CU Kim, President & CEO, Samsung Electronics Southeast Asia & Oceania Byline - Why Southeast Asia and Oceania’s Mobile Future Demands an Intelligent Revolution

 Innovation is often measured by what we can see – larger screens, thinner frames, or more vibrant displays. However, the most profound shifts occur when the technology itself begins to disappear. 

We are stepping into an era where technology should feel like an extension of intent rather than a tool we must learn and manage. In short, we are moving away from digital complexity towards everyday convenience.

For over a decade, the smartphone experience has been defined by touch-based navigation. People all over the world have become accustomed to tapping on screens and managing fragmented applications to complete simple tasks. For this era to close, mobile experiences must become more proactive and adaptive, understanding context and providing assistance the moment it is needed. 

With the all-new Galaxy S26 series, the next chapter begins here. The path forward is not about adding more apps, but instead about creating an invisible architecture that enables easier daily living.

SEAO is Primed for an AI Revolution

Southeast Asia and Oceania (SEAO) represents one of the most dynamic, mobile-first digital economies in the world. Google’s recent e-Conomy SEA 2025 report  highlights a powerful base of 200 million new users that have come online over the last decade across Southeast Asia. With three in five people now shopping online, and over 60% of all payments being made digitally, the region’s digital fluency has driven a surge in interest towards artificial intelligence (AI), at three times the global average.

This momentum is equally profound across Oceania, where AI has moved rapidly from a concept to a core business driver. In New Zealand, a significant 91% of businesses report efficiency improvements from AI, with half also citing positive financial impact . Australian businesses are mirroring this shift as well; with 40% of SMEs currently adopting AI  and agreeing that AI offers a competitive edge and compelling use cases that can transform their operations.

The launch of the Galaxy S24 series two years ago marked the transition from smartphone to a new era of AI phones. Today, for the millions across the diverse SEAO region — from hyper-connected urban hubs to rapidly developing tech frontiers — the phone has become more than a tool, and instead the primary platform for navigating life.

As our region accelerates its adoption of AI, true advancement is achieved when everyday use is powered by seamless anticipation of needs. For instance, the Galaxy S26 Ultra features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge  provide proactive and relevant context-aware suggestions, while Now Brief  surfaces timely reminders for important events. The reliable delivery of these experiences requires a foundation of customized hardware, such as the Snapdragon® 8 Elite Gen 5, which is designed for high-speed on-device performance on the Galaxy S26 Ultra. Sitting quietly beneath the interface, this hardware orchestrates how intelligence understands context to enable intuitive workflows.

The Power of Open Intelligence

To harness these advancements without forcing people to learn entirely new interfaces, technology demands a deeply integrated approach. We understand that customers prefer having a choice in the tools they use, so Galaxy S26 Ultra also comes with a choice of agents  to help users complete tasks more easily with a single button press or voice prompt. As we see it, the future lies in an open ecosystem of AI-powered features that users can embrace with confidence—knowing their personal data is secure while enjoying the benefits of a multi-agent experience that is backed by Samsung’s commitment to collaborative protection. 

Crucially, this AI transformation cannot be reserved for a select few. We are committed to the democratization of mobile AI, targeting an expansion to over 800 million users globally in 2026. True progress is only achieved when advanced capabilities reach the masses, ensuring broad availability to all.

Trust as the Foundation

With increased power comes a heightened need for trust. As both consumers and organizations scale their AI usage, a multi-agent approach must be built on the principle that access to personal information is strictly limited to the specific task at hand. AI experiences on Galaxy are protected at every level, with personalization, transparency, and user choice guiding every step. 

Security is not merely a feature, but a foundational element of our AI infrastructure that users can customize through granular privacy settings, opt-in security features, and intuitive dashboards designed to enable true control and transparency. For instance, the Privacy Display  on the Galaxy S26 Ultra introduces a new form of personal protection. Integrated directly into the display hardware, it controls how the screen’s pixels disperse light, limiting visibility from side, top, and bottom angles when activated so users can preserve privacy when needed.

Meanwhile, Samsung Knox ensures that personal data remains protected on the device and is shared only when required. On the Galaxy S26 series, the Personal Data Engine (PDE) enables context-aware AI experiences by processing data locally. To keep this process safe, Knox Enhanced Encrypted Protection (KEEP) encrypts the data of each app. Furthermore, Knox Vault adds a physical layer of protection by isolating sensitive data inside its own secure hardware. This system-wide approach combines hardware and software to keep personal information protected.

By equipping our flagship devices with up to seven generations of Android OS and One UI upgrades , along with seven years of security updates, we provide consumers with the confidence that their hardware investments will remain secure over time.

The Blueprint for an Intelligent Future

The diverse and rapidly growing digital economies of the SEAO region have created an ideal environment for AI adoption and growth. The launch of our latest flagship line-up is more than an iterative hardware update; it is the deployment of mobile infrastructure required to meet this moment. 

By balancing specialized hardware with a collaborative software philosophy, we are laying the foundation for a future where digital experiences become easier and more intuitive, fundamentally making life better for every user in the region.

Everyday Moments, Made Easier with Galaxy AI

 The little tasks can add up quickly. Planning a trip with friends often means juggling multiple apps —checking your Calendar to avoid clashes, booking a car to the airport, reopening Notes to review the places you want to visit, keeping track of receipts, and staying up late to edit your photos until they’re ready to post. 

Galaxy AI  on the Galaxy S26 series is designed to make those moments easier. By proactively working on your behalf, it cuts down on the steps needed, helping you get things done. It’s support that shows up at the right moment, so you can stay focused on the task at hand instead of bouncing between apps and managing every input.

What are the key Galaxy AI features on Galaxy S26 series?

On the Galaxy S26 series, Galaxy AI shows up across the tasks people deal with every day — making it simpler to plan, create, organize, share, and more. From context-aware suggestions that keep conversations moving to intuitive tools that help refine and organize visual content, Galaxy AI helps you stay in the flow.

Now Nudge  adapts to what’s on your screen and what’s already on your device to proactively suggest helpful actions at just the right time. Texting a friend about plans for a night out? When a date comes up in the chat, Galaxy S26 recognizes it, shows what’s already on your calendar for that day, and offers to add the event, all without switching apps.

And when someone asks for photos from your trip to New York,  Now Nudge can automatically suggest relevant images from the Gallery, so you can share in seconds instead of searching through albums. It can even pull up saved info across your device, like a list of cool bars you jotted down in Samsung Notes — no need to dig through the relevant apps, Galaxy S26 takes care of the extra steps for you.

For step-by-step instructions on how to experience these Galaxy AI features, watch here.

Galaxy S26 can take care of multi-step tasks behind the scenes, making everyday moments feel easier. 

Through natural interactions, Google Gemini can search and complete complex actions seamlessly across apps. If you’re running late to meet friends, simply long-press the side button and ask Gemini  to order a taxi to your destination — it will open the app and prepare the ride for you to approve. It offers an early look at what agentic AI can do, completing routine tasks in the background so you can offload the busywork.

 

Effortlessly edit your photos with Photo Assist.

Galaxy cameras have always made it easy to capture fantastic photos. With Galaxy S26, the upgraded Photo Assist and Creative Studio  make editing and customizing content just as seamless.

Photo Assist now supports natural language editing, allowing you to make edits by simply saying what you want to change, without technical terms, specialized tools, or editing expertise. Maybe you’re framing the perfect dinner shot, but your friend takes a bite before the photo happens. Ask to restore the missing bite, and Photo Assist fills it back in. Or if a landscape photo looks great but you want a moodier feel, ask to shift the scene from day to night. You can review changes as you go and jump back to any earlier stage whenever you want, making the process even easier.

Accessible from the Edge Panel, Creative Studio brings your ideas to life in one simple space, turning a sketch, photo, or prompt into polished visuals — like funny stickers for a group chat, or a wallpaper that reflects your style. Once you generate a result, you can keep editing or share it right away without switching tools, so your creative rhythm stays uninterrupted. 

 

Create custom stickers in an instant with Creative Studio.

Galaxy AI also helps you stay organized and handle everyday documents with less hassle. Got paperwork that can’t wait? Document Scan is built right into the Camera app. Imagine you’re at a doctor’s office and a form needs to be filled out by a family member — you can scan it and send them a clean digital copy instantly. Galaxy S26 recognizes the document, removes distortions and distractions such as creases or even a finger in the corner. If there are multiple pages, they can be combined automatically into a single PDF, just like that.

 

Quickly scan multiple pages and save them as a single PDF with Document Scan.

Galaxy AI on the Galaxy S26 series is built to handle the little steps that chip away at your time throughout the day. By reducing the effort behind everyday tasks, it makes each interaction feel more intuitive. The result is a phone that adapts to you and works with you — so you can spend less time managing the process and more time enjoying the moment.

Check out Try Galaxy to test out some of the latest features on the device you’re holding right now. Learn more about Galaxy S26 Ultra and all the latest Galaxy devices on Samsung.com.

Grab the all-new Samsung Galaxy S26 Series at Launch today!

 

Until 3 May 2026, the Galaxy S26 series is available  for purchase with these amazing promotions. Get a rebate of up to RM400 upon purchase of the Galaxy S26 Series. Customers can also get a rebate of up to RM400 upon purchase with eligible CIMB, Maybank or RHB credit or debit cards. Customers can also redeem up to RM400 with their Samsung Rewards Points Booster for their purchase as well!

Until 31 May 2026, get 10% off on the Galaxy Buds4 Series when you purchase selected Galaxy S and Z Series models. Eligible Samsung Members can also enjoy an exclusive 10% discount via voucher redemption from their Samsung Members application, to purchase either in store through Endless Aisle or online.

For added peace of mind, save up to RM200 on 3 years of Samsung Care+ when you purchase the Galaxy S26 Series as well. Samsung Care+  offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.

To buy the Samsung Galaxy S26 Series, please visit: https://www.samsung.com/my/offer/galaxy-s26-series/

Samsung Powers ‘BTS WORLD TOUR ‘ARIRANG’’ with Galaxy

 Samsung Electronics Co., Ltd. today announced a global partnership with ‘BTS WORLD TOUR ‘ARIRANG,’’ unveiling a new concert experience powered by Galaxy mobile technology that brings artists and the audience closer together.

 

BTS and ARMY have built a cultural movement that brings everyone together to celebrate self-expression and connection through music. This resulted in a global impact that fosters authentic shared experiences — values that resonate deeply with Samsung’s Galaxy brand philosophy. By harnessing the power of music and technology, Samsung and the ‘BTS WORLD TOUR ‘ARIRANG’’ are empowering people to capture special moments and share them with the world.

“Samsung believes that technology enriches everyday experiences,” said Stephanie Choi, EVP and Head of the Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience concert moments more meaningfully and preserve and share those memories for longer.”

Building on Galaxy’s vision of meaningful, connected experiences, Samsung is reimagining the traditional concert viewing experience by enabling the audience to emotionally engage with artists and their performances in more immersive ways. In particular, the Galaxy S26 Ultra camera captures memorable moments from live performances, allowing the audience around the world to relive and share the experience, bringing the energy and emotion of the concert into their everyday lives.

“Fans are at the heart of everything we do, shaping our music and journey together with us,” said Lee Jae-sang, CEO of HYBE. “Through this partnership with Samsung Electronics, we hope fans can experience concerts more vividly and create lasting memories.”

‘BTS WORLD TOUR ‘ARIRANG’’ will begin in Goyang, South Korea, and continue in major cities around the world through 2027. As part of the world tour, an exclusive BTS THE CITY ARIRANG SEOUL is taking place in Seoul from March 20 to April 19, including a range of Galaxy-powered immersive experiences to major landmarks across the city.

Fans can explore the Galaxy S26 series through interactive activities, including a stamp rally at Samsung’s Gangnam store and creating self-made stickers using the Galaxy AI-powered Creative Studio. Participants who complete the activities are eligible to receive prizes, including limited-edition ‘BTS THE CITY ARIRANG SEOUL’ merchandise.

Following Seoul, ‘BTS THE CITY’ will expand to other tour stops. Samsung will take part in the entire ’BTS THE CITY’ journey, driving innovation that encourages fans to express themselves, capture meaningful moments and expand everyday experiences with Galaxy.

Samsung Brings Classical Melodies to Galaxy S26 Ringtones

 

Samsung Electronics has introduced two new ringtones featuring classical masterpieces on the Galaxy S26 series.

Drawing on works by Johann Sebastian Bach and George Frideric Handel, the sounds create a deeper, more immersive listening experience in everyday life.

 

▲ A musician performs a classical piece adapted as a Galaxy S26 ringtone.

A Sound Philosophy Inspired by Nature

Galaxy has established “Inspired by Nature” as the core concept of its sound design, applying it across all interaction sounds — from ringtones to touch sounds. Extending this philosophy, Samsung brings nature-inspired classical music to Galaxy, creating a more refined listening experience in everyday interactions.

New ringtones on the Galaxy S26 series include Bach’s “Prélude” from Cello Suite No. 1, whose symmetry, repetition and harmony evoke natural patterns such as plant growth and ocean waves.

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Also included is Handel’s “Alla Hornpipe” from Water Music Suite No. 2, famously performed on the River Thames for King George and known for its flowing rhythm and structured progression.

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Both pieces were previously used as ringtones during the Anycall era of the 1990s and 2000s, returning as familiar, nostalgic melodies.

 

▲ Musicians perform a classical piece adapted as a Galaxy S26 ringtone.

Global Collaboration Behind the Sound

Global experts collaborated throughout the recording process to enhance sound quality. The ringtones were recorded at Abbey Road Studios — the world’s first recording studio and the birthplace of many iconic Beatles tracks. Jonathan Allan handled recording and mixing in London, while Tae Ho Lee of MiXNBLE led mastering in Seoul, highlighting East–West collaboration.

The Royal Philharmonic Orchestra, a world-renowned U.K. symphony orchestra, performed both pieces. The Bach piece features co-principal cellist Jonathan Ayling.

A Unified Vision for Galaxy Sound

The new ringtones on the Galaxy S26 series go beyond simple alerts, reflecting Galaxy’s sound identity shaped by nature-inspired design and refined technology.

“Classical music transcends time and space, resonating deeply with people,” said Myoung Woo Nam, Principal Sound Designer, Mobile eXperience (MX) Business at Samsung Electronics.  “We hope more users can experience classical music naturally in daily life through Galaxy.”

Samsung plans to continue applying a consistent sound philosophy across its products while expanding Galaxy’s unified sound identity.

Watch behind-the-scenes footage of the classical ringtone recording here: https://youtu.be/TIWOL0OCGIk

From Day One to Years Later: Samsung Care+ Offers Comprehensive Protection for Galaxy Users

 

Recently, Samsung launched the new Galaxy S26 series – its most intuitive Galaxy AI phone yet. Consumer response has been stellar, with pre-orders moving quickly and excitement building around the device’s innovative features. As these cutting-edge devices begin arriving, it’s important to consider how you will care for it. The average phone upgrade cycle has increased from 2.4 years to a whopping 3.5 years globally, signalling a shift toward longer device ownership.

That’s where Samsung Care+ comes in. Not only does it preserve the future resale value of your device, it provides peace of mind today and lasting value tomorrow.

Flexible and Personalised Choices for Every Lifestyle

Not everyone uses their device the same way. Some need a complete peace of mind against everyday accidents. Others focus on long-term device reliability. Samsung Care+ gets this.

Samsung Care+ offers diverse plans that reflect the unique needs of customers with different lifestyles. This includes accidental damage cover that protects against certain knocks, drops and spills[3] For users prioritizing long-term performance and reliability, extended warranty coverage can help address certain mechanical or electrical failures well beyond the standard warranty period, which can become increasingly valuable as users hold onto devices longer.

With Samsung Care+ and Fast Repair Service, customers can benefit from quick, hassle-free repairs, including cracked screen replacements using genuine Samsung parts - ensuring devices are restored to optimal condition when unexpected incidents occur.

Samsung Care+ plans also come with flexible payment options, including upfront payment choices. For Galaxy S26 Ultra users in Malaysia, plans start from RM398.52 for 1 year, RM441.72 for 2 years, and RM636.12 for 3 years.

Professional Service Without the Hassle

Protection is only valuable if you can access it when needed. That is what matters most. Samsung Care+ delivers service designed to provide expert care in a simple, accessible way - wherever you are.

The claims process is designed for clarity. No complex forms. No confusing requirements to navigate. Samsung Care+ offers a streamlined claims process, ensuring customers can receive the care they need without hassle while minimizing disruption to their daily routines.

Once your claim is submitted, Samsung-authorized service centers take over. Every repair is handled by certified technicians using Samsung genuine parts. This approach does more than fix immediate problems – it maintains your device in optimal condition, preserving what you invested in whether you plan to keep it for years or eventually upgrade.

And here’s something people often overlook until they are traveling: your device goes everywhere with you, so your protection should too. Samsung Care+ provides comprehensive coverage both at home and abroad You can receive Samsung-certified service in major cities around the world, including Seoul, London, Los Angeles and Barcelona.

Peace of Mind, And Long-Lasting Value

Galaxy S26 series is engineered to simplify the tasks you do on your phone through its most user-friendly Galaxy AI experiences. Samsung Care+ ensures it keeps doing that – delivering the peace of mind to enjoy your device to the fullest anywhere, anytime while maintaining its value over time.

Samsung Care+ is available when you purchase your Galaxy S26 series on Samsung.com or Samsung Experience Stores, making it easy to add protection from day one. Already have your device? You can register and activate the Samsung Care+ within 30 days from the date of purchase.

For more information on Samsung Care+, please visit https://news.samsung.com/my/

Samsung Unveils Galaxy A57 5G and Galaxy A37 5G, Packing Pro-Level Features at Awesome Price

 

Samsung Electronics Co., Ltd. today announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations – including enriched Awesome Intelligence  – to more users worldwide. The latest Galaxy A series reflects Samsung’s commitment to expand AI capabilities across more devices, empower more users to harness the power of intuitive AI that simplify everyday tasks. Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features. With up to six generations of OS upgrades and long-term security support, the new Galaxy A series is built to last. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities that make it the most powerful Galaxy A series device yet.

“The new Galaxy A series reflects our continued commitment to AI democratization by bringing the latest innovations to more Galaxy users,” said TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. “With Samsung’s fundamental capabilities combined with enriched Awesome Intelligence, the Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion.”

Enriched Awesome Intelligence Designed for Everyday Life

Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive. 

Voice Transcription is new to the Voice Recorder app, making it easier to revisit important details from meetings, lectures or calls by quickly transcribing and translating call recordings or turning voicemail audio into text. AI Select  is easier to access with a long press on the Edge Panel, surfacing relevant actions directly on screen to extract text or create content without manually selecting items. AI Select also supports Drag & Drop in Multi-Window layout, allowing users to easily move images into Samsung Notes or Photo Editor for faster editing and improved productivity.

Awesome Intelligence makes everyday photo editing easier than ever. Object Eraser  now delivers more natural results when removing unwanted distractions, like a passerby in the background or clutter in a café. On Galaxy A57 5G, Best Face  supports more photos and continuous shooting, making it easier to capture the perfect group photos where everyone looks their best. Fan favorite tools like Filters, Edit Suggestions  help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim  for even easier video editing. 

Circle to Search with Google  adds multi-object recognition so users can easily explore multiple items in an image at once – from an outfit to surrounding accessories – all in one search.

The new Galaxy A series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks from search to organizing plans or easily adjusting settings. As a conversational device agent, upgraded Bixby  lets users intuitively control Galaxy settings and features using natural language, while Gemini  navigates complex tasks across native Galaxy and select third-party apps to support faster, more intuitive interactions. 

Awesome Camera to Capture Clearer Photos and Videos, Day or Night

As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect.

Galaxy A57 5G and A37 5G deliver brighter, clearer visuals powered by upgraded camera hardware and an improved Image Signal Processor (ISP) . The devices feature a versatile triple-camera system, led by a 50MP main sensor , delivering sharp, detailed images across a wide range of lighting conditions without the need for manual adjustments.

When the lights go down, the Galaxy A57 5G and A37 5G camera adapts seamlessly with improved Nightography , capturing clear and true-to-life photos and videos even in low light conditions.

Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. HDR video  delivers rich contrast and balanced color even in challenging light, while with a faster shutter speed, users can instantly capture fleeting moments with faster speed and improved clarity.  

Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimization to balance portraits, preserve natural skin tones and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lens captures more in every group photo or landscape view, while the 5MP macro camera reveals fine details up close for added creative flexibility.

Performance for Streaming and Multitasking

Galaxy A57 5G delivers the best of both design and performance , combining upgraded CPU, GPU, and NPU, delivering improved performance with its sleekest, lightest form yet. Built for smooth streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.

Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000mAh  battery supports up to two days of use  – powering everything from filming and editing to viewing on the go. Super Fast Charging 2.0 reaches up to 60% in around 30 minutes for a quick boost before heading out, while a 13% larger vapor chamber  helps sustain performance during extended gaming or recording. Slimmer bezels and a bright Super AMOLED + display with Vision Booster on both models ensure an immersive, clear viewing experience indoors and outside.

Built for everyday use, Galaxy A57 5G and A37 5G are rated IP68  for water and dust resistance, adding durability in real-world environments and offering users peace of mind when accidents happen. 

Long-Term Support and Foundational Security

Galaxy A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates  – giving users the confidence to rely on their device for years to come.

Samsung provides a fortified layer of device safety, transparency and user choice with Knox Vault , a hardware-based, tamper-resistant security solution. Galaxy A series users offers holistic protection through innovative security and privacy features including Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection as well as the new Private Album, a Gallery feature that allows users to lock away personal media quickly and easily. Unlike traditional safeguards, the latest A series devices also proactively notify users about potential risks with Privacy Alerts, which are intelligent notifications that offer clearer insight and control over location permissions or suspicious monitoring of sensitive data. Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.

Pricing and availability

You can check out the latest Galaxy A57 5G and A37 5G from 25 March onwards! Galaxy A57 5G will be offered in Awesome Navy, Awesome Gray, Awesome Icyblue , while Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal, Awesome Graygreen . 

To celebrate the launch in Malaysia, Samsung is offering exclusive promotions across Samsung Online Store, Samsung Experience Stores, authorized retailers and participating e-commerce platforms:

Samsung Galaxy A57/A37 5G Launch Promotion

The Launch Rebate promo will run from the 25th March 2026 – 31st Dec 2026 and the Bank/Shopee PayLater Rebate will run from the 25th March 2026 – 29th April 2026. 

To buy the Galaxy A57 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a57-5g-awesome-navy-512gb-sm-a576bdbuxme

To buy the Galaxy A37 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a37-5g-awesome-lavender-256gb-sm-a376blvuxme

For added peace of mind, Samsung Care+ offers comprehensive coverage optimized to users' device needs, including tailored benefits that protect the devices’ value. 

For more information on the Samsung Galaxy A57 5G and Galaxy A37 5G, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

Samsung Galaxy S26 Ultra Awarded ‘Best in Show’ at the Global Mobile Awards at Mobile World Congress 2026

 

 Samsung Electronics Co., Ltd. Samsung Electronics today announced that Galaxy S26 Ultra won Best in Show at the Global Mobile Awards (GLOMO Awards) during Mobile World Congress (MWC) 2026 held in Barcelona, Spain. The Global Mobile Communications Association (GSMA) holds the GLOMO Awards annually during MWC to recognize outstanding innovations in the mobile industry. The Best in Show category celebrates consumer-focused products that set a benchmark for technology. One of the industry’s highest honors, Best in Show devices are known as the “gold standard” across the digital landscape as judged by more than 200 world-leading independent analysts, journalists and industry veterans.

Samsung Galaxy S26 Ultra: Best in Show

At the March 4 awards ceremony, Galaxy S26 Ultra won Best in Show for its seamless blend of advanced hardware and intuitive, proactive One UI 8.5 software. Galaxy AI delivers adaptive, context-aware intelligence that simplifies everyday tasks while safeguarding security and privacy. Together, these advancements bring to life the most intuitive mobile AI designed to anticipate users’ needs.  

Galaxy S26 Ultra also introduced the world’s first built-in Privacy Display, a breakthrough in display engineering, that gives users a more private but vibrant viewing experience. Inside, a customized chipset powers faster Galaxy AI, setting a new standard for effortless mobile experiences on Galaxy S26 Ultra.

“This year’s competition was exceptionally strong,” said Shaun Collins, Chair of the Judges for MWC Best in Show 2026, “We look for technology that is not only innovative and compelling, but that genuinely moves the industry forward. The Samsung Galaxy S26 Ultra stood out for pushing the boundaries of mobile technology while delivering meaningful, real-world impact. In particular, its privacy innovation addresses one of the most important needs of today’s digital lifestyle — security, personal space and trust.”

The MWC Best in Show judging panel said that among more than 3,000 exhibitors, the Galaxy S26 Ultra stood out for making forward-looking innovation possible now. “While many technologies showcased at MWC highlight the future,” the panel said, “this is a product consumers can experience today.”

“We are honored that the Galaxy S26 Ultra has been recognized as ‘Best in Show’ at this year’s GLOMO Awards,” said Stephanie Choi, EVP and Head of Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “The Galaxy S26 Ultra is an agentic AI phone that signifies Samsung’s ongoing commitment to push our industry forward, and this distinction is especially meaningful given the extraordinary innovation showcased at MWC.”

For more information about the Galaxy S26 Ultra, please visit: https://www.samsung.com/my/offer/galaxy-s26-series/

For Creators, By Creators - Samsung’s Pro-Grade APV Codec Supported on Galaxy S26 Ultra

 Samsung Galaxy is the device of choice for creators of all kinds looking to shoot eye-catching, professional-grade content — and with Galaxy S26 Ultra, that experience is getting even better.

Samsung developed its Advanced Professional Video (APV) codec in collaboration with Qualcomm Technologies, Inc. as an open standard for professional video creation so the technology could be available to as many users as possible. It took years of close collaboration between the two companies to make APV a reality on the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy  chipset that powers Galaxy S26 Ultra. APV is the latest example of Samsung’s commitment to put the user experience first by collaborating with other industry leaders.

What is Samsung’s Advanced Professional Video (APV) Codec on Galaxy S26 Ultra?

Galaxy S26 Ultra is the first Galaxy device to support APV, enabling higher-quality video files that use your device storage more efficiently. For anyone who wants pro-level quality without sacrificing the convenience and portability of shooting video on mobile, APV on Galaxy S26 Ultra is a game changer.

How does APV Work?

While other smartphone codecs prioritize small file sizes, they are not built for high-quality editing. APV makes for easier editing and more creative flexibility. Now you can capture video content on your Galaxy device that behaves like cinematic professional camera footage when it’s time to edit — maintaining video quality even after repeated edits. Supporting up to 8K resolution at 30 frames per second, APV uses 10% less storage than other comparable formats while maintaining the same objective visual quality.

How to Enable APV on Galaxy S26 Ultra

1. Navigate to Camera > Settings > Video Format > APV

2. Choose preferred APV control APV HDR or APV Log

3. Select the type of file compression APV 422 HQ (high-quality video) or APOV 422 LQ (optimized for storage capacity and limited data rates)

4. Toggle selected shooting mode on or off in Camera preview

5. Users also have the option to record APV directly to external USB storage, navigate to Camera > Settings > Save to External Storage

Learn more about APV here, and explore the capabilities of Galaxy S26 Ultra and all the latest Galaxy devices on Samsung.com.

Not sure you’re ready to make the switch to Galaxy? Check out Try Galaxy to test out some of the latest features on the device you’re holding right now.

Grab the all-new Samsung Galaxy S26 Series and Galaxy Buds4 Series at Launch today!

Until 3 May 2026, the Galaxy S26 series is available  for purchase with these amazing promotions. Customers can get a rebate of up to RM800 upon purchase with eligible CIMB, Maybank or RHB credit or debit cards. Customers can also redeem up to RM400 with their Samsung Rewards Points Booster for their purchase as well!

Until 31 May 2026, get 10% off on the Galaxy Buds4 Series when you purchase selected Galaxy S and Z Series models. Eligible Samsung Members can also enjoy an exclusive 10% discount via voucher redemption from their Samsung Members application, to purchase either in store through Endless Aisle or online.

For added peace of mind, save up to RM200 on 3 years of Samsung Care+ when you purchase the Galaxy S26 Series as well. Samsung Care+  offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.

To buy the Samsung Galaxy S26 Series, please visit: https://www.samsung.com/my/offer/galaxy-s26-series/

Samsung Galaxy S26 Ultra and Galaxy Buds4 Pro Recognized for Innovation and Performance

 Samsung’s latest premium devices, Galaxy S26 Ultra and Galaxy Buds4 Pro, are setting new standards in their respective categories, bridging innovation, powerful performance and premium user experiences—and as of this week, are now globally available for purchase. 

Early reviews from leading global technology outlets have recognized Galaxy S26 Ultra’s new Privacy Display alongside enhancements in AI, performance and design, resulting in multiple Editor’s Choice awards and recommendations. Notably, the Galaxy S26 Ultra’s innovation was also recognized at Mobile World Congress 2026, where it received the Best in Show Award at the Global Mobile Awards. 

The Galaxy Buds4 series has also garnered widespread acclaim, building a strong reputation for its refined Hi-Fi audio and user-friendly innovations. Discerning audiophiles and audio-specialized media praised the Buds4 series’ ability to deliver authentic sound reproduction and more responsive adaptive ANC compared to its predecessor, highlighting the user-focused benefits such as comfortable fit and intelligent AI features, which combine to create a truly intuitive audio experience.

These recognitions highlight the strong reception for Samsung’s latest premium Galaxy devices since launch. If you’re planning upcoming coverage of the category, I’m happy to share more details on Galaxy S26 series and Galaxy Buds4 series and the recognition they have received thus far. 

Galaxy S26 Ultra Product Achievements

Industry Recognition

• MWC Global Mobile Awards (GLOMO Awards) 2026 – Best in Show

o "This year’s competition was exceptionally strong,” said Shaun Collins, Chair of the Judges for MWC Best in Show 2026. “We look for technology that is not only innovative and compelling, but that genuinely moves the industry forward. The Samsung Galaxy S26 Ultra stood out for pushing the boundaries of mobile technology while delivering meaningful, real-world impact. In particular, its privacy innovation addresses one of the most important needs of today’s digital lifestyle — security, personal space and trust.”

• Consumer Reports, New Samsung Galaxy S26 Line Leans Into More Useful, Hands-On AI

o "This feature [Privacy Display] feels genuinely useful, especially for someone like me who takes the train and regularly catches commuters glancing at strangers’ phones."

• VCX Forum, Ranked #1 in PhoneCam Rankings

o Rating: 5/5; Benchmark Score Results: 72/100

o “...the first device to achieve a 5-Star rating under the new PhoneCam version."

Review Recognitions

• Android Central, MWC 2026 Best in Show

o "The phone steps things up by featuring the latest Qualcomm chipset, exclusive to Samsung phones, while sporting several notable upgrades that should help this phone stand out."

• Engadget, Editor’s Choice

o "...it's subtly one of the best Ultras we've gotten in the past half-decade."

o "Samsung's Privacy Display really ought to be a standard feature on all premium phones going forward."

• Forbes Vetted, Forbes Vetted Best Product Awards 2026 – Best Android Phone

o “With its curvy edges, a slightly larger display and a slew of new features, the Samsung Galaxy S26 Ultra is our pick for the best Android phone.”

o “As someone who needs the best camera, the best battery life and the best processor to handle my multitasking, the S26 Ultra has it all.”

• TechRadar, MWC 2026 Awards

o "It's just a powerhouse of a phone for people who want the most capable device on the planet."

• TechRadar, TechRadar Recommends

o "...it's the best Android phone ever."

o "The Samsung S26 Ultra is by far Samsung's best Galaxy S phone yet..."

• Tom’s Guide, MWC 2026 Best in Show – Best Phone

o "It's as far from an iterative upgrade as you can get."

o "The innate quality of this phone is easy to see, and that is why it's taken a prize here at our MWC Best in Show awards."

• Tom’s Guide, Editor’s Choice

o "Galaxy S26 Ultra is the best Android phone yet with a truly innovative and useful Privacy Display."

o "...the S26 Ultra is easily the best Android phone you can buy."

Galaxy Buds4 Series Product Achievements

Review Recognitions

• Tom’s Guide, Editor’s Choice [Galaxy Buds4 Pro]

o "If sound quality is what you’re after, then the Samsung Galaxy Buds 4 Pro will be your MVP."

o "Samsung’s long-awaited update to its flagship earbud series sound just as good as AirPods Pro 3, Sony WF-1000XM6, and Bose QuietComfort Ultra Earbuds Gen 2. This is seriously industry-leading sound."

• Tom’s Guide, Editor’s Choice [Galaxy Buds4]

o "The Samsung Galaxy Buds 4 are fantastic entry-level buds. Thanks to the warm, bass-heavy sound signature and supreme comfort, these $179 earbuds can easily go head-to-head with the big guns like AirPods 4 ANC. Although the ANC suffers due to the lack of silicone ear tip ‘seal’, if you want everyday earbuds for your Android device, these will treat you right."

o "The Buds 4 are no different. Heck, I actually think the Buds 4 are miles better than the AirPods 4 ANC. The sound quality is richer, bassier, and cleaner, while the AirPods 4 suffer from tinniness in the upper mids."

• CNET, Review Rating: 8.8/10

o "Its new flagship Galaxy Buds 4 Pro have a stick design. But if it's any consolation, they look snazzier, fit a bit better and they have upgraded sound and slightly improved performance all-around. "

o "With the Buds 4 Pro, you get a bit more clarity and bass extension, plus slightly bigger, more open sound overall with good separation between instruments. I also thought that out of the box, the mids were a bit more forward and the sound is slightly more balanced overall."

• TechRadar, Review Rating: 4.5/5

o "There's no denying that the Samsung Galaxy Buds 4 Pro are great earbuds: they sound incredible, the noise cancellation really works, they look classy yet understated, and knock it out the park with the array of features offered in the app."

To buy the Samsung Galaxy S26 Series, please visit: https://www.samsung.com/my/offer/galaxy-s26-series/

To learn more about the Galaxy Buds4 series, please visit: https://www.samsung.com/my/audio-sound/galaxy-buds4-pro/buy/

For more information about the Galaxy S26 series and Galaxy Buds4 series, please visit: Samsung Newsroom, SamsungMobilePress.com and Samsung.com.

How Samsung Is Tackling Sleep Apnea to Energize Your Days

 Millions worldwide suffer from sleep apnea, but 80% of sufferers  don’t even know they have it. This serious condition causes people to pause breathing while asleep, potentially disrupting oxygen supply, lowering sleep quality, and leading to health complications including hypertension and stroke. Despite these risks, the disorder largely goes unnoticed because getting a diagnosis usually requires time-consuming and costly in-lab sleep studies. 

To mark World Sleep Day 2026, a global study of Samsung Health users  is shedding new light on the true extent of the condition and the disruptive impact it has on your sleep. Aligned with this year’s World Sleep Day theme, “Sleep Well, Live Better,” Samsung is turning the invisible signs of sleep apnea into actionable insights through its Galaxy Watch series, helping those affected improve their sleep habits and overall health.

 

Image: Infographic including all key data on impact of sleep apnea

How Does Sleep Apnea Impact Your Sleep? 

The report found that 23% of study participants are at risk of sleep apnea. 

"The microarousals and awakenings that follow breathing pauses fragment your sleep," explains behavioral sleep scientist Dr. Vanessa Hill. "Those occurrences can prevent the brain from staying in the REM and deep sleep stages necessary for cognitive and physical restoration."

The report shows these constant disruptions take a direct toll on sleep duration and quality, leading to:

• Reduced REM Sleep: Participants with moderate to severe sleep apnea indicators detected by their Galaxy Watch got around four minutes less rapid eye movement (REM) sleep, the phase where our brains process emotions, consolidate memories and cement learning. Without enough of it, people can experience mood instability and memory problems, impacting performance at work and overall well-being. 

• Less Deep Sleep: Sleep apnea also robs sufferers of deep sleep, approximately eight minutes less per night, on average. This is the body’s critical physical restoration phase, where growth hormone is released, muscles are repaired, and your immune system is activated. Losing out on deep sleep is why you may feel physically exhausted, have slower recovery times, and get sick more often. 

• Frequent Nightly Awakenings: Study participants with signs of sleep apnea also woke up regularly during the night and stayed awake around four minutes longer. These interruptions derail the sleep cycle, locking you into lighter, less restorative stages and making next-day exhaustion inevitable, no matter how long you slept. 

• Shorter Sleep Duration: Overall, people with a higher likelihood of sleep apnea averaged around 12 minutes less sleep. While this loss may seem minor, it can have a significant impact on overall sleep quality as your sleep cycle gets fragmented throughout the night.  

       

Why It Matters: "Even a small loss in sleep duration is compounded by a larger loss of sleep quality,” said Dr. Hill. “This can be the difference between simply being 'in bed' and getting restorative rest, which could be why people feel so tired the next day.”

Dr. Hill also advocates a multidimensional approach to sleep health. “Sleep apnea affects many dimensions of sleep — duration, quality, sleep efficiency and even daytime fatigue,” she stated. “They together help determine our health and functioning.”

With sleep apnea shown to impact all aspects of sleep and lead to other health complications, detection is an essential first step in the fight against the condition.    

How Does Galaxy Watch Help Detect Signs of Moderate to Severe Sleep Apnea?   

For years, sleep apnea has been difficult to detect due to the need for inconvenient hospital tests. However, Samsung offers at-home detection with a first-of-its-kind Sleep Apnea  feature on your Galaxy Watch.

• How It Works: Users simply track their sleep with a compatible Galaxy Watch  for more than four hours over two nights within a ten-day period. Available through the Samsung Health Monitor app, the Sleep Apnea feature enables users to proactively spot signs of the condition. Initially launched in Korea, the feature has since received De Novo authorization from the U.S. FDA and is now available in 78 markets  worldwide and counting.   

 

• The Technology: Leveraging the Galaxy Watch’s BioActive Sensor, the feature tracks blood oxygen levels to determine when the user stops breathing (apnea) or is not breathing enough (hypopnea). Based on this data, the feature estimates the user’s Apnea-Hypopnea Index (AHI), which indicates the severity of obstructive sleep apnea(OSA).  

• From Awareness to Action: By detecting signs of sleep apnea early, the feature provides the data needed for an informed consultation with a medical professional. In addition to tackling sleep apnea, your Galaxy Watch can help you build habits for better holistic sleep health. Features include the Sleep Coaching program for detailed analysis and tips on how to improve sleep quality and Bedtime Guidance,  which recommends your optimal bedtime to ensure you consistently get enough sleep. 

"For years, the inconvenience of an in-lab clinical sleep study has been a barrier to diagnosing sleep apnea," added Dr. Hill. "Wearable technology such as Galaxy Watch is a breakthrough because it democratizes that first step. It allows people to gather meaningful data from their own beds, providing a starting point for a conversation with a healthcare professional." 

Take Control of Your Night

A good night’s sleep is the first step toward a healthier, more energized life, and Samsung is here to guide you. Samsung’s ecosystem offers end-to-end care, from detecting signs of sleep apnea on your Galaxy Watch to providing suggestions to receive professional advice. 

Charles Kim, President of Samsung Malaysia Electronics Byline - Malaysia’s Next Digital Chapter Byline: Embracing the Age of Agentic AI

Malaysia is standing at a defining moment in its digital journey. Across industries, classrooms, and homes, artificial intelligence is no longer seen as a distant innovation. Instead, it is becoming an everyday tool that helps Malaysians work smarter, communicate more effectively, and express their creativity in new ways.

This shift reflects something deeper than the adoption of new technology. It signals a shift to embrace intelligent systems that anticipate needs, understand context, and support people in navigating an increasingly fast-moving world.

The response to the recently launched Samsung Galaxy S26 Series reflects this momentum. With strong global demand and more than 1.3 million pre-orders for the Galaxy S26 Series, it is clear that consumers are increasingly looking for devices that go beyond performance, they want technology that works intelligently alongside them.

At Samsung, we believe we are entering the Agentic AI era, where AI evolves beyond simply responding to prompts and begins to actively assist users in meaningful ways. With the Galaxy S26 Series, Galaxy AI is designed to reduce friction in everyday experiences, allowing people to focus on what matters most.

Innovations such as Now Nudge, alongside experiences like Now Brief and Now Bar, move Galaxy AI closer to becoming a true AI companion. Rather than functioning as a collection of tools, Galaxy AI is evolving into an intelligent system that understands context, learns routines, and surfaces relevant information at the right moment. The goal is simple: to make technology feel more intuitive, helpful, and seamlessly integrated into daily life.

For Malaysians, this evolution is especially meaningful. As a digital nation that thrives on connectivity, collaboration, and entrepreneurship, AI has the potential to empower individuals and communities alike. From students exploring new ways to learn, to creators expressing ideas more freely, to professionals navigating increasingly digital workplaces, AI can unlock new opportunities for growth.

What we are witnessing today is not just technological progress, it is the emergence of a new digital culture where intelligence is embedded into the devices, we use every day.

As AI becomes more predictive and autonomous, the responsibility to develop it thoughtfully becomes even more important. At Samsung, we believe AI must always remain human-centric, secure, and ethical. Technology should empower people, while respecting their privacy, choices, and control.

Malaysia’s openness to innovation has always been one of its greatest strengths. As we move further into the AI era, Samsung will emulate this spirit to shape how technology is adopted, adapted, and ultimately used to improve lives.

The future of AI will not simply be defined by what technology can do, but by how it helps people realise their full potential. To learn more about Galaxy AI, please visit: https://www.samsung.com/my/galaxy-ai/.

About Charles Kim, President of Samsung Malaysia Electronics

Charles Kim embarked on his journey with Samsung Electronics in 2004, bringing over two decades of impactful leadership across global markets. With expertise in commercial, sales, and marketing, he has held prominent roles in Korea, Singapore, Thailand, and as President of Samsung Electronics New Zealand. He was appointed President of Samsung Malaysia Electronics in December 2024.

A visionary leader, Mr. Charles Kim brings a wealth of experience in business management and innovation, combining strategic expertise with a results-driven approach. He is dedicated to cultivating a dynamic business environment and driving sustainable growth.

Samsung Galaxy S26 Series and Galaxy Buds4 Series Now Available Worldwide

 Samsung Electronics Co., Ltd. today announced the global availability of the Galaxy S26 series and the Galaxy Buds4 series. As Samsung’s third generation of AI phones, the Galaxy S26 Ultra, Galaxy S26+ and Galaxy S26 deliver the most intuitive and proactive Galaxy AI  experiences yet, helping users accomplish more with fewer steps. Following Galaxy Unpacked, the newly launched Galaxy S26 series has generated exceptional early demand, with initial pre-order figures surpassing previous records and marking a double-digit increase. The premium Galaxy S26 Ultra has quickly become the standout model, selected by more than 70% of pre-order customers worldwide. 

Galaxy S26 Ultra: Where Innovation Leads

Galaxy S26 Ultra brings together Samsung’s most advanced innovation in a single device – powerful performance, an industry-leading camera system, enhanced intuitive Galaxy AI and the world’s first mobile phone with a built-in Privacy Display . 

Privacy Display, which has drawn widespread praise since its unveiling, is a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone at a pixel level. Designed for everyday situations, hardware and software are working as one to protect privacy without compromising everyday viewing experiences.

Built for all-day performance, Galaxy S26 Ultra delivers the most powerful performance on a Galaxy S series yet, powered by a customized mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy  — with significant gains  across the CPU, GPU and NPU to support faster, smoother experiences that keep up throughout the day.

Galaxy S26 Ultra also features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge  provide proactive and relevant context-aware suggestions, while Now Brief  surfaces timely reminders for important events. A choice of agents  also help users to complete tasks easier with a single button press or voice prompt.

Galaxy S26 Ultra builds on Samsung’s industry-leading camera system, seamlessly integrating capture, editing and sharing into one intuitive workflow. Nightography video,  keeps footage vibrant even in low light, and Super Steady,   which comes with a new horizontal lock option for greater stability, even during dynamic movement. Editing is just as easy and straight forward. With the upgraded Photo Assist,  users can refine images and express their creativity by simply describing what they want in their own words, while Creative Studio  empowers users to easily turn their ideas into polished visuals — from stickers and invitations to personalized wallpapers.

Galaxy Buds4 series: Superior Hi-Fi Sound with Computationally Designed Fit

Users can enhance the capabilities of the Galaxy S26 with the new Galaxy Buds4 series which integrated Samsung’s most advanced audio and wearability innovations together in one seamless experience. The Galaxy Buds4 Pro and Buds4 deliver superior hi-fi audio and everyday wearability to achieve the best listening experience across the Galaxy Buds series to date. The Buds4 series establishes a new iconic blade design with an engraved pinch control  and ultra-sleek ergonomic fit, achieved by analyzing hundreds of millions of global ear data points and running over 10,000 simulations  to optimize for all-day wearability and comfort. Powerful hardware and software innovations on the Buds4 Pro such as a wider woofer and an enhanced Adaptive Equalizer and Active Noise Cancellation  produce rich full-spectrum sound true to the original recording. With the integration of several AI agents  and intuitive hands-free controls, the Buds4 series becomes a natural companion to Galaxy S26, extending everyday experiences beyond the phone.

Grab the all-new Samsung Galaxy S26 Series and Galaxy Buds4 Series at Launch today!

Until 3 May 2026, the Galaxy S26 series is available  for purchase with these amazing promotions. Get a rebate of up to RM400 upon purchase of the Galaxy S26 Series. Customers can also get a rebate of up to RM400 upon purchase with eligible CIMB, Maybank or RHB credit or debit cards. Customers can also redeem up to RM400 with their Samsung Rewards Points Booster for their purchase as well!

Until 31 May 2026, get 10% off on the Galaxy Buds4 Series when you purchase selected Galaxy S and Z Series models. Eligible Samsung Members can also enjoy an exclusive 10% discount via voucher redemption from their Samsung Members application, to purchase either in store through Endless Aisle or online.

For added peace of mind, save up to RM200 on 3 years of Samsung Care+ when you purchase the Galaxy S26 Series as well. Samsung Care+  offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.

To buy the Samsung Galaxy S26 Series, please visit: https://www.samsung.com/my/offer/galaxy-s26-series/

To learn more about the Galaxy Buds4 series, please visit: https://www.samsung.com/my/audio-sound/galaxy-buds4-pro/buy/

For more information about the Galaxy S26 series and Galaxy Buds4 series, please visit: Samsung Newsroom, SamsungMobilePress.com and Samsung.com.

The Samsung Galaxy S26 Series is Catching the World by Storm!

 The Samsung Galaxy S26 Series is taking the world by storm, and Malaysians who secured their pre-orders are already among the first to experience Samsung’s most advanced Galaxy AI smartphone yet.

Following its global unveiling, demand for the Galaxy S26 Series surged almost immediately, with over 1.35 million units pre-ordered worldwide. The overwhelming response reflects growing excitement for Samsung’s latest innovations, including the groundbreaking Privacy Display, which elevates on-screen security, and Horizontal Lock, a powerful new tool that transforms the way creators capture content with a truly stable shooting experience.

In Malaysia, the momentum is just as strong. As early collectors begin unboxing their devices, excitement continues to build around the Galaxy S26 Series’ powerful camera capabilities, intelligent AI features, and enhanced privacy tools. With the first wave of users already sharing their experiences, those who missed the pre-order window may soon find themselves wishing they had secured their Galaxy S26 earlier. 

 

A woman who is upgrading from iPhone to the Galaxy S26 Ultra for the Privacy Display feature.

 

A teacher from Johor Bahru who is purchasing the Galaxy S26 Ultra to help with his day-to-day teaching duties.

 

Pre-order Samsung’s next mobile innovation today! From 26 February 2026 to 10 March, From 26 February to 10 March 2026, enjoy exclusive rewards worth up to RM1,200 including double storage and Samsung Rewards Points Booster and an instant RM700 rebate with selected bank cards. You can also save up to RM4,450 with the Galaxy Forever trade-in program, get 30% off selected mobile accessories, and opt for a 0% interest instalment plan of up to 36 months at participating banks.

To buy the Samsung Galaxy S26 Series, please visit: https://www.samsung.com/my/offer/galaxy-s26-series/

Black Tap Singapore Debuts World-First CrazySundae and Unveils New Alfresco Space

 Black Tap Craft Burgers & Beer is ushering in a new chapter in Singapore with the launch of CrazySundaes, a new signature dessert that pays homage to the nostalgia of classic ice cream sundaes while representing the evolution of the brand’s world-famous CrazyShake® concept.

 

As it enters its eighth year in Singapore, the restaurant in Marina Bay Sands also unveiled an expanded alfresco seating area, inviting guests to enjoy sweeping views of the city skyline in a relaxed, open‑air setting. Thoughtfully designed for both daytime dining and breezy evenings, the new space – that seats 38 diners – creates the perfect backdrop for every occasion, from casual lunches to after‑work drinks with Black Tap’s craft beers and signature cocktails.

 

In celebration of its launch, Black Tap welcomed over 100 guests to a high‑energy event featuring a vibrant dance performance, and live music by local DJ Nash.D inspired by the iconic hip‑hop sounds of the 1990s and early 2000s, alongside signature food and beverages. The energetic evening was synonymous with the bold, playful New York spirit the brand is known for.

 

The highlight of the celebration was an exclusive first taste of the CrazySundae® lineup. Featuring towering scoops of ice cream, playful toppings and over-the-top flavours, the CrazySundae® lineup spotlights three varieties: Hella Hot Fudge, Cherry Bomb and Bangkok Banana Crunch.

The Samsung Galaxy S26 Series is Open for Early Collection Today!

 The excitement begins today as the first wave of Malaysians arrive to collect the all-new Samsung Galaxy S26 Series during its early pre-order collection phase, getting their hands on Samsung’s latest mobile AI innovation ahead of the official launch.

Leading the queue was long-time Samsung user David L, 20, who shared his excitement about the new Privacy Display and Horizontal Lock features introduced with the Galaxy S26 Ultra during Galaxy Unpacked.

“Even though I’m currently using the Galaxy S25 Ultra, the Privacy Display and Horizontal Lock features, together with upgraded fast charging, made upgrading to the Galaxy S26 Ultra an easy choice. With Samsung’s trade-in deals and ongoing offers, I also managed to get a really good deal,” he said.

Customers who have pre-ordered the Samsung Galaxy S26 Series can begin collecting their devices today at Samsung Experience Stores nationwide or opt for home delivery — enjoying early access to the next generation of Galaxy before it officially hits stores. Those who have yet to secure their device are encouraged to pre-order soon to enjoy exclusive offers and be among the first to experience the Galaxy S26 Series.

 

Pre-order Samsung’s next mobile innovation today! From 26 February 2026 to 10 March, From 26 February to 10 March 2026, enjoy exclusive rewards worth up to RM1,200 including double storage and Samsung Rewards Points Booster and an instant RM700 rebate with selected bank cards. You can also save up to RM4,450 with the Galaxy Forever trade-in program, get 30% off selected mobile accessories, and opt for a 0% interest instalment plan of up to 36 months at participating banks.

Your Go-To Guide to Owning the Samsung Galaxy S26 Series

 Still browsing the Galaxy S26 Series? Now there are more ways than ever to make it yours. Whether you prefer signing up with a mobile plan or shopping at your favorite electronics retailer, Samsung Malaysia is offering flexible options and exclusive rewards to help you pre-order the Galaxy S26 Series with the plan that’s right for you.

From substantial savings and double storage upgrades to exclusive gifts and rebates, here’s your ultimate guide to securing the Galaxy S26 Series before offers end on 10 March 2026 (T&Cs apply).

 

Mobile Operator Deals

• CelcomDigi

Enjoy up to RM2,443 in savings when you sign up for selected plans. Customers will also receive a FREE Backbone One  PlayStation Edition & case, plus RM0  PhoneCare for the first three months, making it easier to protect and maximise your new device from day one.

• Maxis

Get the Galaxy S26 Series from as low as RM80/month  with Maxis Postpaid. Pre-order customers will receive RM288 Touch ‘n Go credit as a gift, along with up to RM2,419 in exclusive savings — delivering exceptional value on Malaysia’s leading network.

• U Mobile

Level up your upgrade with U Mobile’s standout bundle. Enjoy a FREE Galaxy S26 with the purchase of the Galaxy S26 Ultra , FREE 2x storage exclusively for Galaxy S26 Ultra users, plus a RM120 rebate when you switch to U Mobile.

• Unifi

From RM97/month, Touch ‘n Go voucher up to RM388 as a gift, free nationwide delivery

• Yes

From only RM15/month, RM0 upfront payment for new and existing customers, uncapped 5g advanced data and speed with no Fair Usage Policy (FUP)

Partner Store Exclusives

Prefer to shop in-store or via instalment plans? Samsung’s retail partners are offering attractive pre-order bundles and value-added rewards. 

• BEST Denki

Selected cardholders can enjoy IPP rebates of up to RM700 , alongside up to 30% off selected Samsung accessories. You’d also be able to score a 2x storage upgrade worth up to RM800  and can benefit from the Buy More Save More campaign, where selected devices are offered at up to 10% off .

• COURTS Malaysia

Receive a mystery gift worth RM299  with your Galaxy S26 series purchase. Additionally, you’d also be able to purchase a branded TV for RM99 under the purchase-with-purchase (PWP) promotion, plus enjoying a 2x storage upgrade worth up to RM800.

• Harvey Norman Malaysia

Purchase a Galaxy smartphone for RM9.90 under a PWP deal and enjoy a RM200  rebate. The promotion also includes a 2x storage upgrade worth up to RM800, alongside the Buy More Save More campaign offering up to 10% off selected devices.

• SENHENG

Enjoy up to RM700  off when opting for 0% instalment plans and earn 10% S-Coin cashback. You will also enjoy a 2x storage upgrade worth up to RM800 and benefit from the Buy More Save More campaign with discounts of up to 10% on selected devices.

• Urban Republic

Score a Galaxy Tab for RM2.60 under the PWP promotion and receive RM150 off the Galaxy S26 Series with a minimum spend of RM3,800  via HSBC. The promotion also includes a 2x storage upgrade worth up to RM800 and the Buy More Save More campaign with up to 10% off selected devices.

More Ways to Upgrade, Your Way

Whether you’re looking for the best monthly commitment, exclusive gaming perks, double storage upgrades, or additional rebates, there’s a deal tailored to your lifestyle and budget.

Want to get your hands on the Galaxy S26 Series? Here’s your go-to guide to the latest deals from Samsung Malaysia’s trusted partners. Explore the offers, compare your options and pre-order yours today.

Learn more about the Samsung Galaxy S26 Series at https://www.samsung.com/my/

To buy the Samsung Galaxy S26 Series, please visit: https://www.samsung.com/my/offer/galaxy-s26-series/

Samsung Wallet Launches Digital Home Key for Smart Door Locks

 Samsung Electronics Co., Ltd. today announced the launch of Digital Home Key, a new feature within Samsung Wallet built on Aliro, a standardized smart lock access protocol that enables Samsung Galaxy users to unlock compatible smart door locks using their smartphone. Beginning in March, this new feature expands Samsung Wallet’s digital key capabilities beyond vehicles to the home, offering a secure and convenient way for users to unlock their homes.

“As we continue to evolve Samsung Wallet, delivering trusted mobile experiences remains at the core of our innovation,” said Woncheol Chai, EVP and Head of Digital Wallet Team, Mobile eXperience (MX) Business at Samsung Electronics. “Through close collaboration with our partners and in alignment with the Aliro standard, Digital Home Key brings the same level of security and ease Samsung Galaxy users expect from Samsung Wallet to their homes.” 

 

Samsung Wallet serves as a single, secure destination for essential items such as payment cards, IDs, passes and digital keys. With the introduction of Digital Home Key, Samsung Wallet now supports access to both vehicles and homes, integrated across the Samsung Galaxy ecosystem to support users’ daily routines.

Once a compatible smart door lock is set up through Samsung SmartThings  using Matter, the global smart home standard, users can add a Digital Home Key to Samsung Wallet as part of the door lock onboarding process. Depending on device and lock capabilities, users can unlock their door by tapping their smartphone using near-field communication (NFC) technology,  using hands-free access with ultra-wideband (UWB)’s  proximity detection or remotely through the app. 

Samsung Wallet’s Digital Home Key adopts the Aliro standard, an industry-standardized communication protocol developed by the Connectivity Standards Alliance (CSA), to enable secure, interoperable digital keys for smart locks. Along these lines, Samsung is collaborating with leading smart lock brands to support Samsung Wallet Digital Home Key, including Aqara, Nuki, Schlage and Xthings.   

Digital Home Keys are securely stored within Samsung Wallet on the device and safeguarded by Samsung Knox,  Samsung’s industry-leading security platform. The solution is designed to align with EAL6+  grade certification standards, providing robust protection against unauthorized access to digital keys.

With this level of protection, users maintain control over their Digital Home Key, even if a device is misplaced. Access can be remotely managed or removed using Samsung Find, while biometric or PIN authentication within Samsung Wallet ensures that only authorized users can manage and use their home keys.

Availability

Samsung Wallet Digital Home Key began rolling out in select regions in March 2026 and will expand in alignment with the launch timeline of compatible smart lock brands. 

To learn more, please visit: https://news.samsung.com/my/

Samsung Advances Galaxy AI and Its Connected Ecosystem at MWC 2026

 Samsung Electronics Co., Ltd. today unveiled its expanded exhibition at Mobile World Congress (MWC) 2026, being held at Fira Gran Via in Barcelona, Spain from March 2 to 5, 2026. Samsung’s exhibition space builds on the momentum of Galaxy Unpacked, going beyond mobile by demonstrating how Galaxy AI is evolving into a truly agentic companion and delivering more personalized, intuitive and seamlessly connected experiences across the Galaxy ecosystem. In addition to these mobile advancements, Samsung is also highlighting its AI-driven network innovations, showcasing comprehensive leadership that spans the entire connectivity ecosystem

At the center of this evolution is the Galaxy S26 series, Samsung’s third-generation AI phone introduced alongside new ecosystem innovations like the Galaxy Buds4 series. By unveiling these products together, Samsung is demonstrating how Galaxy AI works cohesively across mobile and wearables to anticipate user needs and enhance everyday experiences.

 

“MWC is an opportunity to show not only where Galaxy AI is today, but where it’s going next,” said TM Roh, Chief Executive Officer, President and Head of Device eXperience (DX) Division at Samsung Electronics. “From the Galaxy S26 series to emerging form factors like Galaxy XR and TriFold, we’re pushing the boundaries of what mobile technology can be — while keeping the user experience at the center of every innovation.”

Galaxy S26 Series: The Most Intuitive Galaxy AI Phone Yet

 

The Galaxy S26 series is an AI phone built on performance and engineered for ease. Samsung’s immersive experiences demonstrate how Galaxy S26 uses Galaxy AI to simplify everyday tasks by understanding intent, anticipating needs and taking action on behalf of users. 

Key experiences will highlight:

• Industry-first built-in Privacy Display  for mobile devices: gives users greater control over what’s visible on their device without compromising the viewing experience in everyday use.

• Powerful performance: built on the most powerful hardware ever on a Galaxy S series and keeps advanced capabilities running smoothly in the background. 

o Customized mobile chipset: Snapdragon 8 Elite Gen 5 for Galaxy delivers best-in-class performance on Galaxy S26 Ultra. 

o Redesigned Vapor Chamber on Galaxy S26 Ultra: supports stable thermal performance for flagship-AI capabilities. 

• Galaxy’s industry-leading camera system unifies capture, editing and sharing together in one seamless experience.  

o Galaxy’s brightest camera yet: wider camera apertures on Galaxy S26 Ultra for clearer photos and richer detail in low-light conditions, even when zoomed in.

o Enhanced Nightography video: sharper and more vibrant low-light footage with improved noise reduction. 

o Upgraded Super Steady video: enables a horizontal lock option to deliver cinematic stability with consistent framing.

o Photo Assist:  users can simply describe what they want to change in their own words, with the ability to edit day scenes into night or restore missing parts of an object, like a bite taken out of cake — all via natural voice interactions.

o Creative Studio:  the ability to change images into various styles and turn ideas into personalized sticker sets and wallpapers, unifying creation and customization. 

• Proactive and adaptive AI experiences that make everyday tasks faster and more efficient, laying the foundation for agentic AI.

o Now Nudge:  timely relevant suggestions that adapt to real-time context, such as automatically suggesting images from the Gallery when a friend asks for photos. 

o Now Brief: personalized briefing based on the user’s daily schedule, surfacing relevant content and enabling timely reminders for important events, based on individual context. 

o Circle to Search with Google:  a smarter image-based search that explores multiple parts of an image at once enabling faster, more intuitive searching.

o Upgraded Bixby: a conversational device agent for easier and more intuitive interaction with Galaxy devices to navigate and adjust settings in natural language.

o Choice of agents: alongside Bixby, Gemini and Perplexity can streamline everyday tasks like searching and coordinating actions across apps on the user’s behalf — all accessible through a single, simple entry point.

 

Expanding the Galaxy Ecosystem Experience

Samsung’s MWC presence demonstrates that with deeper integration across products, Galaxy AI enhances convenience, continuity and personalization at every touchpoint. 

Ecosystem highlights include:

• The ability of visitors to explore Galaxy AI features with AI agents that enhance user convenience through the Galaxy Buds4 series.

• Hands-on demonstrations with the newly launched Galaxy Book6 Pro and Galaxy Book6 Ultra that showcase powerful performance and optimized productivity.

• Galaxy Tab S11, delivering enhanced AI experiences optimized for large-screen viewing and multitasking.

• Health Experiences with the Galaxy Watch8 series, offering more personalized insights and wellness interactions for running, sleep and mindfulness.

Intelligent Infrastructure

Samsung is expanding its agentic AI strategy beyond consumer devices and into intelligent infrastructure, extending its leadership from mobile innovation to AI-powered manufacturing and connected health.

Through its AI-Driven Factories initiative, Samsung is accelerating its evolution toward autonomous manufacturing powered by AI. Building on its plan to transition global manufacturing operations into AI-Driven Factories by 2030, Samsung is demonstrating how AI agents, digital twin simulations and real-time data analysis can work together to optimize production, strengthen quality control and enhance operational resilience.

Samsung will also showcases its Connected Care vision, strengthened by Xealth following its acquisition in 2025. By integrating health metrics across the Galaxy ecosystem, Samsung is enhancing Samsung Health capabilities to enable more proactive, personalized and continuous health management. At the clinical level, Xealth enables health systems to integrate digital health tools, care programs and patient data directly into physician workflows across a network of hundreds of hospitals and vendors — allowing clinicians to prescribe, monitor and manage digital care in ways that align with real-world patient needs.

Next-Generation Leadership and Innovation

Reinforcing its design heritage, Samsung is presenting a forward-looking vision for next-generation form factors and emerging technologies, underscoring its long-term commitment to pushing the boundaries of innovation. Through exclusive, hands-on experiences with Galaxy XR and Galaxy TriFold, visitors will see how Samsung continues to lead the industry into the mobile AI era.

The company is also highlighting the Galaxy Foundation, emphasizing its commitment to privacy, security, sustainability and responsible development — including advancements in Samsung Knox and hardware-based protective technology.

Expanding Satellite Connectivity Through Regional Partnerships

 

Samsung is expanding satellite communication capabilities for select Galaxy smartphones — including the Galaxy S26 series — through ongoing partnerships with leading global telecommunications operators in North America,  Europe,  and Japan.  Designed to support emergency response and essential communication when traditional mobile networks are unavailable, Samsung has supported satellite communication on select Galaxy flagship smartphones and Galaxy A series since 2025 and continuously expanding the number of supported models. With capabilities rolling out in phases based on regional network availability and regulatory requirements, Samsung will continue working with network operators and satellite providers to ensure users have reliable access to critical communication tools at crucial moments.

Visitors can explore these groundbreaking AI innovations firsthand at Samsung’s Galaxy Experience Booth in Hall 3 at Fira Gran Via from March 2 to 5, 2026.

Networks Business’ AI Vision: Bringing AI Into Every Layer of the Network

Building on the company’s AI leadership across various business portfolios, Samsung is leading the charge in end-to-end software-driven networks. By providing a flexible foundation that seamlessly accommodates high-performance computing platforms (CPUs and GPUs) from leading ecosystem partners, Samsung enables operators to rapidly deploy AI-driven capabilities and scale innovative services. This software-centric approach not only optimizes network efficiency and performance but also empowers operators to transform their existing infrastructure into a powerful engine for AI innovation.

Samsung is accelerating the transition toward networks that are fully autonomous by 2027. Central to this vision is Samsung CognitiV Network Operations Suite (NOS), a set of diverse AI-powered network automation solutions featuring Agent Fabric. As a unified, decision intelligence layer, Agent Fabric enables multi-agent systems where specialized AI agents work independently or collectively based on their reasoning. These agents streamline the entire network lifecycle — from planning and installation to maintenance, troubleshooting, optimization and user experience management, and live demonstrations of multi-agent systems will be presented at the event.

Samsung will also unveil the power and potential of “Network in a Server,” its software-driven, next-gen edge AI solution, opening up new business opportunities for enterprises. By consolidating multiple network functions into a single server powered by the latest processors, enterprises can easily adopt AI services, such as safety monitoring and AR overlays, which require local processing for real-time responsiveness.

The Samsung Networks booth is located in Hall 2, Stand 2M20 and is accessible by invitation only.