Coming Soon: A New Layer of Privacy Five Years in the Making

 Our phones are our most personal space, but we use them in the least private places. On the bus, in the elevator, and wherever we’re waiting in line, our digital laundry gets aired in plain view. And as phones become more tailored to our routines and preferences, concerns about privacy are only growing. 

That’s why Samsung will soon unveil a new layer of privacy to shield your phone from shoulder surfing wherever you go. You’ll have the space to check your messages or enter a password on a packed commute without thinking twice about who might be watching.

PINs and passwords remain hidden from people nearby, even in crowded public settings.

Flexible Protection Built Over Years 

Not everyone needs the same level of privacy. This new layer gives you the choice to decide what works best for you. You can customise it to raise your guard with specific apps, or when entering access details for more private areas of your phone. With multiple settings for adjusting visibility, you can limit what others can see based on the level of privacy protection you need. 

 

Customisable, app-level privacy settings help ensure only the user can see on-screen private information.

You can also choose to protect specific parts of your experience, such as notification pop-ups. It’s a tailored approach that you can fine-tune or switch off entirely, rather than a blanket one. 

It took over five years of engineering, testing and refining to get here. We studied how people use their phones, what they consider private, and how security should feel in everyday life. The result is a fusion of hardware and software expertly calibrated to protect you without getting in your way. 

 

Users can control the visibility of notification pop-ups in public.

A New Standard for Mobile Privacy

This is the latest in a series of Galaxy innovations designed to keep you safe. There is no privacy without strong security. For more than a decade, Samsung Knox has established layers of protection for Galaxy devices, from dedicated security hardware like Knox Vault to ecosystem defenses such as Knox Matrix. This latest safeguard builds on that commitment to security, introducing privacy at a pixel level.

This is privacy you can see and security you can feel – and it’s coming to Galaxy very soon.

For more information and updates, please visit https://news.samsung.com/my/.

Unlocking the Future: Samsung's Vision for Agentic AI in the Mobile Ecosystem

 The next monumental leap forward lies in the realm of Agentic AI, a paradigm shift that promises to redefine how we interact with our devices and the world around us. This isn't just about smarter software; it's about intelligent agents that anticipate needs, act autonomously, and truly empower our users.

What is Agentic AI?

At its core, Agentic AI refers to an intelligence capable of perceiving their environment, making decisions, and executing actions to achieve specific goals, often without constant human intervention. Think beyond a simple voice assistant responding to commands; imagine a proactive digital companion that understands habits, preferences and takes initiative. They are, in essence, digital assistants. Now imagine Agentic AI implemented in mobile devices, the first of its kind. The potential applications of Agentic AI are vast and incredibly exciting for the mobile technology space. There is a future where our devices, powered by these intelligent agents, seamlessly integrate into every facet of daily life. Imagine your Samsung Galaxy phone, equipped with an Agentic AI, automatically scheduling your calendar based on your email discussions and texts, drafting email responses to common queries, and even summarising lengthy documents before you read them. It could learn your work patterns, suggest optimal times for focused work, and filter out distractions.   Your smart watch, working in tandem with your phone, could go beyond tracking. An Agentic AI could analyse your health data, identify potential issues before they become critical, and even suggest preventative measures or recommend consultations with healthcare professionals. It could be a truly proactive guardian of your well-being. With Agentic AI, your home could become truly intelligent. Your devices could anticipate your arrival, adjusting lighting and temperature, and ensuring your security systems are optimised, all without a single command from you. The home truly becomes an extension of you. Imagine an Agentic AI that understands your photographic style, anticipates the perfect moment for a shot, and even intelligently edits your photos and videos to professional standards, all on your device. It could learn your preferences for colour grading, composition, and even narrative, transforming your memories into cinematic experiences. For mobile phones, Agentic AI represents a profound evolution. Our devices will no longer just be powerful tools; they will become intelligent partners. Our phones will gain an unprecedented ability to understand context, your location, your schedule, your health, and even the people you're with. This contextual awareness will enable truly predictive and proactive assistance. Imagine fewer taps, fewer searches, and less manual input. Agentic AI will anticipate your needs, providing information and taking action before you even think to ask. This will free up valuable time and cognitive load, allowing you to focus on what truly matters. Forget one-size-fits-all solutions. Your device will become uniquely yours, evolving and adapting to your individual preferences and behaviours over time. It will be a digital reflection of your life. Bringing this vision to life requires extraordinary technology. The advanced processors that power Agentic AI on your device represent the cutting edge of mobile innovation – enabling future technology to truly understand you while keeping your data secure and private. This is premium technology designed for a premium experience, an investment in capabilities that fundamentally transform what your device can do for you. Follow https://news.samsung.com/my/ for news and information.

Purchase the Galaxy A26 5G for only RM1199 TODAY!

 

In a world where smartphones are sleeker, sexier, and more powerful than ever, owning the latest generation device isn’t just a want, it’s a statement. And nothing makes that statement clearer than holding a Samsung in your hand. Mestilah Samsung, baru ada Gaya – because only Samsung can give you that perfect blend of style, performance, and innovation.

For just RM1199, you’re stepping into a level of style that used to cost twice, even three times as much. The Galaxy A26 5G isn’t just about looking good. it’s about making a bold statement. With its sleek design, vibrant colours, and cutting-edge features, it’s your ticket to standing out in a world that demands more.

In today’s competitive, fast-paced world, standing out matters, and your phone can say a lot about who you are. Whether you’re hustling through your workday or relaxing by the waves, the A26 5G lets you express your vibe effortlessly with three eye-catching colours: Mint, Peach Pink, and Black.

But what truly sets it apart, and why should you rush to get one? It comes down to what makes it undeniably stylish in the first place. 

• Gaya reason no.1:  The incredible price point at only RM1199 — premium feel without the premium. 

• Gaya reason no.2: The smart convenience of Circle to Search, letting you find anything instantly with just a gesture. 

• Gaya reason no.3: Love taking photos? You’re going to love this even more. The A26 5G delivers stunning results with its 50MP wide camera and 13MP selfie shooter. Add fun filters, retouch on the go, or clean up your shots with Object Eraser, your socials will never look the same again.

• Gaya reason no.4: Longevity you can trust. With up to 6x years of OS and security updates, it stays, relevant, secure and smooth for years to come. In a world where trends are fast-changing, this is the kind that quietly says: you chose smart, and not just trendy.

All this for only RM1199? It almost feels like a cheat code. Deals this good don’t come often, and when they do, they don’t stay long.

So don’t let FOMO hit you later, grab the Samsung Galaxy A26 5G today and elevate your everyday style, intelligence, and creativity without breaking the bank. Your next upgrade moment is right here, right now.

Purchase the Galaxy A26 5G for RM1199, with free 1-year extended warranty (worth RM99) now! Promotion is valid until 8 March only: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a26-5g-peach-pink-256gb-sm-a266bzihxme/

Just Walk and Stand a Chance to Win a Galaxy Tab S10 FE

 It’s 2026, and New Year resolutions are officially in full swing. If staying active is on your list, now’s the perfect time to start. And let’s be honest, sometimes the best motivation is a reward worth moving for.

That’s where Samsung steps in. Join “Jalan-Jalan Malaysia”, a virtual walkathon challenge on the Samsung Health app that takes you across Malaysia landmarks as you “travel” across the map. When you finish, stand a chance to win a Galaxy Tab S10 FE worth RM2199 each, plus a RM200 Samsung E-

Store voucher applicable on selected Samsung Galaxy Watches or Galaxy Ring. Fitness goals just got a whole lot more exciting!

Getting started is easy – here’s all you need to do:

i) Ensure you have Samsung Health app downloaded on your mobile device

ii) Go to “Together” Page, and click Join when you see the “Jalan-Jalan Malaysia” card on the app

iii) Achieve the step count required anytime within 10 January 2026 until 9 February 2026 (no minimum steps requirement per day), and ensure your steps are logged in the Samsung Health app.

iv) Finishers will have to answer a simple question, then stand a chance to win a Galaxy Tab S10 FE worth RM2199 & be rewarded with a RM200 Samsung E-Store voucher.

Walk more, stand taller, and let your New Year resolution pay off, literally. Click here to find out more about “Jalan-Jalan Malaysia”

https://shealth.samsung.com/deepLinksc_id=app.main&action=view&destination=message&id=8288&src=media

Please visit here for more information on the terms and conditions of this programme:

https://images.samsung.com/is/content/samsung/assets/my/tnc/Jalan-Jalan-Malaysia-Together-Challenge-TnC-V4-23-12-2025.pdf

From Smart Assistants to Smart Doers - Why Agentic AI Is the Next Leap for Smartphone

 For most Malaysians today, AI on smartphones is already part of daily life, asking for directions, setting alarms, or searching for answers. Useful, yes, but still reactive. The next evolution of artificial intelligence is about to change that relationship entirely. It’s called Agentic AI, and it’s not just about answering questions, it’s about getting things done.

What Is Agentic AI, in Simple Terms? Agentic AI refers to AI systems that can set goals, make decisions, and take actions autonomously. Instead of waiting for instructions at every step, it can plan ahead, execute tasks, and adapt based on outcomes

Think of it this way: Traditional AI replies when you ask. Agentic AI works for you, even when you don’t ask. Here is how Agentic AI Works in Real Life:

Agentic AI follows a practical loop:

1. Goal Definition – You define an objective, like “help me get through a busy workday.”

2. Context Gathering – The AI checks your calendar, location, traffic, habits, and notifications.

3. Planning & Reasoning – It decides what actions are needed.

4. Action Execution – Tasks are carried out across apps.

5. Feedback & Adaptation – The AI learns what worked and improves over time.

 

What This Looks Like for Malaysians

Hands-Free Task Automation

Imagine a working professional in Kuala Lumpur. Before leaving the house, agentic AI checks traffic on the LDP, delays your meeting automatically, sends a polite message to colleagues, and opens Waze with the fastest route, without you touching your phone.

For parents, it could mean automatically adding school events to the calendar from WhatsApp messages, setting reminders, and preparing directions to tuition centres in the evening.

Smarter, Context-Aware Assistance

If you commute daily on MRT or LRT, agentic AI learns your routine. It can prepare your transit card app before peak hours, silence notifications during meetings, and remind you to leave early on days when rain or road closures are expected.

During Ramadan, it could adjust notification behaviour near iftar, suggest quieter modes in the evening, or remind you of prayer times based on location.

Personalised Experiences That Improve Over Time

Agentic AI adapts to Malaysian lifestyles, whether you’re a gig worker juggling deliveries, a student balancing classes and part-time work, or a business owner managing multiple chats and payments.

Over time, it learns which apps matter most during work hours, who you reply to immediately, when you prefer fewer notifications. Your phone starts feeling less like a device and more like a personal assistant that understands you.

On-Device Intelligence for Privacy

With more agentic AI running directly on the smartphone, sensitive data, photos, messages, schedules, can be processed locally instead of being sent to the cloud. For Malaysians increasingly aware of data privacy, this means greater peace of mind without sacrificing convenience.

Productivity Without the Stress

Agentic AI can summarise long WhatsApp group chats, highlight urgent emails, draft short replies in Bahasa Malaysia or English, and suggest next actions, helping users stay productive without feeling overwhelmed.

 

A Smarter Smartphone for Real Malaysian Lives

Agentic AI isn’t about flashy tech demos. It’s about less friction in everyday life, fewer taps, fewer reminders, fewer things to remember. As this technology matures, smartphones will no longer just respond to Malaysians, they’ll quietly support them through every part of the day.

Smartphones today are undeniably becoming more expensive, driven by rising chipset costs and global supply constraints. Yet at the same time, they’re also becoming smarter. The rapid rise of AI features has transformed what our devices can do, and Agentic AI marks the next bold step in this evolution. Even amid economic uncertainty, this shift makes the future of smartphones more exciting than ever.

Follow https://news.samsung.com/my/ for news and information.