't explain it. You just know.

That's exactly the energy Samsung is bringing to the Galaxy A57 5G and A37 5G.

For the Ones Working After Hours

Meet William — a bank executive whose workday doesn't end when he leaves the office. Sensitive documents, late-night reviews, on-the-go decisions. His phone isn't a luxury; it's part of the job.

For him, ngam means a device that handles confidential data safely, keeps up with storage demands and delivers clarity even in low light. No drama. No fuss. Just a phone that shows up for him the same way he shows up for his clients.

For the Creative Who Can't Wait for Perfect Lighting

Then there's Nurul, a makeup artist whose day is equal parts professional shoots and chaotic cat content. (Her cats, she admits, absolutely refuse to cooperate — especially when the lighting is terrible.)

There's no time to set up ring lights and reflectors when a moment happens. The Galaxy A57 5G just has to work — fast, consistently, without her having to think twice about it. Because content doesn't wait, and neither does she.

For the Concert Kid Living for the Moment

Zakwan lives for live music. The energy, the lights, the crowd — and the desperate urge to capture all of it before it disappears.

Concert venues are brutal for cameras. Low light, constant motion, everyone's arms in the way. But with the A57 5G, the goal isn't a technically perfect shot. It's an authentic one — the kind that actually brings the memory back when you look at it three months later.

For the One Who Just Needs It to Keep Up

Janice multitasks for a living. Apps switching, workflows moving, zero tolerance for lag. The Galaxy A37 5G is her weapon of choice — not because it has the flashiest features, but because it simply never gets in her way.

That's ngam. Seamless, invisible, reliable.

So, Is It Worth It?

What's refreshing about this campaign — and honestly, about these phones — is that Samsung isn't trying to out-spec the competition. They're asking a more grounded question: does this phone actually fit the life you're living?

For most of us in Malaysia, the answer with the Galaxy A57 5G and A37 5G is a quiet, confident yes.

No exaggeration. No unnecessary complexity. Just a phone that fits.

Aye tetap ngam.

Samsung Galaxy Eco Pay Day Campaign

 Samsung Malaysia Electronics is redefining what pay day looks like with the launch of its Samsung Galaxy Eco Pay Day Campaign — a limited-time event designed to help Malaysians upgrade smarter, and save bigger.

Running from 24 April to 27 April 2026, the campaign introduces Pay Day Rebates of up to RM750 across selected Galaxy tablets and wearables. Timed perfectly with the monthly pay cycle, it’s a four-day window where cutting-edge Galaxy innovation meets exceptional value — available on a first come, first served basis while stocks last. 

Power Up Your Pay Day with Galaxy Deals

This isn’t just about discounts — it’s about unlocking more from the devices you use every day.

Across the Galaxy ecosystem, customers can enjoy:

• Galaxy Tab S Series

From work to wind-down, the Galaxy Tab S lineup delivers powerful, immersive experiences — now with savings of up to RM750 on models like the Galaxy Tab S11 Ultra, alongside attractive rebates on the Galaxy Tab S10 FE and Tab S11 series.

• Galaxy Watch Series

Designed to move with you, the latest Galaxy Watch lineup brings together health, fitness and connectivity — now available with RM250 off selected Watch8 models, including Watch8, Watch8 Classic and Watch Ultra (2025).

Whether it’s upgrading your productivity setup or investing in your everyday wellbeing, this campaign makes it easier to do more — for less.

Shop Across Malaysia, Online and In-Store

The Samsung Galaxy Eco Pay Day Campaign is available across Participating Stores nationwide, giving customers the flexibility to shop anytime, anywhere:

• Samsung Online Store and Samsung Shop App

• Samsung Experience Stores

• Authorized Samsung retailers

• Leading partners including SenHeng, senQ, Urban Republic, Best Denki, Courts and Harvey Norman.

Availability may vary by store, and customers are encouraged to check in advance to secure their preferred models.

With limited quantities and high-demand devices in the mix, this is more than just a promotion — it’s a timely opportunity to step into a more connected Galaxy lifestyle.

From powerful tablets built for multitasking to smartwatches that keep pace with your day, the Samsung Galaxy Eco Pay Day Campaign is all about making meaningful upgrades more accessible.

Campaign Highlights at a Glance

• Promotion Period: 24 – 27 April 2026

• Offers: Rebates of up to RM750 on selected Galaxy devices

• Availability: Nationwide across participating online and retail stores

• Redemption: Automatically applied upon purchase, while stocks last

For more information on the Samsung Galaxy Eco Pay Day Campaign, please visit: https://www.samsung.com/my/offer/eco-mega-sale/

Samsung Introduces Hearapy: A New Way to Travel Better

 We’ve all been there — replying to messages or scrolling through content during a car ride, only to feel that familiar wave of nausea creeping in. Motion sickness has long been an unavoidable part of travel for many.

Developed as part of Samsung’s continued focus on meaningful innovation, Hearapy transforms everyday listening devices into tools for wellness — offering a simple, drug-free way to reduce discomfort during travel.

A Sound-Based Solution for Motion Sickness

Hearapy works by playing a 100Hz low-frequency tone through connected earbuds or headphones. This tone stimulates the inner ear, helping to restore balance when there is a mismatch between visual and motion signals — a common cause of motion sickness. By addressing this sensory imbalance, Hearapy provides users with a practical and accessible way to reduce symptoms such as dizziness and nausea.

Quick and Effective

Sometimes, it only takes minutes.  With Hearapy, users can experience relief in as little as 60 seconds. When used before a journey, the app may help reduce motion sickness symptoms for up to two hours. The app also allows users to customise listening duration — up to 120 seconds — offering flexibility based on individual preferences and travel needs. No pills. No patches. Just a simple step before you head out.   

Designed for Everyday Use

While Hearapy is optimised for use with Samsung Galaxy Buds4 series, it is also compatible with most earbuds and headphones — making it accessible to a wider group of users. When paired with Galaxy Buds, users can enjoy enhanced sound precision and clarity, ensuring the tone is delivered effectively for the best experience.

Built on Research, Designed for Real Life

Hearapy is inspired by research into how low-frequency sound can stimulate the body’s balance system, also known as the vestibular system. It reflects our continued commitment to creating meaningful innovations — solutions that go beyond features, and instead focus on how technology can improve everyday wellbeing. With Hearapy, Samsung Malaysia Electronics is introducing a new dimension of audio — one that goes beyond entertainment. Because sometimes, the most meaningful innovation isn’t about doing more. It’s about helping you feel better, wherever you go.

Galaxy Buds4 Series Promotions 

From now until 31 May 2026, get 10% off on the Galaxy Buds4 Series when you purchase selected Galaxy S and Z Series models. Eligible Samsung Members can also enjoy an exclusive 10% discount via voucher redemption from their Samsung Members application, to purchase either in store through Endless Aisle or online.

To learn more about the Galaxy Buds4 series, please visit: https://www.samsung.com/my/audio-sound/galaxy-buds4-pro/buy/

ShopeeFood Day Returns on 18 April with Up to 99% Off, Free Delivery and Exclusive Prizes

 

Satisfy your food cravings this 18 April on ShopeeFood Day while enjoying more rewards on every order. Whether it’s exploring new food options or reordering your favourites, users can maximise their savings with up to 99% off vouchers drop, exclusive prizes and Shopee Coins on Shopee Live, and unlimited free delivery from nearby stalls, all stackable with daily Shopee VIP vouchers.

Score Up to 99% Off and Win Big This ShopeeFood Day

From hearty meals to sweet treats, users can enjoy up to 99% off vouchers with no minimum spend across all ShopeeFood merchants, alongside free delivery from participating nearby stores nationwide, including Mixue, Bask Bear, and Pizza Hut. Voucher drops will take place five times throughout the day at 9AM, 11AM, 3PM, 5PM, and 7PM.

Beyond these deals, users can unlock even more rewards on Shopee Live. Tune in from 12PM–2PM and 6PM–8PM for a chance to win up to 250,000 Shopee Coins, vouchers up to RM10,000, and exciting prizes worth RM7,000 when purchasing ShopeeFood vouchers during the livestream.

Keep an eye out for prizes such as:

Dreame Vacuum Cleaner (worth RM899)

Philips Airfryer (worth RM580)

Lululemon Gift Card (worth RM500)

Xiaomi Smart Humidifier (worth RM179)

Touch ‘n Go eWallet reload pins (worth RM100)

Stack Shopee VIP Perks with ShopeeFood Day Deals for Bigger Rewards

Make the most of ShopeeFood Day by stacking daily Shopee VIP perks with platform-wide deals. New Shopee VIP subscribers can enjoy up to 99% off vouchers with no minimum spend, while existing subscribers can get up to RM20 off on their orders. With unlimited free delivery and 25% off self-pickup, users can enjoy greater flexibility and added savings on every order.

From now until 30 April, Shopee VIP subscribers get exclusive access to 50% off Mixue orders storewide, making it the perfect time to indulge in fan-favourites like Creamy Mango Boba, O-Crispy Sundae, and Super-Triple Milk Tea.

Don’t Miss Out on ShopeeFood Day

This ShopeeFood Day on 18 April is the best time to enjoy your favourite meals with up to 99% off, free delivery, and exciting prizes on Shopee Live. For even more value and savings, Shopee VIP subscribers can stack their everyday perks on top of these deals to unlock additional benefits with every meal.

Sign up for a Shopee VIP free 1-month trial today to upsize your ShopeeFood experience. For more details on ShopeeFood Day, visit here.

Samsung Continues Expanding One UI 8.5 Beta Program to More Galaxy Devices

  Samsung is expanding the One UI 8.5 beta program to additional Galaxy devices. Following the expansion of One UI 8.5 beta in March , the program is now rolling out to more devices, including the Galaxy S23 series, Galaxy Z Fold5, Galaxy Z Flip5, Galaxy S23 FE, and, for the first time on the A series, Galaxy A36 5G. The beta will be available in select markets, including India, Korea, the U.K. and the U.S. , as part of a phased rollout. Building on our ongoing collaboration with Android, Samsung is introducing support for AirDrop through Quick Share on One UI 8.5 beta, enabling more seamless cross-platform file sharing for Galaxy users on select devices, including Galaxy S25 series, Galaxy S24 series, Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Fold6 and Galaxy Z Flip6 . The beta program will continue to expand to additional Galaxy devices later this month. Users can register via the Samsung Members app.

Score 50% Off Vouchers, Exclusive Brand Deals and Up to 150,000 Shopee Coins This April with Shopee Superstar Brand Show

 

Snag bigger deals this April with the Shopee Superstar Brand Show, streaming from 8PM to 10PM on Shopee Live, from now till 29 April. Get a chance to interact with popular content creators such as Khairul Aming, Qin Qin, BosPami, and Afiq Rahim. Livestream viewers can look forward to 50% off livestream vouchers, Shopee-exclusive brand deals, and chances to win up to 150,000 Shopee Coins, all stackable with Free Shipping No Minimum Spend and platform vouchers, for even greater savings.

Don’t miss this Shopee Superstar Brand Show lineup:

10 April: Khairulaming Brand

Khairul Aming, Malaysia’s best-known food content creator and founder of the Khairulaming Brand on Shopee, takes the spotlight with an exclusive live session, where he will share recipes featuring his hit Sambal Nyet and Dendeng. Fans can shop Sambal Nyet and Dendeng bundle deals during the show and be in the running to win a dine-in slot at Khairul Aming’s famed Rembayung restaurant (worth up to RM400) for four pax.

11 April: DAZZLE ME x Qin Qin

Looking for a beauty refresh? Tune in to beauty content creator Qin Qin, known for her vibrant and trendy styles, as she highlights her top DAZZLE ME picks for different styles, from a natural, everyday glam to bold, statement looks. Enjoy up to 68% off on fan-favourite products like the DAZZLE ME Barbie Makeup Setting Spray (50ml) and Makeup Setting Spray (50ml & 100ml), and stand a chance to win exclusive prizes worth up to RM3,000 during the show.

13 April: ANKER x BosPami

Join  tech reviewer BosPami as he recommends must-have ANKER essentials for fast, stable, and reliable charging during business travel and daily commutes. Enjoy exclusive bundle deals of up to 8% off, including soundcore Liberty 5 earbuds, while selected 45W–160W chargers come with a complimentary cable. With selected powerbanks, shoppers can unlock a reduced price of RM400 for a 160W charger, including the new ANKER Prime Charger (160W, 3 Ports, Smart Display), offering an all-in-one charging solution.

14 April: Russell Taylors x Afiq Rahim

Loved for his down-to-earth family recipes, culinary content creator Afiq Rahim will showcase his favourite Russell Taylors kitchenware to elevate everyday cooking. Shoppers tuning into the livestream can unlock 12% off vouchers and exclusive rewards. With a minimum spend of RM300, shoppers will receive a free Russell Taylors Z1G Air Fryer (worth RM399.99), while selected iMix purchases qualify for a complimentary Russell Taylors x Hello Kitty Pressure Cooker (worth RM499.99).

Maximise Savings with Shopee Superstar Brand Show

From household and lifestyle essentials to fashion and electronics, the Shopee Superstar Brand Show brings together top brands, engaging livestreams, and special deals across categories. With 50% off livestream vouchers, exclusive brand offers, and 150,000 Shopee Coins up for grabs, shoppers can unlock even more rewarding purchases.

Catch the full Shopee Superstar Brand Show lineup and discover exclusive offers here.

The First Impression : The Samsung Galaxy A57 5G

 Samsung’s Galaxy A57 5G is making an immediate impact in Malaysia, presenting itself as a midrange smartphone that feels unmistakably premium, with early impressions pointing to a device that confidently pushes beyond its category.

Design

The Galaxy A57 sets the tone with a sleek and refined design that immediately stands out. At just 6.9mm thin, the device feels impressively slim while maintaining a lightweight build that makes it comfortable to hold for extended periods.

Its minimalist aesthetic, complemented by a glossy rear finish and a clean, vertically aligned camera module, gives the phone a sophisticated appearance. The Awesome Navy variant, in particular, exudes a deep, elegant tone that enhances its premium identity, making it feel far more upscale than typical midrange offerings.

Display

On the front, the Galaxy A57 features a 6.7-inch Super AMOLED+ display that delivers a striking visual experience. Colours are rich and vibrant, while the 120Hz refresh rate ensures fluid scrolling and seamless transitions across the interface.

The display also performs exceptionally well under bright conditions, maintaining clarity and brightness even outdoors. This combination of smoothness and visibility reinforces the impression of a device designed with everyday practicality in mind, without compromising on visual quality.

Nightography

The highlight of the Galaxy A57, however, lies in its Nightography capabilities, which elevate its camera performance to a new level.

Morning

Night

In early testing, low-light photos appear noticeably brighter and more detailed, with improved clarity and controlled noise levels. The camera captures scenes with a natural balance, avoiding the overly processed look often associated with night photography in this segment.

Images come out sharp and usable straight from the camera, reflecting Samsung’s growing strength in computational photography. This focus on Nightography gives the Galaxy A57 a clear edge, especially for users who frequently shoot in challenging lighting conditions.

Performance

Powering the device is the Exynos 1680 chipset, which delivers a smooth and responsive experience in daily use. Navigation feels fast and fluid, with apps launching quickly and multitasking remaining stable.

The addition of enhanced cooling also contributes to a more consistent performance, allowing the device to handle longer usage sessions without noticeable slowdowns.

Software

The Galaxy A57 runs on One UI 8.5 based on Android 16, offering a polished and intuitive user experience. Samsung’s software continues to stand out for its smooth animations, thoughtful features and high level of customisation.

The integration of Galaxy AI tools adds another layer of functionality, enhancing tasks such as photo editing and content optimisation in a way that feels practical and well-executed.

Notably, Samsung is offering six years of software and security updates, reinforcing the device’s long-term value and positioning it among the most future-ready smartphones in its class.

Battery

Equipped with a 5,000mAh battery, the Galaxy A57 appears well-prepared for daily demands. Early impressions suggest reliable all-day usage, supported by efficient hardware and software optimisation.

Overall

Taken as a whole, the Galaxy A57 5G represents a significant evolution for Samsung’s A-series lineup. It combines a premium design, a standout display and notably strong Nightography performance into a package that feels both refined and forward-looking.

More importantly, it signals Samsung’s growing ambition to redefine the midrange segment, delivering a smartphone experience that feels closer than ever to flagship territory.

Samsung Brings the Future to Life with Galaxy S26 Series Roadshows Across Malaysia

Samsung Malaysia unveils the Galaxy S26 Series, its most advanced innovation yet, a device that firmly establishes itself as the AI phone. Built to seamlessly integrate intelligence into everyday life, the Galaxy S26 Series goes beyond hardware and specs, transforming how users create, connect, and live through meaningful, real-world applications of AI.

At the core of the Galaxy S26 Series is a powerful vision: technology that adapts to you. Whether it’s capturing life’s moments, enhancing productivity, or simplifying your connected lifestyle, the Galaxy S26 Series introduces features designed to feel intuitive, effortless, and impactful.

From content creation to smart living, the Galaxy S26 Series brings this vision to life through a suite of standout innovations like Horizontal Lock, Creative Studio and Privacy Display.

To bring these experiences closer to consumers, Samsung Malaysia is rolling out a nationwide series of Galaxy S26 Series Roadshows, designed as immersive spaces where visitors can explore, interact with, and truly understand the power of the AI phone.

Roadshow Locations & Dates

• KLCC & Mid Valley Southkey: 8 – 12 April

• Sunway Pyramid & Queensbay Mall: 22 – 26 April

• Pavilion Bukit Jalil: 6 – 10 May

Experience the AI Phone, Firsthand

Sleep and futuristic, each roadshow guides visitors through a series of experiential zones, each dedicated to demonstrating how the Galaxy S26’s features translate into real-life benefits:

• Try out Horizontal Lock and see how effortlessly you can capture stable, professional-looking videos

• Explore Creative Studio and discover how AI simplifies content creation

• Interact with SmartThings AI to understand how your phone becomes the control hub of your smart home

• Experience Privacy Display in action, and see how your data stays protected wherever you go

Experience the Perfect Pair:

• Together with the Galaxy S26 Series, discover how the all-new Galaxy Buds4 Series elevates a seamless audio experience.

• Visit the Smart Switch booth to see how easy it is to transition into Samsung’s seamless ecosystem

• Get hands-on with the latest Galaxy devices

Join Live Space workshops, where tech experts demonstrate how to maximise Galaxy S26 features in everyday scenarios:

Discover the Future of AI, Today

The Galaxy S26 Series is more than just a smartphone — it is a glimpse into the future of intelligent living. With AI at its core, it empowers users to do more, create more, and live more seamlessly than ever before.

Now, Samsung Malaysia invites you to experience it all in person.

Exclusive Rewards & Spend & Win

To make the experience even more rewarding, Samsung is offering exclusive promotions and giveaways.

Unlock the Vault – Purchase any Galaxy S26 Series and try your hands at guessing the a six-digit combination to unlock the vault and walk away with ANOTHER Galaxy S26 Ultra.

Spend & Win - Purchase any Galaxy S26 Series device during the roadshow to enjoy a one-time draw and stand a chance to win:

• 65” Neo QLED Samsung Vision AI Smart TV worth RM4,199

• Q-Series Soundbar worth RM2,999

• Samsung Smart Air Purifier worth RM899

Early Bird Special - The first 30 customers who purchase the Galaxy S26 Ultra on the first day of each roadshow will walk away with a Samsung Smart Air Purifier (worth RM899).

Instant Redemption - Receive a Galaxy Fit3 (worth RM299) when you purchase the Galaxy S26 Series at participating Samsung Experience Stores.

Experience the Galaxy S26 Series for Yourself

From AI-powered creativity to a seamlessly connected lifestyle, the Galaxy S26 Series is designed to transform how Malaysians live, work, and play. These roadshows offer the perfect opportunity to experience it all, up close and hands-on.

Don’t miss your chance to be part of this futuristic journey. Visit a Galaxy S26 Series roadshow near you and discover how Samsung is redefining everyday experiences.

For more information on the roadshows, please visit Samsung Malaysia’s Official Website, Newsroom, Instagram, Facebook.

Grab the all-new Samsung Galaxy S26 Series at Launch today!

 

Until 3 May 2026, the Galaxy S26 series is available  for purchase with these amazing promotions. Customers can get a rebate of up to RM800 upon purchase with eligible CIMB, Maybank or RHB credit or debit cards. Customers can also redeem up to RM400 with their Samsung Rewards Points Booster for their purchase as well!

Until 31 May 2026, get 10% off on the Galaxy Buds4 Series when you purchase selected Galaxy S and Z Series models. Eligible Samsung Members can also enjoy an exclusive 10% discount via voucher redemption from their Samsung Members application, to purchase either in store through Endless Aisle or online.

For added peace of mind, save up to RM200 on 3 years of Samsung Care+ when you purchase the Galaxy S26 Series as well. Samsung Care+  offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.

To buy the Samsung Galaxy S26 Series, please visit: https://www.samsung.com/my/offer/galaxy-s26-series/

Charles Kim, President of Samsung Malaysia Electronics Byline - How the Samsung Galaxy A57 5G and A37 5G Are Making Tech More Accessible

 For more than a decade, the smartphone race has been defined by premium breakthroughs – better cameras, faster chips, and foldable displays, even as macroeconomic pressures drive up the cost of components like smartphone chips. But amid this uncertainty, the industry is now entering a new phase, one where innovation matters most, as demand for accessible technology continues to grow and real users seek meaningful upgrades.

With the introduction of devices like the Samsung Galaxy A57 5G and Samsung Galaxy A37 5G, this shift becomes clear. To echo our aspirations for accessible innovation, our latest devices offer a Galaxy experience, complete with fundamentals that are awesome for everyone.

Smartphone ownership is effectively universal across both urban and rural communities. This means the conversation has evolved: it’s no longer about simply having a phone, but about having a smartphone that can meet modern expectations in today’s world.

Mid-range smartphones are a large part of the current digital landscape. Devices like the Samsung Galaxy A57 5G and Samsung Galaxy A37 5G play a crucial role here by democratizing powerful features with a more accessible price tier.

For many Malaysians, smartphones are their primary gateway to work, communication, entertainment, and creativity. Features that were once considered “premium” are now becoming standard across the smartphone range. High refresh rate displays, capable multi-lens cameras, and 5G connectivity– these are no longer luxuries, but what people expect from their devices.

The reality is simple: what many digitally savvy Malaysians need are devices that are reliable, responsive, and intelligently designed to support everyday use.

The Galaxy A57 5G and Galaxy A37 5G come with a powerful 50MP main camera capable of excellent night photography, a large 5,000mAh battery, AI-powered tools and reliable day-to-day performance. To round off the experience, our built-in Samsung Knox security system assures user privacy, and carries six years of Operating System & six years of Security Maintenance Releases that ensures the devices longevity and adaptability in an era of constant innovation. The Galaxy A57 5G and A37 5G also comes with a Samsung Wallet that pays you back, rewarding you for any spending you do.

Devices like the Samsung Galaxy A57 5G and Samsung Galaxy A37 5G play a crucial role here. By bringing powerful features into a more accessible price tier, they help close the gap between what users are able to afford and what they can do with their devices.

The next era of smartphones will not be defined by the most expensive devices, but by those that bring meaningful innovation to the most people. With the Samsung Galaxy A57 5G and Samsung Galaxy A37 5G, we are seeing a clear shift: innovation and an awesome user experience are no longer confined to the top price tier. This is what the future of mobile looks like. Not just powerful, but inclusive. Not just innovative, but accessible. Because in the end, the most important breakthroughs are not the ones that impress a few, but the ones that empower millions.

To learn more, please visit https://www.samsung.com/my/smartphones/galaxy-a/.

Samsung Previews Galaxy A57 5G and A37 5G in Malaysia

  Samsung Malaysia has officially previewed its latest midrange contenders, the Galaxy A57 5G and Galaxy A37 5G, ahead of their market debut. With this launch, the electronics giant is making a decisive statement: premium features — including advanced artificial intelligence and flagship-grade durability — are no longer the exclusive domain of expensive flagship devices.

The new additions to the Galaxy A series represent a significant philosophical shift for Samsung's midrange portfolio. Rather than incremental spec bumps, the company has focused on delivering meaningful, practical innovations that directly enhance daily usability. Chief among these is the introduction of "Awesome Intelligence" — a suite of AI-powered tools that bridge the gap between affordability and cutting-edge functionality.

AI for the Everyday User

Both smartphones run on One UI 8.5, built atop Android 16, and come equipped with AI capabilities previously reserved for Samsung's premium Galaxy S series. These include intelligent photo editing tools that can remove unwanted objects, enhance compositions, and optimize images with a single tap. Voice transcription features convert spoken words to text with notable accuracy, while enhanced search functions allow users to locate files, images, and information across their device with natural language queries.

For the Malaysian consumer who relies on their smartphone for work, communication, and content creation, these tools promise to streamline daily routines without requiring technical expertise.

Flagship-Grade Display and Durability

Where the Galaxy A57 5G and A37 5G truly distinguish themselves is in their hardware specifications. Both devices feature a 6.7-inch Full HD+ Super AMOLED display with a 120Hz refresh rate, delivering the fluid scrolling and responsive touch experience typically associated with devices at twice the price point.

Perhaps more striking is the inclusion of IP68-rated water and dust resistance — a feature rarely seen in the midrange segment. This certification ensures the devices can withstand immersion in up to 1.5 metres of fresh water for 30 minutes, offering Malaysian users peace of mind against unexpected downpours or accidental spills.

Performance Tailored to Midrange Needs

Under the hood, the Galaxy A57 5G is powered by Samsung's Exynos 1680 processor, while the Galaxy A37 5G runs on the Exynos 1480 chipset. Both configurations are designed to handle everyday tasks — messaging, social media, video streaming, and light gaming — with smooth efficiency.

Photography is anchored by a 50-megapixel main camera on both devices, supported by ultra-wide and macro lenses. While not positioned as a photography powerhouse, the camera system promises reliable, shareable images in good lighting conditions.

A 5,000mAh battery powers both models, with 45W fast charging support ensuring minimal downtime — a crucial feature for users with demanding, on-the-go lifestyles.

A Commitment to Longevity

In a move that underscores Samsung's commitment to sustainability and long-term value, both the Galaxy A57 5G and A37 5G will receive up to six generations of Android OS upgrades and six years of security updates. This extended software support aligns the A series with Samsung's flagship update policy, significantly outlasting the typical midrange device lifecycle.

For Malaysian consumers who view their smartphones as long-term investments rather than disposable gadgets, this promise of longevity adds considerable value.

Pricing and Availability

The Galaxy A57 5G is priced from RM2,249, while the Galaxy A37 5G starts at RM1,799. Samsung Malaysia is offering promotional incentives for early adopters through selected retail channels and telco partners.

For more information, visit Samsung Website https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a57-5g-awesome-navy-256gb-sm-a576bdbtxme/

Said 'Ngam' and It Happened: Social Hijack Experiment

 What started as a simple, everyday word quickly turned into something a lot more interesting on Malaysian social media. In the days leading up to the launch of the Galaxy A57 and A37, Samsung Malaysia quietly slipped into conversations across Facebook, Instagram, and TikTok — with one very specific trigger: “ngam.”

And Malaysians noticed.

From casual comments like “this outfit ngam today” to “weather finally ngam”, users began spotting something unexpected — Samsung Malaysia replying in places you wouldn’t usually expect a brand to be.

From “Eh why Samsung here?” to “Okay this is actually fun”

What made the activation click wasn’t just the replies — it was how natural it felt.

Just a brand reacting in real time, like how Malaysians already talk online.

Soon, things caught on and it became a bit of a thing: “Try comment ngam… see Samsung reply or not.”

And just like that, a simple word turned into a low-key social game — with users testing it across platforms, sharing screenshots, and looping others in (who knows, maybe even your favorite brand! *wink*).

But this wasn’t just for fun.

The choice of “ngam” comes from a simple truth about the Galaxy A Series — it’s designed to feel just right. In a market full of trade-offs, where a slimmer phone might mean less battery, or better performance comes with a higher price tag, the Galaxy A57 and A37 are built to sit right in that sweet spot.

Balanced design. Reliable performance. Everyday value.

In other words… memang ngam.

By tapping into a word Malaysians already use to describe something that hits just right, Samsung Malaysia turned a product truth into something people could instantly relate to — and more importantly, interact with.

 

The “Ngam” Reveal

Then came 25 March, 8PM.

The replies started to hit different.

What began as playful, slightly cryptic interactions started to make sense — as Samsung Malaysia 

revealed the thinking behind it all: “ngam” wasn’t random, it was intentional.

Because when something works exactly the way you need it to, with no major trade-offs — that’s when Malaysians would say… memang ngam.

And that’s exactly what the new Galaxy A57 and A37 are built for.

For the Galaxy A57, it’s all about Nightography — capturing clear, detailed shots even in low light, so your night moments turn out the way you expect. Night shots that actually come out nice → ngam

For the Galaxy A37, the focus is performance — delivering smooth, lag-free gaming and everyday multitasking, supported by an enhanced cooling system for sustained use. Smooth gameplay, no panas-panas lag → ngam

Beyond that, both devices are designed to hit just the right balance across everyday essentials:

• A slim design that doesn’t sacrifice usability → ngam

• AI features like Circle to Search 3.0, Best Face and Object Eraser that simply make life easier → ngam

• Long-lasting battery that keeps up with your day → still ngam

• Security and longevity with Knox and 6x OS updates → memang ngam

Why This Worked (And Why People STILL Talked About It)

Instead of asking Malaysians to pay attention, Samsung Malaysia joined conversations they were already having — in a language that felt instantly familiar.

It didn’t feel like a campaign.

It felt like a brand that understands local culture. A brand that’s willing to be a bit playful. A brand that doesn’t mind ‘lepak-king’ in the comments section.

And in a space where most brands are still talking at people, this flipped the script — by simply replying.

Before you scroll off, why not try it yourself?

• Step 1: Open your social media accounts - we're talking Facebook, Instagram, Tiktok! 

• Step 2: Post something and be authentically YOU! 

• Step 3: Include “ngam” in your caption. 

If you just want to stay in the comments section, you can too - just make sure your caption includes 'ngam' and see if we'll respond! 

You never know, Samsung Malaysia might just drop you a comment. 

Pricing and availability

 

You can check out the latest Galaxy A57 5G and A37 5G from 25 March onwards! Galaxy A57 5G will be offered in Awesome Navy, Awesome Gray, Awesome Icyblue , while Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal, Awesome Graygreen . 

To celebrate the launch in Malaysia, Samsung is offering exclusive promotions across Samsung Online Store, Samsung Experience Stores, authorized retailers and participating e-commerce platforms:

Samsung Galaxy A57/A37 5G Launch Promotion 

The Launch Rebate promo will run from the 25th March 2026 – 31st Dec 2026 and the Bank/Shopee PayLater Rebate will run from the 25th March 2026 – 29th April 2026. 

To learn more of the Galaxy A57 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a57-5g-awesome-navy-512gb-sm-a576bdbuxme

To learn more of the Galaxy A37 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a37-5g-awesome-lavender-256gb-sm-a376blvuxme

Samsung Galaxy A57/A37 Smartphones MBO Eco Program (Mar – May 2026)  

Customers who purchased any of the participating model(s) listed below from the Participating Stores during the Promotion Period are eligible to purchase maximum one (1) unit of MBO models listed below at a discounted price in a single transaction/receipt.

For more information on the Samsung Galaxy A57 5G and Galaxy A37 5G, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

CU Kim, President & CEO, Samsung Electronics Southeast Asia & Oceania Byline - Why Southeast Asia and Oceania’s Mobile Future Demands an Intelligent Revolution

 Innovation is often measured by what we can see – larger screens, thinner frames, or more vibrant displays. However, the most profound shifts occur when the technology itself begins to disappear. 

We are stepping into an era where technology should feel like an extension of intent rather than a tool we must learn and manage. In short, we are moving away from digital complexity towards everyday convenience.

For over a decade, the smartphone experience has been defined by touch-based navigation. People all over the world have become accustomed to tapping on screens and managing fragmented applications to complete simple tasks. For this era to close, mobile experiences must become more proactive and adaptive, understanding context and providing assistance the moment it is needed. 

With the all-new Galaxy S26 series, the next chapter begins here. The path forward is not about adding more apps, but instead about creating an invisible architecture that enables easier daily living.

SEAO is Primed for an AI Revolution

Southeast Asia and Oceania (SEAO) represents one of the most dynamic, mobile-first digital economies in the world. Google’s recent e-Conomy SEA 2025 report  highlights a powerful base of 200 million new users that have come online over the last decade across Southeast Asia. With three in five people now shopping online, and over 60% of all payments being made digitally, the region’s digital fluency has driven a surge in interest towards artificial intelligence (AI), at three times the global average.

This momentum is equally profound across Oceania, where AI has moved rapidly from a concept to a core business driver. In New Zealand, a significant 91% of businesses report efficiency improvements from AI, with half also citing positive financial impact . Australian businesses are mirroring this shift as well; with 40% of SMEs currently adopting AI  and agreeing that AI offers a competitive edge and compelling use cases that can transform their operations.

The launch of the Galaxy S24 series two years ago marked the transition from smartphone to a new era of AI phones. Today, for the millions across the diverse SEAO region — from hyper-connected urban hubs to rapidly developing tech frontiers — the phone has become more than a tool, and instead the primary platform for navigating life.

As our region accelerates its adoption of AI, true advancement is achieved when everyday use is powered by seamless anticipation of needs. For instance, the Galaxy S26 Ultra features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge  provide proactive and relevant context-aware suggestions, while Now Brief  surfaces timely reminders for important events. The reliable delivery of these experiences requires a foundation of customized hardware, such as the Snapdragon® 8 Elite Gen 5, which is designed for high-speed on-device performance on the Galaxy S26 Ultra. Sitting quietly beneath the interface, this hardware orchestrates how intelligence understands context to enable intuitive workflows.

The Power of Open Intelligence

To harness these advancements without forcing people to learn entirely new interfaces, technology demands a deeply integrated approach. We understand that customers prefer having a choice in the tools they use, so Galaxy S26 Ultra also comes with a choice of agents  to help users complete tasks more easily with a single button press or voice prompt. As we see it, the future lies in an open ecosystem of AI-powered features that users can embrace with confidence—knowing their personal data is secure while enjoying the benefits of a multi-agent experience that is backed by Samsung’s commitment to collaborative protection. 

Crucially, this AI transformation cannot be reserved for a select few. We are committed to the democratization of mobile AI, targeting an expansion to over 800 million users globally in 2026. True progress is only achieved when advanced capabilities reach the masses, ensuring broad availability to all.

Trust as the Foundation

With increased power comes a heightened need for trust. As both consumers and organizations scale their AI usage, a multi-agent approach must be built on the principle that access to personal information is strictly limited to the specific task at hand. AI experiences on Galaxy are protected at every level, with personalization, transparency, and user choice guiding every step. 

Security is not merely a feature, but a foundational element of our AI infrastructure that users can customize through granular privacy settings, opt-in security features, and intuitive dashboards designed to enable true control and transparency. For instance, the Privacy Display  on the Galaxy S26 Ultra introduces a new form of personal protection. Integrated directly into the display hardware, it controls how the screen’s pixels disperse light, limiting visibility from side, top, and bottom angles when activated so users can preserve privacy when needed.

Meanwhile, Samsung Knox ensures that personal data remains protected on the device and is shared only when required. On the Galaxy S26 series, the Personal Data Engine (PDE) enables context-aware AI experiences by processing data locally. To keep this process safe, Knox Enhanced Encrypted Protection (KEEP) encrypts the data of each app. Furthermore, Knox Vault adds a physical layer of protection by isolating sensitive data inside its own secure hardware. This system-wide approach combines hardware and software to keep personal information protected.

By equipping our flagship devices with up to seven generations of Android OS and One UI upgrades , along with seven years of security updates, we provide consumers with the confidence that their hardware investments will remain secure over time.

The Blueprint for an Intelligent Future

The diverse and rapidly growing digital economies of the SEAO region have created an ideal environment for AI adoption and growth. The launch of our latest flagship line-up is more than an iterative hardware update; it is the deployment of mobile infrastructure required to meet this moment. 

By balancing specialized hardware with a collaborative software philosophy, we are laying the foundation for a future where digital experiences become easier and more intuitive, fundamentally making life better for every user in the region.